With summer in full swing, marketing listings is top-of-mind for many Realtors®. Listings are the core of many agents’ businesses, and it’s always useful to make sure you’re covering the essentials.
You want to move well beyond the “Put up a sign, put it in the MLS, and pray” strategy. Here are three essentials that will get your listing in front of the right buyers so you can close the deal!
Avoid Obvious Problems
It’s no secret that some listings sit for months due to completely avoidable issues. Pricing is one of the biggest. A home should be priced appropriately for its condition, location, and market conditions. If a seller won’t agree to those terms, don’t compromise. Move on!
Social media has made buyers more visually motivated than ever. If you don’t have beautiful pictures of a home, and the home isn’t gorgeous to buyers who tour it, you won’t move the property quickly. Some sellers completely miss the point that the home shouldn’t be decorated for them anymore. It should appeal to the largest base of buyers possible.
Finally, make sure your writing is compelling as you promote the home. The best pictures in the world won’t cover for bad copy! There are a variety of ways to make your listing description captivating to draw in agents and buyers. Highlight the home’s character and how it differs from other properties in the neighborhood.
Use a Variety of Marketing Methods
Every listing should have a clear marketing plan created. When you have a plan, not only does it help you win listings up front, it also directs your daily actions. You can move forward purposefully, knowing that you have a set plan, you’ll be focused and sell the home quickly.
A marketing plan often includes:
- Professional photos and staging
- Postcards and print marketing
- Social media promotion
- Listing on your website
- Using listing services
- Having an open house
- Video or live walk-throughs
- Other unique outreach methods
If you only market one way, you’re missing out on potential buyers. People are active online in a variety of ways, and there’s less competition in the mailbox than ever. By taking a multi-faceted approach, you’ll be able to access all potential buyers.
Network with Other Realtors®
Other agents aren’t your competition, they’re a great source of buyers for your listing! There are a variety of ways to connect to other real estate agents to find buyers.
Reverse prospecting on the MLS is one idea. Through saved searches, you can find Realtors® who have buyers that might be interested in your new listings. Once you ensure that the buyer is still active, don’t forget that you need to sell the agent on why your listing is perfect for their client.
You can also find other agents on Instagram. When you have an active account, Instagram is a great way to showcase your listings and connect with other Realtors®. You can find buyers, or buyer’s agents – either way, you win!
Of course, networking with other agents in person and through agency and industry events is important as well. You never know when the Realtors® you meet will be just the connection you need.
When you cover these three fundamentals, you’ll be doing a very solid job of marketing your listings. The more creative you can be, the better! We’re in a powerful seller’s market in 2017, so there is no excuse not to move homes quickly.