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Author Archive for Anna Spooner

Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING! 

For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but they get busy. Things happen. And before you know it, it’s been weeks and you never got back to that phone call or email.

There is a way to make sure this never happens – by automating your follow-up. Here’s what you can do.

Automate Email Follow-Up

I’m am a huge advocate for email automation. I know that for Printerbees, implementing automated follow-up increased my revenue 472%. My return on investment for my marketing was 4,000%. Yes, three zeros! 

Here’s what happens when you automate your email follow-up:

  • Prospects get a reply no matter what day or time they contact you
  • You don’t have to interrupt your workflow to write a reply
  • You can segment your list and send specific messages to specific prospects
  • You can take time off without worrying that you will miss out on new business

Here at Printerbees, we use Infusionsoft. We love the ability to customize email campaigns, add customer tags, and much, much more. If you are a well-established Realtor® looking for flexible and robust email marketing, Infusionsoft is incredible.

If you are newer to email marketing, you may not want to make a large investment until you grow your list and see consistent results. You might enjoy ConvertKit, Constant Contact, or another simpler email service. These options are easy for beginners to learn and are easier on the budget when you don’t need advanced options.

Take the Stress Out of Other Follow-Up

Email is the easiest type of follow-up to automate because you can create campaigns based on user behavior. Depending on the email provider you choose, you can track clicks, add tags, and send specific email sequences to specific groups of prospects or customers.

However, there are ways to reduce the stress of other types of follow-up as well. Here are some ideas you can use:

  • Set up automated text replies that say, “I received your message, and will reply within 12 hours,” or something along that line. That way, you don’t have to drop everything to reply to a text, but the person reaching out to you knows when to expect your reply.
  • Consider a virtual receptionist service to help with calls. This avoids having everyone sent to voicemail when you are focused on other tasks. Even better, a virtual receptionist can let you know right away when a call is truly important.
  • Let Printerbees help make sure your mailings go out like clockwork. Handling bulk mail can be a hassle, but we know how to make it easy! Whether you want to send farming postcards regularly or have an Every Door Direct Mail (EDDM) mailing in mind, we can print it and mail it for you! Contact us for more information.

Follow Up Quickly to Make a Great Impression

I’ve said it before: I am regularly shocked how many professionals don’t follow up promptly. If you focus on automating your follow-up process, you will get back to prospects quickly every time. That itself can win you business.

Even better, automation means that following up doesn’t have to interrupt your day. By having processes in place that make follow-up automatic, you can continue to focus on your work without missing out on the opportunity for a new client.

How do you plan to improve your follow-up for the rest of 2017? Share in the comments!

The One Thing You Can Do That’s Worth $10,000+

Importance of Following Up

I was reminded recently that I’ve lived in Arizona for five years! It was hard to leave California, a state I called home since the day I was born, but it was sure worth it. I love it here now!

But there was one part of my memory that wasn’t so great – I had a struggle I never expected. A struggle that cost several people $10,000+. I struggled to find a reliable Realtor® to help me buy a home! 

What Was Missing?

Can you believe that five different Realtors® failed to win my business, simply because they didn’t do ONE SIMPLE THING? Trust me, it wasn’t that I was picky or hard to work with.

They wouldn’t follow up. 

I’m not joking. I gave my contact information to FIVE different Realtors® and not one of them followed up.

  • I told them I intended to buy a home soon.
  • I asked for comps and property updates for the area.
  • They all promised to follow up.

After I spoke to one Realtor®, I ran into him more than 10 times over the next few months at a favorite restaurant. He never said a word about anything.

Not following up is a deal breaker for me in any business transaction. If you don’t follow up, you’ve proved you’re not reliable and professional enough for me to do business with. If you can’t even call me when I’ve told you I’m ready to work with you, I can’t count on you to find me a great home and negotiate a good deal either.

How About You?

How would you rate your follow-up strategies? Do you:

  • Follow up with prospects
  • Return phone calls
  • Reply to emails and texts

It might surprise you, but if you get focused on following up, you will stand out from the crowd. You may be the only one doing it!

It was five years ago that I had trouble getting anyone to give me a phone call, and I can remember the frustration like it was yesterday. Don’t let a lack of follow-up be the reason you miss out on a commission. Be quick to get back to prospects, return phone calls and emails, and reply to contacts on social media. Your business will reflect your diligence!

Don’t be shy – share your information with those you know! Someone is sure to be looking for a Realtor®. If your business cards need refreshing, we can help. Contact Printerbees today!

Is Your Email Address Selling You Short?

Email Addresses for Realtors®

Do you know that your email address can help you – or hurt you? We have so many choices regarding how and where to create email accounts, but when you are in business you have to follow some key strategies. Here are some ways to make sure your email address is an asset, and not a liability.

Don’t Use the Wrong @ Ending

Is your email address still based on your email provider? If you are using an @hotmail.com, @msn.com, @aol.com (yes, there are some), @yahoo.com, @comcast.net, or anything along that line, change it today!

As a professional, you want your email address to be @yourcompany.com. That’s it. Anything else makes you look like an amateur, and that’s definitely not the image you want when helping people with the biggest purchase of their lives!

In addition, if you use @gmail.com or @yahoo.com, changes made to the law in 2016 mean that few of your emails will be delivered to customers. You need a proper email service provider for marketing.

Do Use an Email Service Provider

Most personal email accounts, including those you get from your internet provider, include anti-marketing provisions in the fine print. In plain English, this means that you cannot use a personal account to send bulk email.

If you don’t already have an email service provider like MailChimp, Aweber, Infusionsoft, or a similar system, it’s essential to set that up right away. We use Infusionsoft and love it – we highly recommend it to anyone who needs highly customizable email marketing!

Do Use a Professional Email Name

Fortunately, most people know that using some form of their real name is the best way to create a business email address. However, there are those who are still using silly nicknames, childhood jokes, misspellings, or other inappropriate email addresses.

It’s also important not to use spammy sounding email addresses, like AwesomeRealtor@company.com or WeSellHomes@company.net. Keep it simple and make it easy for your recipients to know who they are receiving an email from. Use your name as the first portion of your email address.

Finally, don’t include anyone else in your email address. RonandSally@provider.com should be avoided, even for personal use. Since Realtors® market to their circle of influence regularly, even personal email accounts should be professional.

The Right Email Address Helps Boost Your Marketing

Your email address can make the difference between someone working with you and not. If you seem sloppy, amateur, or lazy due to your email address, you’ll lose business and struggle to communicate professionally.

However, the right email address can build your brand. If people see your company’s name each time they interact with you, you are creating awareness and name recognition. When it comes time to choose a real estate agent or give a referral, they won’t have to struggle to remember your real name or the agency you work for. It will be right there, in your email address!

Does your email address or overall marketing need a refresh? Whether you need new business cards or other print marketing, we are here for you. Contact Printerbees today!

Save Your Money – This Marketing Doesn’t Work

Marketing That Doesn't Work

Don’t you wish you knew in advance what marketing would be effective and what wouldn’t? It would be nice not ever to have to waste time or money on ineffective marketing. In fact, what if you had a friend who worked in marketing and could tell you exactly what to focus on…

Oh wait, you do! *wink*

As someone who sees a lot of marketing day in and day out, I know what works and what doesn’t. It’s not just because I’m a marketer, it’s because I’m a consumer! I know what catches my attention and what I throw away without another look.

So here are two pro tips on what kind of marketing doesn’t work and isn’t worth the time or money – and what to do instead.

Inconsistent Marketing Doesn’t Work

Planning to send one postcard blast and never do it again? Want to try Every Door Direct Mail (EDDM) once, but aren’t sure if or when you’ll try again.

Let me be straight with you – you’re wasting your time and money.

We all aspire to be better than we are, but we forget it takes time – and a process – to get there.

Try these steps to build into a consistent marketing plan:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Choose one – just one – social media platform. Post daily. Focus your message around helping your ideal customer with that one concern that keeps them up at night.
  4. Choose one – just one – farm Commit to mailing them postcards four times a year.
  5. Commit to showing up at live events in or near your farm neighborhood four times a year.

Once you’ve completed these five steps, you can go back to 3, 4, and 5 and add more platforms, more mailings, and more live events. There you go! You are more consistent than most other Realtors®, and your results will show it.

Unfocused Messaging Doesn’t Work

Even if you’re brand new in real estate, you know that you can’t just walk up to someone and say, “I’m a Realtor®!” and expect them to sign a contract immediately. You have to get their attention.

If you plan to send out marketing on social media, mail, or email that simply says, “Hi, I’m a local Realtor®!” don’t waste your effort.

Try these steps to build a focused message:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Make a list of all the ways you can serve them to relieve that problem.
  4. Start all marketing with “You” rather than “I.” Instead of “I do X,” try “You struggle with {problem}. It’s hard. I can help.”
  5. Create content – mail, email, and social media – that explains the problem they have, the struggles it causes, and how you can help them solve it, and the benefits they get.
  6. Always lead with the benefit or outcome you want to help them achieve. It’s a guaranteed attention-getter.

When you have followed this process, your marketing will be focused on helping your ideal client solve their most pressing real estate problems. That will gain attention and help you get traction!

Marketing has a lot of facets, and it can seem overwhelming. But I promise that if you get consistent with a focused marketing message, you’ll be miles ahead of most other real estate agents. Over time, your results will show it!

Ready to get consistent in your mailings? We can help! Not only do we have a variety of marketing pieces available, but we can also help you mail them on time, every time. Contact us for details!

Great Pop-By Ideas for Summer

Summer Pop By Ideas

The weather is warm, the flowers are blooming, and people are outside. It’s the perfect time to prospect door to door! When you meet people at their home in their neighborhood, you have an opportunity to connect with them more deeply than you do on social media and email. There’s just nothing that replaces face-to-face interaction.

To encourage you all to reach out by doing pop-bys, I thought I would share a roundup of my favorite pop-by ideas for summer. Grab one of these or let the ideas spur your own creativity. As long as you get out there and meet folks, you win!

Summer BBQ Pop-By

This is one of my favorite ideas. You can buy a small BBQ set that includes that includes a spatula and a grilling fork for just a few dollars. Combine that with a free BBQ sauce recipe and your business card, and you’ve got the perfect way to start a conversation!

Just a quick tip in case it comes up – if you run into someone who does not eat meat, I’ve heard that romaine lettuce is incredible on the grill. As long as you hand out a BBQ sauce recipe, it can be used on anything, vegetables or meat! Don’t let anyone turn you down.

Get the Scoop!

Another extremely fun pop-by idea involves passing out ice cream scoops with a note attached. The note can say, “Want the scoop on the real estate market?” You can use a business card label to affix your business information to the back.

If you wanted to take it a step further, you can even hand out a printed real estate market report with the gift. Ice cream scoops are always handy, and they won’t get thrown away. It will give the homeowner a smile and give you a reason to talk about a bit more than the weather.

Stay Cool This Summer!

If there’s one thing that’s perfect for an area with kids, it’s popsicles. Even better are ice pops, the kind that you buy liquid in the package and then you freeze them. You can hand these out without fear that they will melt on you. With a tag that says, “Stay cool the summer!” and your business card label on the back, it’s a great way to connect.

You can buy enormous boxes of ice pops at warehouse stores or even Walmart, and once you divided it up with 2 – 4 pops per house, it’s a very affordable pop-by gift! If your farm area has a lot of families, this could be the perfect summer pop-by.

Just Planting a Seed!

This pop-by gift is a fun and playful way of reminding folks to send referrals your way. You can get a small garden tool or two or some inexpensive gardening gloves. Combine this with a seed packet of flowers that are easy to care for and a small note. The note can say, “Just planting a seed… let me know if you or your friends need help with real estate this summer!” On the back, place a business card label.

This pop-by idea does not need to be expensive or complex. You could even just do a packet of seeds with the note. However, the more unique and fun you make it, the more memorable you will be. And that fun memory will help them think of you when someone needs to buy or sell a home!

As you can see, pop-bys can be simple and lighthearted. We all get nervous meeting people in an area we don’t know very well, but if you do pop-bys every season you will get to know the residents in the neighborhood. After a couple of seasons, they might be excited to see you and invite you in!

If you’re ready to move forward with a fun pop-by idea, don’t forget to get some business card labels. These stickers make it easy to include your business card with any note that you hand out. Visit our site to choose yours today!

How to Help First-Time Sellers Through a Sale

Helping First-Time Sellers

Winning a listing is always exciting because many Realtors® see them as the bread and butter of real estate. However, you can end up putting in a lot of extra time if you’re working with a first-time seller. You certainly don’t need to shy away from these listings, but it does help to have a plan. Here are some ways you can help a first-time home seller through the process.

Help Them Handle Emotional Attachment

A first-time seller is parting ways with a home that has hosted a huge part of his or her life. While people move apartments frequently, many homebuyers forge a special emotional attachment to their first home.

The longer the seller has lived in the home, and the more that has happened there, the stronger the emotions are likely to be. Here are some things you should be prepared to handle:

  • A desire to price the home higher than the market
  • Wavering about whether they should sell right now
  • A tendency to leave their collections and knick-knacks out during showings
  • Resistance to changing the home in accord with buyer requests

You aren’t in real estate to be a therapist, but with a first-time home seller, you will need to do a little hand-holding. Encouraging them to let go of their emotional connection and helping them look forward to their new home is step one.

Provide Clear Expectations & Frequent Communication

First-time homebuyers are nervous and don’t know what to expect. They will assume that most showings are serious buyers and that open houses will lead to offers in a few days. If this does not happen, they may become frustrated or even re-think the listing entirely.

By helping them understand exactly what will happen and what likely timelines will be, you can calm their nerves. Ask them how often they would like updates, and if they want to hear from you even if nothing has changed. Provide the communication they are looking for, and they will be thrilled with your service. A happy seller means more referrals and more listings!

Even Previous Sellers Can Feel Like Newbies

If it has been 20 years since a homeowner last moved, they are likely to feel incredibly uncertain and out of place. Even though they have sold a home in the past, the market conditions and marketing techniques have changed dramatically.

Reassurance is a valuable tool for this type of home seller. Let them know that you are an expert in all the new marketing avenues and that you know exactly how to position their home for a quick sale. Remind them that people’s basic needs don’t change even when technology does and that the perfect buyer is out there. You just have new ways of reaching them.

No matter who you’re helping sell a home, it’s a competitive marketplace out there. Your goal isn’t just to find a buyer, it’s to find a serious, qualified buyer whose offer will hold up through closing. That’s the expertise you bring, and by providing that service, you’ll be sure to delight new and experienced sellers alike.

Ready to market a new listing? We have all the print marketing tools you need. Check out our postcards, fliers, and more today!

The Art of the Deal: Marketing to FSBOs

Marketing to FSBOs: Art of the Deal

When I see a FSBO sign in someone’s yard, I always feel a bit sorry for them. Not in a condescending way, simply because I know they are leaving money on the table. And because I know they are getting themselves in over their heads.

Homeowners don’t seem to understand everything it takes to close a deal. I think that represents a huge marketing opportunity as you reach out to FSBOs this summer. Letting a seller know who has to be involved in a home transaction and what it takes to make things go smoothly can really open their eyes.

First Part of the Deal: Time

Homeowners don’t realize how much time it really takes to market a home correctly. Simply placing it on the MLS is not enough to get a great offer. You have to take professional pictures, create marketing materials, and spread the word.

The value you bring as a Realtor® isn’t just your time and money. It’s also your network. You know other real estate agents who represent buyers. You know who you can contact to get great Just Listed and Just Sold postcards. You have connections on social media and through your website that can help you sell a home.

A homeowner doesn’t have these specialized connections. They also don’t have the time, money, and expertise it takes to market their own home effectively.

Second Part of the Deal: Negotiating

Do you know how to drive a hard bargain? Do you know exactly how to price a home to maximize the value to the homeowner? If you’re a Realtor®, your answer should be a resounding YES! But most homeowners cannot say the same.

Negotiating starts with setting the right price, which takes market knowledge and business skill. Then, you weed out the looky-loos and negotiate with serious buyers. Sometimes you need nerves of steel to stand your ground against an aggressive buyer’s agent.

Let’s be honest. People are afraid of negotiating over a car. Dealerships market themselves as “no haggle” to attract customers. What makes homeowners think they can handle negotiations on a house, which is worth 10 times as much, by themselves?

Of course, you can’t say things that way in your marketing outreach to a FSBO, but you can point out that negotiating is hard on small things. It’s even more difficult when hundreds of thousands of dollars are at stake. A buyer’s agent won’t respect a FSBO and may take advantage of them. Having a Realtor® on the seller’s side offers protection.

Third Part of the Deal: People & Paperwork

Remember when I mentioned how much your network is worth? Your sales network is only half the story. The people you know that help you close the deal are equally valuable. As I mentioned in a previous post about the five people you should know, a great Realtor® is well-connected.

The connections you have with mortgage brokers, home inspectors, insurance agents, and escrow officers are extremely valuable to a seller. They almost certainly don’t know how to connect with high-quality professionals and may be in for a shock when an inexperienced inspector or escrow officer scuttles a deal.

Then, of course, there’s paperwork. The mountain of paperwork and disclosures required to sell a home would intimidate anyone, and it all has to be done right to protect the buyer and the seller. Without proper documents, a seller may be hit with extra fees or find themselves on the hook for post-sale repairs. Having a professional prepare and execute the closing documents is a huge relief for a seller.

You’re Worth More Than You Know

The next time you’re reaching out to a FSBO, look over all the value you bring to the table. Consider how much training, experience, and knowledge you bring to a transaction. You have mastered the art of the deal.

That poor FSBO doesn’t know what he or she is missing. But with the right marketing focused on the many services you provide, including time, negotiation, your network, and making the transaction go smoothly. How can a seller say no to that?

If you’re ready to reach out to FSBOs in your area, let us help. We have a variety of FSBO marketing postcards that can help you connect. Check them out today!

How to Find a Farm Area That’s Right for You

Finding a Farm Area

Real estate farming involves making your presence known in a particular area. You choose a neighborhood and send regular postcards and fliers. You may target the area with Every Door Direct Mail, or go door-knocking there. You may drive through the neighborhood looking for FSBO signs and give them a call.

In short, you’re building your brand and your business in a particular geographic location. But how do you choose the right geographic area? Most real estate agents operate in cities with many, many available options. Here’s how to narrow it down.

Is it Close to Where You Live?

You may not want to farm a neighborhood next door to your own home, but you probably also don’t want to drive two hours to do an afternoon of door-to-door visiting. Finding someplace close enough that you are motivated to spend time there is essential.

You won’t be a successful agent in a neighborhood you never want to visit. Find a farm area that’s within a comfortable distance from where you already live.

Does Another Agent Already Dominate the Neighborhood?

Every neighborhood will have some kind of competition, but if there is another Realtor® who already dominates that market, you probably want to find a different area. Check the MLS and see who has sold the homes in that area in the last year. If 80% of them are the same agent, you’ve found a successful farm. It just isn’t your successful farm.

If someone already seems to own a neighborhood, you’ll spend a lot of time and money going head-to-head with them. Instead, move into an area with a less clear go-to agent.

Is There Enough Activity at a Good Price Point?

For once, Zillow can work for you. Check the market conditions in the neighborhoods you are considering. How many homes are currently listed? What are they listed for? How many have sold in the last year, and at what price point?

There may be regions near you that have beautiful homes that you could sell for an excellent price, except that no one ever moves in or out of the area. Make sure you understand the volume of home sales, the prices, and the time on the market.

Do You LIKE the Neighborhood?

A friend made me laugh one day when she said, “If you hate your target market, you’re probably in the wrong business.” So, think about the area and who lives there. Are the residents folks you can relate to? Are they the type of people and homes you would enjoy working with?

If you hate working with first-time home sellers and buyers, you want to avoid an entry-level neighborhood. If elderly clients drive you crazy, keep that in mind when choosing a farm area. Every Realtor® has these types of preferences, even if you don’t ever voice them. Be sure to choose a farm you’ll be excited to go into.

When you select a farm, you’re making a long-term commitment. Do the research to make sure you’re happy with your choice. After you pick a neighborhood, make a marketing plan. It should include getting to know people, attending community events in that area, sending farming postcards, and more.

Are you ready to make your farming and marketing more consistent? We’re here to help. Check out our large selection of farming postcards today!

How to Be a Better Realtor® Next Year Than You Are Today

Better Realtor This Time Next Year

Sit back for a moment and think about your real estate business. Are you improving? Are you growing? Or are you just barely making it, surviving from moment to moment?

Unless you’re planning to get out of the real estate business soon, it’s important to be a better agent at this time next year than you are today. The question is, what steps can you take to improve your skills? And where can you find the time?

Find the Time to Grow with Routines

There’s an incredible book series called The Miracle Morning, and they’ve produced a book specifically focused on real estate agents. The key with Miracle Morning is that it shows you how to create a routine. Part of the morning routine is taking time to read self-development books and journal the insights you gain.

A routine of any sort allows you to save your mental energy for important decisions in your day. They also create habits that streamline specific parts of your day, which save you time and help you incorporate new practices – like becoming a better Realtor®.

Read Books That Help You Improve

There are so many books you can read that will help you grow and develop as a Realtor®. The Millionaire Real Estate Agent by Gary Keller is a classic and worth reading more than once.

You can also read books that help you focus on mindset, such as The Slight Edge by Jeff Olson and Reinventing Yourself by Steve Chandler.

Finally, reading books that help you with the skills you need to be a great agent will also help you grow. Two of my favorites are Just Listen by Mark Goulston and The Go Giver by Bob Burg.

Take Action on What You Learn!

There’s only so much that learning will do for you. What’s vital is to act on what you learn. There are three ways to approach this.

The first way you can act on new insights is to pick one thing every day that you want to bring into your day. It can be an insight you gained in your reading time during your morning routine, something that someone mentioned to you the day before, or anything else you’d like. By taking one new action a day, you can test new ideas and see what works for you.

The second method involves creating new habits. If you have something you’d like to do on a regular basis, work on incorporating it into your life by stacking it with an existing habit. For instance, after you walk into your office every day, do your new action first, before starting with the rest of your day.

Finally, you can focus on trying to be 5% better in one area today than you were yesterday. What can you do to make your marketing calls 5% better? How can your social media outreach be 5% better? How can your farming efforts be 5% better? By becoming just 5% better today than you were yesterday, you can get incredible gains over the course of a year.

 

I’d like to hear from you – what are you doing to be a better agent at this time next year? Head over to the Printerbees Facebook page and let us know!

Real Estate Marketing with Facebook Stories

Facebook Stories for Real Estate

Facebook continues to introduce new features to stay ahead of the competition. Most recently, this included the introduction of Facebook Stories. These stories allow you to add pictures and videos into a sequence that your Facebook friends can view once, within 24 hours of when it’s posted.

Can Facebook Stories be used for real estate marketing? It can if you have the right goals in mind.

Using Facebook Stories for Real Estate Marketing

As of right now, Stories are only available on personal pages, so you have to focus on building your brand among those you are already connected with on Facebook.

Many Realtors® find it useful to have connections on their personal Facebook pages that are in the communities they market in. Even if your connections are family and friends, you can benefit from having them share your brand.

You can still keep your personal and professional lives separate by controlling who sees your Facebook posts. You can make a variety of sub-lists within your friends list and share with only who you intend to engage.

Some of the best ways to use Stories include:

  • Making friends in relevant Facebook groups, and adding them to your Facebook friends. Once they are part of your online community, you can encourage them to view your Facebook Stories.
  • Encourage your friends and family to view your Stories and be advocates for your brand. They can share information about your listings, encourage others to friend you, and more.
  • Build community among those you know on Facebook by using Stories to show “A Day in the Life” behind-the-scenes style snapshots.
  • Demonstrate your expertise in “how to” videos such as how to prepare a home for sale, how to choose a property photographer, and more.

Images and videos expire after 24 hours, so be sure you promote your Stories shortly after you create them!

Creating a Facebook Story

Stories are located at the top of your Facebook page. Click the + sign next to “Your Story” to add images and videos. You can choose pictures or videos already on your camera or use Facebook’s camera to take a picture or record a video.

Be sure to use videos or images in portrait mode. In landscape mode, your Story will show large black bars of unused space above and below the image, and the picture will be hard to see.

Once you have an image or video you want to use, spruce it up! You can use a variety of masks, filters, and even doodles. There are silly licensed images from popular movies, color masks, and more to make your story unique.

Once you’ve finished customizing the image or video, tap the arrow icon to post it. You’ll have options to send it directly to a single person or add it to your overall Story, just like you do in Snapchat.

By creating and promoting Stories to the people you’re connected with on Facebook, you can create buzz and build your brand. Your friends can then spread the message to their own friends and family. When used in combination with farming postcards and other marketing methods, Facebook Stories can be powerful!