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Archive for Lead Generation

Turning “Nos” into a “Yes”

Turn No into Yes

Do you hate being told no?

Most of us do. It’s frustrating. It means that we don’t get what we want – at least not right away. From the time we’re two years old we don’t want to hear “No.”

Unfortunately, in the real estate business you hear “No” a lot. How do you handle it? The good news is that you don’t have to simply walk away. You can turn a “No” into a “Yes.”

No is a Knee-Jerk Reaction

Most people will say “No” to anything as a first reaction. Are you shopping in a store, and an employee asks if you need help? “No.” Any time your coworker or child starts to say “Hey, would you..”

“No.”

The good news is that means the first time you hear a rejection it probably isn’t a firm one. They probably haven’t even thought about what you said. They are being interrupted, or they are defensive, or they are thinking about something else.

So how do you handle a “No” that’s not a real “No”?

Start the Conversation the Right Way

One way to avoid the knee-jerk “No” is to start the conversation without going straight for the sale.

Let’s say you are doing a pop-by and someone is chatting with you at the door. Ask questions like, “Isn’t this a great neighborhood?” and, “Wow, what a sweet dog, I bet that’s a blessing to come home to every day.”

In essence, talk about agreeable things where they start saying “Yes.” Of course they like the neighborhood. Of course they love their dog. Get them on these positive topics, and get them saying yes.

After this, you have more room to ask if they know the value of their home and if they’d like to find out. By that time, you’re already an acquaintance they have positive feelings about from your initial conversation.

Be Curious, Not Obnoxious

There are sales jobs where they tell you the customer has to say “No” three times before you can end the conversation. That leads to a lot of obnoxious, pushy sales calls.

Don’t be that person. Instead, be curious. Suppose they say no, they aren’t interested in learning the value of their home. Ask about it. “It never hurts to find out more about your home’s value. What about a value assessment doesn’t interest you?”

Think about things in terms of serving them, not in terms of making a sale. In what way can you serve them? What do you have that they need? How can you set up your conversation so it fits into the timeframe they have?

When you approach a prospect through eyes of curiosity and service, rather than sales and closing, you approach them as a person. The difference in your attitude will be obvious, and the prospect will be much more open to talk to you.

This is Just the Beginning

The full process of handling rejections and turning a “No” into a “Yes” is of course larger than a blog post can cover. But the approach can be the most important part. If you come at things understanding that “No” is often a knee-jerk reaction, and not a real answer, it will be easier to overcome.

You can start the conversation in a way that brings forward “Yes” before you ask for the sale. You can approach the prospect with a spirit of curiosity and service, instead of aggressive sales. Both of these help you set the stage for a good interaction.

What do you do to turn a “No” into a “Yes”? Share in the comments!

It’s that time – time to get your 2018 marketing planned and purchased. Be sure to buy before Dec 31 for maximum tax benefits next year! Take a look at our variety of marketing materials today!

A Mix of Marketing Methods for Real Estate

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Marketing Mix for Real Estate

No matter what you’re selling, you need a multi-pronged approach. There’s too much competition for limited consumer attention.

In a phrase, you need to reach your prospects where they are. 

Doing this requires a mix of marketing methods. When these are implemented consistently over time, you’ll see your business results improve dramatically.

Avenue #1: Social Media

To borrow the words of Madonna, we’re “living in a social media world,” and the way people use their time reflects it. People seem to be looking at their phones more than ever.

If you’re going to choose just one platform to be active on, Facebook is your best bet:

  • 79% of online adults use Facebook
  • Facebook continues to be the fastest growing network
  • Users access Facebook an average of 15 days per month
  • 76% of Facebook users access Facebook every day
  • Folks who use Facebook log on an average of 8 times a day

Instagram, another platform that is excellent for Realtors®, is second for usage and engagement.

Marketing on social media is essential for real estate agents. However, it can be time-consuming.

If you want to do this kind of outreach but struggle to keep up, I can’t recommend Socially Posted highly enough. They can take care of your social media while you focus on other things!

Avenue #2: Your Website

Social media platforms can determine their own terms and conditions. They may prioritize specific content over others, and make it difficult for you to get noticed.

But your website is your own domain. You can set it up the way you want, promote whatever you like, and focus visitors’ attention in whatever ways make sense to you.

As you develop your website, prioritize these elements:

  • An excellent “Hire Me” page. Your services page should not simply say, “I sell homes.” You need to persuasively explain the needs of your target audience and how you can help. A visitor needs to say, “Hey, this Realtor® really gets it.”
  • A blog. You’ll struggle to get excellent rankings in Google search unless you have frequent new content. A blog also allows you to focus on local marketing keywords, giving you great visibility when someone searches for “{City} real estate.”
  • A photo gallery for listings. Folks who come to your site may be interested in buying a home you are featuring. For those interested in selling their home, a beautiful photo gallery on your website will convince them you understand how to sell homes.
  • A way to sign up for your email list. Email marketing is one way to reach people where they spend a lot of time: in their inbox. Many people check their email multiple times a day. Wouldn’t you love for them to see your message there?

Your website is the one place online where YOU make the rules. Take advantage of it!

Avenue #3: Print Marketing

While email marketing can be effective, there’s a lot of competition. There’s a reason some people have hundreds of unread messages – they simply cherry-pick the emails that are most interesting to them.

To get around the glut, you’ll want to be involved in print marketing. People rarely get mail that isn’t a bill anymore. But other companies’ shortfall can be your advantage.

There are a variety of ways to reach out with print marketing:

  • Business cards. These are incredibly versatile and give you the opportunity to connect no matter where you are. Tuck one in with a free giveaway, drop one on your table at a restaurant, or hand it to someone you meet at the park. The possibilities are endless!
  • A Just Listed/Just Sold By using these postcards in combination, you can generate interest in a listing and share your success when it sells!
  • Farming Postcards. Your farm is the area that you’ve chosen to focus your prospecting efforts. By being consistent in reaching out to these areas, you can build the know, like, and trust factor. This improves your brand and brings in business.
  • Personal Brochures. By having some branding brochures created and ready to go, you can easily network and connect with potential customers at local events.

The best marketing uses all three of these avenues in a variety of ways. To really take advantage of this marketing mix, it pays to have a marketing strategy that shows you how and when you’ll incorporate each type of marketing.

Do you use all these avenues? If not, what’s one step forward you can take today? Share in the comments!

3 Ways to Generate Real Estate Leads This Fall (FREE Download!)

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Lead Generation This Fall

If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round.

Prospecting in the fall and winter does require some additional steps, however. Many people who plan to move focus on spring and summer, with the goal of settling down by the time school starts.

With these simple strategies, you can encourage people to work with you throughout the year.

Stay Consistent

This has been a theme of many of my recent posts. That’s because it’s SO important! Don’t let fall mean you fall off your marketing plan. 

There are many ways to reach out to your prospects all year. You can:

  • Congratulate folks on home anniversaries
  • Send holiday postcards
  • Continue to post helpful, engaging information on social media
  • Send Thank You note cards to those you’ve worked with
  • Continue to participate in volunteer work and community events

Just because it’s a “slow season” doesn’t mean your marketing slows down. In fact, marketing is more important now than ever.

Sell the Benefits of Fall and Winter Listings

Listings are the lifeblood of real estate, and there’s no reason for clients not to sell homes in the fall and winter. Fall can give some beautiful photographic opportunities.

You’re also less likely to get “looky-loos” in fall and winter. Here are some other great reasons clients should list in winter:

  • Less competition
  • Serious buyers
  • Staging is easier during the holidays
  • Tap into the “reset” mindset of New Year’s

If you want an easy way to share these benefits with clients, download our free handout 7 Reasons to Sell This Fall or Winter. Fill out the form below to get it now!

Focus Your Efforts on Your Farm

With fewer people looking to buy and sell homes, fall and winter are the perfect time to hone your focus on your farm neighborhood. You can continue to build awareness by sending farming postcards, holiday information, and helpful newsletters. Make sure that group of homeowners knows, likes, and trusts you. If anyone is looking to buy or sell during the fall or winter, you can capture their attention. Even if most folks wait until spring or summer, the effort you put into farming will pay off. The awareness and attention will pay dividends next year. Either way, focusing on your farm during the fall and winter is a winning strategy!

Reach Out to Prospects Today!

Make sure that your prospects understand that fall and winter are the perfect time to list a home. Download our free handout, 7 Reasons to Sell This Fall or Winter.  Fill out the form below to download it for FREE now!

If You Build It, Will They Come?

If You Build It Will They Come?

Are you frustrated because you feel like you deserve more business? After all, you’re putting in all the work. You’re building your skills. You have a website. You belong to a great brokerage.

Why aren’t people flocking to you?

Very simply, it’s because you haven’t told them too. 

“Building it” isn’t enough. You have to sell it too.

Get Feedback from Your Prospects

You’re the expert. You have excellent training. You already know what your prospects need, right?

Wrong.

When you’ve put some marketing out, you need to know if it’s effective. You need to know if you’re hitting the mark or you’re completely off base.

How do you tell?

There are several ways. They include:

  • Do market research to help you understand what your message needs to be
  • Using a unique link in your email marketing and tracking if people click it to visit your site
  • Use specific giveaways and see how many prospects claim
  • Ask people for honest feedback on social media or in person

In essence, you’re researching what your message should be, and then testing the results of that marketing strategy.

Overcome Your Fear of Selling

Many times, Realtors® who “build it but they never come” are simply afraid of selling. It’s easy to stay busy with tons of “important” tasks that keep you from having to move outside your comfort zone.

Do you know how to market your real estate business?

But if you know what to do and struggle to actually get it done, you may be struggling with your marketing mindset. You need to understand that selling your services is what allows you to live your dreams!

This Isn’t the Movies

Unfortunately, “If you build it, they will come,” only works in the movies. In today’s world, you have to work hard to get and hold your prospects’ attention.

It takes a multi-faceted approach. You want to combine consistent print marketing with email marketing, social media, and your own website.

It takes a lot of work, but it takes the right kind of work as well. You can keep yourself busy with non-essentials and fail in your business. Or, you can focus on selling your services and reach the goals that caused you to enter real estate to begin with.

Don’t be shy – there’s no way the prospects can know what you do unless you tell them!

Ready to get your farming postcards moving, or follow-up with clients using written note cards? We have what you need. Take a look at Printerbees today!

One Easy Tool for Getting Real Estate Clients

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Landing Pages for Real Estate

A big portion of online marketing is related to getting visitors to your website. When you use social media, you don’t control the rules of what you can say or promote. So, instead, savvy Realtors® focus on using social media to bring prospects to their website.

On your website, you can display recent listings and recent sales. You can talk about your prospect’s concerns about real estate and develop them into clients.

But what do you do with website visitors who aren’t ready to buy or sell today? You need to get them onto your email list so that you can continue to communicate and develop their business. And that requires a specific tool – landing pages.

Understanding Landing Pages

Landing pages are used to capture prospect information when they sign up for a free download or other information from you online. How you design a landing page makes a big difference in how effective it is.

If you’re multi-talented enough to be a great Realtor® and a web designer at the same time, kudos to you! For the rest of us, we need tools to help us create high-converting pages.

My favorite tool is Leadpages. Their page templates are tested and PROVEN TO WORK. You can simply customize their existing templates to match your business and offer, and you’re ready to go. It integrates easily with tons of different email service providers.

If you don’t have dozens of hours to spend coding websites – and still not knowing if it’s going to convert – Leadpages can be a great tool for you as well.

Using Landing Pages for Lead Generation

There are many ways to use landing pages. Here are just a few.

With Social Media Ads

If you use Facebook ads to generate interest in your business, you may do it by offering a free giveaway. A checklist for how to prepare a home for sale is a great idea for a freebie. So are e-books or PDF files describing how to get the best pictures of your home, how to prep a home for winter, or annual maintenance checklists.

Regardless of your freebie, you need your prospect to be able to enter their email and contact information in exchange for the download. This is where a landing page comes in. Direct your ad to your landing page, and the customer will be able to join your list and get their download quickly and easily.

Signing Up for Local Events

Do you hold events to promote your business, or participate as a sponsor in local charity events? If so, you can promote the event and build your marketing list at the same time.

You can promote the event on multiple platforms with a link that says, “Click here for more information.” The link will go to your landing page. Offer them a free bonus for confirming their reservation on your site with their email address and phone number.

A fun and useful branded freebie can be an excellent bonus, and it requires them to find you at the event. When the prospect meets you, you can give them the free item, your business card, and any other information you like. Then continue to keep in touch!

Signing Up for an Email Newsletter

Having an email newsletter that frequently updates prospects on market conditions is an excellent way to cultivate leads. You can share recent listings, sales, funny stories, and much more.

You can promote your newsletter on your social media accounts, website, business card, postcards, and more. The link you promote should go to a landing page where it’s easy for the prospect to enter information and get added to your list.

Leadpages provides all these types of landing pages and more. There are even parts of the service that allow you to use text message marketing, insert boxes highlighting freebies in blog posts, and much more.

If you’re ready to connect with prospects and stay in touch until they’re ready to buy, you need to implement landing pages! There’s no reason to delay. Get started with them today!

Are Branded Product Giveaways Effective?

Free Giveaways Are Effective

As a Realtor®, you probably have heard that giving away branded freebies is a way to extend your reach and build your brand. However, you might be skeptical. Just because someone has an item lying around their house with your name on it doesn’t mean they will call you…

Does it?

Actually, there’s a reason that U.S. companies spend billions of dollars a year on branded giveaways. When you choose the right ones, they work exceptionally well.

Here’s why they work, and how you can pick out the right freebie for your company.

The Power of Free Stuff

Have you ever received a charity letter with a dollar bill in it? Or seen Hare Krishna members give paper flowers to people in airports? Or seen a variety of “free giveaway” days at stores, gas stations, restaurants, and more?

If you have, you may have scratched your head wondering why. It seems like giving things away for free would be a sure loser.

But it’s not.

Companies sell millions of products as a result of giving things away. Free Slurpee Day at 7-11 leads to millions of dollars in sales. People try the free Slurpee and then buy a larger size. They buy candy and snacks to go with the drink. They get gas at a 7-11 instead of a competitor.

More than that, when people receive something they feel obligated to give back. The Hare Krishnas get far more donations if they give away paper flowers. Charities get a dramatic increase in response rates just by including address labels.

There’s also the impact of word-of-mouth. People talk about times they received something for free. They tell their friends and family how it made them feel, and who provided it. This doesn’t just lead to a hunt for more free stuff – it actually translates into an overall better brand image.

Finally, there’s the fact that many freebies are actually useful. A free Slurpee is quickly finished and tossed, but a free pen can be carried for weeks or months. A paperweight or letter opener can be kept in an office for years. Each time the owner sees or uses it, they are reminded – even subconsciously – of your brand.

How to Choose the Right Branded Giveaway

Many companies don’t know where to start when choosing a freebie. There are dozens and dozens of options, and on the surface they all seem the same.

Here are some ways to choose the right branded giveaway:

  • Make it useful. The best freebies are items customers will use for a long time. It’s even better if they use it in the environment where they make decisions about who to hire for your services. Avoid throwaway item like plastic water bottles, and choose highly useful freebies that your customers will be happy to receive.
  • Set yourself apart. If you can use your free giveaway item to showcase something unique about your company, you’ll make an extra impact. You can choose a whimsical (but still useful) item if your organization is about fun. You can do a superhero theme if you are “coming to the rescue” of your clients. Do something unique and you’ll stand out much more than “one more magnet on the fridge.”
  • Make sure your information is readable. One often-overlooked aspect of choosing a freebie is that you need to have enough space for your company information. I recently saw an option for branded fidget spinners, for instance, but skipped it because that center circle doesn’t have enough room for contact information.

As a Realtor®, you’re trying to appeal to homeowners who are trying to make a decision about hiring a real estate agent. Think about doing a few giveaways a year and make them relevant to the season. A branded grilling tool or fan in the summer, for instance, or a branded knit hat in winter.

When you do, you’ll find the incredible power of free giveaways working for you!

Interested in beating the heat with a branded giveaway? We have a limited-time special on fold up fans. Click here for more information!

Are you Talking AT Your Prospects or WITH Them?

Talking At vs Talking With

In my recent post about reaching out to your circle of influence, someone left a great comment about the importance of talking with people instead of at them. That got my juices flowing because I think far too much marketing in every industry is aimed at people.

When you talk at people, they feel overwhelmed and defensive. The message is entirely about you and how you know exactly what they should do next. Talking with people is more about discovery – what does someone need that you can help with?

Here’s how to make sure you spend more time talking with people than at them.

Put Others’ Needs at the Front

I cringe every time I see marketing that talks all about the business. “I’m great, I’ve done this, I’ve won awards. Work with me!”

Spoiler alert: This doesn’t work. (But I still see it ALL THE TIME!)

To create really great marketing materials, or to have a really great conversation, you need to answer these questions:

  • Who am I talking to?
  • What worries keep them up at night?
  • What can I do to solve the problems that keep them awake all night?
  • How can I convey to them that the problem is solvable and that I can help?

Then, when you create your marketing, start by acknowledging the problem and suggesting that there is a solution. Explain all the benefits your prospect will get by solving the problem. Finally – LAST – offer yourself as someone who can address the problem.

Ask Questions

If you talk for 15 minutes straight and your prospect hasn’t said more than three words, something is wrong. This is true in person, but it’s also true in your marketing materials, such as postcards and flyers.

If there are no questions, the whole thing is an information blast about you, your needs, your talents, etc., etc., etc.

And I’m sorry to tell you, no one is interested!

People are generally interested in one thing – themselves. They have needs, concerns, and problems that they are constantly seeking to solve. It’s likely that you can help them with some of those needs, but they’ll never listen until you show them you really understand and care about them.

In person, ask questions. Let the other person answer. Really listen. Then, with the information you learn, you can suggest how you might be able to help.

In your marketing, ask questions that the prospect can answer in their heads. Then move forward with what you have to say. It helps the reader stay engaged and really get your message.

Learn to Listen Well

Excellent listening can help you be very persuasive. In the book Just Listen, author Mark Goulston points out that listening can help you get through to absolutely anyone.

He talks about the emotional barriers that keep people from hearing our message, and how listening can help. When you listen well, the other person doesn’t just feel heard; they feel “felt.” They feel you truly understand them and their situation. Then, and only then, will they be willing to truly hear you.

In addition, when you listen well, you’ll learn things you didn’t know before. I’m talking about the year the French Revolution started, I’m talking about the assumptions we all make about people. We assume that because someone is a certain age or looks a certain way, they have specific feelings, needs, and personality.

But we’re wrong.

We’ll never know it if we don’t listen. Instead, we’ll go charging in loudly offering a solution to a problem they don’t even have, and then wonder why we can’t get business.

The bottom line is simple. If you want to have a positive impact on anyone, from your circle of influence to complete strangers, you must talk with them, not at them. 

Does your marketing ask questions or just make assumptions? If it’s time for an update, we’re here to help. Check out our extensive selection of real estate marketing materials today!

How to Build Your Sphere of Influence

Build Your Sphere of Influence

Your sphere of influence are the people who already know, like, and trust you. They’re the people you already have relationships with, and they are critical to your success in real estate.

Many times, people in your sphere will work with you on a real estate deal. Even if they don’t, they can refer you to those who are looking to buy or sell a home. The referrals can be even better than the direct work because people are likely to move occasionally, but they know others who are moving all the time!

When you gain more friends and associates, you can become even more successful. Here are some ideas on how to expand your sphere of influence.

Look for Opportunities

Not everyone is the type of person to strike up conversations with strangers in the grocery store and leave the building with a new friend. If you are, great!! Take advantage of your skill and reach out to folks you encounter.

If that’s hard for you, keep your eyes open for other opportunities. If you’re at an event and see someone standing alone, go up and talk to them. Try to get to know the friends of your existing friends and family. Join groups, such as those found on Meetup.com, where you can meet those with similar interests.

Not everyone you chat with will become a best friend, but increasing your circle of friends and acquaintances is fun and will help your business!

Build Authentic Relationships on Social Media

You probably don’t need me to tell you that not everyone on your Facebook friends list is actually a friend. However, it is a starting point. You can use the connections you make on social media as a way to start and deepen relationships.

The good news about social media is that it can be a comfortable way to connect for those who struggle talking to strangers or feel they are more introverted. The bad news is that it can be hard to build authentic relationships. Here are some ideas:

  • Practice active listening/reading online. Really pay attention to what someone says is important to them. Start conversations and join discussions.
  • Look for common interests. Use likes and comments on posts to start the conversation.
  • Use private messages for deeper connections. You can message someone and ask how a situation is going that they posted about. You can ask about their kids, or share a note about a common interest. It’s best to use private messages after you’ve connected with them publicly for a bit.

Of course, don’t friend people solely to send them a private message about your business. That’s a major turnoff for everyone! Instead, notice who you can reach out to and build an authentic friendship. You can be building relationships with multiple people at once, so that’s a big benefit!

Be a Giver

One of my friends absolutely loves the book The Go-Giver by Bob Burg. It’s a simple story that shows how much giving can impact your success. This is especially true when it comes to building your sphere of influence. Give tips, advice, free worksheets, a listening ear – whatever a person needs at a particular time, try to give it.

When you become a giver, you’ll notice that you enjoy life more. Giving is simply fun! It is also a great way to build relationships and become a person that others know, like, and trust.

Once you’ve built relationships, you can start sharing more about your professional work. Offer your services, ask for referrals, send mailings and other outreach from time to time, and more. The more people you add to your sphere of influence, the more impactful this activity will be!

Why Realtors® Avoid Their Sphere of Influence

Why Realtors Avoid Their Sphere

Do you work harder at marketing to strangers than to your own friends and family? You’re certainly not alone. However, your sphere of influence can be a tremendous source of referrals and clients. By sharing your services with those who already know, like, and trust you, you can gain new business faster.

Here are some common concerns Realtors® have with their sphere of influence, and how you can overcome them.

The “No” Hurts More

No one likes being told “No,” when they offer their services. When that “No,” comes from someone you know and love, it’s even worse. We don’t offer our services to those we’re closest to because we don’t want to feel rejected by them. Being rejected by a stranger is easier to brush off.

To overcome this, change the story you tell yourself about what “No,” means. Many of us use this story:

“If she tells me no it means that she doesn’t really believe in me as a Realtor®. She doesn’t support my business. She probably thinks I’m no good at it and that I’m destined to fail.”

Try shifting your perspective to think of it this way:

“If she tells me no it simply means she’s not buying right now or I’m not the right fit for her. That’s it.”

Not everyone wants to work with their best buddy in a major business deal. Many people know more than one Realtor® and don’t want to hurt anyone’s feelings. The bottom line is, you can change the story you tell so that a “No,” isn’t personal, no matter who it comes from.

And of course, just because someone tells you “No,” doesn’t mean they won’t refer someone else to work with you!

You Don’t Want to Be a Pest

Many Realtors® are afraid that their friends and family will get tired of their enthusiasm for real estate. You don’t want people to avoid your calls, ignore your texts, or stop spending time with you. While I can see that happening if you only discuss business, it’s not likely if you simply discuss business along with other parts of your life.

Remember why you got into the real estate business. You want to help people buy and sell homes, and that means talking about your work and letting them know you’re available! Your friends and family should be able to reap the benefits of knowing someone in the real estate business, so don’t be shy!

Of course, if you’re desperate for business or pushy, you’ll come off badly no matter who you’re talking to. Don’t be needy or aggressive. Just talk about business as one part of your life!

You Forget About Referrals

Too many people see their sphere of influence only in terms of “possible clients.” It’s easy to forget that one of the biggest services someone can do is refer you to a person who wants to buy or sell a home.

Your friends and family members are not likely to be moving every year. However, they almost certainly know at least one person a year who is looking to buy or sell a home. Encourage your sphere of influence to share your information with someone who is thinking about moving. By making it low-pressure and easy for them to refer, you’ll gain a lot of valuable clients.

Take Care of Your Sphere

Your sphere of influence means a lot to you, and you mean a lot to them. Send them mailings and freebies occasionally, and keep up with being a good friend or family member. Show them you care, show them your passion and expertise for real estate, and be genuine. Your professionalism and thoughtfulness will shine through, and you’ll gain referrals and business as a result!

Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING! 

For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but they get busy. Things happen. And before you know it, it’s been weeks and you never got back to that phone call or email.

There is a way to make sure this never happens – by automating your follow-up. Here’s what you can do.

Automate Email Follow-Up

I’m am a huge advocate for email automation. I know that for Printerbees, implementing automated follow-up increased my revenue 472%. My return on investment for my marketing was 4,000%. Yes, three zeros! 

Here’s what happens when you automate your email follow-up:

  • Prospects get a reply no matter what day or time they contact you
  • You don’t have to interrupt your workflow to write a reply
  • You can segment your list and send specific messages to specific prospects
  • You can take time off without worrying that you will miss out on new business

Here at Printerbees, we use Infusionsoft. We love the ability to customize email campaigns, add customer tags, and much, much more. If you are a well-established Realtor® looking for flexible and robust email marketing, Infusionsoft is incredible.

If you are newer to email marketing, you may not want to make a large investment until you grow your list and see consistent results. You might enjoy ConvertKit, Constant Contact, or another simpler email service. These options are easy for beginners to learn and are easier on the budget when you don’t need advanced options.

Take the Stress Out of Other Follow-Up

Email is the easiest type of follow-up to automate because you can create campaigns based on user behavior. Depending on the email provider you choose, you can track clicks, add tags, and send specific email sequences to specific groups of prospects or customers.

However, there are ways to reduce the stress of other types of follow-up as well. Here are some ideas you can use:

  • Set up automated text replies that say, “I received your message, and will reply within 12 hours,” or something along that line. That way, you don’t have to drop everything to reply to a text, but the person reaching out to you knows when to expect your reply.
  • Consider a virtual receptionist service to help with calls. This avoids having everyone sent to voicemail when you are focused on other tasks. Even better, a virtual receptionist can let you know right away when a call is truly important.
  • Let Printerbees help make sure your mailings go out like clockwork. Handling bulk mail can be a hassle, but we know how to make it easy! Whether you want to send farming postcards regularly or have an Every Door Direct Mail (EDDM) mailing in mind, we can print it and mail it for you! Contact us for more information.

Follow Up Quickly to Make a Great Impression

I’ve said it before: I am regularly shocked how many professionals don’t follow up promptly. If you focus on automating your follow-up process, you will get back to prospects quickly every time. That itself can win you business.

Even better, automation means that following up doesn’t have to interrupt your day. By having processes in place that make follow-up automatic, you can continue to focus on your work without missing out on the opportunity for a new client.

How do you plan to improve your follow-up for the rest of 2017? Share in the comments!