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Pro Tips on Using Business Cards Effectively

Using Business Cards Effectively

Are business cards even worthwhile anymore?

The answer is absolutely yes, and here’s why.

People forget names, and you want them to remember yours.

Tapping on your phone to email someone or get contact info is rude. Instead, keep eye contact and a clear conversation as you hand over a business card.

When used effectively, business cards can help build your network and bring in new clients.

Using Your Cards Effectively: What to Do

Effective business cards start with a great design. You want to make sure you can customize the design to fit you individually so that you don’t run the risk of having the same card as someone else. It doesn’t look professional when your card is the same as your competitor’s!

Be prepared. Always have at least a few business cards on you at all times. Even on vacation, you might meet someone who’s interested in buying or selling a home or knows someone who is. Even if you’re in a different state, you may well meet someone from your specific city, so don’t think being out of state means being out of cards!

Be interested. Don’t just shove your card desperately into the hands of whoever you meet. Instead, have a conversation, get to know them, and make sure they’re someone who may need your services. If so, offer your card and ask for their information too so that you can contact them later. By showing interest in the other person, you’ll make an authentic connection.

Include your picture on your card. We meet dozens of people during a day, and our memories aren’t that great. You want to make sure a prospect or possible partner has as many ways to jog their memory as possible and providing a picture helps.

Using Your Cards Effectively: What Not to Do

There are ways you can hand out and use business cards that damage your professional image instead of enhancing it. You don’t want to come off needy, desperate, or creepy. This is especially important for Realtors® because you’re handing your card to regular consumers rather than other business folks. Being authentic and natural is important.

Don’t hand your business card out like candy. Not everyone wants your card or wants to do business with you. Take the time to make a genuine connection with someone, get to know their needs, and then decide if handing over your card is appropriate. The goal of networking is connecting with qualified leads, not just handing out your card.

Don’t forget to ask for their contact information too, if appropriate. You don’t have control over whether someone contacts you, but if you have their phone number or email, you can follow up with them later. Of course, remember to follow through! Nothing is less professional than promising a call or email and failing to do it.

Finally, don’t expect your business card to do all the work for you. When meeting others, you still have to put your best foot forward, ask open-ended questions, engage in active listening, and more. Your business card is the icing on the cake – the last thing you do once you’ve already made a great impression.

Is it time to revamp your business cards? Printerbees is here to help! We have a variety of real estate business cards that you can customize to be exactly what you need. Contact us today!

5 Steps to a Standout Real Estate Business Card

Real Estate Business Card Checklist

A box of real estate business cards is like a stack of 1000 first impressions. It’s important to make them good ones.

Business cards can let you down one of two ways. Either they’re completely forgettable, or they stand out for the wrong reasons. The sweet spot is creating a clear and concise business card, which gets remembered for the right reasons.

Here are 5 steps to follow when creating or updating your business cards to ensure that they are outstanding.

1. Always Choose Quality

When choosing between price and quality, there really should be no decision. It’s going to be very obvious which one you opted for.

Cheap business cards make you look, well, cheap. This is not how you want to come off.

Always choose to work with an established and professional printer and don’t skimp out on the quality or stock of the paper. People will notice.

Remember, this is the first impression many people will have of your brand. They will see them before they see your website or other ads. Make sure that first impression isn’t “That guy with the home-printed cards.”

2. Be Cleaner Than Other Real Estate Business Cards

Too many real estate business cards are guilty of information overload. You don’t need to give people every conceivable way to get in touch with you—just the best ways.

“While you may be tempted to offer a wide array of contact options (office, cell and fax number; street address; e-mail; Twitter and Facebook ID; LinkedIn URL), a better approach is to prune ruthlessly,” said small business expert Anne Handley.

“Ask yourself: Where do you really engage with prospects? Where might they be most likely to get a sense of you and your company?”

Be an information minimalist. This helps create a simple and elegant business card design.

3. Send People to a High-Value Landing Page

You might think we’re crazy for this one. But consider stepping away from tradition and sending people somewhere other than your homepage. Create a landing page destination and make sure it gives people real value.

The home page is fine but it can be a bit widely targeted. Consider something more focused. If you’re targeting a particular area, have a set of cards that send people to a landing page or blog about that area. Just make sure it’s a simple URL like www.yourbusiness.com/liberty-village.

4. Use a Professional Head Shot on Real Estate Business Cards

If you’re going to put your picture on the card, make sure it’s a good one. Bad pictures definitely make business cards stand out for the wrong reasons.

Your comfort is paramount. Make sure you have the photo taken in a setting and outfit that suits you and makes you feel comfortable. Stepping too far outside your comfort zone leads to awkward smiles and terrible headshots.

5. Add a Slogan to Your Real Estate Business Card

You should already have a slogan or tagline as part of your marketing. If not, now is a great time to craft one. But avoid saying exactly what everyone else is saying.

“For example, if your slogan is too generic, like saying ‘the No. 1 real estate agent’ or ‘the best salesperson in town,’ you risk not differentiating yourself enough and actually turning some customers off who grow tired of hearing ‘best’ and ‘No. 1’ generalities in marketing,” said real estate marketing expert Melissa Dittmann-Tracey.

Your tagline should sell what separates you from everyone else and present your unique selling proposition.

It’s likely not going to come to you right away. A few words may take a few weeks to really lock down.

Once you have these five elements, you’re sure to have a business card that really stands out. If you need help getting great business cards, we offer high-quality custom-designed business cards that are perfect for Realtors® – contact us for more information!

How to Use Your Real Estate Business Card to Win Clients

Real Estate Business Cards to Win Business

Do you ever find yourself wandering around with a pocket full of your business cards, not really sure what to do with them? It feels awkward to just walk up to someone and start a conversation about business. But at the same time, you can’t rely on someone to ask for your card either.

Let’s take a look at how you can use your real estate business card to win more clients – without the creepy feelings.

Strike up Real Conversations to Network

You meet people every day, in all kinds of locations. Many times you don’t have to force conversation, either – they happen naturally. Is another parent watching their child play on the park equipment at the same time you are? Ask if they’re from the neighborhood, what they do, how old their child is. They will naturally ask you similar questions, allowing you to introduce yourself and hand over your card.

The key here is for it to be a real conversation. One phrase I never forget is that “it’s more important to be interested than to be interesting.” Make it about the other person, and you’ll have a great, authentic conversation.

Use Your Real Estate Business Card to Make Memorable Impressions

When you receive a business card, you might use a pen to jot a little note on the back about the person you just met, so you can make a personal connection with them later when you follow up. That’s great. But you can take it a step further.

Plan to use the back of your business card to write notes and then follow up. So, don’t just have a blank or white background on the back of your card. Create a frame or branded area for you to write in. Caption it with “VIP Information goes here” or something like that. Make sure they see it!

Small memorable touches go a long way, and help you stand out in people’s mind. Because, let’s be honest, people meet lots of Realtor®. How will you stand out?

Use Real Estate Business Cards to Drive Website Traffic

QR codes on business cards are a great way to send new contacts right to your website. They are particularly handy if you have a long name or URL. Something like “smythe-and-ratcliffe.com” is easy to mistype.

Keep in mind, if you’re going to use a QR code, your website should be optimized for mobile traffic. Most of your visitors are going to be coming from smartphones. Not having a mobile site makes it hard for people to browse, which can cost you business.

Real Estate Business Cards Build and Extend Your Brand

Your business card is often your brand’s first impression. People will see it before your website, postcard, or transit ads.

An insightful blog at TotalExperts.com reminds us that, “As an agent you should have a value proposition, mission statement and personal expertise that sets you apart.”

“These are the traits your personal brand is built upon. Use your business card as another tool to tell the story of your personal brand.”

When your business card tells the story of who you are, why you’re in business, and who you love to serve, it’ll be a great tool to help you win clients.

If you need help getting great business cards, we offer high-quality custom-designed business cards – contact us for more information!

Your Real Estate Business Card: 3 Tips to Maximize Value

Real Estate Business Card Maximize Value

Do you still have a box of unopened real estate business cards from 2 years ago? Are you wondering about their value? You’re not alone.

Business cards are often the most misunderstood and underrated marketing tool in any business. But properly leveraged, they are still one of the most powerful ways to make solid contacts and leads.

So let’s take a look at 3 ways to maximize their value and get the most from them.

1. Take Them More Seriously Than Ever

We live in the age of “Just text me” or “follow me @myname.” Where does the old fashion business card fit in? Front and center, as always!

Try to remember, this small card is still going to be the first impression your brand makes. Many people will see this before they see your website, your street ads or your social pages.

“Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange,” wrote small business expert, Jonathan Long.

In-person meetings are still of the utmost importance to realtors. So make sure your business card immediately presents you as professional and ready to work right now.

If your unused cards don’t do that, throw them out. It’s time to up your game.

2. Real Estate Business Card Should Complement Your Online Profile

Your old school business cards need to work in tandem with your new-school marketing techniques.

Space can be competitive on a real estate business card, particularly when your picture needs to go somewhere. So keep your text to a minimum. You can get by with just your name, phone number and email address. No, you definitely don’t need a fax number.

Some people save space by using a QR code so new contacts can just scan their info. That’s good, but be careful.

“Don’t make the card too cluttered; QR codes are nifty, but they also take up a lot of room. Only include a QR code on your business card if you’re linking to a site that is optimized for mobile viewing,” wrote Rebecca Hiscott.

3. Keep Them Fresh and Updated

Realtors should update their business cards every 2-3 years. Keep things looking fresh, and make sure your headshot is up-to-date. If you’ve had a drastic hair change over the last few years, your card should reflect it.

Always keep them on-brand with a refreshed look, not a total overhaul. If your colors are red and white, use them year after year. Unless you completely rebrand, of course.

It’s good to evaluate your card every year and think about what you like and dislike. Is there one thing that people comment on all the time? Good or bad? Maybe they love your logo or the firm card stock. Maybe they joke with you about an awkward headshot. Take that feedback to heart when planning your next design.

If you’re tired of the old and needs some new, fresh business cards, we’re here to help. We offer high-quality custom-designed business cards that will help you take full advantage of the value business cards bring. Contact us today!

The Importance of Business Cards in Real Estate Marketing

Business Card 2

In our increasingly digital world, the idea of carrying around a stack of business cards can sometimes sound a bit silly. Do people still actually care about business cards? Are they still a viable marketing tool?

The answer is a resounding yes. In fact, business cards are even more important when it comes to real estate marketing.

Successful real estate marketing is all about making a connection with potential clients, and one of the best ways to make the initial contact is by handing out your business card. But apart from the initial gesture, what makes the business card such an important marketing tool to always have on hand?

Let’s take a look.

Why are Business Cards important for Real Estate Marketing?

Well for one, handing out a nice, high-quality business card makes a lasting impression on potential clients. In other words, someone will be much more likely to remember you if you give them a physical business card instead of just saying your name and/or email address and expecting your potential client to either remember the information or write it down on their own.

The key is to make it as easy as possible for people to remember you, and business cards are a great tool for making this happen.

Also, there’s just something about a firm handshake and an exchange of business cards that can’t be replicated through online interaction. Remember, you need to make a lasting impression, and in order to that, you need to be memorable.

What Information Should a Business Card Include?

Besides the normal contact information such as you name, phone number, website, email address and physical location, you should also always include a picture of yourself.

As a realtor, more often than not, you are your brand. People are interested in doing business with you, trust you to either sell or find them the perfect home – so why wouldn’t you want them to associate your name with your face? Plus, it helps potential customers remember who you are more clearly, so when they’re ready to move forward with their real estate needs, they’ll see you card, see your face and instantly remember who you are.

Additionally, you should also consider including your social media information on your business card. Don’t go overboard with this, as you don’t want to clutter your card and cause it to look unprofessional, but including your main social media channels will only encourage people to go online and check out your services. This is especially great if you have favorable reviews on Facebook, for example, as these reviews could help convince a potential client to go with you over someone else.

Real Estate Marketing 101 – Always be True to Your Brand

No matter what sort of real estate marketing you are participating in, it’s always important that you remain true to your brand.

When it comes to your business card, the concept is no different. Your business card is often the first point of contact you have with a potential client, and it’s definitely what they will remember you by, so make sure you are always providing a great representation of yourself and your brand.

This means that, besides your picture, you should include any logos or color schemes already associated with your company as another way to remind people of who you are. And if you have a catchy slogan or phrase that you use in your other forms of marketing, don’t be afraid to include that on your business card as well. (Again, just make sure it’s not cluttered with too much information.)

Ready to Create Your Own Business Cards?

We can help you with that! If you need help creating the perfect card, we offer a wide selection of high-quality business cards, easily customizable to meet your own real estate marketing needs!

Your Real Estate Business Card: Include Your Photo

Real estate business card photoHas a bad headshot on a real estate business card ever actually cost someone business? Absolutely!

“Studies show that with the right photograph, an agent can actually win business. Your headshot should be used as a marketing tool to brand yourself, attract clients and help you stay memorable in this competitive industry,” said the Connect Realty Group.

“An unflattering or unprofessional headshot can, in turn, hinder your business and cause you to lose potential clients to your competitors.”

The headshot on your real estate business cards is about to be duplicated and passed out hundreds of times. So let’s take a look at how do get it right!

Hire a Photographer for Real Estate Business Cards

Absolutely, positively, no seflies!

Work with an experienced and professional photographer. Some will try to save some money by working with a newer photographer, or friend/ family member who claims they can do it. If you go this route, make sure they have a portfolio of amazing headshots they can show you.

Not everyone is comfortable in front of a camera. The mark of a true professional is working with a shy or timid subject to still come up with an amazing shot.

Also, be sure they have the technical skills to touch up or edit a photo.

“Do make sure your photographer does at least basic retouching.  It’s important to project a polished image by removing things like stray hairs and blemishes,” wrote Forbes Magazine Contributor, Lisa Quast.

“Don’t go overboard with the retouching and end up making your photo look like a plastic Barbie doll.”

Always Wear Something From Your Comfort Zone

If you’re wearing something you don’t like, or out of your comfort zone, it almost always shows. It could show up in an awkward posture, or an unnatural smile and ruin the photo.

Wear something comfortable, flattering and professional. If you would wear it to an open house, it’s a good choice. Always go with solid colors, versus busy or intricate patterns.

“Don’t wear patterns as they can be distracting and become dated quickly.  Red and yellow can cast an unflattering light on your face so don’t wear them near the face.  If you are light skinned do not wear white near your face as it will make you look pale,” added Quast.

Remember, This is for Real Estate Business Cards, Not an Audition

The tendency is to do too much here. Keep it simple. Just smile and look as natural as possible.

Don’t try to do too much. Don’t hold out a set of keys, or put a cell phone up to your ear. Those poses look cheesy and you’re better than that. That also means no “Sold” signs or glasses of wine. No props at all.

At the same time, you may be positioned as a family-friendly realtor, but that doesn’t mean you should have your spouse, kids, or pets in your headshot. No matter how well-meaning this may seem, research says this rarely plays well.

Also, try to avoid folding your arms. Data shows this can make you look inflexible or like a know-it-all.

If you need help getting great business cards, we offer high-quality custom-designed business cards – contact us for more information!

Your Real Estate Business Card: Make it Professional

Real Estate Business Card

Most real estate business cards look good… but just good. You can do better.

How do you make a great card? It’s actually not nearly as difficult or expensive as you may believe.

Here are a few ways to make your business cards stand out in a pile.

Do Real Estate Business Cards Need a Headshot?

Most Realtors have their headshots on their cards. But is this a prerequisite? Not necessarily. But if you skip it, you have to compensate in other ways.

Some people in marketing feel being different and skipping a headshot can help them stand out. But we will say that if a real estate business card doesn’t have a headshot, the rest of the card needs to look great. Make sure you have a clean design, great colors, and a strong logo to take its place.

But if you do go with a headshot, make sure it’s a good one. Contrary to what you may have heard, quality headshots don’t need to be expensive. Keep an eye out for networking events that have a free headshot booth and sign up. These events happen all the time. Not only will this be a good opportunity to rub elbows with potential clients, but you can save yourself some money on the free headshot.

Keep Things Clean and Avoid Clutter

Don’t overwhelm people with a “busy” business card, with too much information crammed into every possible line.

One quick way to avoid clutter and give your cards a modern look is to use a QR code. They give you a quick and easy way for would-be connections to scan your business card with their smart phone, without taking up too much space on the actual card. We have a QR code generator that you can use on any printed materials – including business cards!

Using a QR code enables you to simply put your name, your phone number and your website on the card. No need to clog things up with links to your social media accounts.

And, no, you don’t need your fax number on the card. You may work in the last industry still using fax machines, but that information can go on your website or email signature if people really need it.

Real Estate Business Cards Should Stand Out for the Right Reason

People have tried different sizes and shapes to help their cards stand out. But many have been thrown out.

There are standardized sizes for a reason, and you should make sure your business card isn’t a weird size that will get lost or won’t fit anywhere. A business card should fit in a rolodex.

In addition, you should have professionally designed and printed cards. There’s nothing that says “amateur” like a home-printed card. A professionally designed card doesn’t have to cost a fortune – we have a wide variety of layouts and free customization available at very reasonable prices!

Having professional, high-quality cards is essential to succeeding in real estate. Every Realtor® should make sure they have cards that are personalized, clear and uncluttered, and that stand out for all the right reasons.

What are some of the best and worst things you’ve ever seen on a real estate business card? Let us know in the comments below.

How to Use Print Materials to Rock Your Real Estate Marketing

Real estate marketing print

When it comes to real estate marketing, print materials such as business cards, flyers, and signage are all extremely important.

How you present your business in print can really make or break your real estate marketing strategy, so it’s best to do it all correctly the first time to avoid costly and timely mistakes along the way.

So, what can you do to really make your real estate business stand out from the competition?

  1. Amp Up Your Real Estate Marketing with Quality Business Cards

In any business (but especially in real estate) making a great first impression is critical to your success. One way to all but guarantee a great impression and ensure that your company’s name will be remembered is through business cards.

With social media and other digital means of communication on the rise, you might think that business cards have lost their effectiveness. This is simply not the case. By ensuring you have a quality, memorable business card to present to your prospective clients, you’ll stand out and communicate your professionalism and reliability. And if you need help creating the perfect business card, we offer many custom-designed, affordable options!

  1. Use Newsletters as Part of Your Real Estate Marketing Plan of Action

Getting noticed can be tough sometimes, but staying front of mind can be just as challenging. Farming should be an important component of any real estate marketing plan – but how can you incorporate this into your own plan of action?

Besides following up with an occasional phone call, you can also send regular flyers or newsletters to keep your target market in the loop on what’s going on in the area and in your business. Keep them informed by discussing recent trends, and make a point to share useful information for making their own personal real estate even better.  Try to make your mailers personal, and note any promotions you might have coming up in the future. There are a lot of options available for high-quality flyers and newsletters to use in your farming.

  1. Don’t Skimp on the Signage – Make Your Listings Stand Out from the Crowd

Everyone uses “For Sale” signs in front of the homes they are trying to sell, and while these are effective, they can sometimes blend in with other signage in the neighborhood. Instead of just using printed signs, try incorporating color images and banners into your yard display.

Not only are banners eye-catching, but they’ll also make your listing stand out from the crowd. Most “For Sale” signs feature take away flyers with images of the home. While these are effective, potential buyers have to actually come up to the sign in order to take a flyer and see what’s located on the inside. By using a colorful, image-rich banner, you’ll be eliminating a step in the process and grabbing the attention of passersby much easier.

  1. Combine Print with Digital to Really Boost Your Real Estate Marketing

Like we mentioned early, digital communication is on the rise, and it doesn’t appear to be going anywhere anytime soon. You can take advantage of this by combing both print and digital whenever possible. For example, when you print your business cards and flyers, be sure to include your website, Facebook, Twitter, and other social media platforms in a prominent location so that potential clients can easily find you online.

Also, it’s important to make sure that you are being consistent across all of your platforms, whether that be online or in print. Make a point to use the same branding, slogans and logos across all of your platforms to ensure brand recognition and continuity.

With a little time and effort, you can definitely use printed materials to really kick your real estate marketing up a notch – try out some of these ideas today!

What’s your favorite way to leverage print marketing? Share in the comments!

Six Ways to Start the New Year with a Bang!

New Year with a Bang

Who’s ready for a massive 2016?

Every results-driven Realtor® wants to improve each year. But that’s easier said than done.

So, let’s take a look at 6 high-impact/ low-cost ways to make 2016 your best year to date.

1. Stop Trying to Manage Time. Manage Yourself

This isn’t something that only Realtors® do. It’s a mistake people in every sector do.

It’s a simple mental tweak. Stop trying to get more out of the day; try to get more from yourself.

“When you view time as an external that must be managed, it’s common to feel as if you are constantly racing the clock. ‘Time’ is in control — not you. To take control, view your day as a series of choices,” advises Bernice Ross of Inman.com.

2. Reward Yourself with the Fun Tasks

Is there a task that you struggle with? Do you even struggle to get started on it, because you hate it? Get that out of the way, first thing in the morning, so you have the rest of the day to look forward to.

“If your day’s tasks require an activity that you aren’t fond of, do it first thing. Getting past it will give you a lift and make the rest of the day a pleasure. It’s also best to do those hated things when you’re fresh,” wrote expert James Kimmons.

“I always have to do the things I most want to avoid first on my list.  I can look forward to more fun things, rather than the other way around.”

3. Take Your Website Mobile

If you haven’t done this yet, get on it! You need to get this done as soon as possible. In 2015, Google reported that mobile internet traffic now exceeds desktop traffic. Your customers (or would-be customers) are looking at houses on their smartphones. Smart Realtors® have websites that can accommodate them.

“You cannot avoid it anymore. Your website and emails need to be designed for all devices and screen sizes and be responsive. Sixty-six percent of emails are opened on a phone or tablet. Facebook has more than 650 million daily active users on mobile devices,” said R. K. Shrivastaw in a recent LinkedIn post.

“In short, there are plenty of reasons why you need to be sure that your business is mobile ready.”

4. Write Better Headlines and Subject Lines

This is a big one. And should be your New Year’s Resolution every year.

Dull, templated or spammy subject lines are the quickest way for your emails to be ignored, or flagged as junk.

Remember, people don’t make rational decisions; they make emotional decisions and then rationalize them. So write headlines and leads that tap into the buyer/ seller’s emotions and pain points.

Don’t worry. It will take time. And there will always be room to improve.

5. Revisit Your Personal Brand

The New Year is the perfect time to revisit your brand.

It can be hard to brand yourself, but it’s not that different than branding a big company. Too many Realtors® use clichés and say that they’re “trustworthy” or that “they know the area.” These attributes are not only oversold, they’re also somewhat common sense.

Kelle Sparta recently explored her branding efforts and said, “My own strengths were educating my clients, having a deep understanding of them and their needs, and being a true advocate for them.”

“A part of any presentation I gave was the phrase, ‘I won’t always tell you what you want to hear, but I’ll always tell you what you need to know.’”

A great way to further your brand is to review and update your printed materials, especially your business cards. Update your picture, review your tagline, and get noticed!

6. Further Your Education

There is always an opportunity for Realtors’ to better themselves with more training. It’s not hard to find classes, seminars and networking events aimed at Realtors®. But, feel free to step outside the box a bit.

Maybe you could take part in an online training session about Twitter and small business? Anything to help you grow your reach.

 

How are you planning to make 2016 the best year ever? Let us know in the comments below.

Does Your Realtor® Business Card Stand Out?

New Realtor Images

Sometimes a stack of business cards is like walking down the streets of a major city – a mass of sameness, where everyone blends in with each other. Until… wait? Who is that? Someone – a street musician, uniquely dressed bohemian, or another unusual figure – catches your eye. You notice.

When you hand out your business card, you don’t want it to disappear in a sea of similar looking cards. You want to be noticed. That’s the whole point of handing out a card, right? Here are three ways to make your card stand apart from the crowd.

Color

For some reason, certain professionals think that black and white cards are the only ones that portray a proper business image. Far from it! Black and white is boring, and will definitely get lost in the crowd.

Instead, use color! You don’t have to use neon, unless it fits your image of course, but use colors that are part of your branding. If your brand doesn’t already have specific colors, consider the psychological impact of different options. Here are some ideas:

  • Red: can portray strength, energy, and excitement, but too much red can bring feelings of aggression or strain
  • Blue: an intellectual color, blue brings feelings of trust, serenity, logic, reflection, and calm. Too much blue can come across as cold, aloof, or unfriendly.
  • Yellow: an emotional color, yellow brings out optimism, confidence, friendliness, and creativity. Too much yellow, however, brings feelings of fear, irrationality, and anxiety.
  • Green: brings feelings of harmony, balance, refreshment, rest, and environmental awareness. Too much green will bring up feelings of boredom and stagnation.

Custom Design

There’s nothing worse than handing out your card and having someone say, “Oh, you use Vistaprint! I had that design once.” I actually saw this happen to someone at a networking event! Custom design is key to having your card stand out. Yes, your broker may offer you a special rate on business cards if you go through their printer – but will having cards that look the same as every other Realtor® in your office be worth it?

Standing out will help you make a good impression in any networking situation, especially if it’s crowded or a lot of cards are being passed around. Having a custom design that perfectly captures your specific brand and type of service is also vital – a picture really is worth 1,000 words! Make sure the picture you’re handing out is custom designed just for you.

Professional Printing

Having print-at-home cards sends a message that you don’t believe enough in your business to have professionally printed cards. I’m not saying this because of Printerbees – I’m saying this because it cost me business long before I started Printerbees!

Obviously, I would love it if you used Printerbees to get your Realtor® cards printed. We love Realtors®! In fact, we just added 166 new business card designs to the website, and we’d love to have you come check them out. But even if you don’t use us, I want you to succeed. And to succeed in real estate, you need professionally printed cards.

Some Realtors® see business cards as a necessary evil and spend as little money as possible on them. Those Realtors®, unfortunately, aren’t going to get much for their investment. When you really want to make an impact, you need great colors, custom design, and profession printing. We can help you if you’d like, but even if you don’t use us, go out there and stand out!!

How do you make sure your business cards stand out? Share in the comments!