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Get More Real Estate Leads with Instagram: Part 2

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Get Leads with Instagram

All good things must come to an end, and unfortunately this is the end of our series on excelling with Instagram. Here’s where we’ve been so far:

Set Up the Perfect Real Estate Instagram Profile

Instagram for Real Estate: What to Post?

Get More Real Estate Leads with Instagram: Part 1

Today, we’ll finish discussing how to get more real estate leads on Instagram.

Who Can You Reach on Instagram?

There are several potential audiences available on Instagram. You can reach:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Earlier this week we talked about how to reach the first three categories through Instagram. Now, we’ll discuss the bottom part of the list.

Keeping in Touch with Past Clients

One of the remarkable realities of real estate is that 70% of home sellers and 73% of buyers would definitely use the same Realtor® again. However, we struggle to get repeat business.

The primary reason for this is that most real estate transactions happen years apart. In that amount of time, people lose touch with their agent. They don’t know how to reach you again, or maybe you’re not top-of-mind anymore.

Social media can help solve that problem. By connecting with previous clients, you can stay at the forefront of their thinking. You continue to show your personality, expertise, and professionalism.

In the end, when your previous clients are ready for the next step, you’ll be there. Because they already know, like, and trust you, you’ll be the first one they call!

Reaching Out to New Clients

Remember all the advice to geotag and hashtag every post? The reason is doing so allows you to attract new viewers.

Like all social media, Instagram is just as much a search engine as it is a sharing platform. People are interested in specific topics and will enter keywords and terms to find them.

This is true of both people who are interested in moving into a new area and those who already live there. When you become the best source of information about a city or neighborhood, you’ll attract people who need information.

The best part is a lot of times those people are interested in buying or selling homes!

Gain Referrals Through Tags

Tagging someone else is a common way of bringing a post to the attention of your friends and family. When you share useful information about a local area, your followers will tag folks they know.

A new restaurant opening? A beautiful picture of a historic place? A local event? Even new listings can gain tags if your followers think they know a buyer.

Those who are tagged on your posts can become new fans and followers. Over time, they’ll get to know you, see your level of service, and think of you first when they need to buy or sell a home.

Are You on Instagram?

There are SO many marketing options for Realtors®, it’s easy to feel overwhelmed. A mix of online and offline usually works best.

Depending on your resources, you may not be able to be on a ton of online platforms. But if you have to choose, I think Facebook and Instagram have to be your top two. One benefit is you can often post the same or similar information on each platform. So you only have to create one post.

What’s the biggest challenge you face on social media? Share in the comments!

Build Trust with Useful Information (FREE DOWNLOAD)!

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Build Trust with Information

Have you ever wondered if it was worthwhile to give away a free report or newsletter to your farm? It can be a fair amount of work to put one together – unless you can get it free (keep reading!)

Giving away freebies is an effective way to create customers and generate income. But you can make your freebies even more helpful by giving away useful information.

Why Give Away Free Information?

Giving away information can feel like you’re giving away trade secrets. Why would you want to help clients prepare their homes for sale, or take perfect listing photos?

There are a variety of reasons. They all revolve around one word: trust.

Free information shows you care. When you share information that’s relevant to your prospects, you demonstrate that you “get it.” The people you are building relationships with can see that you care about what matters to them and are willing to provide solutions. As a result, they will be more likely to work with you.

Free reports demonstrate expertise. If someone is looking to sell their home, would they choose someone who gave them a free report on neighborhood market conditions, or the person who just said, “Pick me!” When you give away free information, you’re showing that you know your stuff and it helps people choose to work with you.

Free content builds loyalty and name recognition. When you’re someone who shares helpful information regularly, people will remember you. Just like free giveaways that are useful, your reports, giveaways, and checklists will keep your name front-of-mind. People tend to want to help those who have helped them, so you are building goodwill.

Don’t feel like you’re creating FSBOs by giving away free information. Most people won’t follow through and implement marketing information. You can also provide information that tells people what to do without telling them how to do it, or information that’s unrelated to marketing.

Free Download: Fall & Winter Maintenance Tips

The information you give away doesn’t have to be about selling a home. Providing information about basic home maintenance can be incredibly helpful and build the know, like, and trust factors.

To make this easy, we’ve created a free download you can use with your farm area or other prospects. Simply fill out the form below to get your freebie!

When you give away this checklist, be sure to attach your business card. You want folks to be able to contact you if they’re interested in buying or selling a home!

Other Ideas for Useful Information

Other than this timely checklist for fall and winter maintenance, consider creating other types of reports and flyers that you can give away. Some ideas include:

  • Prepare your home for summer
  • Free family activities in your city
  • Neighborhood real estate market conditions
  • Landscaping tips and tricks
  • How to save money on heating (weatherproofing tips)
  • How to prepare a home for sale
  • How to take amazing listing photos
  • Anything related to activities, new businesses, or construction in your area

For instance, a friend of mine lives in a town that has free music on Fridays during the summer. Simply providing a flyer of the bands that are playing, along with the time and location, would be a great giveaway for her! The possibilities are limitless. Get started today by downloading the FREE Fall & Winter Maintenance Checklist for your prospects or farm. Fill out the form below to get your freebie!

A Mix of Marketing Methods for Real Estate

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Marketing Mix for Real Estate

No matter what you’re selling, you need a multi-pronged approach. There’s too much competition for limited consumer attention.

In a phrase, you need to reach your prospects where they are. 

Doing this requires a mix of marketing methods. When these are implemented consistently over time, you’ll see your business results improve dramatically.

Avenue #1: Social Media

To borrow the words of Madonna, we’re “living in a social media world,” and the way people use their time reflects it. People seem to be looking at their phones more than ever.

If you’re going to choose just one platform to be active on, Facebook is your best bet:

  • 79% of online adults use Facebook
  • Facebook continues to be the fastest growing network
  • Users access Facebook an average of 15 days per month
  • 76% of Facebook users access Facebook every day
  • Folks who use Facebook log on an average of 8 times a day

Instagram, another platform that is excellent for Realtors®, is second for usage and engagement.

Marketing on social media is essential for real estate agents. However, it can be time-consuming.

If you want to do this kind of outreach but struggle to keep up, I can’t recommend Socially Posted highly enough. They can take care of your social media while you focus on other things!

Avenue #2: Your Website

Social media platforms can determine their own terms and conditions. They may prioritize specific content over others, and make it difficult for you to get noticed.

But your website is your own domain. You can set it up the way you want, promote whatever you like, and focus visitors’ attention in whatever ways make sense to you.

As you develop your website, prioritize these elements:

  • An excellent “Hire Me” page. Your services page should not simply say, “I sell homes.” You need to persuasively explain the needs of your target audience and how you can help. A visitor needs to say, “Hey, this Realtor® really gets it.”
  • A blog. You’ll struggle to get excellent rankings in Google search unless you have frequent new content. A blog also allows you to focus on local marketing keywords, giving you great visibility when someone searches for “{City} real estate.”
  • A photo gallery for listings. Folks who come to your site may be interested in buying a home you are featuring. For those interested in selling their home, a beautiful photo gallery on your website will convince them you understand how to sell homes.
  • A way to sign up for your email list. Email marketing is one way to reach people where they spend a lot of time: in their inbox. Many people check their email multiple times a day. Wouldn’t you love for them to see your message there?

Your website is the one place online where YOU make the rules. Take advantage of it!

Avenue #3: Print Marketing

While email marketing can be effective, there’s a lot of competition. There’s a reason some people have hundreds of unread messages – they simply cherry-pick the emails that are most interesting to them.

To get around the glut, you’ll want to be involved in print marketing. People rarely get mail that isn’t a bill anymore. But other companies’ shortfall can be your advantage.

There are a variety of ways to reach out with print marketing:

  • Business cards. These are incredibly versatile and give you the opportunity to connect no matter where you are. Tuck one in with a free giveaway, drop one on your table at a restaurant, or hand it to someone you meet at the park. The possibilities are endless!
  • A Just Listed/Just Sold By using these postcards in combination, you can generate interest in a listing and share your success when it sells!
  • Farming Postcards. Your farm is the area that you’ve chosen to focus your prospecting efforts. By being consistent in reaching out to these areas, you can build the know, like, and trust factor. This improves your brand and brings in business.
  • Personal Brochures. By having some branding brochures created and ready to go, you can easily network and connect with potential customers at local events.

The best marketing uses all three of these avenues in a variety of ways. To really take advantage of this marketing mix, it pays to have a marketing strategy that shows you how and when you’ll incorporate each type of marketing.

Do you use all these avenues? If not, what’s one step forward you can take today? Share in the comments!

3 Ways to Generate Real Estate Leads This Fall (FREE Download!)

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Lead Generation This Fall

If you think fall and winter mean that your business has to slow down, I invite you to reconsider. If you keep your lead generation moving, you can have clients excited to work with you year-round.

Prospecting in the fall and winter does require some additional steps, however. Many people who plan to move focus on spring and summer, with the goal of settling down by the time school starts.

With these simple strategies, you can encourage people to work with you throughout the year.

Stay Consistent

This has been a theme of many of my recent posts. That’s because it’s SO important! Don’t let fall mean you fall off your marketing plan. 

There are many ways to reach out to your prospects all year. You can:

  • Congratulate folks on home anniversaries
  • Send holiday postcards
  • Continue to post helpful, engaging information on social media
  • Send Thank You note cards to those you’ve worked with
  • Continue to participate in volunteer work and community events

Just because it’s a “slow season” doesn’t mean your marketing slows down. In fact, marketing is more important now than ever.

Sell the Benefits of Fall and Winter Listings

Listings are the lifeblood of real estate, and there’s no reason for clients not to sell homes in the fall and winter. Fall can give some beautiful photographic opportunities.

You’re also less likely to get “looky-loos” in fall and winter. Here are some other great reasons clients should list in winter:

  • Less competition
  • Serious buyers
  • Staging is easier during the holidays
  • Tap into the “reset” mindset of New Year’s

If you want an easy way to share these benefits with clients, download our free handout 7 Reasons to Sell This Fall or Winter. Fill out the form below to get it now!

Focus Your Efforts on Your Farm

With fewer people looking to buy and sell homes, fall and winter are the perfect time to hone your focus on your farm neighborhood. You can continue to build awareness by sending farming postcards, holiday information, and helpful newsletters. Make sure that group of homeowners knows, likes, and trusts you. If anyone is looking to buy or sell during the fall or winter, you can capture their attention. Even if most folks wait until spring or summer, the effort you put into farming will pay off. The awareness and attention will pay dividends next year. Either way, focusing on your farm during the fall and winter is a winning strategy!

Reach Out to Prospects Today!

Make sure that your prospects understand that fall and winter are the perfect time to list a home. Download our free handout, 7 Reasons to Sell This Fall or Winter.  Fill out the form below to download it for FREE now!

How to Build Your Sphere of Influence

Build Your Sphere of Influence

Your sphere of influence are the people who already know, like, and trust you. They’re the people you already have relationships with, and they are critical to your success in real estate.

Many times, people in your sphere will work with you on a real estate deal. Even if they don’t, they can refer you to those who are looking to buy or sell a home. The referrals can be even better than the direct work because people are likely to move occasionally, but they know others who are moving all the time!

When you gain more friends and associates, you can become even more successful. Here are some ideas on how to expand your sphere of influence.

Look for Opportunities

Not everyone is the type of person to strike up conversations with strangers in the grocery store and leave the building with a new friend. If you are, great!! Take advantage of your skill and reach out to folks you encounter.

If that’s hard for you, keep your eyes open for other opportunities. If you’re at an event and see someone standing alone, go up and talk to them. Try to get to know the friends of your existing friends and family. Join groups, such as those found on Meetup.com, where you can meet those with similar interests.

Not everyone you chat with will become a best friend, but increasing your circle of friends and acquaintances is fun and will help your business!

Build Authentic Relationships on Social Media

You probably don’t need me to tell you that not everyone on your Facebook friends list is actually a friend. However, it is a starting point. You can use the connections you make on social media as a way to start and deepen relationships.

The good news about social media is that it can be a comfortable way to connect for those who struggle talking to strangers or feel they are more introverted. The bad news is that it can be hard to build authentic relationships. Here are some ideas:

  • Practice active listening/reading online. Really pay attention to what someone says is important to them. Start conversations and join discussions.
  • Look for common interests. Use likes and comments on posts to start the conversation.
  • Use private messages for deeper connections. You can message someone and ask how a situation is going that they posted about. You can ask about their kids, or share a note about a common interest. It’s best to use private messages after you’ve connected with them publicly for a bit.

Of course, don’t friend people solely to send them a private message about your business. That’s a major turnoff for everyone! Instead, notice who you can reach out to and build an authentic friendship. You can be building relationships with multiple people at once, so that’s a big benefit!

Be a Giver

One of my friends absolutely loves the book The Go-Giver by Bob Burg. It’s a simple story that shows how much giving can impact your success. This is especially true when it comes to building your sphere of influence. Give tips, advice, free worksheets, a listening ear – whatever a person needs at a particular time, try to give it.

When you become a giver, you’ll notice that you enjoy life more. Giving is simply fun! It is also a great way to build relationships and become a person that others know, like, and trust.

Once you’ve built relationships, you can start sharing more about your professional work. Offer your services, ask for referrals, send mailings and other outreach from time to time, and more. The more people you add to your sphere of influence, the more impactful this activity will be!

Why Realtors® Avoid Their Sphere of Influence

Why Realtors Avoid Their Sphere

Do you work harder at marketing to strangers than to your own friends and family? You’re certainly not alone. However, your sphere of influence can be a tremendous source of referrals and clients. By sharing your services with those who already know, like, and trust you, you can gain new business faster.

Here are some common concerns Realtors® have with their sphere of influence, and how you can overcome them.

The “No” Hurts More

No one likes being told “No,” when they offer their services. When that “No,” comes from someone you know and love, it’s even worse. We don’t offer our services to those we’re closest to because we don’t want to feel rejected by them. Being rejected by a stranger is easier to brush off.

To overcome this, change the story you tell yourself about what “No,” means. Many of us use this story:

“If she tells me no it means that she doesn’t really believe in me as a Realtor®. She doesn’t support my business. She probably thinks I’m no good at it and that I’m destined to fail.”

Try shifting your perspective to think of it this way:

“If she tells me no it simply means she’s not buying right now or I’m not the right fit for her. That’s it.”

Not everyone wants to work with their best buddy in a major business deal. Many people know more than one Realtor® and don’t want to hurt anyone’s feelings. The bottom line is, you can change the story you tell so that a “No,” isn’t personal, no matter who it comes from.

And of course, just because someone tells you “No,” doesn’t mean they won’t refer someone else to work with you!

You Don’t Want to Be a Pest

Many Realtors® are afraid that their friends and family will get tired of their enthusiasm for real estate. You don’t want people to avoid your calls, ignore your texts, or stop spending time with you. While I can see that happening if you only discuss business, it’s not likely if you simply discuss business along with other parts of your life.

Remember why you got into the real estate business. You want to help people buy and sell homes, and that means talking about your work and letting them know you’re available! Your friends and family should be able to reap the benefits of knowing someone in the real estate business, so don’t be shy!

Of course, if you’re desperate for business or pushy, you’ll come off badly no matter who you’re talking to. Don’t be needy or aggressive. Just talk about business as one part of your life!

You Forget About Referrals

Too many people see their sphere of influence only in terms of “possible clients.” It’s easy to forget that one of the biggest services someone can do is refer you to a person who wants to buy or sell a home.

Your friends and family members are not likely to be moving every year. However, they almost certainly know at least one person a year who is looking to buy or sell a home. Encourage your sphere of influence to share your information with someone who is thinking about moving. By making it low-pressure and easy for them to refer, you’ll gain a lot of valuable clients.

Take Care of Your Sphere

Your sphere of influence means a lot to you, and you mean a lot to them. Send them mailings and freebies occasionally, and keep up with being a good friend or family member. Show them you care, show them your passion and expertise for real estate, and be genuine. Your professionalism and thoughtfulness will shine through, and you’ll gain referrals and business as a result!

Great Pop-By Ideas for Summer

Summer Pop By Ideas

The weather is warm, the flowers are blooming, and people are outside. It’s the perfect time to prospect door to door! When you meet people at their home in their neighborhood, you have an opportunity to connect with them more deeply than you do on social media and email. There’s just nothing that replaces face-to-face interaction.

To encourage you all to reach out by doing pop-bys, I thought I would share a roundup of my favorite pop-by ideas for summer. Grab one of these or let the ideas spur your own creativity. As long as you get out there and meet folks, you win!

Summer BBQ Pop-By

This is one of my favorite ideas. You can buy a small BBQ set that includes that includes a spatula and a grilling fork for just a few dollars. Combine that with a free BBQ sauce recipe and your business card, and you’ve got the perfect way to start a conversation!

Just a quick tip in case it comes up – if you run into someone who does not eat meat, I’ve heard that romaine lettuce is incredible on the grill. As long as you hand out a BBQ sauce recipe, it can be used on anything, vegetables or meat! Don’t let anyone turn you down.

Get the Scoop!

Another extremely fun pop-by idea involves passing out ice cream scoops with a note attached. The note can say, “Want the scoop on the real estate market?” You can use a business card label to affix your business information to the back.

If you wanted to take it a step further, you can even hand out a printed real estate market report with the gift. Ice cream scoops are always handy, and they won’t get thrown away. It will give the homeowner a smile and give you a reason to talk about a bit more than the weather.

Stay Cool This Summer!

If there’s one thing that’s perfect for an area with kids, it’s popsicles. Even better are ice pops, the kind that you buy liquid in the package and then you freeze them. You can hand these out without fear that they will melt on you. With a tag that says, “Stay cool the summer!” and your business card label on the back, it’s a great way to connect.

You can buy enormous boxes of ice pops at warehouse stores or even Walmart, and once you divided it up with 2 – 4 pops per house, it’s a very affordable pop-by gift! If your farm area has a lot of families, this could be the perfect summer pop-by.

Just Planting a Seed!

This pop-by gift is a fun and playful way of reminding folks to send referrals your way. You can get a small garden tool or two or some inexpensive gardening gloves. Combine this with a seed packet of flowers that are easy to care for and a small note. The note can say, “Just planting a seed… let me know if you or your friends need help with real estate this summer!” On the back, place a business card label.

This pop-by idea does not need to be expensive or complex. You could even just do a packet of seeds with the note. However, the more unique and fun you make it, the more memorable you will be. And that fun memory will help them think of you when someone needs to buy or sell a home!

As you can see, pop-bys can be simple and lighthearted. We all get nervous meeting people in an area we don’t know very well, but if you do pop-bys every season you will get to know the residents in the neighborhood. After a couple of seasons, they might be excited to see you and invite you in!

If you’re ready to move forward with a fun pop-by idea, don’t forget to get some business card labels. These stickers make it easy to include your business card with any note that you hand out. Visit our site to choose yours today!

Win Business by Saying Thanks

Thank You Cards

When you were young, your parents may have made you write thank you cards to relatives for Christmas and birthday gifts. If you were like most kids, you hated it.

As adults in 2017, we often don’t think of writing thank you cards anymore. We may say a quick “thanks” or provide gifts when expected, but the handwritten notecard is almost extinct.

But it doesn’t have to be. And bringing back hand-written real estate thank you cards in your business can help you win clients and build your brand.

Aren’t I Thanking Someone I Already Did Business With?

You might be. But remember that a special touch after a completed transaction can help them remember you and refer you to friends and family. And if that person needs another deal in the future, they’ll be calling you.

Beyond that, there are an enormous number of ways to thank people who are not yet customers. When you go the extra mile to send a hand-written real estate note card to someone who hasn’t yet made you money, you’ll really stand out from other Realtors®.

Three Ways to Win Business by Saying Thanks

Here are some specific ways you can win business by sending a simple thank you note. Each of these ideas involves thanking someone you’ve interacted with, but haven’t brought in as a client.

Thank You After Listing Presentation

In school I learned always to send a thank you letter after an interview, and a real estate thank you card after a listing presentation has the same idea. Remember, write this by hand and mail it. It shows a lot more effort.

You can say something like, “Thank you for the opportunity to discuss selling your beautiful home. I appreciated the opportunity to discuss {marketing tactic 1} and {marketing tactic 2}. I look forward to hearing from you when you put your home on the market.”

FSBO Thank You

Thanking someone who has chosen to sell their home themselves is very unexpected. As a result, when the seller hits inevitable snags in the process, they will be more likely to call you to take over.

You can write a real estate notecard that says, “Thank you for the opportunity to see your gorgeous home. I wish you the best of luck as you sell it. If you ever need any help from a professional real estate agent, please let me know. I’d love to show you how my services can benefit you.”

Thank You for Good Service

When you receive good service anywhere, from a restaurant to a car repair shop, don’t be afraid to send a written thank you. Not only will they remember your name, but the employee may also get special recognition. Service professionals rarely get thanks, so your card will stand out!

You can say, “Thank you so much for your excellent service at {location} on {date}. As a service professional myself, I certainly appreciate meeting someone dedicated to doing a good job. Great work and I hope to see you again.”

You can include your business card as well, both so they have your contact information and so they can contact you if they are looking for a Realtor®.

Other Times to Use Real Estate Notecards

There are an endless number of reasons to say thank you with real estate notecards. Here are just a few more you might use. These thank you ideas are about winning business and building relationships.

  • Thanks for Listing. Thank your new client and assure them that you will provide them the best service available.
  • Thanks to Buyer Client After Showing. Thank them for the opportunity to show them homes and affirm your commitment to finding them the perfect new home.
  • Thank You after Purchase. Thank a client for the pleasure of working with them once their offer is accepted, and let them know you look forward to finishing the process and getting them settled in their new home.
  • Anniversary Thank You. Send a thank you on the first anniversary of someone’s purchase, thanking them for the opportunity to work with them and requesting a referral.

Don’t be intimidated – none of these cards have to be long and flowery. A few simple lines are all you need. And of course, include your business card in every thank you note. You can even write “Thank you!” on the back of the business card.

If you’re ready to get started thanking people and winning business in the process, let us help. At Printerbees we have a wide variety of real estate notecards available. Order some today and be ready to start saying “Thanks!”

Drive New Business with Car Door Magnets

Car Door Magnets

As real estate agents, we drive a lot!

The good news is, so do everyday people. I found out recently that the average American drives 36 miles per day, every day!

That’s incredible. It also means that using our cars as advertising can have fantastic results.

I don’t know about you, but every time I see a car with magnets on the side I just have to read them. Maybe I’m strange that way, but I think I’m not the only one who’s curious!

Here are some ways that having car magnets can benefit your real estate business. (And check out the end for a special deal on magnets that ends Saturday 3/25!)

Car Door Magnets Multiply Exposure

Depending on who you ask, it takes between six and 13 touches to generate a qualified lead. A “touch” is anytime someone sees your information or interacts with you.

With a car door magnet, you can get your name and information in front of hundreds of people every day. If you spend time in specific areas (like your farm – hint, hint!), you can quickly build up your brand.

You drive far, far more than 36 miles a day. Let your car be a mobile marketing billboard to help people become familiar with you!

Boost Marketing Without Extra Work

One of the best things about car door magnets is that they build your brand without any extra effort on your part. With an inexpensive investment, you can get tens of thousands of new marketing impressions – without any extra legwork!

Car door magnets continue to advertise your brand even when you’re not present. Consider a day at the mall. You park your car and shop for a couple of hours, have dinner, and then head home.  During those two hours, even if you didn’t talk to anyone about your business, hundreds of new people found out about you!

Car Door Magnets are Durable and Transferrable

High-quality car door magnets are durable, weatherproof, and extremely easy to transfer to a new vehicle. Unlike costly car wraps or a new paint job, if you change cars you can simply take your magnet off your old car and move it over to the new one.

This also makes it easy to modify the design if you decide to update your business cards, change agencies, or rebrand your business. You can order a new car door magnet and replace your old one for a fraction of the cost of getting a new wrap.

Ready for a GREAT DEAL?

As I mentioned at the beginning of this article, Printerbees has a special for our car door magnets right now. But you have to act quickly – it expires Saturday, March 25th!

Here are the quick-and-dirty details:

  • We offer over a dozen different car magnet designs, or you can have a custom magnet created to match your business card.
  • If you order by Saturday, March 25th, you will get free shipping and no sales tax. That’s a savings of approximately $15!
  • All you need to do is use the promo code
  • This applies only to new orders and cannot be combined with other offers or discounts. Savings vary based on shipping location and purchase amount. Offer expires March 25, 2017.

So what are you waiting for? Jump over to our selection of car door magnets and get yours ordered today!

Remember – you’ll gain thousands of marketing impressions without any more work… don’t miss out!

Hilarious Real Estate Marketing Ideas that Worked

Hilarious Real Estate Marketing That Worked

At Printerbees, we’re always major advocates for the tried-and-true. A combination of print and online marketing, done consistently over time, will always win the day.

But that doesn’t mean we’re afraid to think outside the box. Recently, I came across these hilarious, off-the-wall marketing ideas that really worked for the Realtors® who used them.

Take a look at these examples, and consider whether an outrageous marketing tactic or two might fit in with your traditional online and print marketing plan.

Make a Music Video

Doing a cover of Adele is brave, but Megan Hill Mitchum absolutely killed it. Her real-estate focused parody of “Hello” has over 277,000 views on YouTube. With branding prominently featured throughout the video, and a humorous message about life as an agent, this video really connected with people.

If rap is more your style, check out the hilarious “Every Day I’m Hustlin’” by Santa Clara Realtors® Cherie Brown and Zach McReynolds. They use great lyrics and lots of fun rap clichés to share their work in an offbeat and funny way. With over 80,000 views on YouTube, you know it made an impact.

“Open Concept”

Selling a lot isn’t easy, because it’s very difficult to help buyers see the potential of what they can do with it. Instead of trying a traditional route, an Oregon-based Realtor® took a unique approach. He put a red door in the center of the lot and advertised it as the ultimate “open concept” home.

Not only did the online world notice and share the picture widely, but the marketing tactic worked as well – the lot sold shortly after the advertising campaign began.

Build Intrigue

Normally in real estate marketing, we put our best face forward – literally. Our marketing has our picture, our brokerage, our contact information, and more.

That’s a good idea, but sometimes breaking the mold is even better. One Oakland Realtor® started a hashtag, #FASTAGENT, on Twitter. Then, he did bench ads, billboards and more – and they all said #FASTAGENT and nothing more.

The ads created a lot of intrigue, and people went online to find out who or what #FASTAGENT was. They found Kenny’s Twitter profile, which lead to a flood of new leads and closed deals. In fact, he was a finalist in Inman’s most innovative marketing campaigns in 2016.

Play on Current Events

Grabbing current trends and memes and using them in your marketing can be a great way to get attention. You want to do this in a way that makes sense in your market, but it can be a huge draw when done well.

The 2016 presidential election featured two candidates who were not well liked. Many celebrities threatened to move to Canada. A South Carolina real estate agent decided to take advantage of the unrest in a playful way. His “Moving to Canada? We Can Sell Your Home” billboards got broad coverage in various news sources, giving him free publicity and lead to a big spike in his business.

Have Fun With Your Name

Do you have a name that makes you cringe sometimes? Or even a fairly normal name that you could do a play on words with?

Brad Lamb, from Toronto, took advantage of his last name to make a series of ridiculous but extremely memorable ads. They were incredibly popular, and vaulted Mr. Lamb to significant fame. He has a television show on HGTV Canada called Big City Broker, and a song was written about him by Canadian songwriter Final Fantasy.

What’s in a name? Quite a lot!

Make Marketing Memorable

Obviously these few examples just scratch the surface of the innovative, hilarious, and outrageous things you can do to build your brand and market your listings. The key is to have fun and find ways to make your marketing memorable. How can you stand out among the other Realtors® in your area?

When you think of a playful and unforgettable campaign, we’d love to help you get the word out. Take a look at our postcard templates, flyers, and more!