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Archive for Real Estate Marketing

Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING! 

For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but they get busy. Things happen. And before you know it, it’s been weeks and you never got back to that phone call or email.

There is a way to make sure this never happens – by automating your follow-up. Here’s what you can do.

Automate Email Follow-Up

I’m am a huge advocate for email automation. I know that for Printerbees, implementing automated follow-up increased my revenue 472%. My return on investment for my marketing was 4,000%. Yes, three zeros! 

Here’s what happens when you automate your email follow-up:

  • Prospects get a reply no matter what day or time they contact you
  • You don’t have to interrupt your workflow to write a reply
  • You can segment your list and send specific messages to specific prospects
  • You can take time off without worrying that you will miss out on new business

Here at Printerbees, we use Infusionsoft. We love the ability to customize email campaigns, add customer tags, and much, much more. If you are a well-established Realtor® looking for flexible and robust email marketing, Infusionsoft is incredible.

If you are newer to email marketing, you may not want to make a large investment until you grow your list and see consistent results. You might enjoy ConvertKit, Constant Contact, or another simpler email service. These options are easy for beginners to learn and are easier on the budget when you don’t need advanced options.

Take the Stress Out of Other Follow-Up

Email is the easiest type of follow-up to automate because you can create campaigns based on user behavior. Depending on the email provider you choose, you can track clicks, add tags, and send specific email sequences to specific groups of prospects or customers.

However, there are ways to reduce the stress of other types of follow-up as well. Here are some ideas you can use:

  • Set up automated text replies that say, “I received your message, and will reply within 12 hours,” or something along that line. That way, you don’t have to drop everything to reply to a text, but the person reaching out to you knows when to expect your reply.
  • Consider a virtual receptionist service to help with calls. This avoids having everyone sent to voicemail when you are focused on other tasks. Even better, a virtual receptionist can let you know right away when a call is truly important.
  • Let Printerbees help make sure your mailings go out like clockwork. Handling bulk mail can be a hassle, but we know how to make it easy! Whether you want to send farming postcards regularly or have an Every Door Direct Mail (EDDM) mailing in mind, we can print it and mail it for you! Contact us for more information.

Follow Up Quickly to Make a Great Impression

I’ve said it before: I am regularly shocked how many professionals don’t follow up promptly. If you focus on automating your follow-up process, you will get back to prospects quickly every time. That itself can win you business.

Even better, automation means that following up doesn’t have to interrupt your day. By having processes in place that make follow-up automatic, you can continue to focus on your work without missing out on the opportunity for a new client.

How do you plan to improve your follow-up for the rest of 2017? Share in the comments!

The One Thing You Can Do That’s Worth $10,000+

Importance of Following Up

I was reminded recently that I’ve lived in Arizona for five years! It was hard to leave California, a state I called home since the day I was born, but it was sure worth it. I love it here now!

But there was one part of my memory that wasn’t so great – I had a struggle I never expected. A struggle that cost several people $10,000+. I struggled to find a reliable Realtor® to help me buy a home! 

What Was Missing?

Can you believe that five different Realtors® failed to win my business, simply because they didn’t do ONE SIMPLE THING? Trust me, it wasn’t that I was picky or hard to work with.

They wouldn’t follow up. 

I’m not joking. I gave my contact information to FIVE different Realtors® and not one of them followed up.

  • I told them I intended to buy a home soon.
  • I asked for comps and property updates for the area.
  • They all promised to follow up.

After I spoke to one Realtor®, I ran into him more than 10 times over the next few months at a favorite restaurant. He never said a word about anything.

Not following up is a deal breaker for me in any business transaction. If you don’t follow up, you’ve proved you’re not reliable and professional enough for me to do business with. If you can’t even call me when I’ve told you I’m ready to work with you, I can’t count on you to find me a great home and negotiate a good deal either.

How About You?

How would you rate your follow-up strategies? Do you:

  • Follow up with prospects
  • Return phone calls
  • Reply to emails and texts

It might surprise you, but if you get focused on following up, you will stand out from the crowd. You may be the only one doing it!

It was five years ago that I had trouble getting anyone to give me a phone call, and I can remember the frustration like it was yesterday. Don’t let a lack of follow-up be the reason you miss out on a commission. Be quick to get back to prospects, return phone calls and emails, and reply to contacts on social media. Your business will reflect your diligence!

Don’t be shy – share your information with those you know! Someone is sure to be looking for a Realtor®. If your business cards need refreshing, we can help. Contact Printerbees today!

Save Your Money – This Marketing Doesn’t Work

Marketing That Doesn't Work

Don’t you wish you knew in advance what marketing would be effective and what wouldn’t? It would be nice not ever to have to waste time or money on ineffective marketing. In fact, what if you had a friend who worked in marketing and could tell you exactly what to focus on…

Oh wait, you do! *wink*

As someone who sees a lot of marketing day in and day out, I know what works and what doesn’t. It’s not just because I’m a marketer, it’s because I’m a consumer! I know what catches my attention and what I throw away without another look.

So here are two pro tips on what kind of marketing doesn’t work and isn’t worth the time or money – and what to do instead.

Inconsistent Marketing Doesn’t Work

Planning to send one postcard blast and never do it again? Want to try Every Door Direct Mail (EDDM) once, but aren’t sure if or when you’ll try again.

Let me be straight with you – you’re wasting your time and money.

We all aspire to be better than we are, but we forget it takes time – and a process – to get there.

Try these steps to build into a consistent marketing plan:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Choose one – just one – social media platform. Post daily. Focus your message around helping your ideal customer with that one concern that keeps them up at night.
  4. Choose one – just one – farm Commit to mailing them postcards four times a year.
  5. Commit to showing up at live events in or near your farm neighborhood four times a year.

Once you’ve completed these five steps, you can go back to 3, 4, and 5 and add more platforms, more mailings, and more live events. There you go! You are more consistent than most other Realtors®, and your results will show it.

Unfocused Messaging Doesn’t Work

Even if you’re brand new in real estate, you know that you can’t just walk up to someone and say, “I’m a Realtor®!” and expect them to sign a contract immediately. You have to get their attention.

If you plan to send out marketing on social media, mail, or email that simply says, “Hi, I’m a local Realtor®!” don’t waste your effort.

Try these steps to build a focused message:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Make a list of all the ways you can serve them to relieve that problem.
  4. Start all marketing with “You” rather than “I.” Instead of “I do X,” try “You struggle with {problem}. It’s hard. I can help.”
  5. Create content – mail, email, and social media – that explains the problem they have, the struggles it causes, and how you can help them solve it, and the benefits they get.
  6. Always lead with the benefit or outcome you want to help them achieve. It’s a guaranteed attention-getter.

When you have followed this process, your marketing will be focused on helping your ideal client solve their most pressing real estate problems. That will gain attention and help you get traction!

Marketing has a lot of facets, and it can seem overwhelming. But I promise that if you get consistent with a focused marketing message, you’ll be miles ahead of most other real estate agents. Over time, your results will show it!

Ready to get consistent in your mailings? We can help! Not only do we have a variety of marketing pieces available, but we can also help you mail them on time, every time. Contact us for details!

A Marketing Tool That Helps Real Estate Clients Obey the Law

reusable bags 2

The laws, they are a-changin’… especially in California, where Printerbees central office is located. When you go the grocery store, plastic bags are no longer allowed. You have to bring your own reusable bags or buy them at the store.

This policy is based on evidence that plastic bags are damaging to the environment in a variety of ways. It’s not just California, either – a variety of states are looking at how to limit or eliminate the use of plastic bags.

Fortunately, that means you have a significant opportunity as a Realtor®. People need reusable bags, you need to build your brand… it’s a match made in heaven!

Repetition is Key to Marketing Success

Research shows that a prospect has to hear about you or see your name 7 – 10 times before they actually remember you. If you aren’t sharing your brand consistently, you aren’t going to be successful.

It can be expensive to keep making impressions in memorable ways. With custom imprinted reusable bags, however, you’re not putting in all the effort yourself. You’re using the power of your prospects and customers to spread the word about you.

When you can get custom reusable bags affordably (hint: we just might be running a special!) they are an excellent way to spread the word about who you are and what you do.

How People Can Use Reusable Bags

Custom imprinted bags go far beyond the grocery store. There are a huge variety of ways that you and your prospects can use these bags:

  • Deliver goodies to neighbors with them
  • Return borrowed books in one
  • Use them for trick-or-treating in the fall
  • Use a reusable bag as a beach tote
  • Drop off your child and a reusable bag filled with all the diaper bag necessities
  • Carry workout clothes in them
  • Pack a picnic lunch in a reusable bag
  • Use a reusable bag as a gift bag for a birthday or holiday
  • Use one as a tote when decluttering around your home
  • Put your recycling in reusable bags to take to the recycling center
  • Donate food to a food pantry in a reusable bag – they can hand it out to clients!

That’s just the beginning – there are so many creative ways to use these bags! Everyone can use more storage. Why not give them something that fills their needs and reminds them of your business at the same time?

When People Use Your Bags, Everyone Notices

People may not immediately notice on a conscious level, but every time they see a bag with your brand name and company information, it makes an impression. That mental imprint builds over time.

When they need to sell a home, and they think, “Do I know any Realtors®?” your name will come to mind. They might not even know why! But because they’ve seen your brand over and over, they’ll think of you.

So, what are you waiting for? If you can provide an inexpensive, helpful, reusable item to your customers and prospects, you have no reason not to! It will help everyone abide by the law, protect the environment, and build your brand, all at the same time.

If you’re ready to take advantage of the advertising power of reusable bags, we’re here to help. They are only $1.19 each! Check out our selection and order today, before the sale ends!

The “Superpowers” of Luxury Real Estate Agents

Today, we are featuring a guest post from Jessica Rosato, a Luxury Broker Associate at Nestler Poletto Sotheby’s International Realty!

Superhero powers of luxury agents

In the luxury market, you’re not only selling a home — you’re selling a lifestyle. Finding a property where the buyer’s style and taste unite with the perfect location is priceless.

As a luxury residential specialist, we pride ourselves on artfully uniting extraordinary properties with extraordinary lives. Let’s take a few minutes to look at the strategies we use to serve this niche.

Think Like Your High-End Clients

Listen to what they tell you and interpret their needs. Become their eyes and ears, especially if they’re out-of-town buyers. You can shoot a video or take additional photographs of key things or must-haves you know they’ll want in a property. Today’s technology offers plenty of ways to give them a glimpse of the area before they visit.

Create Relationships That Extend Beyond the Closing Table

These clients look to you for more than just buying a home, and you should treat each and every one of them as if they are your only client. You should go above and beyond to meet your clients’ needs. They should know they can trust you. It’s about putting their needs first.

Know the Local Market and the Inventory Inside-Out

When a buyer comes to you with a certain type of property or price point in mind, you should know exactly where to find it. Affluent buyers are typically looking for second or third homes that will provide a distinctive way of life. Whether it’s waterfront, country club or new construction in the heart of a downtown hotspot, they know what they want… and they are at a phase in their lives where money isn’t the factor driving the purchase. They desire something new and different or even to be closer to their grandchildren.

Go to Broker’s Open Houses and Get to Know the Homes Before You Show Them

It puts you ahead of the game. In your specific area, you might be seeing a lot of new construction and development and people want to know all about it. You should regularly visit these properties ahead of time to know what’s what.

Patience is Definitely a Virtue in This Niche

Luxury transactions don’t happen overnight. Everyone moves at different speeds and these discerning buyers typically take their time. You should learn to become intuitive enough to know when to act and when to step back. But make no mistake about it, if something needs to be said or there’s a deadline that needs to be met, you should take care of business to ensure they aren’t hurt in some way.

There is No Easy Path to Success in Luxury Real Estate

People may say, ‘Oh it’s luck,’ but it’s not. As cliché as it may sound, you should be recognized for your hard work because you work hard. It’s a direct result of your love for the business and your desire to continually educate yourself. As the adage says, “I find the harder I work, the more luck I have.” When you’re working hard and you’re passionate about it, opportunities come to you.

Jessica Rosato is a Luxury Broker Associate for Nestler Poletto Sotheby’s International Realty of Delray Beach. As a concierge realtor, she utilizes her skills to create experiences of a lifetime. Visit her website at www.bocadelrayluxury.com.

Creating Marketing Your Prospect Won’t Toss

Marketing Prospects Won't Toss

You spend a lot of good money getting your name and brand in front of prospects month after month. Don’t you wish the material had a bit longer shelf-life?

When you can create marketing pieces that your prospects want to keep, you will stay top of mind longer than if you send the usual toss-in-the-trash outreach pieces.

So, what kind of marketing do people keep?

Prospects Keep Useful Marketing Pieces

People will keep something if they can genuinely use it. In real estate, you are sending information to homeowners. What do homeowners need that you can include in your marketing?

Here are some ideas:

  • A laminated, reusable packing list for trips
  • A list of ideal tasks for spring cleaning
  • Recipe postcards
  • A list of tips on preparing a home for sale
  • A list of ways to save up for a down payment

As you can see, there are tons of ways to provide value to your prospects and still keep your name and brand front and center. What would you keep? Send those things to your clients!

People Love Inspiration

Inspirational content is another type of content people love. Think about how many Facebook and Instagram posts are focused on positive, uplifting quotes. It’s a lot!

We have a variety of inspirational postcards that can both uplift your prospects and help them remember you. Having a bright, uplifting picture along with a great statement creates positive emotions that people will associate with your brand.

Wouldn’t it be great if people felt uplifted every time they saw your name or brand? With inspirational postcards as part of your marketing, you can make it happen.

People Keep Jokes, Comics, and Humorous Materials

If you want people to keep your marketing material, make it funny! Having a postcard, newsletter, or mailer that includes a small one-frame comic, a joke of the week, or a playful story makes your marketing memorable. It also makes people far less likely to throw it away.

When you send marketing materials, mix in some humor. A prospect will not only keep it; they will show it to others. This type of free marketing is incredibly valuable and helps grow your reach and your reputation.

Do you feel like you don’t know that many jokes? Don’t let that stop you. You can find dozens online, and you can certainly recount (anonymously) funny comments or conversations you’ve heard. If you can bring someone a smile, they’ll be a lot less likely to toss your marketing.

Mix it Up with Other Marketing

The best marketing is done with a variety of different outreaches. Being present online and offline, in email and regular mail, in person and on the phone are all vital parts of having effective real estate marketing.

Are you ready to create marketing your prospects will keep? We’d love to help. Take a look at recipe postcards, inspirational postcards, notecards, and more!

Is Real Estate Marketing “Tacky”?

Is Real Estate Marketing Tacky

I recently posted an article about using car door magnets to promote your real estate business. I felt that it was a great way to increase visibility and create curiosity about your brand and your services.

I got several comments that surprised me and really made me think. Some Realtors® weren’t interested in the magnets because they felt advertising on your vehicle was tacky.

I had never thought of promoting my business as tacky, and I really sat back and thought about why it might seem that way to others. Here are some thoughts on whether or not real estate marketing is tacky.

Is Your Marketing About You or the Value You Provide?

Marketing that is focused only on you and how amazing you are can definitely come off as tacky. Your marketing should be about the customer’s needs the value you can provide them as a real estate agent.

When you hand out business cards, there’s a lot of information about you, but there’s also information about the value you provide. Many of us have taglines or mottos that help us communicate to customers what we do and why.

I think a major concern about car door magnets is that it seems like you’re drawing attention just to yourself. But if you think of it as an oversized business card, it becomes clear that a magnet – or any other marketing – can have your information featured while still serving the customer.

Are You Comfortable with Selling?

I’m an extroverted person, so I have no problem talking to anyone about anything. I enjoy making new connections, sharing about what I’m doing, and learning what other people love.

I’ve realized that many Realtors® are a lot less comfortable with meeting strangers and sharing about their business than I am. Many agents don’t realize that they are providing a deeply valuable service to their customers.

If you had something that would indisputably make someone’s life easier, would you tell them? I hope so! Remember that your real estate business brings real help to homeowners and buyers. Don’t be ashamed to talk about it. You’re not a “sleazy salesperson,” you’re a professional who can genuinely make a difference in others’ lives.

You Don’t Have to Be Tacky to Be Successful

Is there such a thing as tacky marketing in real estate?

ABSOLUTELY!!

But before you write off a marketing tactic, run it through this simple test:

Does this technique allow you to share your value with prospects with integrity?

If it does, it’s not tacky. Lying is tacky. Being shady is tacky. Caring about yourself and not the customer is tacky.

But great real estate marketing is NOT tacky.

At Printerbees, we offer Realtors® everything from marketing postcards to business cards to, yes, car door magnets. We want to help you authentically offer your services to your community. We believe being visible is vital to building your brand and making a difference!

What’s your opinion on real estate marketing? What makes marketing tacky? Please share in the comments – this could be a great conversation!

The 3 Fundamental Focuses of Real Estate Marketing

3 Fundamentals of Real Estate Marketing

Do you feel like real estate marketing is complicated? Certainly there are a lot of various tactics, techniques, and activities involved in real estate marketing. But at its foundation, it’s simple.

There are actually only three fundamental focuses that make up real estate marketing. If you feel overwhelmed or don’t know where to start, consider taking just one step in each of these three areas.

#1: Print and Mail Marketing

Some Realtors® consider print and mail marketing “old school,” outdated, and too expensive to pursue. The truth is, direct mail still outperforms digital channels by a significant margin.

There’s so much less competition in the mailbox than the inbox it’s not even funny. You can’t afford to miss out. The return on your investment will be well worth it.

Here are a few ways to implement print and mail marketing:

  • Farming. Farming is still a crucial way to build up your reputation and brand in target neighborhoods. With Every Door Direct Mail (EDDM) making it easy to target a community even without a mailing list, there’s no excuse not to farm!
  • Flyers and Brochures. Having flyers and brochures that you distribute is another way to help your community get to know you. Think outside the box – you can put up flyers at various commercial locations, hand out brochures at a 5K or charity event, and more!
  • Just Listed and Just Sold. By using a planned series of Just Listed and Just Sold postcards, you can build interest in listings, sell them quickly, and promote your success to new prospects. Win-win-win!

#2: Online Real Estate Marketing

Just like you can’t neglect print marketing, you can’t neglect online real estate marketing either. Buyer and sellers will both evaluate you based on your website and online reviews. You can’t be caught off guard.

Over 73% of all Americans go online on a daily basis, and 21% report being online “almost constantly.” Social media, email, and other online strategies are how you meet these prospects where they are – on the internet.

Here are a few ways to implement online real estate marketing:

  • A Community Page. Having a community page on your website is an excellent way to become a go-to destination for prospects in your target neighborhoods. By listing new developments, community news, public events, and more, you can become the online expert in your target area.
  • Create and Join Social Media Communities. Posting once in awhile on social media is fine, but it won’t move the needle on your business. Instead, make the most impact in the least amount of time by being part of targeted online communities. Is there a Facebook group dedicated to your city, state, or area? By joining and sharing regularly, you can build trust and find clients. If there isn’t, create one!
  • Use Video. Video is a technique that helps move people beyond their goldfish-style attention span and commands their attention. By combining images and words, and verbal communication with nonverbal, you get the best of all world. Consider videos that showcase listings, show behind-the-scenes of your work, showcase testimonials, and more!

#3: In-Person Real Estate Marketing

Real estate is a personal business, and the best real estate marketing is focused and personal as well. Sometimes, you just have to physically be there.

Being personally present in target neighborhoods helps you be more than just a face online or in a brochure. It helps people make meaningful personal connections with you, and it’s the fastest way to help people know, like, and trust you.

Here are some ways to take advantage of in-person real estate marketing:

  • Volunteer. It can be hard to authentically connect with people if they see you as a salesperson. Instead, get involved in volunteering and charity events so that you have a natural reason to spend time with people and get to know them. Sometimes moving outside the business bubble brings the best relationships.
  • Serve in Local Politics. Being active in local politics has two benefits. Not only are you able to build relationships with influencers in your city, but you’re also able to help make decisions that can be impactful to the real estate market in your area. By being active, you’re helping make a real difference.
  • Sponsor Charity Events. By hosting or sponsoring charity events, you gain exposure for your real estate business in a way that matters to everyone in your community. Help sponsor a 5K or pancake breakfast or hold a fundraiser for your favorite organization. Being someone who gives back helps you build relationships and encourages others to like and trust you.

If you’ve been in real estate for a while, this article might have seemed a little basic. Let me encourage you – sometimes it pays to step back and look at the basics.

Realtors® busy themselves with dozens and dozens of techniques, tactics, and strategies to build their business and gain clients. Many of these aren’t valuable. By looking at the very basics of real estate marketing, you can evaluate which of your strategies fit in and earn you money, and which you should let go.

Let 2017 be the year you get back to basics, simplify your business, and focus on the systems that bring new clients and new cash into your real estate practice!

How to Find Time For Consistent Real Estate Marketing

Find Time for Consistent Marketing

Recently on Facebook someone asked, “In one word, what do you wish you had more of?” Almost everyone had the same answer, “time.”

Everyone feels like they don’t have enough time, and it’s especially true for Realtors®. Keeping up with your market, showing properties to buyers, marketing listings, keeping up with paperwork, finding time to eat and see your family, and more… who has time for marketing yourself?

You do. And here’s how.

It’s All About the Rocks

You’ve certainly seen this story before, but stick with me.

A professor of philosophy stood before his class with some items in front of him. When the class began, wordlessly he picked up a large empty mayonnaise jar and proceeded to fill it with rocks about two inches in diameter. He then asked the students if the jar was full.

They agreed that it was full.

So the professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly and watched as the pebbles rolled into the open areas between the rocks. The professor then asked the students again if the jar was full.

They chuckled and agreed that it was indeed full this time.

The professor picked up a box of sand and poured it into the jar. The sand filled the remaining open areas of the jar.

The jar represents each of our lives. We can fit in so much more than we think if we do it in the right order. The big rocks are major things, and the pebbles the next most important, and the sand the least important.

Of course, if you put the sand in before the big rocks, the big rocks would never fit. Order matters.

Are your key priorities in your business occupying first place?

What Are the Big Rocks in Your Business?

Despite the things that fill your days, there are only a handful of big rocks in your business. For most Realtors®, they are:

  • Marketing to build awareness and gain new clients
  • Serving your existing clients to the best of your ability
  • Staying up to date in your markets and industry
  • Scheduling and protecting personal time to care for yourself and your family

If you can do those four things, you’ve covered the bases to being successful in business. Everything else is pebbles and sand – it can wait until the big rocks are taken care of.

Make Marketing Happen By Planning

The key to keeping up with your personal marketing is not to let any of it take you by surprise. Don’t get to spring and wonder what you’re going to do to drum up listings.

It’s best to do six months to a year of planning at one time, but if you can’t try just doing six to eight weeks in advance. That will allow you to determine a timetable for farming and outreach, order postcards and other print materials, and spend time each day executing on your marketing plan.

Here are three key elements to a marketing plan:

  • Print marketing – mailing farming postcards at least once a month
  • Online marketing – social media, email, and maintaining your website
  • In person marketing – volunteering, networking, and spending time in target neighborhoods

One Step at a Time

When I was in college, I used to tackle major reading assignments by determining when it had to be done, and determining how many pages I had to read per day to reach that target.

It was the only way to stay sane during a time when there was always more to do. By deciding to do a certain number of pages, I could reach a point where I could say I was done for the day.

You can do the same with your marketing. Start by taking one step in each of the three areas above. Just one. Determine what you want to do with that strategy the next six weeks. Then divide it up by week, and then by day.

When you do this, you’ll be able to define exactly what you need to do today to be “done.” Then you can move on to your other priorities, confident that you’ll meet your marketing goals over time.

Need More Help?

One thing we’re proud to offer here at Printerbees is the ability to not only print your postcards but to mail them for you as well. If you provide your mailing list, or give us the information for the EDDM route you’re targeting, we’ll make sure it gets mailed.

If that’s something that would help you, let us know! We’d love to talk to you about how to plan your strategy and how we can help make sure it actually happens. Call or email us today!

The Role of Drones in Real Estate Marketing: Part 1

Drone for Real Estate Marketing

Using drones, or unmanned aircraft, as a tool in real estate marketing may be the biggest innovation in 2017. While some Realtors® have already hired drone pilots to capture photos and videos, many have not, but the trend will grow significantly in the next year due to changes in FAA regulations.

With that in mind, here’s a guide to the role of drones in real estate marketing. Next week, I’ll be talking about the technology needed and how to find, hire, and use drones in your own marketing.

Why Use a Drone in Real Estate Marketing?

A drone is essentially a flying robot to which you can attach equipment such as a camera. Why would it be an important element of your marketing strategy?

Recently Relaxed Regulation

Drone photography has been a major topic of conversation in real estate for the last two years, but FAA regulations made it almost impossible to operate a drone for commercial purposes.

As of August, 2016, the FAA changed drone operator restrictions, making it much easier to use drones for real estate marketing. This means that drones will be used a lot more in 2017, and it also means that your clients will start to request – or at least ask about – drone photography and videography as part of a marketing strategy.

A Unique Overhead View

Drone photography and video footage adds a unique perspective to real estate marketing materials. You can get a grand view over a home, showing off the size, location, landscape, and even elements like a pool and exquisite backyard deck.

Standard marketing photos struggle to give a real sense of size, relationship, and scope inside and outside a home. Drone photos can change that.

In addition, drone videography allows for a seamless walkthrough experience, as well as majestic video of surrounding natural views and landscaping. In addition, you don’t have to worry about obstructions making a listing seem smaller than it is. An overhead view gives the full picture.

Take a look at this stunning drone video of a property in California to see what I’m talking about.

drone-video

The Viral Nature of Gorgeous Videos

Want to have your listing go viral? If you didn’t answer “Yes!”, I’m sending someone to check your pulse.

The bottom line is that gorgeous videos are easily shareable and people WANT to show these videos to their friends and family. When someone is house hunting, they look for second opinions – and many times, they just show off a pretty home.

Your drone video allows them to do both. Because a drone can capture a home, the surrounding views, and even the entire neighborhood, you’ll be creating content that can easily go viral.

Capture a New Client With a Drone Demo

When you’re prospecting FSBO’s or expired listings, you need to stand out. Can you imagine their face if you were able to show them a beautiful drone video you did for another listing, and offer to do the same for them?

Chances are, you’ll be the first one they’ve heard offer such a thing, and it’s a great way to win a listing in a very competitive market. Even the most jaded homeowners have to admit that drone videos are really cool.

It Will Help You Sell Land

Selling a lot with a traditional written description and regular photographs is an exercise in futility. Instead, turn to a drone. A drone can give either aerial photographs to help enhance your description, or you can use a drone to shoot a video and provide narration as it flies.

Stop relying on Google maps and create your own photos and footage of the lots you’re selling. The impact will be immense, and you’ll be able to see exactly how a picture is “worth a thousand words”.

Don’t Wait: Use Drones Now

There’s a tremendous value in being an early adopter of drone marketing technology. You want to use it in your marketing while it’s still novel, while you’re still one of the few deploying it.

If you wait until everyone is doing it to jump on the bandwagon, not only will clients be less impressed, but you’ll be less experienced. This means that while others have mastered new techniques and have learned how to save money and time, you’ll be fumbling with the basics. This will make your marketing far less effective.

Stay tuned – next week, I’ll be talking about how to find, hire, and use drone photography and videography in your marketing. You won’t want to miss it!

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