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Generational Marketing in Real Estate

Generational Marketing

Do you know who your best clients are? What generation do they belong to?

This is an important question because different generations have different ideas about success, money, communication, social media, and more. If you are targeting Baby Boomers, you will need to market much differently than targeting a Millennial.

When you understand the distinctions between generations, it will help you with marketing to various age groups in real estate.

Why do Generations Matter?

A generation is a group of people born around the same time as each other. This set of individuals often shares important mindsets, preferences, and values.

Of course, people differ, and nothing is set in stone. However, you can often expect a Millennial to be more focused on digital media and a Boomer to have traditional ideas about money and success.

When you understand the general preferences and mindsets of each age group, it will help you focus your real estate marketing. You can communicate in a way that makes sense to that generation, express the character qualities they value, and help them understand the dream of home ownership in their own way.

Baby Boomers: Ages 51 – 69

One thing that makes boomers unique is that they are staying active into much older ages than previous generations. This group is not ready to rock their lives away on their front porch. As a result, you can expect them to be continuing to buy and sell homes in their older years.

Boomers are working longer than ever, meaning that their money situation is stronger and more stable at this age than their parents’. They have more discretionary income than any other group in the U.S.

The Boomers represent a strong market segment for Realtors®. If you focus on this age range, incorporate the following elements into your marketing:

  • Email marketing. Boomers use email more than younger groups.
  • Online informational articles. Boomers love to do research, and millions of them are on the internet every day.
  • Personalization. Focus on 1-on-1 interaction and personalized content.
  • Engagement. Invite Boomers to get involved and give their opinion on the information you provide.

Generation X: Ages 34 – 50

It’s easy to forget about Generation X due to the enormous size of both the Boomer generation and the Millennials. However, this group is among the most productive members of the workforce.

Many of this generation are supporting older parents and raising younger children at the same time. They are very family focused. This group is also status driven and loves to travel.

Generation X tends to spend more time and money on others than themselves, so take that into account when selling them real estate. Focus on the benefits a home provides to the family and consider that they will want to be close to parents and have good opportunities for their kids.

Some other ways to market to Generation X include:

  • Social Media. Generation X actually spends more time on social media than Millennials.
  • Provide Options. This group is skeptical of big claims and likes to shop around.
  • Simply Decisions. With so much responsibility, Generation X is used to making major decisions. However, they benefit from professionals like Realtors® who can lay out alternatives and simplify decision-making.
  • Convenience. Xers don’t have time to waste. Be sure to offer them accessibility and make the buying or selling process as smooth as possible.

Millennials, Ages 22 – 33

The world that Millennials grew up in couldn’t be more different than the world Xers and Boomers knew. A time of incredibly rapid technological growth coincided with difficult economic times.

Because all they’ve ever known is the hyperconnected world of the internet and social media, they have very different priorities and expectations than Xers or Boomers. They can be a bit retro-focused and nostalgic.

Millennials are the largest generation, outnumbering Boomers. However, they can be hard to sell on the concept of homeownership. They were keenly aware of the 2008 crash, and tend to prefer access and mobility over ownership and roots.

Here are some ways you can market real estate to Millennials:

  • Home Base. Sell the concept of home ownership as providing them a home base for their adventures. They can do anything they care to and always have somewhere to call home.
  • Nostalgia. You can also remind Millennials of the “good old days” when home ownership provided comfort, security, and a great place to bake an apple pie. Point out that a home lets them escape the hustle and create authentic experiences for themselves and their families.
  • Social Media Creativity. Because Millennials have seen many of the marketing tricks available online, it takes creativity and fun for them to take notice.
  • Testimonials. This generation relies on word-of-mouth more than Xers or Boomers, so having online reviews and testimonials is vital.

It won’t be long before we’ll be talking about Generation Z, the young folks behind Millennials. Right now, however, they aren’t in home-buying mode.

As a Realtor®, do you focus primarily on Boomers, Xers, or Millennials? Do your marketing practices line up with their preferences? If not, some simple adjustments could bring you a lot of success.

Being online isn’t the only marketing game in town. All generations love to get actual mail as well. If you need to order new postcards or update your business cards, let us know today!

Using Facebook Live for Real Estate Marketing

Facebook Live for Real Estate Marketing

Social media is an incredible resource for Realtors®, and Facebook is one of the best. Not only can you run highly focused, targeted ads, but you can also post videos, GIFs, photographs, and more.

Using Facebook Live is another amazing marketing avenue. People love watching live video, and the video stays on Facebook even after you’re finished so people can watch it anytime.

Here are a few ways to leverage Facebook Live in your real estate marketing.

Virtual Open Houses

If you’re tired of putting time and money into open houses that get two visitors, there are other options. Facebook Live can help you reach a much larger audience in a way that is less expensive and safer.

You can use Facebook Live to give a tour of a home, highlighting all the best features. Then, you can answer questions live on the video.

Not only do you get incredible interaction and reach, but you also have a video that you can use again and again in your marketing of that listing. The live interaction and “behind-the-scenes” feel will make the video especially compelling.

A virtual open house doesn’t have to cost a fortune in video equipment and editing. Just use Facebook Live!

Live Q&A with Potential Homeowners

There are many people interested in buying a home that would love a no-pressure question and answer session. Even individuals who aren’t ready to buy right now could have insightful questions that you could answer and build your expertise.

Going live regularly will give you more of an audience, but until that happens, you can simply answer common questions you hear or things clients have asked you recently.

Once you’ve done a live video answer questions, what’s next?

The videos become incredible marketing assets that you can post on Facebook, share on your website, and more. Q&As help you build your brand, increase the know, like, and trust factors, and position yourself as an expert.

Seller Tutorials

Educating homebuyers is only half of the equation. Sellers need help as well. Share Facebook Lives around a variety of issues sellers face:

  • How to prepare a home for professional photos
  • Staging tips to maximize showings
  • How pricing is set when selling a home
  • What it means for a home to be “buyer focused” (i.e., putting away their collections!)

Being an expert on both the buyer and seller side will help you get clients. Listings are the bread and butter of real estate, but buyers are essential as well!

Behind the Scenes Videos

Most people don’t understand what goes into the work of a Realtor®. Doing Facebook Lives can allow you to give others a “sneak peek” into your world. Show them your work on your print marketing, or your online outreach.

When others see what you do, you can demonstrate that you are an expert. You fulfill people’s curiosity, which is a big hook. You also show some true reality, which helps build the know, like, and trust factors.

Don’t be shy! People want to know what Realtors® do. You can help people respect your work, which means they won’t fight you on commission. You can also show your personality, humor, and more.

Don’t Be Afraid of Facebook Live!

Being on video can be intimidating, and being live can feel terrifying. The good news is that you are in control. Facebook Lives can be as long or as short as you’d like. They can be as detailed or general as you want. You create the experience!

You might start by doing some Facebook Live videos that are set to share with “only me,” just to get comfortable. Or create a select group of friends to practice with and go live only for them. However you do it, begin experimenting. You’ll discover it’s a lot of fun, and you’ll build your business in a big way!

 

Do you use Facebook Live for real estate marketing? How do you do it? Share in the comments!

3 Essentials of Marketing Real Estate Listings

Essentials of Marketing Listings

With summer in full swing, marketing listings is top-of-mind for many Realtors®. Listings are the core of many agents’ businesses, and it’s always useful to make sure you’re covering the essentials.

You want to move well beyond the “Put up a sign, put it in the MLS, and pray” strategy. Here are three essentials that will get your listing in front of the right buyers so you can close the deal!

Avoid Obvious Problems

It’s no secret that some listings sit for months due to completely avoidable issues. Pricing is one of the biggest. A home should be priced appropriately for its condition, location, and market conditions. If a seller won’t agree to those terms, don’t compromise. Move on!

Social media has made buyers more visually motivated than ever. If you don’t have beautiful pictures of a home, and the home isn’t gorgeous to buyers who tour it, you won’t move the property quickly. Some sellers completely miss the point that the home shouldn’t be decorated for them anymore. It should appeal to the largest base of buyers possible.

Finally, make sure your writing is compelling as you promote the home. The best pictures in the world won’t cover for bad copy! There are a variety of ways to make your listing description captivating to draw in agents and buyers. Highlight the home’s character and how it differs from other properties in the neighborhood.

Use a Variety of Marketing Methods

Every listing should have a clear marketing plan created. When you have a plan, not only does it help you win listings up front, it also directs your daily actions. You can move forward purposefully, knowing that you have a set plan, you’ll be focused and sell the home quickly.

A marketing plan often includes:

If you only market one way, you’re missing out on potential buyers. People are active online in a variety of ways, and there’s less competition in the mailbox than ever. By taking a multi-faceted approach, you’ll be able to access all potential buyers.

Network with Other Realtors®

Other agents aren’t your competition, they’re a great source of buyers for your listing! There are a variety of ways to connect to other real estate agents to find buyers.

Reverse prospecting on the MLS is one idea. Through saved searches, you can find Realtors® who have buyers that might be interested in your new listings. Once you ensure that the buyer is still active, don’t forget that you need to sell the agent on why your listing is perfect for their client.

You can also find other agents on Instagram. When you have an active account, Instagram is a great way to showcase your listings and connect with other Realtors®. You can find buyers, or buyer’s agents – either way, you win!

Of course, networking with other agents in person and through agency and industry events is important as well. You never know when the Realtors® you meet will be just the connection you need.

When you cover these three fundamentals, you’ll be doing a very solid job of marketing your listings. The more creative you can be, the better! We’re in a powerful seller’s market in 2017, so there is no excuse not to move homes quickly.

Are you ready to set up a Just Listed and Just Sold campaign? Interested in other print marketing materials? We’re here to help. Contact Printerbees today!

Are Branded Product Giveaways Effective?

Free Giveaways Are Effective

As a Realtor®, you probably have heard that giving away branded freebies is a way to extend your reach and build your brand. However, you might be skeptical. Just because someone has an item lying around their house with your name on it doesn’t mean they will call you…

Does it?

Actually, there’s a reason that U.S. companies spend billions of dollars a year on branded giveaways. When you choose the right ones, they work exceptionally well.

Here’s why they work, and how you can pick out the right freebie for your company.

The Power of Free Stuff

Have you ever received a charity letter with a dollar bill in it? Or seen Hare Krishna members give paper flowers to people in airports? Or seen a variety of “free giveaway” days at stores, gas stations, restaurants, and more?

If you have, you may have scratched your head wondering why. It seems like giving things away for free would be a sure loser.

But it’s not.

Companies sell millions of products as a result of giving things away. Free Slurpee Day at 7-11 leads to millions of dollars in sales. People try the free Slurpee and then buy a larger size. They buy candy and snacks to go with the drink. They get gas at a 7-11 instead of a competitor.

More than that, when people receive something they feel obligated to give back. The Hare Krishnas get far more donations if they give away paper flowers. Charities get a dramatic increase in response rates just by including address labels.

There’s also the impact of word-of-mouth. People talk about times they received something for free. They tell their friends and family how it made them feel, and who provided it. This doesn’t just lead to a hunt for more free stuff – it actually translates into an overall better brand image.

Finally, there’s the fact that many freebies are actually useful. A free Slurpee is quickly finished and tossed, but a free pen can be carried for weeks or months. A paperweight or letter opener can be kept in an office for years. Each time the owner sees or uses it, they are reminded – even subconsciously – of your brand.

How to Choose the Right Branded Giveaway

Many companies don’t know where to start when choosing a freebie. There are dozens and dozens of options, and on the surface they all seem the same.

Here are some ways to choose the right branded giveaway:

  • Make it useful. The best freebies are items customers will use for a long time. It’s even better if they use it in the environment where they make decisions about who to hire for your services. Avoid throwaway item like plastic water bottles, and choose highly useful freebies that your customers will be happy to receive.
  • Set yourself apart. If you can use your free giveaway item to showcase something unique about your company, you’ll make an extra impact. You can choose a whimsical (but still useful) item if your organization is about fun. You can do a superhero theme if you are “coming to the rescue” of your clients. Do something unique and you’ll stand out much more than “one more magnet on the fridge.”
  • Make sure your information is readable. One often-overlooked aspect of choosing a freebie is that you need to have enough space for your company information. I recently saw an option for branded fidget spinners, for instance, but skipped it because that center circle doesn’t have enough room for contact information.

As a Realtor®, you’re trying to appeal to homeowners who are trying to make a decision about hiring a real estate agent. Think about doing a few giveaways a year and make them relevant to the season. A branded grilling tool or fan in the summer, for instance, or a branded knit hat in winter.

When you do, you’ll find the incredible power of free giveaways working for you!

Interested in beating the heat with a branded giveaway? We have a limited-time special on fold up fans. Click here for more information!

Are you Talking AT Your Prospects or WITH Them?

Talking At vs Talking With

In my recent post about reaching out to your circle of influence, someone left a great comment about the importance of talking with people instead of at them. That got my juices flowing because I think far too much marketing in every industry is aimed at people.

When you talk at people, they feel overwhelmed and defensive. The message is entirely about you and how you know exactly what they should do next. Talking with people is more about discovery – what does someone need that you can help with?

Here’s how to make sure you spend more time talking with people than at them.

Put Others’ Needs at the Front

I cringe every time I see marketing that talks all about the business. “I’m great, I’ve done this, I’ve won awards. Work with me!”

Spoiler alert: This doesn’t work. (But I still see it ALL THE TIME!)

To create really great marketing materials, or to have a really great conversation, you need to answer these questions:

  • Who am I talking to?
  • What worries keep them up at night?
  • What can I do to solve the problems that keep them awake all night?
  • How can I convey to them that the problem is solvable and that I can help?

Then, when you create your marketing, start by acknowledging the problem and suggesting that there is a solution. Explain all the benefits your prospect will get by solving the problem. Finally – LAST – offer yourself as someone who can address the problem.

Ask Questions

If you talk for 15 minutes straight and your prospect hasn’t said more than three words, something is wrong. This is true in person, but it’s also true in your marketing materials, such as postcards and flyers.

If there are no questions, the whole thing is an information blast about you, your needs, your talents, etc., etc., etc.

And I’m sorry to tell you, no one is interested!

People are generally interested in one thing – themselves. They have needs, concerns, and problems that they are constantly seeking to solve. It’s likely that you can help them with some of those needs, but they’ll never listen until you show them you really understand and care about them.

In person, ask questions. Let the other person answer. Really listen. Then, with the information you learn, you can suggest how you might be able to help.

In your marketing, ask questions that the prospect can answer in their heads. Then move forward with what you have to say. It helps the reader stay engaged and really get your message.

Learn to Listen Well

Excellent listening can help you be very persuasive. In the book Just Listen, author Mark Goulston points out that listening can help you get through to absolutely anyone.

He talks about the emotional barriers that keep people from hearing our message, and how listening can help. When you listen well, the other person doesn’t just feel heard; they feel “felt.” They feel you truly understand them and their situation. Then, and only then, will they be willing to truly hear you.

In addition, when you listen well, you’ll learn things you didn’t know before. I’m talking about the year the French Revolution started, I’m talking about the assumptions we all make about people. We assume that because someone is a certain age or looks a certain way, they have specific feelings, needs, and personality.

But we’re wrong.

We’ll never know it if we don’t listen. Instead, we’ll go charging in loudly offering a solution to a problem they don’t even have, and then wonder why we can’t get business.

The bottom line is simple. If you want to have a positive impact on anyone, from your circle of influence to complete strangers, you must talk with them, not at them. 

Does your marketing ask questions or just make assumptions? If it’s time for an update, we’re here to help. Check out our extensive selection of real estate marketing materials today!

What Realtors® Can Learn About Marketing from Amazon

Marketing Secrets from Amazon

The story of how quickly Amazon gained traction and disrupted almost every industry is nothing short of incredible. The retail heavyweight was founded in 1994 as an online bookstore. Later it added DVDs, CDs, software, and eventually, everything else too.

Today 64% of American households are Amazon Prime members and Amazon brought in $136 Billion in net sales in 2016. How did that happen? Part of the answer is great marketing.

When you see this kind of success story, you know there’s a lot you can learn. Here’s what Realtors® can learn about marketing from Amazon’s success.

Direct Mail Works

Yes, Amazon, the largest internet retailer in the world, uses direct mail for marketing.

Why?

Because it works!

They use postcards and other direct mail to encourage Americans to use their online offerings. From promoting Amazon Prime Instant Video to encouraging Kindle customers to upgrade to the Amazon Fashion postcard I just received recently, Amazon knows the power of postcards.

How about you? As a Realtor®, do you use postcards? Having a great mailing list is great, but you can also use Every Door Direct Mail to reach an entire mail route with no list. However you choose to do it, don’t ignore direct mail. If it’s worthwhile for Amazon, it’s worthwhile for you!

Reviews Matter

One of the most important parts of an Amazon listing for many customers are the reviews. Amazon makes sure that anyone searching for a product can immediately and easily see how other customers have rated it.

88% of consumers trust online reviews as much as personal recommendations, which means a lot not just for Amazon but for Realtors® as well.

You know how vital referrals are, but did you realize that a positive online review could give you the SAME effect as a referral? It’s essential to encourage clients to give you online reviews and to make your reviews a prominent part of your marketing.

We’ve written in the past about how to use online reviews to build your real estate business – take a page from Amazon and make it happen!

It Needs to Be Easy to Buy

Buying from Amazon is one the easiest things you can do. You go to the website, type in what you’re looking for, look over a variety of customer-reviewed options, and click to buy. Delivery is quick, especially if you belong to Amazon Prime. What’s not to love?

In any type of purchase, the easier it is the more like a prospect is to pull the trigger. As a Realtor® you want to make working with you as easy as possible. Here are some ideas:

  • Be present in your farm neighborhoods on a regular basis
  • Be consistent with all marketing, both online and offline
  • Make it easy for prospects to find and read positive reviews about your services
  • Have a clear process for new clients so they know exactly what to expect and what they need to do to get the ball rolling
  • Be easy to work with and easy to reach throughout the transaction

If you make it easy for people to work with you, you’ll make it much more likely that they will act when they are interested. Anything you can do to meet people where they are and streamline your process will benefit your business!

Learn from Others’ Successes

We’re often encouraged to learn from others’ mistakes, but you can learn a lot from others’ successes as well. What did they do right? How can you translate that into real estate? These three lessons are the tip of the iceberg. When you keep your eyes open for new ways to be successful, the sky is the limit for your real estate business.

How to Build Your Sphere of Influence

Build Your Sphere of Influence

Your sphere of influence are the people who already know, like, and trust you. They’re the people you already have relationships with, and they are critical to your success in real estate.

Many times, people in your sphere will work with you on a real estate deal. Even if they don’t, they can refer you to those who are looking to buy or sell a home. The referrals can be even better than the direct work because people are likely to move occasionally, but they know others who are moving all the time!

When you gain more friends and associates, you can become even more successful. Here are some ideas on how to expand your sphere of influence.

Look for Opportunities

Not everyone is the type of person to strike up conversations with strangers in the grocery store and leave the building with a new friend. If you are, great!! Take advantage of your skill and reach out to folks you encounter.

If that’s hard for you, keep your eyes open for other opportunities. If you’re at an event and see someone standing alone, go up and talk to them. Try to get to know the friends of your existing friends and family. Join groups, such as those found on Meetup.com, where you can meet those with similar interests.

Not everyone you chat with will become a best friend, but increasing your circle of friends and acquaintances is fun and will help your business!

Build Authentic Relationships on Social Media

You probably don’t need me to tell you that not everyone on your Facebook friends list is actually a friend. However, it is a starting point. You can use the connections you make on social media as a way to start and deepen relationships.

The good news about social media is that it can be a comfortable way to connect for those who struggle talking to strangers or feel they are more introverted. The bad news is that it can be hard to build authentic relationships. Here are some ideas:

  • Practice active listening/reading online. Really pay attention to what someone says is important to them. Start conversations and join discussions.
  • Look for common interests. Use likes and comments on posts to start the conversation.
  • Use private messages for deeper connections. You can message someone and ask how a situation is going that they posted about. You can ask about their kids, or share a note about a common interest. It’s best to use private messages after you’ve connected with them publicly for a bit.

Of course, don’t friend people solely to send them a private message about your business. That’s a major turnoff for everyone! Instead, notice who you can reach out to and build an authentic friendship. You can be building relationships with multiple people at once, so that’s a big benefit!

Be a Giver

One of my friends absolutely loves the book The Go-Giver by Bob Burg. It’s a simple story that shows how much giving can impact your success. This is especially true when it comes to building your sphere of influence. Give tips, advice, free worksheets, a listening ear – whatever a person needs at a particular time, try to give it.

When you become a giver, you’ll notice that you enjoy life more. Giving is simply fun! It is also a great way to build relationships and become a person that others know, like, and trust.

Once you’ve built relationships, you can start sharing more about your professional work. Offer your services, ask for referrals, send mailings and other outreach from time to time, and more. The more people you add to your sphere of influence, the more impactful this activity will be!

Why Realtors® Avoid Their Sphere of Influence

Why Realtors Avoid Their Sphere

Do you work harder at marketing to strangers than to your own friends and family? You’re certainly not alone. However, your sphere of influence can be a tremendous source of referrals and clients. By sharing your services with those who already know, like, and trust you, you can gain new business faster.

Here are some common concerns Realtors® have with their sphere of influence, and how you can overcome them.

The “No” Hurts More

No one likes being told “No,” when they offer their services. When that “No,” comes from someone you know and love, it’s even worse. We don’t offer our services to those we’re closest to because we don’t want to feel rejected by them. Being rejected by a stranger is easier to brush off.

To overcome this, change the story you tell yourself about what “No,” means. Many of us use this story:

“If she tells me no it means that she doesn’t really believe in me as a Realtor®. She doesn’t support my business. She probably thinks I’m no good at it and that I’m destined to fail.”

Try shifting your perspective to think of it this way:

“If she tells me no it simply means she’s not buying right now or I’m not the right fit for her. That’s it.”

Not everyone wants to work with their best buddy in a major business deal. Many people know more than one Realtor® and don’t want to hurt anyone’s feelings. The bottom line is, you can change the story you tell so that a “No,” isn’t personal, no matter who it comes from.

And of course, just because someone tells you “No,” doesn’t mean they won’t refer someone else to work with you!

You Don’t Want to Be a Pest

Many Realtors® are afraid that their friends and family will get tired of their enthusiasm for real estate. You don’t want people to avoid your calls, ignore your texts, or stop spending time with you. While I can see that happening if you only discuss business, it’s not likely if you simply discuss business along with other parts of your life.

Remember why you got into the real estate business. You want to help people buy and sell homes, and that means talking about your work and letting them know you’re available! Your friends and family should be able to reap the benefits of knowing someone in the real estate business, so don’t be shy!

Of course, if you’re desperate for business or pushy, you’ll come off badly no matter who you’re talking to. Don’t be needy or aggressive. Just talk about business as one part of your life!

You Forget About Referrals

Too many people see their sphere of influence only in terms of “possible clients.” It’s easy to forget that one of the biggest services someone can do is refer you to a person who wants to buy or sell a home.

Your friends and family members are not likely to be moving every year. However, they almost certainly know at least one person a year who is looking to buy or sell a home. Encourage your sphere of influence to share your information with someone who is thinking about moving. By making it low-pressure and easy for them to refer, you’ll gain a lot of valuable clients.

Take Care of Your Sphere

Your sphere of influence means a lot to you, and you mean a lot to them. Send them mailings and freebies occasionally, and keep up with being a good friend or family member. Show them you care, show them your passion and expertise for real estate, and be genuine. Your professionalism and thoughtfulness will shine through, and you’ll gain referrals and business as a result!

Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING! 

For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but they get busy. Things happen. And before you know it, it’s been weeks and you never got back to that phone call or email.

There is a way to make sure this never happens – by automating your follow-up. Here’s what you can do.

Automate Email Follow-Up

I’m am a huge advocate for email automation. I know that for Printerbees, implementing automated follow-up increased my revenue 472%. My return on investment for my marketing was 4,000%. Yes, three zeros! 

Here’s what happens when you automate your email follow-up:

  • Prospects get a reply no matter what day or time they contact you
  • You don’t have to interrupt your workflow to write a reply
  • You can segment your list and send specific messages to specific prospects
  • You can take time off without worrying that you will miss out on new business

Here at Printerbees, we use Infusionsoft. We love the ability to customize email campaigns, add customer tags, and much, much more. If you are a well-established Realtor® looking for flexible and robust email marketing, Infusionsoft is incredible.

If you are newer to email marketing, you may not want to make a large investment until you grow your list and see consistent results. You might enjoy ConvertKit, Constant Contact, or another simpler email service. These options are easy for beginners to learn and are easier on the budget when you don’t need advanced options.

Take the Stress Out of Other Follow-Up

Email is the easiest type of follow-up to automate because you can create campaigns based on user behavior. Depending on the email provider you choose, you can track clicks, add tags, and send specific email sequences to specific groups of prospects or customers.

However, there are ways to reduce the stress of other types of follow-up as well. Here are some ideas you can use:

  • Set up automated text replies that say, “I received your message, and will reply within 12 hours,” or something along that line. That way, you don’t have to drop everything to reply to a text, but the person reaching out to you knows when to expect your reply.
  • Consider a virtual receptionist service to help with calls. This avoids having everyone sent to voicemail when you are focused on other tasks. Even better, a virtual receptionist can let you know right away when a call is truly important.
  • Let Printerbees help make sure your mailings go out like clockwork. Handling bulk mail can be a hassle, but we know how to make it easy! Whether you want to send farming postcards regularly or have an Every Door Direct Mail (EDDM) mailing in mind, we can print it and mail it for you! Contact us for more information.

Follow Up Quickly to Make a Great Impression

I’ve said it before: I am regularly shocked how many professionals don’t follow up promptly. If you focus on automating your follow-up process, you will get back to prospects quickly every time. That itself can win you business.

Even better, automation means that following up doesn’t have to interrupt your day. By having processes in place that make follow-up automatic, you can continue to focus on your work without missing out on the opportunity for a new client.

How do you plan to improve your follow-up for the rest of 2017? Share in the comments!

The One Thing You Can Do That’s Worth $10,000+

Importance of Following Up

I was reminded recently that I’ve lived in Arizona for five years! It was hard to leave California, a state I called home since the day I was born, but it was sure worth it. I love it here now!

But there was one part of my memory that wasn’t so great – I had a struggle I never expected. A struggle that cost several people $10,000+. I struggled to find a reliable Realtor® to help me buy a home! 

What Was Missing?

Can you believe that five different Realtors® failed to win my business, simply because they didn’t do ONE SIMPLE THING? Trust me, it wasn’t that I was picky or hard to work with.

They wouldn’t follow up. 

I’m not joking. I gave my contact information to FIVE different Realtors® and not one of them followed up.

  • I told them I intended to buy a home soon.
  • I asked for comps and property updates for the area.
  • They all promised to follow up.

After I spoke to one Realtor®, I ran into him more than 10 times over the next few months at a favorite restaurant. He never said a word about anything.

Not following up is a deal breaker for me in any business transaction. If you don’t follow up, you’ve proved you’re not reliable and professional enough for me to do business with. If you can’t even call me when I’ve told you I’m ready to work with you, I can’t count on you to find me a great home and negotiate a good deal either.

How About You?

How would you rate your follow-up strategies? Do you:

  • Follow up with prospects
  • Return phone calls
  • Reply to emails and texts

It might surprise you, but if you get focused on following up, you will stand out from the crowd. You may be the only one doing it!

It was five years ago that I had trouble getting anyone to give me a phone call, and I can remember the frustration like it was yesterday. Don’t let a lack of follow-up be the reason you miss out on a commission. Be quick to get back to prospects, return phone calls and emails, and reply to contacts on social media. Your business will reflect your diligence!

Don’t be shy – share your information with those you know! Someone is sure to be looking for a Realtor®. If your business cards need refreshing, we can help. Contact Printerbees today!