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Author Archive for Anna Spooner

Drive New Business with Car Door Magnets

Car Door Magnets

As real estate agents, we drive a lot!

The good news is, so do everyday people. I found out recently that the average American drives 36 miles per day, every day!

That’s incredible. It also means that using our cars as advertising can have fantastic results.

I don’t know about you, but every time I see a car with magnets on the side I just have to read them. Maybe I’m strange that way, but I think I’m not the only one who’s curious!

Here are some ways that having car magnets can benefit your real estate business. (And check out the end for a special deal on magnets that ends Saturday 3/25!)

Car Door Magnets Multiply Exposure

Depending on who you ask, it takes between six and 13 touches to generate a qualified lead. A “touch” is anytime someone sees your information or interacts with you.

With a car door magnet, you can get your name and information in front of hundreds of people every day. If you spend time in specific areas (like your farm – hint, hint!), you can quickly build up your brand.

You drive far, far more than 36 miles a day. Let your car be a mobile marketing billboard to help people become familiar with you!

Boost Marketing Without Extra Work

One of the best things about car door magnets is that they build your brand without any extra effort on your part. With an inexpensive investment, you can get tens of thousands of new marketing impressions – without any extra legwork!

Car door magnets continue to advertise your brand even when you’re not present. Consider a day at the mall. You park your car and shop for a couple of hours, have dinner, and then head home.  During those two hours, even if you didn’t talk to anyone about your business, hundreds of new people found out about you!

Car Door Magnets are Durable and Transferrable

High-quality car door magnets are durable, weatherproof, and extremely easy to transfer to a new vehicle. Unlike costly car wraps or a new paint job, if you change cars you can simply take your magnet off your old car and move it over to the new one.

This also makes it easy to modify the design if you decide to update your business cards, change agencies, or rebrand your business. You can order a new car door magnet and replace your old one for a fraction of the cost of getting a new wrap.

Ready for a GREAT DEAL?

As I mentioned at the beginning of this article, Printerbees has a special for our car door magnets right now. But you have to act quickly – it expires Saturday, March 25th!

Here are the quick-and-dirty details:

  • We offer over a dozen different car magnet designs, or you can have a custom magnet created to match your business card.
  • If you order by Saturday, March 25th, you will get free shipping and no sales tax. That’s a savings of approximately $15!
  • All you need to do is use the promo code
  • This applies only to new orders and cannot be combined with other offers or discounts. Savings vary based on shipping location and purchase amount. Offer expires March 25, 2017.

So what are you waiting for? Jump over to our selection of car door magnets and get yours ordered today!

Remember – you’ll gain thousands of marketing impressions without any more work… don’t miss out!

Incentives for Listings Beyond Price

Incentives Beyond Price

You’ve got a great listing and it’s priced right, but it simply isn’t getting the attention you know it deserves. What do you do to drum up more customers?

There are a lot of answers to that question, but there’s one you may not have thought about: adding additional incentives to the sale.

Builders use incentives to sell new construction all the time, but Realtors® often skip this tactic when it comes to reselling a home later. Thinking outside the box regarding incentives may be exactly what you need to sell homes quickly at top dollar.

Closing Costs

Since many buyers will be cash-strapped after buying a home, offering a hotel package or another incentive that will cost the buyer additional money isn’t likely to get much traction.

Instead, focus on saving the buyer money in places other than the price. By offering help with closing costs, you’ll be able to get budget-minded buyers interested in your seller’s home instead of another property.

If you phrase closing costs in terms of percentages – covering 10% of closing costs, for example – you can offer an attractive incentive for far less cost than a price drop on the home.

Help With PMI

Many buyers have trouble saving up 20% for a down payment, so they will be saddled with PMI when they buy a home. If you offer an incentive to help pay for that, you can get a lot more interested buyers.

Since PMI is generally 0.5% – 1% of the total loan amount annually, a buyer could be looking at $1,000 per $100,000 of home. Offering to cover 25% of the PMI for one year could be an excellent incentive that would attract buyers’ attention.

Items of Value to the New Homeowner

Not everything has to be financial. While arbitrary free items may not hit the radar of most buyers, you could offer freebies that are directly helpful to a new homeowner.

If there’s some high-quality furniture that fits perfectly in a room, see if the seller would throw that in as an incentive. Other items that may be helpful include exercise equipment, child’s play equipment in the backyard, and more.

Of course, all of this must be high-quality and in top shape. No buyer wants to end up with broken or worn-out items that the seller was just tired of!

Think Outside the Box

The goal with incentives is to find a new way to compete for buyers’ attention. Dropping the price can cost your seller thousands of dollars. Many of these incentives will only cost a few hundred, but they are unique and will stand out in a sea of homes for sale.

Continue to think outside the box and consider what incentives may work. Often, the solution will be very individual, depending on the type and location of the home, the property the sellers have, and what stage of life potential buyers are in.

Ready for some just listed postcards to highlight your unique incentive? We’ve got just what you need – contact us today!

Why You Need to Own Your (Marketing) Home

Own Your Marketing Home

When you talk to your clients, there are a variety of reasons that they are planning to buy a home. As a Realtor®, you understand that there are a variety of benefits to owning a home instead of renting.

What you may not have realized is that it’s just as important for real estate agents to own their marketing home as well. Owning your marketing space means having a website that you have arranged hosting for. For instance, a YourRealEstate.Com website would be a space you own.

Social media like Facebook and Instagram, non-self-hosted websites like YourRealEstate.wordpress.com, and free websites you get from other providers are all non-owned, or rented, marketing spaces. Renting your marketing has a lot of drawbacks, just like renting a home.

Rent is Always Going Up

Just like rented homes and apartments are always getting more expensive, being seen on a “rented” marketing space is more and more expensive over time as well.

On Facebook, you used to be able to reach a lot of people for free simply by having a Facebook page and building a following. Now, Facebook is moving more and more into “pay to play,” where you have to pay for ads to reach people. Organic reach is plummeting.

And there’s nothing you can do about it because you’re renting.

Instead, own your online property (your website), and you can get 100% of the views you earn from fans. No one will be hiding your page from your fans.

You Don’t Control the Rules When You Rent

Rented properties have a lot of rules. There are rules about how long someone can live with you if they aren’t on the lease. Rules about what pets you can have. Rules about whether you can paint or renovate.

The same is true when you rent your marketing location online. Facebook ads require a specific text-to-image ratio, or they will be rejected. Instagram limits how many hashtags you can use per post. No matter where you rent, the landlord makes the rules.

When you have your own website, you make the rules. Want to add a community page? Go for it! Want a page that’s nothing but pictures? Perfect! Would you like to create a community page where visitors can comment and ask questions? No problem!

Rented Properties Can Go Under

When it comes to physical properties, they aren’t going to disappear physically, but the ownership can fail and cause a significant decline in the value and experience of living in the building.

With rented marketing properties, however, they can completely fail and disappear. Sometimes an upgrade or a hacker causes the site to be down for a few hours. Sometimes a business completely fails, and the website is taken down.

No one expects that to happen to behemoths like Facebook and Instagram, but no one expected AOL to go from internet dominance to being completely irrelevant either. Don’t put too much faith in an online property that you don’t control.

You Can Combine Renting and Owning

This article isn’t intended to keep you from using social media or other “rented” outreach to connect with your audience. We’re just trying to show the importance of having a marketing platform that’s fully yours.

Unlike choosing a home, with marketing you can (and should!) combine renting and owning. Have your own website, and don’t be shy about directing your followers and fans from social media to your site.

If something goes wrong or the rules change, you’ll have a lot of people already accustomed to visiting your website. You don’t have to rely on Facebook approving your ads. You can draw people over into a space you control, and show them what you want.

Do you have a new website and need to update the contact information on your business cards or real estate marketing postcards? We’d love to help – contact us today!

Pro Tips on Using Business Cards Effectively

Using Business Cards Effectively

Are business cards even worthwhile anymore?

The answer is absolutely yes, and here’s why.

People forget names, and you want them to remember yours.

Tapping on your phone to email someone or get contact info is rude. Instead, keep eye contact and a clear conversation as you hand over a business card.

When used effectively, business cards can help build your network and bring in new clients.

Using Your Cards Effectively: What to Do

Effective business cards start with a great design. You want to make sure you can customize the design to fit you individually so that you don’t run the risk of having the same card as someone else. It doesn’t look professional when your card is the same as your competitor’s!

Be prepared. Always have at least a few business cards on you at all times. Even on vacation, you might meet someone who’s interested in buying or selling a home or knows someone who is. Even if you’re in a different state, you may well meet someone from your specific city, so don’t think being out of state means being out of cards!

Be interested. Don’t just shove your card desperately into the hands of whoever you meet. Instead, have a conversation, get to know them, and make sure they’re someone who may need your services. If so, offer your card and ask for their information too so that you can contact them later. By showing interest in the other person, you’ll make an authentic connection.

Include your picture on your card. We meet dozens of people during a day, and our memories aren’t that great. You want to make sure a prospect or possible partner has as many ways to jog their memory as possible and providing a picture helps.

Using Your Cards Effectively: What Not to Do

There are ways you can hand out and use business cards that damage your professional image instead of enhancing it. You don’t want to come off needy, desperate, or creepy. This is especially important for Realtors® because you’re handing your card to regular consumers rather than other business folks. Being authentic and natural is important.

Don’t hand your business card out like candy. Not everyone wants your card or wants to do business with you. Take the time to make a genuine connection with someone, get to know their needs, and then decide if handing over your card is appropriate. The goal of networking is connecting with qualified leads, not just handing out your card.

Don’t forget to ask for their contact information too, if appropriate. You don’t have control over whether someone contacts you, but if you have their phone number or email, you can follow up with them later. Of course, remember to follow through! Nothing is less professional than promising a call or email and failing to do it.

Finally, don’t expect your business card to do all the work for you. When meeting others, you still have to put your best foot forward, ask open-ended questions, engage in active listening, and more. Your business card is the icing on the cake – the last thing you do once you’ve already made a great impression.

Is it time to revamp your business cards? Printerbees is here to help! We have a variety of real estate business cards that you can customize to be exactly what you need. Contact us today!

How to Fall Back in Love with Real Estate

Fall back in love with real estate

For many people, winter is a time of feeling pretty “blah.” In many parts of the country, it’s cold, it’s gray, and it’s just not fun to be outside. In real estate, business is slower, it can be frustrating to generate leads, and you start to lose your spark.

But now, spring is in the air, and it’s time to fall in love! That is, fall back in love with your real estate business. If you’re in the doldrums, consider these ideas to reignite your fire and so you can be excited about the spring and summer selling season.

Notice the Signs of Burnout

The first step to solving any problem is realizing there is a problem. As you think about your real estate business, do you notice any of the following symptoms?

  • Little energy and little desire to be productive
  • Feeling irritable or impatient with co-workers and clients
  • Dragging yourself to work each day almost against your will
  • Being cynical and sarcastic more than usual
  • Feeling disillusioned about the real estate business

If any of these describe you, it’s time to take action. By taking steps to relax, rediscover your motivation, and renew your energy levels, you’ll be inspired and ready to go again soon.

Take Care of Your Health

Does your life look like an endless series of sitting, eating takeout, driving, sitting, and more takeout? If so, the first place to start is with your health.

If you’re getting very limited physical activity and eating poorly, you will have little energy and a poor mood by default. This is true no matter what business you’re in or how many hours you work.

Start small and make changes step by step. A smoothie for breakfast each morning, until it becomes a habit. Then a walk each afternoon, until it’s a habit. And so on. Over time, you’ll shift your bad habits into good ones and your health – and your energy – will improve dramatically.

Remember What Else You Love About Life

One of the reasons Realtors® burn out is that they don’t make room for anything else in their lives except work. Yes, there is always work to do, but if you are pushing too hard, you won’t be successful. Working too many hours defeats the purpose – instead of getting more done and making more money, you’re getting discouraged and having a hard time going to work at all.

Instead, purposefully make time for the things you find fun. Take a couple of hours to go to a favorite bookstore or local park. Research what museums exist that revolve around things you enjoy – there are museums for everything from trains and motorcycles to Star Trek and art.

If two hours seems like too much, start smaller by taking time off for a walk each day. If the weather is bad, a local rec center or mall can provide great walking indoors. Just 30 minutes can start to get you out of your rut, and you can work your way up from there.

Change Your Perspective About Work

If you’re like many Realtors®, you collect references, referrals, and online reviews to help you win new business. These kind words can also help you gain a new perspective on why you do what you do.

Take some time to read the kind letters and reviews that you have received from clients. Remember that you are good at this job and that you make a difference in people’s lives. That reminder will help you move into a more positive mindset.

Then, go to work the next day as if you loved to be there. Find things you enjoy about your job and focus on them, even if just for one day. Take a class, read a book, or research a new marketing method. If it’s connecting with people that you love, visit your farm area on foot and walk around. Meet people naturally, with no agenda. Enjoy the interactions.

Remember What Make Real Estate Great

When you run your own business like Realtors® do, you get a lot of perks that you often forget about. This forgetfulness is especially common if you’ve been in real estate for a while. Here are some of the things you have that your office-bound friends only dream of:

  • A flexible schedule
  • You don’t have to be in a cubicle all day
  • The ability to spend time outdoors
  • The chance to meet a variety of interesting people every day
  • The fact that your work makes a significant positive impact on people
  • Control over your income and profit margin

When you remember what makes your career amazing, you’ll be better able to face the day with a positive attitude and a can-do spirit.

Get Help if You Need It

There are times when improving your habits and reminding yourself of your blessings are not enough. Sometimes people struggle with clinical depression or other illness, and there’s no “snapping out of it.”

If that’s you, don’t be ashamed to get help. You may need medication, a therapist, or both. Trust me when I say that these things can change your life for the better in significant ways and that it’s more than worth it reach out. There’s no shame in getting help, and it can be the light at the end of the tunnel you’ve been looking for.

Are you ready to kick the blahs to the curb and ramp up for spring? Check out our selection of door hangers and get out in the neighborhoods!

Let Me Tell You a Secret…

Borino Brochure

It’s no secret that reaching out to expired listings helps you in your real estate business. You’re able to reach highly motivated sellers without having to sort through a large number of prospects who may or may not be ready to buy or sell.

However, how you reach out to expired listings makes all the difference in the world.

And I have a big secret to tell you about exactly that topic…

Effective Expired Outreach Made Simple

Something that we don’t share about much at Printerbees is our special Expired Plus Package. We developed in partnership with expired listing marketing expert Borino.

He’s taught thousands of Realtors® how to systematically get more listings and we’re proud to be one of his partners in executing this expired listing program.

So we thought we’d let you know about it!

The steps in the process are simple:

  • Review expired listings and choose to contact only the best
  • Reach out to the homeowner in a memorable and professional way
  • Use mail to contact even the hardest-to-reach clients and build rapport

Mail Professional Brochures & Postcards to Stand Out

Some Realtors® use expired listing postcards, and that’s great. But it’s often not enough to cause you to stand out.

A tri-fold, full-color, professional brochure can be the extra boost that your mail marketing needs to make a big impact. But probably, you don’t have the time or expertise to figure out what to say and how to say it.

What if it was already done?

What if you could order a package of customized brochures and postcards that told sellers everything they need to know:

  • Who you are
  • Why you are different
  • Why the seller should list with you

Our Expired Plus Package is exactly what you need. Everything is customized with your contact information and your picture, and it’s been proven to be effective by thousands of agents.

Interested in learning more? Take a look at the Expired Plus Package today. If you’d just like to order the brochures or postcards on their own, we’d be happy to help with that as well.

Spring is in the air – get ready for the selling season by preparing for outreach to expired listings today!

Three Tips for a Great Farming Postcard

Farming Postcard

As we move toward the spring selling season, what are you doing to stay visible and relevant in your target neighborhoods?

Hopefully, you’re using farming postcards to stay in touch with prospects in the neighborhood. You don’t even need a mailing list – Every Door Direct Mail (EDDM) allows you to mail to every home on a postal route, and it costs less than regular postage!

To make sure your farming postcards get the results you’re looking for, follow these tips to create a great mailer.

Get Attention!

One of the great qualities of a postcard is that the recipient sees it immediately. There’s no envelope to open, so the number of people who at least glance it over is almost 100%.

That doesn’t mean attention is guaranteed! You still have to have something on the postcard that will grab their interest in those first few seconds. Some ideas include:

  • A funny picture or saying that piques curiosity. Humor is a great tool!
  • Ask a question that triggers a desire or fear in your prospect. Desire and fear are powerful emotions for getting and keeping interest.
  • Give useful information. Sharing a recipe or a home-related tip can ensure your postcard gets more attention.

Once you’ve gotten their attention, your postcard will get a closer look. It may even be kept for future reference.

Target Your Message

A useful or attention-getting postcard is a great start, but if you don’t follow up with a relevant message to the recipient, you’ll lose your momentum.

Remember that marketing is always about the client, not about you. You may be tempted to fill a postcard with your certifications and awards, but that doesn’t help the client understand why they should care.

Instead, address the client’s needs in your postcard immediately. If you’re focusing on families, try a headline like, “Need to buy a new home before school starts in the fall?” Or, if you’ve got retirees looking to downsize, a message like “An empty nest can be cozy. Let me help,” may work well.

Tell the Reader What’s Next

Once you’ve gotten attention and delivered a relevant message, what’s next? You need to make sure to answer that on your postcard. Otherwise, you’ve taken an interested prospect and left them hanging!

A powerful call-to-action is a great way to continue the conversation. It doesn’t have to be a direct “Call me for an assessment of your home,” although it could be. You could also use these ideas:

  • Provide the link to a relevant post on your website and ask them to comment
  • Ask them to share the postcard with friends
  • Invite them to interact on your social media page
  • Invite them to an event or open house

Whatever you do, don’t forget to have a call-to-action. You want to keep the relationship building, so let them know what’s next!

Consistency is Key

Once you’ve created a great farming postcard and sent it, you’ve started the conversation. However, consistency is key if you want to see real results. Try to send farming postcards at least six times a year – in fact, 9 – 12 is best.

Your highest-value market should get the highest frequency, and other markets can get fewer. Remember, it’s about getting your message, name, and face in front of prospects enough times that they feel like they can trust you with a major purchase. That takes time!

Ready to get your farming postcards ready for spring? We can help. Take a look at our templates and contact us to customize them today!

Avoiding Real Estate Email Scams

Real Estate Email Scam

As business owners, real estate agents have a lot of their professional information online. It’s easy to find, and unfortunately, that means it’s easy to abuse.

Sometimes you can’t stop someone from using your professional information in a wrong way, but you can help report the issue and avoid falling victim to scams using other Realtors’® professional information.

An Iowa Realtor®, Wendy Dietz, has been dealing with a nightmare email scam for over a year. A scammer created fake email addresses under her name and has been emailing other real estate agents claiming to have customers interested in their listings. Those who were responded were sent an attachment or Google Drive link that had a virus.

What to Do If You’re Used in a Scam

Unfortunately, for this type of email scam, there’s nothing that the user can do to prevent their name from being misused. However, there are steps you can take to keep your real email account secure and avoid having your legitimate contacts stolen.

Some steps that can help secure your email include:

  • Keep your eyes open. Make sure nothing in your email, including junk mail and your sent folder, looks unusual.
  • Use virus software and keylogging blockers all the time. Yes, occasionally they block something that isn’t a problem, but it’s well worth it for all the actual hacks that are also blocked.
  • Don’t send confidential information via email.
  • Use strong passwords and don’t do business on unsecured or public wi-fi.
  • Most of all, if your identity is stolen in this way, report it to the Federal Trade Commission (FTC), FBI, and local authorities.

When you take steps to keep your email and private information secure, you’re less likely to have someone break into your real email account. The other scam relies on fake email addresses, which others can be on the lookout for.

Avoid Being Taken By a Scam

On the other side, there’s a lot more a recipient can do to avoid being fooled by a scam. It’s also vital to report scam emails to your broker, your email provider, and the person who’s identity has been stolen.

To avoid being fooled by a scam email:

  • Pay attention to the from email address. In the case of Wendy Dietz, the from email address did not match any of her actual contact information. That’s a clear giveaway that the email is not from her.
  • Notice grammar mistakes. Often scammers are not native English speakers and the text of an email will give away that it’s not from the supposed sender. In Wendy’s case, the email being sent was one single run-on sentence, asking recipients for help in their “area of expert.” If it doesn’t sound like it’s from a professional, it’s probably not.
  • Never open links or attachments for information unless you know for sure it’s legitimate. If you have any doubt, call the sender to verify that the attachment is real and safe.
  • Report scam emails by clicking on your email providers “Report spam” or “Report phishing” button. Enough reports can get a scammers IP address blocked.

It’s hard to prevent scam emails from being sent, but it’s much easier to detect them and avoid falling for the trap. By taking these steps, you’re less likely to be victimized.

It’s an unfortunate reality that the internet gives us both opportunities and dangers. If someone can steal money or information using fake emails, they will try to do it. Do your best to secure your real email account, and as a recipient be careful what you open and respond to. Together, we can keep each other safe.

What to Send: Real Estate Email Marketing

Real Estate Email Marketing - What to Send

You’ve probably heard that you need to have an email list to effectively market your real estate business. However, if you’re like many Realtors®, you have very little idea what to actually send out.

Fortunately, we can help. There are three kinds of emails that can help create engagement with your email list, building your relationship with each lead and helping them be receptive to your offers.

Consider putting at least one of these email types out to your list on a regular basis, and see how much your open rates and engagement improve!

Newsletters

Newsletters can get a bad rap because sometimes they’re thrown together and don’t have much in the way of quality content. Make sure your newsletter breaks the stereotype.

Consider sharing the following valuable information in your e-newsletter:

  • Latest posts from your blog
  • A valuable informative paragraph or article if you don’t have a blog
  • Information about new events, businesses, or developments in your target neighborhood
  • One or two useful or informative articles from another website, linked
  • Information about new listings or recent sales you’ve achieved
  • Customer testimonials
  • Pictures from your target neighborhood, or pictures of beautiful homes in the area
  • Something just for fun – a puzzle or comic

One great resource for finding information about your target neighborhood is a locally-focused website, for instance, one maintained by the city or a local association. They often announce the opening of new businesses or local events.

Digests

A digest is less comprehensive than a newsletter and requires less original content. Usually, a digest is full of quick-hit, easy-to-digest information. You might consider:

  • Links to a local neighborhood association’s announcement or news
  • Link to updated neighborhood assessment information
  • Links to your own blog posts
  • Links to your listings
  • NAR news reports or updates

Promotional Emails

You want to communicate relevant information, but you also want to promote what you do. You can do this in a way that doesn’t come across as salesy or pushy. Here are some ideas for promotional emails:

  • Regular market updates and recent listings
  • Offering a report about the market conditions in your target neighborhood, with an invitation to call you for a free assessment of their home
  • Running contests that create awareness about your business, create referrals, and drive traffic to social media and your website

Of course, when doing promotions be sure that you’re following the rules of your brokerage and the state real estate association.

What Will You Do?

These three types of emails will give you a good start on how to reach out to your list via email. As with all marketing, being consistent is vital. So what will you do? Share in the comments – I’d love to know!

If you’re ready to update your print marketing to complement your email outreach, we’re here to help. Check out our marketing postcards, business cards, and more!

Using a Facebook Page in Your Real Estate Business

Facebook for Realtors

There are so many options for using social media to promote real estate that it’s dizzying. I should say up front that I’m not saying you have to do it all.

I always suggest that Realtors® combine their print marketing with social media in ways that make sense:

  • Where does your target demographic spend the most time?
  • How much time and money do you have for the social media part of your marketing?

Why Facebook?

Facebook can be a good choice for Realtors® for several reasons:

  • There is a wide range of ages and a good mix of gender. The largest age demographic, ages 25 – 34, is only 29.7%. Both genders participate in Facebook at a high rate.
  • Broad reach. Worldwide, there are 1.23 Billion daily active users. As many as five new profiles are created every second. If you want to find someone online, they’re probably on Facebook.
  • Easy to Use. Most Americans, and by extension most Realtors®, find Facebook to be a platform they understand and can easily use.

Because Facebook is so widely used, it is a crowded marketplace, so being focused and effective is key. Which leads me to…

Why Facebook Pages?

There are so many ways to engage on Facebook! Facebook groups are very popular right now, but they take a lot of time and energy to properly manage.

I suggest Facebook pages because they are easy to create and you can manage them at your own pace. Also, you can use highly targeted Facebook ads to find the exact people you’re interested in and invite them to like your page. That isn’t possible with groups.

Create a Facebook Page Aimed at Your Farm Neighborhood

The best way to use Facebook in your real estate business is through a locally-focused Facebook page. Done well, this type of page can attract the exact fans you want, and bring new prospects to your business regularly.

  • Don’t name it “YourName Real Estate” or anything like that. Aim for broad appeal. “YourTown Beautiful Homes” is a great option.
  • There’s a huge variety of content that would be helpful, but think about what your prospects are most interested in. Here are some ideas:
    • Pictures of beautiful homes in the area
    • Articles about home maintenance, landscaping, and preparing for a move
    • Information about local events
    • Information about upcoming holidays and how to celebrate them
    • Behind the scenes of your business
    • Your listings and happy customers
  • Of course, when you have the Facebook page, the purpose is to help others know, like, and trust you so that they will do business with you. As a result, you do want to share about yourself and your listings. Just don’t make that the only thing you talk about!

Getting an Audience for Your Facebook Page

It’s not a bad idea to invite your friends and family, and have them invite their friends and family in turn. However, the real key is to get an audience from folks who are in or near the target neighborhood.

We wrote an article a little while ago about how to use Facebook ads to revolutionize your real estate marketing. This tool is an incredible way to draw an audience to your page.

Once you have a little bit of content – no one will “like” a blank page! – it’s time to set up an ad. You can target the exact age, income family size, intent to move, and more! Once you define your target market, you can reach them on Facebook.

If your page is created in a way that your target market will love, and you get the page in front of them with a Facebook ad, that’s when the magic happens!

I Don’t Have Time For This!

I get it. You’re already too busy. You think a locally-focused Facebook page would be a great idea, but you don’t have time to implement it.

I have a great solution for you. My friends over at Socially Posted would love to keep your page updated for you. They select and share relevant content every day, 365 days a year. It’s inexpensive for the value, and if you’re not happy with it, you get your money back!

Seriously, if you would love to do more with social media and simply don’t have time, you’ve got to look at Socially Posted. It’s a lifesaver.

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