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Archive for Real Estate Marketing

Why December is Perfect for Investing in Your Marketing

Invest in real estate marketing

I can think of a lot of things December is perfect for.

Hot chocolate. Christmas carols. Shopping. Gingersnaps. Family.

Oh, and investing in your real estate marketing! 

Now before you tell me I’ve had a little too much eggnog for my own good, let me explain. December is a perfect time to invest in marketing – for several reasons.

Get Your Year Off to a Great Start!

First and foremost, investing in your marketing in December allows you to get your year off to a great start. Whether you want to revamp your branding, rework your website, or just refresh your business cards, nothing feels better than hitting January 1 ready to go.

In real estate, the late fall and winter can be slower times in our businesses. That makes it the perfect time to reflect on what worked and what didn’t in 2017.

Find ways to increase your focus on successful marketing and cut back on unsuccessful outreach. Try new things. If you haven’t used postcards before, for instance, take a look at our farming postcards! Try sending out one per quarter in 2018, using a mailing list or Every Door Direct Mail (EDDM).

December is the perfect time to create your 2018 marketing plan and invest in the resources you need to make it happen. Get out a calendar, mark down outreach dates, and have your best year ever!

Hello, Mr. Taxman…

…or Taxwoman!

April is everyone’s favorite month, right? Maybe not. But it can be a lot better if you’ve invested in your real estate marketing in December!

All of your real estate marketing purchases are part of your business expenses, meaning that you can write them off against your income. That makes THIS MONTH your last chance to lower next year’s tax bill!

Don’t wait until January to get those business cards or postcards ordered. Do it now, and not only will you start the year strong, you’ll get a big dose of relief at tax time.

Make the Most of Your Winter – Plan for Spring

In no way do we advocate letting your marketing hibernate this winter – you have to stay consistent if you want to have business in the spring. However, it’s common that spring and summer are the heaviest marketing time of year.

It’s also common that spring and summer are the heaviest work time of year as well, however, and sometimes marketing competes with work – and loses.

You can avoid this turmoil by planning ahead. Order postcards to be printed with Printerbees, and let us mail them for you at the right times. We can use EDDM or your mailing list. Either way, you won’t be wasting valuable work time in May running to the post office!

Plan ahead for local events you know you’re going to sponsor or attend as well – that way you can keep the calendar around it clear. Set up times for pop-bys.

By putting everything on the calendar now, you’ll be able to see if you’re overscheduling, or if you have one heavy marketing month and one with nothing in it. Move things around accordingly. If you have two local events in June, focus your pop-bys in July.

When you plan ahead, you can move into the spring and summer knowing that both your marketing and your workload are planned and manageable – which means you’ll be much more successful!

Now’s the Time – Don’t Put it Off!

December will be over before you know it, in a whirl of presents, cocoa, carols, and gingersnaps. Take time now – before the holidays get really busy – to plan and order your marketing for next year.

It only takes a couple of hours, and it can save you big – both at tax time and during the spring and summer next year!

 

Need help planning your marketing? We’re here for you. Contact us for a free marketing plan session today!

Creating Your 2018 Real Estate Marketing Plan

This post may contain affiliate links. We truly love, use, and recommend the best!

2018 Marketing Plan

Last week I talked about real estate marketing trends for 2018. However, trends only take you so far. You need an honest-to-goodness PLAN if you want your 2018 real estate marketing to bring you success.

To many of us do things in a scattered way – we may send a postcard, then post a couple times on Facebook, send one email, and wonder why things aren’t working. The reality is you need to be consistent with your marketing.

So how do you make that happen?

The Three-Month Marketing Plan

Let’s just be realistic about most marketing plans. We usually try to plan for a whole year at once. The problem is we don’t know what the year will bring! We may start in a strong seller’s market, but by the end of the year things can change dramatically.

In addition, it’s hard to think about being consistent for a full year. We end up putting things off and then trying to rush to finish things by the end of the year. Or, worse, we sit around wringing our hands after missing our revenue goal AGAIN.

Forget a 12-month plan. Instead, create a three-month plan. You can predict 12 weeks. Then, evaluate, tweak, and do it again!

What to Include in Your 2018 Real Estate Marketing Plan

So what should you include in a three-month plan?

Print Marketing

In three months, you want to send at least one and preferably three postcards to your farm area. Use Every Door Direct Mail (EDDM) or a mailing list.

Seasonal postcards make this simple, and you can also use note cards if you prefer. You can even use a monthly recipe card program, like the one we offer at Printerbees!

In-Person Marketing

In three months you want to do at least three in-person outreaches to your farm. These outreaches can include a variety of things, such as:

  • Pop Bys
  • Charity events
  • Special events you arrange
  • Volunteering
  • Taking a walk through your farm (especially if you have a pet!)
  • Hand out brochures, post signs, or distribute business cards

Email Marketing

If you have an email marketing list, we recommend you send between one and four emails per month. You can have a monthly newsletter, or create a schedule where you email information once and a sales letter once per month, or set up a weekly email schedule.

No matter how you do it, be sure to mix informational emails with marketing emails so that you can keep your audience’s attention and interest.

Social Media

For Facebook and Instagram, you should post at least three times a week. You can post a variety of information – in fact, we’ve recently covered Instagram marketing in depth.

Remember that these posts don’t have to be novels, but they should include pictures as often as possible. Share about your listings, your business, Live videos, and more!

Your Blog and Website

Maintaining your own “property” when it comes to marketing is also important. Keeping your own website active and updated is important.

You can update your website when you have new listings. We recommend you also post on your blog at least once a week. There are so many things to talk about – you can also share success stories and accounts of your recent in-person marketing events.

Grab a Calendar and Get Started!

There’s never a time like the present to get started on your 2018 real estate marketing plan. Remember, you don’t have to do a full year at once. Instead, just map out January, February, and March. Place the marketing elements we’ve discussed above, and you’ll know exactly what to do every day!

Need more help? Printerbees is here for you. Contact us today!

Real Estate Marketing for 2018

This post may contain affiliate links. We truly love, use, and recommend the best!

Real Estate Marketing for 2018

Fall is the perfect time to start planning your real estate marketing strategy for next year. Your business may be slower right now, and the holiday hustle and bustle hasn’t begun.

As you think about 2018, you may wonder what trends are coming up that you should take advantage of. Here are some of the key ways you will want to expand your real estate marketing in 2018.

Expect “Boomerang Buyers”

Boomerang buyers are those who were forced out of the housing market in the 2009 crash due to foreclosure. Because adverse events like that impact credit for 7 years, they will be coming back into the market over the next few years.

The average age of someone who lost a home in the recession was 45, so these folks are in their late 40’s and 50’s, which can be a forgotten demographic when it comes to real estate marketing.

These folks will be skittish and may not have a huge down payment. To reach them with your marketing:

  • Give information about how the housing market has changed since the recession
  • Educate about programs available to non-first-time homebuyers
  • Reach out to folks currently renting, especially older renters
  • Share a lot of testimonials
  • Be easy to communicate with online and off

Capitalize on New Real Estate Marketing Trends

The housing market is doing well, and it’s always been easy to become a real estate agent. However, it’s quite difficult to succeed in real estate, especially consistently over time.

As a result, you’ll want to focus some of your 2018 real estate marketing plan on innovative ways to stand out from your competition. Don’t be content to do what “everyone else” is doing, in your brokerage or elsewhere. Think outside the box.

Some marketing trends that are gaining a lot of attention include:

  • Live streaming on social media, especially in place of open houses
  • Drone marketing, both photography and video
  • Chatbots that can give prospects personalized information, along with AI like Siri
  • Geofencing and other location-specific marketing that can help you highlight listings to those passing by

Virtual reality and augmented reality are going to be big news in real estate marketing eventually, but they haven’t matured enough to be useful yet.

Use a Great Marketing Mix

At Printerbees, we’ve never believed in an “all in one basket” approach. We have found that our customers do best with a mix of marketing, both online and off.

We realize that many times, a real estate agent doesn’t have a large staff to do everything under the sun. That’s why we recommend choosing just one or two things in each category and doing them consistently.

Your marketing mix should include:

Real estate marketing really requires you to have a farm area that you focus on in order to be successful. Choosing the right farm and then implementing a strong marketing mix will help you have a very profitable 2018.

Stay Consistent with What Works

Some things never change, and that includes basic human behavior. We’ll always recognize those we see often over those we don’t. We will always want to know, like, and trust those we do business with. We will always want to get recommendations from friends and family.

As a result, part of your 2018 real estate marketing plan should be focused on continuing your efforts on things that worked for you in the past. These might include:

When you know something works, make a note of it and spend more time and money in that area. On the other hand, carefully prune away those things that aren’t making a difference so you don’t waste your resources.

Now is the time to prepare your 2018 real estate marketing plan. Would you like help? We’re here for you. Contact us or check out our real estate marketing materials today!

A Simple 3 Point Checklist to Rocking EDDM

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Every Door Direct Mail

Are you nervous to try Every Door Direct Mail (EDDM) because you’re not sure how to handle it? Let me put you at ease – it’s so simple!

You can get your EDDM campaign moving with this simple three-point checklist.

1. Choose Your Mail Route

The best part of EDDM is that you don’t need a mailing list. You simply choose your focus based on mailing route.

It’s easy to do with the USPS mapping tool. You can enter an address, city, or zip code. It will zoom in and show you a variety of postal routes. You can choose one or more to target!

This makes EDDM perfect for real estate agents. Realtors® do their best when they focus their efforts on a target neighborhood. EDDM gives you the ability to focus geographically without paying a bunch of money for mailing lists.

2. Choose Your Postcards

At Printerbees, we make it easy to select the perfect Every Door Direct Mail piece. You simply choose your category, your template, and your specifications.

We print your postcards on thick card stock, with glossy or matte finish available and UV coating is no additional charge.

You can edit any part of the postcard you’d like, including text, images, color scheme, and more. Or, you can use the postcards as-is.

We’ll work with you to make sure that your postcards meet all the EDDM specifications. These include:

  • Specific paper thickness and weight limits
  • Specific dimensions for each mailing piece
  • Must include at least 200 pieces per zip code (unless route is less than 200 stops) and can be up to 5,000 pieces per zip code
  • The orientation and location of the mailing label

Having a large-sized, full-color postcard going to everyone along a mail route is an incredible way to build your brand and stay in touch with your prospects. It’s affordable and easy to boot!

3. Get Your Pieces Mailed

Mailing EDDM has to be done in a specific way. You have to create bundles with specific USPS forms and drop them off at the post office.

If that sounds like a lot of work, we get it. That’s why we offer EDDM mailing. What’s easier than having us take care of all the labor for you?

If you’d prefer to drop off your own EDDM mailing, USPS provides a handy guide to ensure that you can easily ace the requirements.

Once you drop off the mailing, it’s on its way! You can send EDDM several times a year to build your brand within your farm area. You’ll save money, time, and hassle by using postal routes instead of mailing lists.

It’s simple. Three steps and done. There’s no reason to lose touch with your farm area!

 

There’s no reason to wait! Use EDDM to send out Fall Postcards today.

Generational Marketing in Real Estate

Generational Marketing

Do you know who your best clients are? What generation do they belong to?

This is an important question because different generations have different ideas about success, money, communication, social media, and more. If you are targeting Baby Boomers, you will need to market much differently than targeting a Millennial.

When you understand the distinctions between generations, it will help you with marketing to various age groups in real estate.

Why do Generations Matter?

A generation is a group of people born around the same time as each other. This set of individuals often shares important mindsets, preferences, and values.

Of course, people differ, and nothing is set in stone. However, you can often expect a Millennial to be more focused on digital media and a Boomer to have traditional ideas about money and success.

When you understand the general preferences and mindsets of each age group, it will help you focus your real estate marketing. You can communicate in a way that makes sense to that generation, express the character qualities they value, and help them understand the dream of home ownership in their own way.

Baby Boomers: Ages 51 – 69

One thing that makes boomers unique is that they are staying active into much older ages than previous generations. This group is not ready to rock their lives away on their front porch. As a result, you can expect them to be continuing to buy and sell homes in their older years.

Boomers are working longer than ever, meaning that their money situation is stronger and more stable at this age than their parents’. They have more discretionary income than any other group in the U.S.

The Boomers represent a strong market segment for Realtors®. If you focus on this age range, incorporate the following elements into your marketing:

  • Email marketing. Boomers use email more than younger groups.
  • Online informational articles. Boomers love to do research, and millions of them are on the internet every day.
  • Personalization. Focus on 1-on-1 interaction and personalized content.
  • Engagement. Invite Boomers to get involved and give their opinion on the information you provide.

Generation X: Ages 34 – 50

It’s easy to forget about Generation X due to the enormous size of both the Boomer generation and the Millennials. However, this group is among the most productive members of the workforce.

Many of this generation are supporting older parents and raising younger children at the same time. They are very family focused. This group is also status driven and loves to travel.

Generation X tends to spend more time and money on others than themselves, so take that into account when selling them real estate. Focus on the benefits a home provides to the family and consider that they will want to be close to parents and have good opportunities for their kids.

Some other ways to market to Generation X include:

  • Social Media. Generation X actually spends more time on social media than Millennials.
  • Provide Options. This group is skeptical of big claims and likes to shop around.
  • Simply Decisions. With so much responsibility, Generation X is used to making major decisions. However, they benefit from professionals like Realtors® who can lay out alternatives and simplify decision-making.
  • Convenience. Xers don’t have time to waste. Be sure to offer them accessibility and make the buying or selling process as smooth as possible.

Millennials, Ages 22 – 33

The world that Millennials grew up in couldn’t be more different than the world Xers and Boomers knew. A time of incredibly rapid technological growth coincided with difficult economic times.

Because all they’ve ever known is the hyperconnected world of the internet and social media, they have very different priorities and expectations than Xers or Boomers. They can be a bit retro-focused and nostalgic.

Millennials are the largest generation, outnumbering Boomers. However, they can be hard to sell on the concept of homeownership. They were keenly aware of the 2008 crash, and tend to prefer access and mobility over ownership and roots.

Here are some ways you can market real estate to Millennials:

  • Home Base. Sell the concept of home ownership as providing them a home base for their adventures. They can do anything they care to and always have somewhere to call home.
  • Nostalgia. You can also remind Millennials of the “good old days” when home ownership provided comfort, security, and a great place to bake an apple pie. Point out that a home lets them escape the hustle and create authentic experiences for themselves and their families.
  • Social Media Creativity. Because Millennials have seen many of the marketing tricks available online, it takes creativity and fun for them to take notice.
  • Testimonials. This generation relies on word-of-mouth more than Xers or Boomers, so having online reviews and testimonials is vital.

It won’t be long before we’ll be talking about Generation Z, the young folks behind Millennials. Right now, however, they aren’t in home-buying mode.

As a Realtor®, do you focus primarily on Boomers, Xers, or Millennials? Do your marketing practices line up with their preferences? If not, some simple adjustments could bring you a lot of success.

Being online isn’t the only marketing game in town. All generations love to get actual mail as well. If you need to order new postcards or update your business cards, let us know today!

What Realtors® Can Learn About Marketing from Amazon

Marketing Secrets from Amazon

The story of how quickly Amazon gained traction and disrupted almost every industry is nothing short of incredible. The retail heavyweight was founded in 1994 as an online bookstore. Later it added DVDs, CDs, software, and eventually, everything else too.

Today 64% of American households are Amazon Prime members and Amazon brought in $136 Billion in net sales in 2016. How did that happen? Part of the answer is great marketing.

When you see this kind of success story, you know there’s a lot you can learn. Here’s what Realtors® can learn about marketing from Amazon’s success.

Direct Mail Works

Yes, Amazon, the largest internet retailer in the world, uses direct mail for marketing.

Why?

Because it works!

They use postcards and other direct mail to encourage Americans to use their online offerings. From promoting Amazon Prime Instant Video to encouraging Kindle customers to upgrade to the Amazon Fashion postcard I just received recently, Amazon knows the power of postcards.

How about you? As a Realtor®, do you use postcards? Having a great mailing list is great, but you can also use Every Door Direct Mail to reach an entire mail route with no list. However you choose to do it, don’t ignore direct mail. If it’s worthwhile for Amazon, it’s worthwhile for you!

Reviews Matter

One of the most important parts of an Amazon listing for many customers are the reviews. Amazon makes sure that anyone searching for a product can immediately and easily see how other customers have rated it.

88% of consumers trust online reviews as much as personal recommendations, which means a lot not just for Amazon but for Realtors® as well.

You know how vital referrals are, but did you realize that a positive online review could give you the SAME effect as a referral? It’s essential to encourage clients to give you online reviews and to make your reviews a prominent part of your marketing.

We’ve written in the past about how to use online reviews to build your real estate business – take a page from Amazon and make it happen!

It Needs to Be Easy to Buy

Buying from Amazon is one the easiest things you can do. You go to the website, type in what you’re looking for, look over a variety of customer-reviewed options, and click to buy. Delivery is quick, especially if you belong to Amazon Prime. What’s not to love?

In any type of purchase, the easier it is the more like a prospect is to pull the trigger. As a Realtor® you want to make working with you as easy as possible. Here are some ideas:

  • Be present in your farm neighborhoods on a regular basis
  • Be consistent with all marketing, both online and offline
  • Make it easy for prospects to find and read positive reviews about your services
  • Have a clear process for new clients so they know exactly what to expect and what they need to do to get the ball rolling
  • Be easy to work with and easy to reach throughout the transaction

If you make it easy for people to work with you, you’ll make it much more likely that they will act when they are interested. Anything you can do to meet people where they are and streamline your process will benefit your business!

Learn from Others’ Successes

We’re often encouraged to learn from others’ mistakes, but you can learn a lot from others’ successes as well. What did they do right? How can you translate that into real estate? These three lessons are the tip of the iceberg. When you keep your eyes open for new ways to be successful, the sky is the limit for your real estate business.

Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING! 

For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but they get busy. Things happen. And before you know it, it’s been weeks and you never got back to that phone call or email.

There is a way to make sure this never happens – by automating your follow-up. Here’s what you can do.

Automate Email Follow-Up

I’m am a huge advocate for email automation. I know that for Printerbees, implementing automated follow-up increased my revenue 472%. My return on investment for my marketing was 4,000%. Yes, three zeros! 

Here’s what happens when you automate your email follow-up:

  • Prospects get a reply no matter what day or time they contact you
  • You don’t have to interrupt your workflow to write a reply
  • You can segment your list and send specific messages to specific prospects
  • You can take time off without worrying that you will miss out on new business

Here at Printerbees, we use Infusionsoft. We love the ability to customize email campaigns, add customer tags, and much, much more. If you are a well-established Realtor® looking for flexible and robust email marketing, Infusionsoft is incredible.

If you are newer to email marketing, you may not want to make a large investment until you grow your list and see consistent results. You might enjoy ConvertKit, Constant Contact, or another simpler email service. These options are easy for beginners to learn and are easier on the budget when you don’t need advanced options.

Take the Stress Out of Other Follow-Up

Email is the easiest type of follow-up to automate because you can create campaigns based on user behavior. Depending on the email provider you choose, you can track clicks, add tags, and send specific email sequences to specific groups of prospects or customers.

However, there are ways to reduce the stress of other types of follow-up as well. Here are some ideas you can use:

  • Set up automated text replies that say, “I received your message, and will reply within 12 hours,” or something along that line. That way, you don’t have to drop everything to reply to a text, but the person reaching out to you knows when to expect your reply.
  • Consider a virtual receptionist service to help with calls. This avoids having everyone sent to voicemail when you are focused on other tasks. Even better, a virtual receptionist can let you know right away when a call is truly important.
  • Let Printerbees help make sure your mailings go out like clockwork. Handling bulk mail can be a hassle, but we know how to make it easy! Whether you want to send farming postcards regularly or have an Every Door Direct Mail (EDDM) mailing in mind, we can print it and mail it for you! Contact us for more information.

Follow Up Quickly to Make a Great Impression

I’ve said it before: I am regularly shocked how many professionals don’t follow up promptly. If you focus on automating your follow-up process, you will get back to prospects quickly every time. That itself can win you business.

Even better, automation means that following up doesn’t have to interrupt your day. By having processes in place that make follow-up automatic, you can continue to focus on your work without missing out on the opportunity for a new client.

How do you plan to improve your follow-up for the rest of 2017? Share in the comments!

The One Thing You Can Do That’s Worth $10,000+

Importance of Following Up

I was reminded recently that I’ve lived in Arizona for five years! It was hard to leave California, a state I called home since the day I was born, but it was sure worth it. I love it here now!

But there was one part of my memory that wasn’t so great – I had a struggle I never expected. A struggle that cost several people $10,000+. I struggled to find a reliable Realtor® to help me buy a home! 

What Was Missing?

Can you believe that five different Realtors® failed to win my business, simply because they didn’t do ONE SIMPLE THING? Trust me, it wasn’t that I was picky or hard to work with.

They wouldn’t follow up. 

I’m not joking. I gave my contact information to FIVE different Realtors® and not one of them followed up.

  • I told them I intended to buy a home soon.
  • I asked for comps and property updates for the area.
  • They all promised to follow up.

After I spoke to one Realtor®, I ran into him more than 10 times over the next few months at a favorite restaurant. He never said a word about anything.

Not following up is a deal breaker for me in any business transaction. If you don’t follow up, you’ve proved you’re not reliable and professional enough for me to do business with. If you can’t even call me when I’ve told you I’m ready to work with you, I can’t count on you to find me a great home and negotiate a good deal either.

How About You?

How would you rate your follow-up strategies? Do you:

  • Follow up with prospects
  • Return phone calls
  • Reply to emails and texts

It might surprise you, but if you get focused on following up, you will stand out from the crowd. You may be the only one doing it!

It was five years ago that I had trouble getting anyone to give me a phone call, and I can remember the frustration like it was yesterday. Don’t let a lack of follow-up be the reason you miss out on a commission. Be quick to get back to prospects, return phone calls and emails, and reply to contacts on social media. Your business will reflect your diligence!

Don’t be shy – share your information with those you know! Someone is sure to be looking for a Realtor®. If your business cards need refreshing, we can help. Contact Printerbees today!

Save Your Money – This Marketing Doesn’t Work

Marketing That Doesn't Work

Don’t you wish you knew in advance what marketing would be effective and what wouldn’t? It would be nice not ever to have to waste time or money on ineffective marketing. In fact, what if you had a friend who worked in marketing and could tell you exactly what to focus on…

Oh wait, you do! *wink*

As someone who sees a lot of marketing day in and day out, I know what works and what doesn’t. It’s not just because I’m a marketer, it’s because I’m a consumer! I know what catches my attention and what I throw away without another look.

So here are two pro tips on what kind of marketing doesn’t work and isn’t worth the time or money – and what to do instead.

Inconsistent Marketing Doesn’t Work

Planning to send one postcard blast and never do it again? Want to try Every Door Direct Mail (EDDM) once, but aren’t sure if or when you’ll try again.

Let me be straight with you – you’re wasting your time and money.

We all aspire to be better than we are, but we forget it takes time – and a process – to get there.

Try these steps to build into a consistent marketing plan:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Choose one – just one – social media platform. Post daily. Focus your message around helping your ideal customer with that one concern that keeps them up at night.
  4. Choose one – just one – farm Commit to mailing them postcards four times a year.
  5. Commit to showing up at live events in or near your farm neighborhood four times a year.

Once you’ve completed these five steps, you can go back to 3, 4, and 5 and add more platforms, more mailings, and more live events. There you go! You are more consistent than most other Realtors®, and your results will show it.

Unfocused Messaging Doesn’t Work

Even if you’re brand new in real estate, you know that you can’t just walk up to someone and say, “I’m a Realtor®!” and expect them to sign a contract immediately. You have to get their attention.

If you plan to send out marketing on social media, mail, or email that simply says, “Hi, I’m a local Realtor®!” don’t waste your effort.

Try these steps to build a focused message:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Make a list of all the ways you can serve them to relieve that problem.
  4. Start all marketing with “You” rather than “I.” Instead of “I do X,” try “You struggle with {problem}. It’s hard. I can help.”
  5. Create content – mail, email, and social media – that explains the problem they have, the struggles it causes, and how you can help them solve it, and the benefits they get.
  6. Always lead with the benefit or outcome you want to help them achieve. It’s a guaranteed attention-getter.

When you have followed this process, your marketing will be focused on helping your ideal client solve their most pressing real estate problems. That will gain attention and help you get traction!

Marketing has a lot of facets, and it can seem overwhelming. But I promise that if you get consistent with a focused marketing message, you’ll be miles ahead of most other real estate agents. Over time, your results will show it!

Ready to get consistent in your mailings? We can help! Not only do we have a variety of marketing pieces available, but we can also help you mail them on time, every time. Contact us for details!

A Marketing Tool That Helps Real Estate Clients Obey the Law

reusable bags 2

The laws, they are a-changin’… especially in California, where Printerbees central office is located. When you go the grocery store, plastic bags are no longer allowed. You have to bring your own reusable bags or buy them at the store.

This policy is based on evidence that plastic bags are damaging to the environment in a variety of ways. It’s not just California, either – a variety of states are looking at how to limit or eliminate the use of plastic bags.

Fortunately, that means you have a significant opportunity as a Realtor®. People need reusable bags, you need to build your brand… it’s a match made in heaven!

Repetition is Key to Marketing Success

Research shows that a prospect has to hear about you or see your name 7 – 10 times before they actually remember you. If you aren’t sharing your brand consistently, you aren’t going to be successful.

It can be expensive to keep making impressions in memorable ways. With custom imprinted reusable bags, however, you’re not putting in all the effort yourself. You’re using the power of your prospects and customers to spread the word about you.

When you can get custom reusable bags affordably (hint: we just might be running a special!) they are an excellent way to spread the word about who you are and what you do.

How People Can Use Reusable Bags

Custom imprinted bags go far beyond the grocery store. There are a huge variety of ways that you and your prospects can use these bags:

  • Deliver goodies to neighbors with them
  • Return borrowed books in one
  • Use them for trick-or-treating in the fall
  • Use a reusable bag as a beach tote
  • Drop off your child and a reusable bag filled with all the diaper bag necessities
  • Carry workout clothes in them
  • Pack a picnic lunch in a reusable bag
  • Use a reusable bag as a gift bag for a birthday or holiday
  • Use one as a tote when decluttering around your home
  • Put your recycling in reusable bags to take to the recycling center
  • Donate food to a food pantry in a reusable bag – they can hand it out to clients!

That’s just the beginning – there are so many creative ways to use these bags! Everyone can use more storage. Why not give them something that fills their needs and reminds them of your business at the same time?

When People Use Your Bags, Everyone Notices

People may not immediately notice on a conscious level, but every time they see a bag with your brand name and company information, it makes an impression. That mental imprint builds over time.

When they need to sell a home, and they think, “Do I know any Realtors®?” your name will come to mind. They might not even know why! But because they’ve seen your brand over and over, they’ll think of you.

So, what are you waiting for? If you can provide an inexpensive, helpful, reusable item to your customers and prospects, you have no reason not to! It will help everyone abide by the law, protect the environment, and build your brand, all at the same time.

If you’re ready to take advantage of the advertising power of reusable bags, we’re here to help. They are only $1.19 each! Check out our selection and order today, before the sale ends!