The new year is rapidly approaching, and new marketing techniques can help you stay competitive. Of course, the old standbys of farming, using just sold and just listed postcards, and following up with expired listings will always be important.
But technology has given Realtors® unique approaches as well, and it’s important to know about them so that you can experiment and stay ahead of the curve.
You can save thousands of dollars by using virtual staging instead of having a stager set a home for you. Virtual staging is a growing trend as more and more buyers rely on online pictures and online videos to review homes.
With virtual staging, you can show what a home would look like with furniture, artwork, rugs, plants and more. Because buyers often narrow down their home choices online before deciding to view a home in person, your virtual staging can be a vital part of showing your listing in the best light.
If you’re concerned about buyers being disappointed to find that the home isn’t actually staged, you can put a high-quality printed image of the virtual staging in each room. This can help buyers remember what it looked like furnished, while also being able to imagine where they might put their own belongings in the empty home.
Use Drones to Create Videos and Photos
Drones are the newest disruptor in real estate marketing. With a drone to take high-quality photographs and create video of a property, you can have eye-catching listing photos that will help you stand out from the pack.
A flying camera can allow you to get aerial photos of a property, showcasing a swimming pool, incredible deck, and beautiful porch – all at once! You can also use it to show off the dramatic views available around the home.
A drone can also allow you to create videos in a seamless fly-around style, giving the ability to showcase the interior and exterior of a home in a way that has never been available before. The FAA has exemptions available for commercial drone operation, including use for real estate marketing.
Not only will this help you sell homes for top dollar, having drone marketing as part of your strategy will help you win listings because it will show that you are a tech-savvy Realtor® who takes advantage of every marketing opportunity.
Encourage Sellers to Install Home Automation
Having a “smart home”, or certain elements of the home’s operation automated and accessible via mobile devices can add to a home’s value. It can also help a home sell more quickly and draw a lot of additional interest in the listing.
Adding a good-quality home automation system can add 3% – 7% to a home’s value. The best systems focus on lighting control, security, and temperature control. Buyers can save money on utilities and gain peace of mind about their home while they are traveling or out of the house.
Installing home automation doesn’t have to be expensive, but keep in mind that the lowest-level automation systems won’t have the same effect on the home’s perceived value as better systems. Encourage homeowners to choose a reputable, full-featured service. They’ll gain back far more than the purchase price.
Technology has changed real estate marketing dramatically in the last five years. It will continue to impact how real estate agents market homes and assist buyers. While print marketing and other traditional techniques will always be relevant, you can improve the results by integrating other marketing methods like the three I mentioned here.
Are you ready to set up your 2017 print marketing? If you order in 2016, you’ll be able to write off the investment on your taxes next year. We have some great deals going on – contact us to find out more!