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Archive for Real Estate Marketing

Why it Pays to Go Pro with Real Estate Marketing

Professional real estate marketing

Are you trying to save money by printing and designing your own real estate marketing?

If so, STOP!

There are so many great reasons to go pro with your marketing. Here are just a few.

Professional Marketing Shows Your Value

You know how clients are always wondering if you’re worth your commission?

If you don’t use professional marketing for your real estate business, you’re telling them “I’m not worth it!”

Here’s why:

  • Amateur marketing shows you don’t take your business seriously – why should they?
  • Low-budget marketing also shows what they can expect when they list with you – which is a cut-rate effort.
  • No one wants to pay a great commission to a professional who isn’t professional!

Does that sound harsh? If so, I’m sorry, but it’s 100% true.

I once lost out on a key business opportunity because of my unprofessional home-printed business cards. My potential associate just couldn’t take me seriously as a partner. Fortunately, they told me so – and I never made that mistake again.

Stop losing business to cut-rate real estate marketing and go pro!

DIY Real Estate Marketing Looks Bad

Do you think your business cards pass just fine as professional, even if you printed them at home? Or do you think sending them to a place like Staples should work fine?

Quick hint: it doesn’t. Staples considers themselves a copy center, not a printer, and that’s important. They use photo imaging software that is decidedly not for professional print quality jobs. They don’t understand the tech behind design files and are only supposed to print images from .jpg.

And your printer at home? It isn’t designed to handle high-quality paper. In fact, the appropriate thickness for business cards will jam the machine. Besides, you’re not likely to save much money considering how much money print toner costs – especially in full color.

Unfortunately, home-printed cards and marketing materials look home-printed. Folks can tell the difference. Nothing you do at home will make your business cards look like a professional printed them.

With a professional printer, you have access to a variety of printing processes, finishes, and design elements that are not possible with a home computer. Stick with professional cards to build your brand and your credibility!

You’ll Save Time and Money with Professional Printing

In real estate, some clients try to do a FSBO without realizing that they are costing themselves both time and money – in fact, they are likely to end up losing more in terms of sales price than they would have spent on commission.

It’s the same with marketing materials. When you invest in professionally printed business cards, flyers, and more, you’ll spend some money up front. But the time you save will be worth far more than you spent.

In addition, professional materials will allow you to close more deals and spend more time looking for clients. So you’ll end up making far more by investing a bit of money in professional marketing.

Are you ready to get started with professional real estate marketing? We’re here to help. Check out our website for a new customer coupon today. You’ll be glad you did!

Low-Tech Real Estate Marketing in a High-Tech World

Low-tech real estate marketing

Is there ever a time when more technology isn’t the answer?

In a word, yes.

Low-tech real estate marketing can be a great way to stand out from the pack when everyone is sending email or Facebook ads.

Other times, technology can get out of hand. And the best way to fight back can be a decidedly low-tech solution – sometimes humorously so!

The Netherlands: Fighting Drones with Eagles

We love using drones as part of real estate marketing, but it turns out the unregulated nature of these devices mean that anyone can fly one, often with a very low chance of being caught.

Anyone. Including bad guys.

How do you fight back? Sometimes with technology, like radio jammers or nets. Unfortunately, those have problems – like missing, causing a heavy drone to fall on someone, or ruining radio transmission for everyone in a large area.

It’s the perfect time to introduce a very intelligent low-tech solution.

Enter Dutch eagles.

Netherland’s police forces are training eagles to identify drones, get them out of the sky, and fly away from public areas.

It’s not an approach without peril, but it can be a very targeted solution to a very tough problem. The Dutch plan to continue training and tests for several months before deciding whether to use the eagles full-time.

Low-Tech Real Estate Marketing: The Way to Stand Out

So what do eagles have to do with real estate marketing?

Very simply, sometimes the low-tech real estate marketing solution is the right answer in the face of increasing technology and distraction.

What are low-tech marketing solutions?

  • Mailing postcards
  • Volunteering
  • Door-to-door pop-bys
  • Chatting with strangers as you both wait in line
  • Anything that stands out from the social media/email masses!

We’re certainly not against email marketing, social media marketing, or other forms of technological outreach. But we believe going low-tech is the way to stand out. 

We often point out that there’s less competition in the mailbox than ever before. The best way to stand out is to have a marketing mix that takes advantage of this fact.

Low-tech real estate marketing takes more time. It can be a little more expensive. But it pays off. People will remember your postcards. They’ll trust you more if they see you in person. And they’ll work with you. 

Ready to Go Low-Tech Today?

Does your marketing mix include consistent farming postcards, pop-bys, and other low-tech options? If not, your business could really benefit from adding those elements.

Don’t be afraid to seem odd by fighting drones with eagles. You’ll get noticed, build relationships, and in the end people will want to work with you!

Let us help you get started. We have all the print marketing you need, and we can also meet with you – for free – to help you create a clear marketing plan.

There’s no reason to wait – get started today!

Is your marketing mix more low-tech or high-tech? Share in the comments!

One Step to Save You Hundreds on Postcard Marketing

Postcard Marketing

Would you like to save money on your postcard marketing?

Does a bear have hair? Is the Pope Catholic? Of course you would!

I’ve got a little secret that will save you hundreds this year – and bring in the returns you hoped for when you bought the mailings in the first place.

It’s kinda simple. But, folks don’t do it!!

Ready? 

Mail Your Postcards on Time, Every Time!!

When I was in real estate before the 2008 crash, I was always amazed when I walked through my real estate office.

There were piles and piles of unsent postcard marketing sitting everywhere. People would buy farming postcards and never send them. They would buy Just Listed postcards and sell the listing before they got around to the mailing.

It was crazy!

I was successful in real estate, not because I have some special gene or talent, but simply because I made sure my marketing went out on time, every time!!!

How Do You Find the Time?

I get it, it’s hard to find the time for everything in your day. You have multiple marketing outreaches, in-person networking, volunteering, showing homes, listing homes, and much, much more.

How do you find time to make sure your marketing gets out on time? I have two approaches, and both work.

First Approach: Prioritize and Schedule

If I didn’t prioritize and schedule my work every day, nothing would get done. That is NOT an exaggeration! I’m the kind of person who is endlessly distracted with new ideas, new tactics, new people, and on and on.

In many ways, getting less done is far better than getting more thought about. Prioritize your key commitments. Existing clients, marketing for new clients, family, etc. Then, make time for everyone by creating a plan and following through!

If you’re struggling with the idea of having enough time, I highly recommend the book 168 Hours: You Have More Time Than You Think by Laura Vanderkam. It helps you understand how much time you truly have, and it can help you decompress your mind from being constantly stressed.

Second Approach: Outsource

Do you have a team working with you? If so, you can deputize your administrative assistant to ensure that your mailings are done on time.

If you do this within your team, be sure you carefully plan your marketing and mailings so that no one is overwhelmed. You may need to send four farming postcards a year instead of 12, but at least you sent four!

You can also outsource to a printing company that offers mailing services, like, oh, I don’t know, Printerbees!

Sorry to brag on my own company, but we have helped thousands of Realtors® get their mailings printed and sent – often for far cheaper than they could alone!

I’m always excited when we can help you not only plan your marketing, but execute it as well.

Looking for Help With Your Postcard Marketing?

Postcard marketing is most effective when you have a plan and a schedule. Pick up the postcards you need, and then use a mailing list or Every Door Direct Mail® (EDDM®) to reach your ideal prospects.

If you need to send fewer mailings in order to actually execute on the plan, then do it! But don’t forget to think about how much time you can save by outsourcing as well.

If you’re ready to save hundreds on postcard marketing by stopping the waste and getting them mailed, we’re here to help. Contact Printerbees to find out about our fulfillment services today!

How do you make sure your marketing is sent on time, every time? Share in the comments!

Why Having Professional Marketing Matters

Professional Marketing Matters

We live in a DIY era. Everyone wants to do everything themselves, often to save money.

What Realtors® don’t realize is that doing it yourself will cost you money. Not only does it take a lot of your time – and your time is valuable – but appearing unprofessional will cost you clients.

In essence, do it yourself marketing will cost you tens of thousands of dollars. Having a professional matters.

Are You a Me-Too Realtor®?

Do you give prospects any reason to choose you over another agent?

Let’s be honest. Every agent can do a market analysis, list a property on the MLS, and even promote the listing on social media. Every agent can scan the MLS for properties that match a buyer’s needs.

What makes you different?

Does your marketing stand out, or does it look like everyone else’s?

If you want to have the success you’ve been craving in this business, you need to break away from the pack. You need to feel like you have a world-class marketing agency at your back, putting you forward in the best way possible.

Choose Professional, Personalized Marketing

Most of us can’t afford a full-time marketing agency, but you do have access to that same level of class and professionalism.

When you work with Printerbees, you get:

  • Professional, trained graphic designers
  • High-quality printing
  • Customization options to make every piece uniquely YOU
  • All-inclusive pricing and free shipping, so there are no surprises at checkout
  • A responsive, friendly team to help you every step of the way.

This is very different from what you get at a discount, do it yourself marketing provider. With those folks, you’re on your own. You’re Luke Skywalker with no Yoda – just figuring it out on your own.

That doesn’t work. If you’re really going to reach the levels you’re capable of, you need a guide who’s been there. Someone who has helped other Realtors® and can help you as well.

This is the Printerbees Difference. As we move into the new year, we want to invite you to experience what’s different about working with a professional.

Are you ready to be the successful professional you know you were made to be? Let us help you. Look at our marketing materials or contact us today!

Why December is Perfect for Investing in Your Marketing

Invest in real estate marketing

I can think of a lot of things December is perfect for.

Hot chocolate. Christmas carols. Shopping. Gingersnaps. Family.

Oh, and investing in your real estate marketing! 

Now before you tell me I’ve had a little too much eggnog for my own good, let me explain. December is a perfect time to invest in marketing – for several reasons.

Get Your Year Off to a Great Start!

First and foremost, investing in your marketing in December allows you to get your year off to a great start. Whether you want to revamp your branding, rework your website, or just refresh your business cards, nothing feels better than hitting January 1 ready to go.

In real estate, the late fall and winter can be slower times in our businesses. That makes it the perfect time to reflect on what worked and what didn’t in 2017.

Find ways to increase your focus on successful marketing and cut back on unsuccessful outreach. Try new things. If you haven’t used postcards before, for instance, take a look at our farming postcards! Try sending out one per quarter in 2018, using a mailing list or Every Door Direct Mail (EDDM).

December is the perfect time to create your 2018 marketing plan and invest in the resources you need to make it happen. Get out a calendar, mark down outreach dates, and have your best year ever!

Hello, Mr. Taxman…

…or Taxwoman!

April is everyone’s favorite month, right? Maybe not. But it can be a lot better if you’ve invested in your real estate marketing in December!

All of your real estate marketing purchases are part of your business expenses, meaning that you can write them off against your income. That makes THIS MONTH your last chance to lower next year’s tax bill!

Don’t wait until January to get those business cards or postcards ordered. Do it now, and not only will you start the year strong, you’ll get a big dose of relief at tax time.

Make the Most of Your Winter – Plan for Spring

In no way do we advocate letting your marketing hibernate this winter – you have to stay consistent if you want to have business in the spring. However, it’s common that spring and summer are the heaviest marketing time of year.

It’s also common that spring and summer are the heaviest work time of year as well, however, and sometimes marketing competes with work – and loses.

You can avoid this turmoil by planning ahead. Order postcards to be printed with Printerbees, and let us mail them for you at the right times. We can use EDDM or your mailing list. Either way, you won’t be wasting valuable work time in May running to the post office!

Plan ahead for local events you know you’re going to sponsor or attend as well – that way you can keep the calendar around it clear. Set up times for pop-bys.

By putting everything on the calendar now, you’ll be able to see if you’re overscheduling, or if you have one heavy marketing month and one with nothing in it. Move things around accordingly. If you have two local events in June, focus your pop-bys in July.

When you plan ahead, you can move into the spring and summer knowing that both your marketing and your workload are planned and manageable – which means you’ll be much more successful!

Now’s the Time – Don’t Put it Off!

December will be over before you know it, in a whirl of presents, cocoa, carols, and gingersnaps. Take time now – before the holidays get really busy – to plan and order your marketing for next year.

It only takes a couple of hours, and it can save you big – both at tax time and during the spring and summer next year!

 

Need help planning your marketing? We’re here for you. Contact us for a free marketing plan session today!

Creating Your 2018 Real Estate Marketing Plan

This post may contain affiliate links. We truly love, use, and recommend the best!

2018 Marketing Plan

Last week I talked about real estate marketing trends for 2018. However, trends only take you so far. You need an honest-to-goodness PLAN if you want your 2018 real estate marketing to bring you success.

To many of us do things in a scattered way – we may send a postcard, then post a couple times on Facebook, send one email, and wonder why things aren’t working. The reality is you need to be consistent with your marketing.

So how do you make that happen?

The Three-Month Marketing Plan

Let’s just be realistic about most marketing plans. We usually try to plan for a whole year at once. The problem is we don’t know what the year will bring! We may start in a strong seller’s market, but by the end of the year things can change dramatically.

In addition, it’s hard to think about being consistent for a full year. We end up putting things off and then trying to rush to finish things by the end of the year. Or, worse, we sit around wringing our hands after missing our revenue goal AGAIN.

Forget a 12-month plan. Instead, create a three-month plan. You can predict 12 weeks. Then, evaluate, tweak, and do it again!

What to Include in Your 2018 Real Estate Marketing Plan

So what should you include in a three-month plan?

Print Marketing

In three months, you want to send at least one and preferably three postcards to your farm area. Use Every Door Direct Mail (EDDM) or a mailing list.

Seasonal postcards make this simple, and you can also use note cards if you prefer. You can even use a monthly recipe card program, like the one we offer at Printerbees!

In-Person Marketing

In three months you want to do at least three in-person outreaches to your farm. These outreaches can include a variety of things, such as:

  • Pop Bys
  • Charity events
  • Special events you arrange
  • Volunteering
  • Taking a walk through your farm (especially if you have a pet!)
  • Hand out brochures, post signs, or distribute business cards

Email Marketing

If you have an email marketing list, we recommend you send between one and four emails per month. You can have a monthly newsletter, or create a schedule where you email information once and a sales letter once per month, or set up a weekly email schedule.

No matter how you do it, be sure to mix informational emails with marketing emails so that you can keep your audience’s attention and interest.

Social Media

For Facebook and Instagram, you should post at least three times a week. You can post a variety of information – in fact, we’ve recently covered Instagram marketing in depth.

Remember that these posts don’t have to be novels, but they should include pictures as often as possible. Share about your listings, your business, Live videos, and more!

Your Blog and Website

Maintaining your own “property” when it comes to marketing is also important. Keeping your own website active and updated is important.

You can update your website when you have new listings. We recommend you also post on your blog at least once a week. There are so many things to talk about – you can also share success stories and accounts of your recent in-person marketing events.

Grab a Calendar and Get Started!

There’s never a time like the present to get started on your 2018 real estate marketing plan. Remember, you don’t have to do a full year at once. Instead, just map out January, February, and March. Place the marketing elements we’ve discussed above, and you’ll know exactly what to do every day!

Need more help? Printerbees is here for you. Contact us today!

Real Estate Marketing for 2018

This post may contain affiliate links. We truly love, use, and recommend the best!

Real Estate Marketing for 2018

Fall is the perfect time to start planning your real estate marketing strategy for next year. Your business may be slower right now, and the holiday hustle and bustle hasn’t begun.

As you think about 2018, you may wonder what trends are coming up that you should take advantage of. Here are some of the key ways you will want to expand your real estate marketing in 2018.

Expect “Boomerang Buyers”

Boomerang buyers are those who were forced out of the housing market in the 2009 crash due to foreclosure. Because adverse events like that impact credit for 7 years, they will be coming back into the market over the next few years.

The average age of someone who lost a home in the recession was 45, so these folks are in their late 40’s and 50’s, which can be a forgotten demographic when it comes to real estate marketing.

These folks will be skittish and may not have a huge down payment. To reach them with your marketing:

  • Give information about how the housing market has changed since the recession
  • Educate about programs available to non-first-time homebuyers
  • Reach out to folks currently renting, especially older renters
  • Share a lot of testimonials
  • Be easy to communicate with online and off

Capitalize on New Real Estate Marketing Trends

The housing market is doing well, and it’s always been easy to become a real estate agent. However, it’s quite difficult to succeed in real estate, especially consistently over time.

As a result, you’ll want to focus some of your 2018 real estate marketing plan on innovative ways to stand out from your competition. Don’t be content to do what “everyone else” is doing, in your brokerage or elsewhere. Think outside the box.

Some marketing trends that are gaining a lot of attention include:

  • Live streaming on social media, especially in place of open houses
  • Drone marketing, both photography and video
  • Chatbots that can give prospects personalized information, along with AI like Siri
  • Geofencing and other location-specific marketing that can help you highlight listings to those passing by

Virtual reality and augmented reality are going to be big news in real estate marketing eventually, but they haven’t matured enough to be useful yet.

Use a Great Marketing Mix

At Printerbees, we’ve never believed in an “all in one basket” approach. We have found that our customers do best with a mix of marketing, both online and off.

We realize that many times, a real estate agent doesn’t have a large staff to do everything under the sun. That’s why we recommend choosing just one or two things in each category and doing them consistently.

Your marketing mix should include:

Real estate marketing really requires you to have a farm area that you focus on in order to be successful. Choosing the right farm and then implementing a strong marketing mix will help you have a very profitable 2018.

Stay Consistent with What Works

Some things never change, and that includes basic human behavior. We’ll always recognize those we see often over those we don’t. We will always want to know, like, and trust those we do business with. We will always want to get recommendations from friends and family.

As a result, part of your 2018 real estate marketing plan should be focused on continuing your efforts on things that worked for you in the past. These might include:

When you know something works, make a note of it and spend more time and money in that area. On the other hand, carefully prune away those things that aren’t making a difference so you don’t waste your resources.

Now is the time to prepare your 2018 real estate marketing plan. Would you like help? We’re here for you. Contact us or check out our real estate marketing materials today!

A Simple 3 Point Checklist to Rocking EDDM

This post may contain affiliate links. We truly love, use, and recommend the best!

Every Door Direct Mail

Are you nervous to try Every Door Direct Mail (EDDM) because you’re not sure how to handle it? Let me put you at ease – it’s so simple!

You can get your EDDM campaign moving with this simple three-point checklist.

1. Choose Your Mail Route

The best part of EDDM is that you don’t need a mailing list. You simply choose your focus based on mailing route.

It’s easy to do with the USPS mapping tool. You can enter an address, city, or zip code. It will zoom in and show you a variety of postal routes. You can choose one or more to target!

This makes EDDM perfect for real estate agents. Realtors® do their best when they focus their efforts on a target neighborhood. EDDM gives you the ability to focus geographically without paying a bunch of money for mailing lists.

2. Choose Your Postcards

At Printerbees, we make it easy to select the perfect Every Door Direct Mail piece. You simply choose your category, your template, and your specifications.

We print your postcards on thick card stock, with glossy or matte finish available and UV coating is no additional charge.

You can edit any part of the postcard you’d like, including text, images, color scheme, and more. Or, you can use the postcards as-is.

We’ll work with you to make sure that your postcards meet all the EDDM specifications. These include:

  • Specific paper thickness and weight limits
  • Specific dimensions for each mailing piece
  • Must include at least 200 pieces per zip code (unless route is less than 200 stops) and can be up to 5,000 pieces per zip code
  • The orientation and location of the mailing label

Having a large-sized, full-color postcard going to everyone along a mail route is an incredible way to build your brand and stay in touch with your prospects. It’s affordable and easy to boot!

3. Get Your Pieces Mailed

Mailing EDDM has to be done in a specific way. You have to create bundles with specific USPS forms and drop them off at the post office.

If that sounds like a lot of work, we get it. That’s why we offer EDDM mailing. What’s easier than having us take care of all the labor for you?

If you’d prefer to drop off your own EDDM mailing, USPS provides a handy guide to ensure that you can easily ace the requirements.

Once you drop off the mailing, it’s on its way! You can send EDDM several times a year to build your brand within your farm area. You’ll save money, time, and hassle by using postal routes instead of mailing lists.

It’s simple. Three steps and done. There’s no reason to lose touch with your farm area!

 

There’s no reason to wait! Use EDDM to send out Fall Postcards today.

Generational Marketing in Real Estate

Generational Marketing

Do you know who your best clients are? What generation do they belong to?

This is an important question because different generations have different ideas about success, money, communication, social media, and more. If you are targeting Baby Boomers, you will need to market much differently than targeting a Millennial.

When you understand the distinctions between generations, it will help you with marketing to various age groups in real estate.

Why do Generations Matter?

A generation is a group of people born around the same time as each other. This set of individuals often shares important mindsets, preferences, and values.

Of course, people differ, and nothing is set in stone. However, you can often expect a Millennial to be more focused on digital media and a Boomer to have traditional ideas about money and success.

When you understand the general preferences and mindsets of each age group, it will help you focus your real estate marketing. You can communicate in a way that makes sense to that generation, express the character qualities they value, and help them understand the dream of home ownership in their own way.

Baby Boomers: Ages 51 – 69

One thing that makes boomers unique is that they are staying active into much older ages than previous generations. This group is not ready to rock their lives away on their front porch. As a result, you can expect them to be continuing to buy and sell homes in their older years.

Boomers are working longer than ever, meaning that their money situation is stronger and more stable at this age than their parents’. They have more discretionary income than any other group in the U.S.

The Boomers represent a strong market segment for Realtors®. If you focus on this age range, incorporate the following elements into your marketing:

  • Email marketing. Boomers use email more than younger groups.
  • Online informational articles. Boomers love to do research, and millions of them are on the internet every day.
  • Personalization. Focus on 1-on-1 interaction and personalized content.
  • Engagement. Invite Boomers to get involved and give their opinion on the information you provide.

Generation X: Ages 34 – 50

It’s easy to forget about Generation X due to the enormous size of both the Boomer generation and the Millennials. However, this group is among the most productive members of the workforce.

Many of this generation are supporting older parents and raising younger children at the same time. They are very family focused. This group is also status driven and loves to travel.

Generation X tends to spend more time and money on others than themselves, so take that into account when selling them real estate. Focus on the benefits a home provides to the family and consider that they will want to be close to parents and have good opportunities for their kids.

Some other ways to market to Generation X include:

  • Social Media. Generation X actually spends more time on social media than Millennials.
  • Provide Options. This group is skeptical of big claims and likes to shop around.
  • Simply Decisions. With so much responsibility, Generation X is used to making major decisions. However, they benefit from professionals like Realtors® who can lay out alternatives and simplify decision-making.
  • Convenience. Xers don’t have time to waste. Be sure to offer them accessibility and make the buying or selling process as smooth as possible.

Millennials, Ages 22 – 33

The world that Millennials grew up in couldn’t be more different than the world Xers and Boomers knew. A time of incredibly rapid technological growth coincided with difficult economic times.

Because all they’ve ever known is the hyperconnected world of the internet and social media, they have very different priorities and expectations than Xers or Boomers. They can be a bit retro-focused and nostalgic.

Millennials are the largest generation, outnumbering Boomers. However, they can be hard to sell on the concept of homeownership. They were keenly aware of the 2008 crash, and tend to prefer access and mobility over ownership and roots.

Here are some ways you can market real estate to Millennials:

  • Home Base. Sell the concept of home ownership as providing them a home base for their adventures. They can do anything they care to and always have somewhere to call home.
  • Nostalgia. You can also remind Millennials of the “good old days” when home ownership provided comfort, security, and a great place to bake an apple pie. Point out that a home lets them escape the hustle and create authentic experiences for themselves and their families.
  • Social Media Creativity. Because Millennials have seen many of the marketing tricks available online, it takes creativity and fun for them to take notice.
  • Testimonials. This generation relies on word-of-mouth more than Xers or Boomers, so having online reviews and testimonials is vital.

It won’t be long before we’ll be talking about Generation Z, the young folks behind Millennials. Right now, however, they aren’t in home-buying mode.

As a Realtor®, do you focus primarily on Boomers, Xers, or Millennials? Do your marketing practices line up with their preferences? If not, some simple adjustments could bring you a lot of success.

Being online isn’t the only marketing game in town. All generations love to get actual mail as well. If you need to order new postcards or update your business cards, let us know today!

What Realtors® Can Learn About Marketing from Amazon

Marketing Secrets from Amazon

The story of how quickly Amazon gained traction and disrupted almost every industry is nothing short of incredible. The retail heavyweight was founded in 1994 as an online bookstore. Later it added DVDs, CDs, software, and eventually, everything else too.

Today 64% of American households are Amazon Prime members and Amazon brought in $136 Billion in net sales in 2016. How did that happen? Part of the answer is great marketing.

When you see this kind of success story, you know there’s a lot you can learn. Here’s what Realtors® can learn about marketing from Amazon’s success.

Direct Mail Works

Yes, Amazon, the largest internet retailer in the world, uses direct mail for marketing.

Why?

Because it works!

They use postcards and other direct mail to encourage Americans to use their online offerings. From promoting Amazon Prime Instant Video to encouraging Kindle customers to upgrade to the Amazon Fashion postcard I just received recently, Amazon knows the power of postcards.

How about you? As a Realtor®, do you use postcards? Having a great mailing list is great, but you can also use Every Door Direct Mail to reach an entire mail route with no list. However you choose to do it, don’t ignore direct mail. If it’s worthwhile for Amazon, it’s worthwhile for you!

Reviews Matter

One of the most important parts of an Amazon listing for many customers are the reviews. Amazon makes sure that anyone searching for a product can immediately and easily see how other customers have rated it.

88% of consumers trust online reviews as much as personal recommendations, which means a lot not just for Amazon but for Realtors® as well.

You know how vital referrals are, but did you realize that a positive online review could give you the SAME effect as a referral? It’s essential to encourage clients to give you online reviews and to make your reviews a prominent part of your marketing.

We’ve written in the past about how to use online reviews to build your real estate business – take a page from Amazon and make it happen!

It Needs to Be Easy to Buy

Buying from Amazon is one the easiest things you can do. You go to the website, type in what you’re looking for, look over a variety of customer-reviewed options, and click to buy. Delivery is quick, especially if you belong to Amazon Prime. What’s not to love?

In any type of purchase, the easier it is the more like a prospect is to pull the trigger. As a Realtor® you want to make working with you as easy as possible. Here are some ideas:

  • Be present in your farm neighborhoods on a regular basis
  • Be consistent with all marketing, both online and offline
  • Make it easy for prospects to find and read positive reviews about your services
  • Have a clear process for new clients so they know exactly what to expect and what they need to do to get the ball rolling
  • Be easy to work with and easy to reach throughout the transaction

If you make it easy for people to work with you, you’ll make it much more likely that they will act when they are interested. Anything you can do to meet people where they are and streamline your process will benefit your business!

Learn from Others’ Successes

We’re often encouraged to learn from others’ mistakes, but you can learn a lot from others’ successes as well. What did they do right? How can you translate that into real estate? These three lessons are the tip of the iceberg. When you keep your eyes open for new ways to be successful, the sky is the limit for your real estate business.