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Archive for Holiday Marketing

Top Winter Real Estate Marketing Ideas for 2018

Winter Real Estate Markeing

Are you ready to start your new year strong?

As a Realtor®, that means you can’t let your marketing hibernate until spring. Instead, kick these winter real estate marketing ideas into high gear today!

If you do, you won’t be losing ground this winter. Your spring will be much more successful because you’ve kept up your brand visibility and prospect nurturing!

Seasonal Postcards are Perfect Winter Real Estate Marketing

In much of the country, it’s too cold to go outside to do door-to-door prospecting. Instead, use seasonal postcards to stay in touch with your farm area and prospects.

There are a variety of fun holidays you can celebrate, along with the traditional Valentine’s Day and St. Patrick’s Day.

Whether you choose easy-to-customize seasonal postcard templates or create your own seasonal marketing with notecards, holidays are a great reason to say hello!

Pro Tip: Don’t use your printer to create marketing pieces! Nothing says “amateur” faster than low-quality printing on flimsy paper. Don’t embarrass yourself – choose professional printing. It doesn’t have to break the bank!

Remind Prospects That Winter is a Great Time to List!

It may seem counter-intuitive, but there are a ton of great reasons to sell a home in the winter. Because inventory is lower, you get more attention. Buyers also tend to be more serious in winter months.

Your prospects may be planning to move, but currently think that waiting until spring to list is the best option. Help them rethink their position.

Remind your farm area that winter selling can be more convenient for the homeowner, they’ll get more attention from you, and that staging is a snap with warm winter décor!

Pro Tip: Use a personal letter to your farm area to welcome them to the new year and promote the benefits of listing in the winter. You have more space for text, and you can give it a lot of personal flair.

Host an Indoor Family Fun Event to Get Leads

No one likes being cooped up inside all winter, least of all kids. And it drives parents crazy to deal with cabin fever!

Help everyone out by hosting a fun family indoor event. You can offer games, face painting, and snacks. For adults, offer giveaways or raffles in exchange for names, addresses, and email information.

You can build your marketing list, help families blow off steam, and build up your reputation in the community. That’s a win-win-win!

Pro Tip: Don’t stress! If you relax and enjoy it, you could find that you have a lot of fun at the event as well!

Winter Isn’t the Time to Hibernate

As tempting as it is, don’t give your marketing a break this winter. You’ll lose ground as prospects forget who you are and what you do. And, if other Realtors® are doing winter real estate marketing while you’re snoozing, you could lose customers for good!

There are a lot of fun ways to reach out during the winter. What do you plan to do? Share in the comments!

How to Make Your Winter Real Estate Marketing Pop

Winter Real Estate Marketing

Does the thought of winter real estate marketing leave you cold?

A lot of traditional real estate marketing is less applicable in the winter. Few people do pop-bys with a foot of snow on the ground. Not as many people are trying to list when it’s 10 below zero outside, and even if they did there are fewer buyers braving the weather.

But that doesn’t mean your marketing should go into hibernation. Instead, find creative ways to continue your outreach all winter with these ideas and tips!

Sponsor an Indoor Event

Just because it’s cold in much of the country doesn’t mean you can’t have a live event. It simply has to be indoors!

Consider having a family fun night where you rent carnival games from a local provider. You can have seasonal treats including hot chocolate, a bake sale, gingerbread or cookie decorating, and more!

Giving people something to do in the winter that doesn’t involve freezing can help you build brand awareness and community goodwill. It’s especially fun because other real estate agents are likely to be less visible during this time. You have a chance to gain some ground!

Write About How to Make the Most of Winter

Whether you use a blog, email marketing, a newsletter, postcards, or all four of these, you always need new content. Why not write about how to make the most of winter in your area?

In a warm climate like Arizona, write about how to make the most of the nicest season your area offers. It’s not so wickedly hot, so encourage people to get out!

In other areas of the country, write about local winter festivals, ways to enjoy the outdoors in the cold, and how to stay safe and warm.

You can use this content across all of your marketing, including social media. It’s relevant and will definitely get attention!

Use a Free Giveaway to Build Your List

The holidays are a great time for free giveaways. You can use so many things to build your list. Consider getting both email information and mailing addresses so that you can maximize your outreach!

Here are some great free giveaways that really make your marketing pop:

  • A free drawing for a prize
  • A small set of greeting cards
  • A holiday decorating guide
  • A list of family-friendly activities in your area
  • Holiday-themed word searches or crossword puzzles
  • Branded gifts like wine bags

Make sure your free giveaway is high-quality and appealing to your target customer base. Families with children will be interested in very different freebies than retirees!

Say Thank You and Ask for Testimonials

The end of the year is a great time to reflect and say thanks. You can send holiday cards showing appreciation to everyone you’ve worked with during the year.

In the card, after sharing your thanks, you can ask folks to leave an online review or testimonial if they enjoyed working with you. Let them know that it makes a difference and their experience can help others decide who to choose as a Realtor®.

You can also simply ask for direct feedback on working with you. Once you receive it, you can keep it private and learn from what is said. Or, if you think it would help build your business, you can reach out for permission to publish it or ask them to post it online.

Reviews matter a great deal – don’t miss a chance to ask for feedback!

Don’t Leave Your Marketing Dormant this Winter

As a real estate agent, you can’t afford to drop off in your marketing, even in a traditionally slow time of year. People need to see your name and information regularly in order to build up that rapport and expertise.

You can’t afford to lose business to competitors in the spring – and your spring business will have a lot to do with your winter marketing!!

What do you plan to do for marketing this winter? Share in the comments!

Thanksgiving Marketing (FREE DOWNLOAD!)

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Thanksgiving

The holiday season gives us so many opportunities to reach out and connect with others, it’s almost not fair that things are more spread out. But you take advantage of what’s available!

Thanksgiving is a great holiday because it’s right before things get crazy for the Christmas season. The pace in November is still slow enough to enjoy.

We recommend getting in one more pop-by before the weather gets bad in most areas of the country. And we’re about to give you some fun marketing ideas – and a FREE DOWNLOAD!

Stand Out With Fall Holiday Cards

Why send Christmas cards when everyone else does? Stand out by using a holiday that doesn’t usually generate a card – Thanksgiving!

Fall and Thanksgiving greeting cards can be a great way to connect with folks before they get overwhelmed with holiday mail and activities.

Be different! Take an opportunity to send an early holiday greeting.

Email Helpful Holiday Tips

If you have a monthly newsletter, the November edition is the perfect time to talk about preparing for holidays. You can share tips about cleaning, organizing, and handling family.

This information will be useful to your prospects and clients and will help them feel like you understand what they are going through.

When they get ready to buy or sell a home, they will remember the Realtor® that sends all the great information every month – and hit reply to ask for your help!

Give a Call!

Not every Realtor® does cold-calling anymore, and many folks aren’t using the phone for calling much at all. Break out of the mold and call folks!

You can choose to focus your calls on those you already know, and just take the Thanksgiving season as a chance to say thanks. Call your professional connections – mortgage brokers, inspectors, bankers, and more. Call your best-referring customers. Call other agents who have helped you this year.

Not everything you do has to have a specific 30-day return on investment. And you never know, sometimes just saying thanks brings future dividends you can’t imagine!

Do a Final Pre-Winter Pop-By

Pop-bys are a great way to get face-to-face with your prospects in your target neighborhood. No one wants to be walking around outside in the dead of winter, however. Take advantage of November to do one final pop-by of the season.

You can hand out Thank You cards, cocoa, and a free Thanksgiving word search! It will be fun, useful, and memorable. You’ll make a great impression!

Ready to get going? Fill out the form below to get your free word search! 

Get Ready for the Season

It’s very important to connect with clients before the busy Christmas season, for two reasons.

First, you want to catch them before they’re too busy to think about you.

Second, you want to keep your marketing going during a season when you might be personally very busy!

Get ready for the holiday season. Get your holiday cards, free word search, and more – and get out there! Have fun!