Google+

Archive for Habits

When Success Isn’t Glamorous

When Success Isn't Glamorous

If you watch shows like Million Dollar Listing, you’d think that success as a real estate agent is full of glamor. Expensive suits, huge deals, and fancy dinners dominate the shows.

As we all know, of course, real success in our businesses doesn’t look that at all. Many times it’s much more gritty, difficult, and frankly, boring.

Doing the decidedly “unpretty” work of consistent marketing requires discipline. It requires putting your ego behind you and being willing to get out and risk rejection. It means doing the “boring” traditional marketing work day in and day out.

Winning by Doing the Work

Amanda Le began with Keller Williams in March of 2015. In 2016 she closed 75 sides, representing a total sales volume of $15.9 million.

How?

By doing the work. Le is process focused, which mean she focuses on doing the right actions every day and allows the results to take care of themselves. She’s not afraid to door-knock, make cold calls, handle open houses, and more.

When you spend all your time focused on how far you have to go, you can get intimidated or discouraged. Constantly looking at a future goal can make it hard to grind through every day, knowing you’re not “there yet.”

Instead, change your focus. Figure out how many contacts a day you need to get the appointments and sales that will get you to your goal. Then, forget the target and only concentrate on getting that many contacts each day.

You’ll win simply by doing the daily work.

Keep Moving with Routines

If you watch sports, you know that many players have a pre-game routine that they go through every single time they are getting ready to play. Sometimes these routines are funny and involve superstition, but much of the time it’s about getting in the right mindset.

You don’t always wake up wanting to get things done. You don’t always look forward to door knocking, creating just listed postcards, or any of the other activities of building your business.

James Clear was a baseball player in childhood and throughout college. He talks about how learning to create a pre-game ritual was key to his college success. He would jog to certain spots, take certain warm-up pitches, and by the end, his mind was ready to work.

You can do the same thing yourself. Clear suggests three steps:

  • Start with an action so easy you can’t say no
  • Craft a routine that includes physical movement to energize the mind
  • Follow the same pattern every single time

These steps can help you create a pre-work routine that gets you ready to perform at a high level every day.

Be Comfortable with Boring Work

Successful people aren’t always excited about their work and enthralled with the process. They get bored, just like the rest of us. The question isn’t if you are excited, it’s if you are committed.

The best aren’t necessarily more talented, smarter, richer, or anything else. They are simply consistent. They follow the process through routines, good habits, and pre-game rituals.

You can do the same. Many times, consistent marketing and focused, habitual action will make you a far more successful Realtor® that the guy or gal with a winning smile and amazing sales skills.

Are you ready to make marketing a habit? We’d love to help. We have a huge selection of farming postcards, flyers, and more. Check out our fully customizable options today!

Marketing Habits of Successful Realtors®

Marketing Habits of Successful Realtors

Successful Realtors® have the same number of hours in a day as struggling ones. The difference is the most successful ones have built amazing habits to fill those 24 hours – and that includes their marketing habits.

Sure, successful people can invest more money into their marketing campaigns and grow their success to even greater heights. It’s a virtuous circle when you’re on the right side of it.

But there are a number of good habits and things you can do that don’t cost you any money. They just take a bit of your time and commitment.

So here are some free habits that most successful Realtors® share.

They’re Never Too Busy for Marketing

The words “too busy for marketing” are not in their vocabulary. Is Coca-Cola too big to worry about marketing? No, they’re the biggest because they always focus on marketing. And successful Realtors® are busy because they focus on marketing.

So set aside some time every month to work on your marketing plan, and put it on the calendar.

“Like anything else in business and life, the key to marketing success starts with making time for it. Block out a certain amount of time each day and/or each week that you’ll devote to marketing (for example, one hour a day or five hours a week total),” wrote Rieva Lesonsky, CEO of GrowBiz Media.

“This time might shrink a bit when you’re super-busy, but marketing should never disappear off your to-do calendar altogether. If you need motivation, think about the last time you had no business in sight. Brrr.”

They Use Proven Marketing Tools, Not Trendy Ones

Not all tools are created equally. Most will seem amazing when they burst on the tech scene. But many will fold or become obsolete because you’ve even updated the software.

So before you upgrade to a new client relationship management tool (CRM) or appointment booking software, consider the time it takes to transition all your data and systems to this new tool, and how much would be wasted if you do it again in a year.

Free tools are no longer free if they cost you too much of your time.

They Blog and Contribute to Other People’s Blogs

The blog is not a trendy marketing tool. It’s a prerequisite these days.

Find time each month to blog. This could be twice a month or twice a week. It doesn’t matter how often you do it. The important part is that you stick to your schedule and it becomes a habit.

Also, try to find opportunities to blog on other people’s sites. These guest blogs are massively helpful in boosting your search engine optimization (SEO), because they will have a link back to your own site. They also help establish you as a thought leader in your area.

So look for opportunities that are outside of real estate, but could still use a Realtor’s® perspective. For example, pitch a story to a parenting blog about what new parents will need in a new home.

When you write a guest post, be insightful, be helpful, and let your personality shine through. But do not take this as a chance to sell yourself. Your expertise should do that for you.

They Have Exclusive Marketing for Their Existing Network

You can’t afford a giant billboard off the highway. That’s OK. You don’t need one yet.

You are going to generate most of your new business through old customers and contacts. In fact, 75 percent of a real estate agent’s business comes from referrals and word of mouth. So focus a lot of time keeping in touch with your existing clients and contacts with things like newsletters, and thank-you notes. And don’t just rely on email – take the time to invest in proven printed materials!

These four tips give you somewhere to start. Set aside time to do these things, using proven marketing tools. Also find the time to blog, and work on your existing network of contacts. You’ll find that success will come much more easily when you have the right habits!