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Is Real Estate Marketing “Tacky”?

Is Real Estate Marketing Tacky

I recently posted an article about using car door magnets to promote your real estate business. I felt that it was a great way to increase visibility and create curiosity about your brand and your services.

I got several comments that surprised me and really made me think. Some Realtors® weren’t interested in the magnets because they felt advertising on your vehicle was tacky.

I had never thought of promoting my business as tacky, and I really sat back and thought about why it might seem that way to others. Here are some thoughts on whether or not real estate marketing is tacky.

Is Your Marketing About You or the Value You Provide?

Marketing that is focused only on you and how amazing you are can definitely come off as tacky. Your marketing should be about the customer’s needs the value you can provide them as a real estate agent.

When you hand out business cards, there’s a lot of information about you, but there’s also information about the value you provide. Many of us have taglines or mottos that help us communicate to customers what we do and why.

I think a major concern about car door magnets is that it seems like you’re drawing attention just to yourself. But if you think of it as an oversized business card, it becomes clear that a magnet – or any other marketing – can have your information featured while still serving the customer.

Are You Comfortable with Selling?

I’m an extroverted person, so I have no problem talking to anyone about anything. I enjoy making new connections, sharing about what I’m doing, and learning what other people love.

I’ve realized that many Realtors® are a lot less comfortable with meeting strangers and sharing about their business than I am. Many agents don’t realize that they are providing a deeply valuable service to their customers.

If you had something that would indisputably make someone’s life easier, would you tell them? I hope so! Remember that your real estate business brings real help to homeowners and buyers. Don’t be ashamed to talk about it. You’re not a “sleazy salesperson,” you’re a professional who can genuinely make a difference in others’ lives.

You Don’t Have to Be Tacky to Be Successful

Is there such a thing as tacky marketing in real estate?

ABSOLUTELY!!

But before you write off a marketing tactic, run it through this simple test:

Does this technique allow you to share your value with prospects with integrity?

If it does, it’s not tacky. Lying is tacky. Being shady is tacky. Caring about yourself and not the customer is tacky.

But great real estate marketing is NOT tacky.

At Printerbees, we offer Realtors® everything from marketing postcards to business cards to, yes, car door magnets. We want to help you authentically offer your services to your community. We believe being visible is vital to building your brand and making a difference!

What’s your opinion on real estate marketing? What makes marketing tacky? Please share in the comments – this could be a great conversation!

5 Elements a Robust Real Estate Marketing Plan

Five Elements Real Estate Marketing Plan

Creating a rock-solid, robust real estate marketing plan is important for any serious Realtor® out there, and thankfully, you don’t need an extensive background in marketing to do it.

All you have to do is understand and implement the basics, and as time goes on, you’ll begin to see your real estate business grow bigger and bigger.

That said, here are our 5 top elements needed to create a robust real estate marketing plan – enjoy!

  1. Build an Email List

It’s been reported that email marketing yields approximately a 4,300 percent return on investment for businesses in the United States, so if you’re going to market your real estate business, building an email list is a great place to start.

If people are opting in for your list from your website, that means that they are already interested in what you have to say, so half your battle is already won! Use this real estate marketing method to send out promotions, new listings, or just monthly newsletters to your subscribers to help keep them informed and in the loop.

  1. Reviews and Referrals

Nothing helps to market your real estate business quite like reviews and referrals. A positive review means that someone was happy with your services, and will help to persuade others to give you a try. A referral is even better because someone actually took the extra step to recommend you to a friend or family member, meaning that new potential client is highly likely to choose you as their real estate agent.

Bottom line – reviews and referral matter. And don’t be shy about asking for them from your past clients – people get busy, and reminding them is often the only way to get the reviews you need.

  1. Engage on Social Media

With so many people turning to social media platforms today, it makes sense to establish and maintain a presence on the ones where your paying clients spend time. The big ones like Facebook, Twitter, and Instagram are good places to start.

But just creating a Facebook page or Twitter account isn’t enough. You have to actually interact and engage with your fans and followers. Be helpful – share advice, articles about your key neighborhoods, and anything else you find useful. Promote your new listings and look for buyers, but be careful not to sound overly salesy or self-promotional. Social media is all about community, and if you want to succeed you need to work hard at building community through your social media presence.

  1. Utilize Real Estate Marketing Print Materials

Despite our digitally-inclined society, print materials will always have a prominent place in any real estate marketing plan. There’s just something about having a postcard, flyer or mailer to hand to a potential client that really sticks with them, and farming your neighborhoods through the mail is an important part of building your brand.

Business cards are also extremely important for Realtors® because they provide a way for potential clients to easily remember you and recall your contact information immediately. And if your business card is a good representation of your brand, you’ll likely gain leads just by passing them out frequently.

  1. Don’t Neglect Your Website

And of course, no modern-day real estate marketing plan would be complete without a fully functional, search engine optimized (SEO) website. For many of your potential leads, your website may be the first thing that they see – the first impression that they have of your business – so you need to make sure that it is a good representation of your brand, just like your business cards.

It’s important to focus on relevant and often location-based keywords to really make your website stand out from the competition in the search engine results. Maintaining an informative blog can be a great way to do this – just remember to always be adding value for your readers.

Creating a real estate marketing plan isn’t too difficult, but the most important thing is that you need to be consistent with it. Practically nothing in marketing happens overnight, so be patient and keep plugging away. With time, all of you marketing efforts will really pay off!

5 Steps to a Standout Real Estate Business Card

Real Estate Business Card Checklist

A box of real estate business cards is like a stack of 1000 first impressions. It’s important to make them good ones.

Business cards can let you down one of two ways. Either they’re completely forgettable, or they stand out for the wrong reasons. The sweet spot is creating a clear and concise business card, which gets remembered for the right reasons.

Here are 5 steps to follow when creating or updating your business cards to ensure that they are outstanding.

1. Always Choose Quality

When choosing between price and quality, there really should be no decision. It’s going to be very obvious which one you opted for.

Cheap business cards make you look, well, cheap. This is not how you want to come off.

Always choose to work with an established and professional printer and don’t skimp out on the quality or stock of the paper. People will notice.

Remember, this is the first impression many people will have of your brand. They will see them before they see your website or other ads. Make sure that first impression isn’t “That guy with the home-printed cards.”

2. Be Cleaner Than Other Real Estate Business Cards

Too many real estate business cards are guilty of information overload. You don’t need to give people every conceivable way to get in touch with you—just the best ways.

“While you may be tempted to offer a wide array of contact options (office, cell and fax number; street address; e-mail; Twitter and Facebook ID; LinkedIn URL), a better approach is to prune ruthlessly,” said small business expert Anne Handley.

“Ask yourself: Where do you really engage with prospects? Where might they be most likely to get a sense of you and your company?”

Be an information minimalist. This helps create a simple and elegant business card design.

3. Send People to a High-Value Landing Page

You might think we’re crazy for this one. But consider stepping away from tradition and sending people somewhere other than your homepage. Create a landing page destination and make sure it gives people real value.

The home page is fine but it can be a bit widely targeted. Consider something more focused. If you’re targeting a particular area, have a set of cards that send people to a landing page or blog about that area. Just make sure it’s a simple URL like www.yourbusiness.com/liberty-village.

4. Use a Professional Head Shot on Real Estate Business Cards

If you’re going to put your picture on the card, make sure it’s a good one. Bad pictures definitely make business cards stand out for the wrong reasons.

Your comfort is paramount. Make sure you have the photo taken in a setting and outfit that suits you and makes you feel comfortable. Stepping too far outside your comfort zone leads to awkward smiles and terrible headshots.

5. Add a Slogan to Your Real Estate Business Card

You should already have a slogan or tagline as part of your marketing. If not, now is a great time to craft one. But avoid saying exactly what everyone else is saying.

“For example, if your slogan is too generic, like saying ‘the No. 1 real estate agent’ or ‘the best salesperson in town,’ you risk not differentiating yourself enough and actually turning some customers off who grow tired of hearing ‘best’ and ‘No. 1’ generalities in marketing,” said real estate marketing expert Melissa Dittmann-Tracey.

Your tagline should sell what separates you from everyone else and present your unique selling proposition.

It’s likely not going to come to you right away. A few words may take a few weeks to really lock down.

Once you have these five elements, you’re sure to have a business card that really stands out. If you need help getting great business cards, we offer high-quality custom-designed business cards that are perfect for Realtors® – contact us for more information!

The Importance of Business Cards in Real Estate Marketing

Business Card 2

In our increasingly digital world, the idea of carrying around a stack of business cards can sometimes sound a bit silly. Do people still actually care about business cards? Are they still a viable marketing tool?

The answer is a resounding yes. In fact, business cards are even more important when it comes to real estate marketing.

Successful real estate marketing is all about making a connection with potential clients, and one of the best ways to make the initial contact is by handing out your business card. But apart from the initial gesture, what makes the business card such an important marketing tool to always have on hand?

Let’s take a look.

Why are Business Cards important for Real Estate Marketing?

Well for one, handing out a nice, high-quality business card makes a lasting impression on potential clients. In other words, someone will be much more likely to remember you if you give them a physical business card instead of just saying your name and/or email address and expecting your potential client to either remember the information or write it down on their own.

The key is to make it as easy as possible for people to remember you, and business cards are a great tool for making this happen.

Also, there’s just something about a firm handshake and an exchange of business cards that can’t be replicated through online interaction. Remember, you need to make a lasting impression, and in order to that, you need to be memorable.

What Information Should a Business Card Include?

Besides the normal contact information such as you name, phone number, website, email address and physical location, you should also always include a picture of yourself.

As a realtor, more often than not, you are your brand. People are interested in doing business with you, trust you to either sell or find them the perfect home – so why wouldn’t you want them to associate your name with your face? Plus, it helps potential customers remember who you are more clearly, so when they’re ready to move forward with their real estate needs, they’ll see you card, see your face and instantly remember who you are.

Additionally, you should also consider including your social media information on your business card. Don’t go overboard with this, as you don’t want to clutter your card and cause it to look unprofessional, but including your main social media channels will only encourage people to go online and check out your services. This is especially great if you have favorable reviews on Facebook, for example, as these reviews could help convince a potential client to go with you over someone else.

Real Estate Marketing 101 – Always be True to Your Brand

No matter what sort of real estate marketing you are participating in, it’s always important that you remain true to your brand.

When it comes to your business card, the concept is no different. Your business card is often the first point of contact you have with a potential client, and it’s definitely what they will remember you by, so make sure you are always providing a great representation of yourself and your brand.

This means that, besides your picture, you should include any logos or color schemes already associated with your company as another way to remind people of who you are. And if you have a catchy slogan or phrase that you use in your other forms of marketing, don’t be afraid to include that on your business card as well. (Again, just make sure it’s not cluttered with too much information.)

Ready to Create Your Own Business Cards?

We can help you with that! If you need help creating the perfect card, we offer a wide selection of high-quality business cards, easily customizable to meet your own real estate marketing needs!

4 Tips for Those Just Starting in Real Estate

New Realtor® Tips

Getting started in any new industry is never an easy task. There’s always so much to learn, and often money is tight.

And with so many different marketing strategies and promotional ideas out there, how do you know which ones are worth investing in? How do you know what’s best to help you get started?

Real Estate is no different. Starting a new career as a real estate agent is fun and exciting, but can also be pretty scary and intimidating at times. Because of this, we’ve put together a list of 4 great tips for those just starting out in the business of real estate. Hopefully, you’ll find some of these helpful, especially when deciding where to invest your time and money.

Develop a System to Generate New Leads and Stay in Touch with Old Ones

Lead generation is, of course, extremely important to real estate. In fact, it’s important to pretty much any business out there. With that said, the best thing that you can do when just starting out is to develop a solid lead generation (and client retention) strategy right from the get-go. For example, you could send mailers out to people in your area or host an event for locals interested in buying or selling their homes.

Don’t do it just once – keep it going regularly by creating a system that will remind you when it’s time to reach out again. And once you have clients, you also need to keep in touch with them on a regular basis through phone calls, additional mailers, or via email, which brings us to our next point…

Email Marketing

A great way to both stay in touch with old clients and also reach potentials is through email marketing. Not only does email marketing have an awesome return on investment – 4,300% on average – but it’s also great for promoting new deals you might be offering or even local events that you might be hosting. Generally speaking, people who are on your email list have opted in to be there through your website, so they’re already interested in what you have to say – they want to hear from you! Don’t be shy. Keep them in the loop and informed about what’s going on in the industry.

Email marketing that uses automation, like Infusionsoft, can be a great way to make sure that no leads fall through the cracks and that you follow up on a regular basis – without having to drive yourself crazy with a mile-long to-do list.

Blog and Website

If you’re just starting out in real estate and you don’t have a website and blog yet, that should definitely be your first order of business. Having a website is pretty much a necessity in today’s world. The majority of people are looking online to find real estate agents, so you’re going to want to be where they are already looking. You can use your website to showcase current listings, share success stories, host your blog, and offer free information in return for email addresses so that folks will join your email list.

Blogging on a regular basis is a great way to provide your clients with useful real estate related information, such as what’s going on in your target neighborhoods, how to care for and organize a home, staging tips, and more. As a bonus, they keywords you use in those articles will also help to push your website towards the top of search results in search engines. Finally, an active blog will help draw people to your website so that they see your listings and learn more about you.

Design Quality Business Cards

Even though we live in an increasingly digital world, there’s just something about a physical business card that will never go out of style. A business card helps potential clients remember who you are, and makes it simple for them to recall your contact information when they are ready to do business with you. So don’t skimp on your business cards! Make them truly shine and stand out from the crowd. At Printerbees, we offer a wide variety of business cards – take a look at some on our website to get an idea of what you should be going for!

With so many people focusing only on digital marketing, there’s less competition in printed advertising that ever. Having high-quality business card, postcards, and flyers will help you stand out in your target neighborhoods and help you establish yourself as an exceptional full-service Realtor®.

When you follow these four steps, you’ll be well on your way to establishing yourself as a trusted real estate agent within your community. And even if you’re struggling at first, don’t give up – consistency is vital and over time you’ll really begin to develop a solid client list.

Are you a newer Realtor®? What’s the biggest struggle? Share in the comments!

Friends Don’t Let Friends Use Bad Business Cards

Customized Real Estate Business Cards

Have you ever seen a business card that makes you cringe? I certainly have. From ridiculous head shots to bland black-and-white business cards, there are a lot of ways to make a bad impression.

It’s really unfortunate, too, because business cards – done right – can make a tremendous impact. When your business card stands out for the right reasons, it can help you get noticed and stay top of mind for prospects and customers.

The Problem With Bad Business Cards

As everyone knows in this era of social media, it’s easy to get attention. However, there’s good attention and bad attention. A ridiculous business card can end up online in an article about poor headshots, and make you a laughingstock as an agent. Certainly that’s not the kind of attention anyone wants.

Or, a poorly designed business card can bring out all the wrong emotions – colors can seem either bland or overdone, and the overall vibe can be very unprofessional. Your layout can seem chaotic and cause someone to choose another Realtor® over you. Worst of all, you could lose a client on the spot by handing them a home-printed flimsy business card.

Finally, there’s another problem – not getting any attention. A bland business card – or a business card with a similar design to everyone else – will definitely not stand out. It will be lost in a sea of sameness, and someone else will get the listing or buyer contract.

The Solution – Customized, Affordable Business Cards

Many Realtors® believe they can’t afford customized cards. However, nothing could be further from the truth. Printerbees offers customized real estate business cards at a very affordable rate.

In fact, to make it even better, we have a special Cyber Weekend deal to coincide with Black Friday and Cyber Monday. I hope you’re able to take advantage of it, it’s a heck of a deal!

  • 1000 for $49.99 (A new card created from hundreds of templates, $10 add for double-sided)
  • REORDERS: 1000 business for $39.99 ($5 add for minor changes, $10 add for double-sided)

Coupon code is: CyberWeekend15

The quality is top notch, with thick paper stock, and every card is set up by a professional graphics designer. It’s an all-inclusive price ….don’t miss out! With professionally designed custom business cards, you’ll be able to make the right impression. Now is a great time to get fresh business cards as we prepare for the new year!

Remember, friends don’t let friends use bad business cards!

How do you make sure your business cards stand out? Share in the comments!

 

Does Your Realtor® Business Card Stand Out?

New Realtor Images

Sometimes a stack of business cards is like walking down the streets of a major city – a mass of sameness, where everyone blends in with each other. Until… wait? Who is that? Someone – a street musician, uniquely dressed bohemian, or another unusual figure – catches your eye. You notice.

When you hand out your business card, you don’t want it to disappear in a sea of similar looking cards. You want to be noticed. That’s the whole point of handing out a card, right? Here are three ways to make your card stand apart from the crowd.

Color

For some reason, certain professionals think that black and white cards are the only ones that portray a proper business image. Far from it! Black and white is boring, and will definitely get lost in the crowd.

Instead, use color! You don’t have to use neon, unless it fits your image of course, but use colors that are part of your branding. If your brand doesn’t already have specific colors, consider the psychological impact of different options. Here are some ideas:

  • Red: can portray strength, energy, and excitement, but too much red can bring feelings of aggression or strain
  • Blue: an intellectual color, blue brings feelings of trust, serenity, logic, reflection, and calm. Too much blue can come across as cold, aloof, or unfriendly.
  • Yellow: an emotional color, yellow brings out optimism, confidence, friendliness, and creativity. Too much yellow, however, brings feelings of fear, irrationality, and anxiety.
  • Green: brings feelings of harmony, balance, refreshment, rest, and environmental awareness. Too much green will bring up feelings of boredom and stagnation.

Custom Design

There’s nothing worse than handing out your card and having someone say, “Oh, you use Vistaprint! I had that design once.” I actually saw this happen to someone at a networking event! Custom design is key to having your card stand out. Yes, your broker may offer you a special rate on business cards if you go through their printer – but will having cards that look the same as every other Realtor® in your office be worth it?

Standing out will help you make a good impression in any networking situation, especially if it’s crowded or a lot of cards are being passed around. Having a custom design that perfectly captures your specific brand and type of service is also vital – a picture really is worth 1,000 words! Make sure the picture you’re handing out is custom designed just for you.

Professional Printing

Having print-at-home cards sends a message that you don’t believe enough in your business to have professionally printed cards. I’m not saying this because of Printerbees – I’m saying this because it cost me business long before I started Printerbees!

Obviously, I would love it if you used Printerbees to get your Realtor® cards printed. We love Realtors®! In fact, we just added 166 new business card designs to the website, and we’d love to have you come check them out. But even if you don’t use us, I want you to succeed. And to succeed in real estate, you need professionally printed cards.

Some Realtors® see business cards as a necessary evil and spend as little money as possible on them. Those Realtors®, unfortunately, aren’t going to get much for their investment. When you really want to make an impact, you need great colors, custom design, and profession printing. We can help you if you’d like, but even if you don’t use us, go out there and stand out!!

How do you make sure your business cards stand out? Share in the comments!

Create the Perfect Real Estate Business Card

Perfect Real Estate Business CardLasting impressions are made in a matter of moments, especially in real estate. One way to ensure you make a great impression is by having amazing real estate business cards. As a Realtor®, handing out your business card can mean the difference between gaining a customer and losing to a competitor. However, not all business cards are created equal – it’s important that yours stand out and really represent who you are as a professional. Here are some tips on creating the perfect business card.

Standard Size

It’s fun to be creative, but keep your creativity inside the standard sized card. Oddly shaped or sized cards do stand out, but for all the wrong reasons. Customers will find them hard to place in a wallet or standard business card holder, and as a result your real estate business card may get thrown away rather than kept for future reference.

You also want to make sure you choose excellent paper quality to help your cards seem more professional and ensure they hold up inside a wallet or purse. You may also want to choose a supplier that allows you to add additional information to the back of the card, so that you can utilize the full surface.

Choose Complementary Colors

Winning a customer is all about having a business card that stands out in the right way. If you were listing a property, would you want it to have bold, brash colors inside, or complementary tones? Obviously the home that shows best is the one with complementary colors. The same holds true for your real estate business card. You can choose noticeable coloring, but make sure the colors aren’t too bright and don’t clash.

Remember to be careful about using colors that are too similar for the background and the text. The text can disappear into the card, especially after printing. Suppliers and design programs do their best to show you the finished product, but there will always be a difference between the screen and the printed result.

In the same way, detailed pictures should not be located behind text. The text and the details of the picture can trick the eye and result in neither one being clearly visible. A detailed picture in one corner, such as a photograph or logo, and text in a different area is the best strategy.

Mind Your Edges

The edges of a card can be a danger zone. Whether you are designing and printing your own cards or are ordering from a supplier, you want to watch the outside area known as the ‘bleed area’. This is the area where you or the supplier aims to cut the cards. You want to make sure your background color covers this area completely to avoid white edges. However, you also want to make sure no important information carries over into the bleed area. If it does, you could easily end up with your phone number or email address cut off!

In addition, to keep your cards as sharp as possible avoid putting any kind of border around the edge. This is especially true if you are ordering from a supplier and not doing your own cutting. A small change in the cutting zone can result in cards that have only three or two edges bordered, creating a very unprofessional look. In the same way that your property listing photos should be centered and clear, your real estate business cards should also be symmetrical and centered.

Display Your Smiling Face!

As a Realtor®, you are your own brand. You want to make sure that your card shows off a professional image of who you are. This serves three purposes – first, it displays you at your best ever time the customer looks at the card. Second, it helps them remember who you are and what you look like – if they see your picture elsewhere, it will trigger recognition. Finally, a personal picture helps create a personal connection, allowing the customer to feel like they know you despite what may have been a short introduction.

Additionally, make sure you include all relevant information. The more ways a customer can reach you, the better. A phone number and email address are the minimum – if you have an office address, website, or Facebook page that’s even better. Finally, think of a clever or personal tag line that can be the motto of your realty business. By including that on the card, you’ve added another memorable personal touch.

Your real estate business cards are a key part of your realty business. You want them to be colorful but not brash, unique, and display your brand at its best. By being mindful of size, color and edges, you’ll be assured of having a professional card. By placing your clear, smiling picture and personal motto on them, you’ll build recognition and create relationships. These steps will give you the perfect business cards to grow your brand and win customers.

 

Need help getting the perfect real estate business card? Check out PrinterBees right away – we provide professional quality, customizable business cards at a great price

Real Estate Marketing Ideas for 2015

2015 real estate marketing ideasThe New Year is upon us, so it’s time to revamp your marketing efforts for 2015! A new year is a great time to review what worked in 2014 and make plans for what you want to change or continue. Here are some real estate marketing ideas for you to consider for 2015.

Person to Person Interaction

The world has become too impersonal – we rely so much on email, postcards, and social media that we’ve almost forgotten how to actually speak to each other. For your 2015 real estate marketing strategy, place your agency on the front lines of in-person interaction. Here are some ideas on how:

  • Take regular walks in your target neighborhoods. If you have a well-behaved dog, even better! Strike up conversations with homeowners that you see out in their yards and driveways. Get to know them, shake their hand, and offer a useful branded item, such as a pen.
  • Host quarterly in-person events. These can vary throughout the year – perhaps a costume party at your office in the fall, and a free spring-cleaning seminar in the April. By regularly having face-to-face events, you will become well known in your community as a resource and a helper. Even if attendees aren’t buying or selling they likely know someone who is.
  • Participate in festivals, fairs, and other events that take place in your area. This may include attending farmer’s markets regularly, or having a booth at a local fair. Whether you’re simply attending or actually advertising, your presence will make you a trusted, familiar face.

Ask for Referrals!

As much as 75% of a Realtor’s® business comes from referrals and word-of-mouth. As a result, it’s important to not only make yourself known, but to ask for referrals! It costs many times more to get new prospects than it does to keep in touch with previous clients and ask them to help you find new customers. There are several ways to keep the communication going with previous clients:

  • Invite them to your in-person events. Using the “80/20 rule”, you should spend 80% of your interactions being helpful to others and only 20% offering your own services. As a result, you should be offering plenty of events that previous clients can learn from. If they come and gain more valuable knowledge from you, they will keep you in mind if someone they know needs a Realtor®!
  • Keep in touch with regular mailings. These mailing should be different than they ones you send prospects – they should include a thank you for your previous work together and ask for referrals if they know someone who is buying or selling property. These mailings can be holiday cards, seasonal postcards, or – for an especially personal touch – a birthday greeting.
  • Keep in touch on social media and email. Although you can focus on personal interactions in 2015, you can’t neglect the amount of time people spend online. Sprinkle in some emails, social media mentions, and other online interaction to keep your bonds with previous customers strong.

Rework Your Open Houses

Open houses can be one of the most effective ways to introduce buyers and other Realtors® to your listed properties. In your 2015 real estate marketing, focus on giving these a special touch. Here are some ideas:

  • Set up special stations near key features of the home. Everyone understands that staging is a must if you want to sell a home quickly and efficiently. But making interactive stations near key features is a great way to draw special attention to them. Set up some snacks on the beautiful kitchen island, or put some cocoa or cookies near the focal-point fireplace. This will also give people a reason to linger in the most beautiful parts of the home.
  • Consider when you schedule your open houses. Weekend afternoons can be very busy, and many buyers will be working during weekday hours. Consider an evening open house during the week, or a late morning brunch on a weekend.
  • Advertise your open houses in unconventional places. Think about where your ideal buyers are likely to spend a lot of time. Is there a popular gym in the neighborhood? Are there online sites that appeal to that demographic? By using targeted advertising, you can get more of your ideal buyers through the door and increase your chance of selling the home quickly.

A new year doesn’t mean you eliminate everything you did last year to build your real estate business. However, it is a great opportunity to bring new focus to your work. These real estate marketing ideas will help you create personal connections of trust, increase referrals, and make your open houses more effective. Here’s wishing you a prosperous and successful 2015!!

I’ve Been Keeping Secrets…It’s Time You Knew…

Secrets With Friends Book CoverFor the last two years, I’ve been writing a book, just for you…with all my small business secrets!  The book is titled The Secrets I Share With My Friends, Everything I Know About Building A Small Business.  I’m  excited to announce it’s been published and is now available on Amazon.

Why this book is for you, as a Realtor®:

Whether you realize it or not, you ARE a small business owner and seeing your real estate business as a small business will help you to build it up as such.  There’s a big difference between having a real estate business and being a Realtor®.  The real estate business owner has a business that’s of value to someone else, where the Realtor® who didn’t build a business just quits selling real estate one day.  Done, THE END.  There’s nothing beyond the last day of work to show for it, other than years of dedication to helping the people helped along the way.  The name just fades away in to nothingness the day the Realtor® stops serving…the business owner can sell his/her business, has systems, a valuable database, a solid marketing plan and it lives on without her providing income long past the days worked.

There are very few books available (that I’ve been able to find) on how to build up and market a real estate business, that’s why I wrote this book!

I’ve made a lot of mistakes along the way, like the time I showed up to a really important business meeting with a business card I had printed from my computer ink-jet printer.  I’ve included that super embarrassing story in the book along with many other mistakes I’ve made along the way to success as a small business owner.  My personal stories of bumps and bruises received from attending The School Of Hard Knocks can save you from taking the same path.  A path all too common with entrepreneurs and small business owners…and yes, Realtors® too!  If you’ve been in real estate for a while, your story isn’t likely much different than mine when the real estate market crashed and everything when to…ummm…hell!  I’m not sure about you, but I found myself in line at the food bank to make sure I had groceries to feed the kids while trying to meet my financial obligations (1.5M. in debt), with NO income!  Rough times!

The book is filled with an abundance of easy to understand, easy to follow and easy to read information on how to build your real estate business, build a team, hire the right people, delegate what should be delegated, market your brand of real estate, managing business finances, building your prospect list, where to get a list, and everything in between… all the way to retirement.

Reading this book will completely change the way you see your real estate business and the possibilities that exist with some simple planning and thinking ahead.

As a Realtor® maybe retiring and selling your real estate business at some point isn’t something you’re thinking about, right now.  After all,  your clients are doing business with you, versus your business/brokerage.  Changing your thinking around this could be the difference between a comfortable retirement that includes passive income from your real estate business and just deciding to stop selling real estate when you retire with no passive income.  Which path sounds better to you?

As you build up your real estate business, if you build it up with the end in mind, you have the ability to set yourself up for a nice retirement and create a business that pays you even when you’re done and not working any in it longer.  Creating a successful real estate business that can live on without you is easy with some direction on how to do it and I’ve included all of my secrets on how to do that in the book!

The book is getting rave reviews from top thought leaders and coaches like Steve Hardison “The Ultimate Coach” as a blue print for small business owners, like yourself, that’s easy to read because it’s not a boring text book, it’s a memoir that’s interesting, funny and filled with secrets throughout.  Here’s what Steve had to say about the book after reading it in one sitting.

Nadine Larder’s part memoir, part “how to,” and part textbook, “The Secrets I Share With My Friends…,” meets with trumpets of success from world-renowned personal, relationship and business coach Steven Hardison.

“I met Nadine today in the parking garage after attending #ICON 14.  It was my great privilege to be given her first copy of the book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business.”  After I completed my afternoon with a client, I sat down to thumb through the book she had given me.  I could not simply thumb through it. It was too compelling.

“As I read her book I was amazed at the passion that came through the pages, and I was even more astonished at the content of the information.  It is extraordinary! I can hardly wait to speak with her to tell her what I thought of her masterpiece.  It is beyond brilliant.

“I particularly love her Pssst… comments throughout the book. I will be giving this copy to my daughter who, like Nadine, has the desire to build a small business from the ground up. This book is a brilliant blueprint.

“I do not know Nadine, other than the 5-10 minute encounter in the parking garage, AND I am totally moved by her contribution to me as I have consumed her writing. I can only imagine the impact it will have on readers who are building their own business. My hat is off to this powerful and dynamic woman. Thanks, Nadine. Be blessed.”

Visit www.SmbSmarts.net for more information on the book, Nadine and lots of small business secrets!  You can get the book on Amazon…Grab your copy now!  They’re first edition and we plan do to a reprint soon!