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Expand reach and Stand Out as a Realtor
Fall 2016 in Real Estate
Are You Safe as a Realtor®?
The Real You in Marketing
New Rules That Affect Email Marketing
Facebook for Realtors

How to Write a Listing That Sells FAST

Great Listing Descriptions

You know that listings are important, but did you know that a single word can cost you thousands of dollars? A recent report, Zillow Talk: Rewriting the Rules of Real Estate studied 24,000 listing and discovered that certain keywords tend to sell for more than expected. “Bottom-tier homes described as luxurious tend to beat their…

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Using Real Estate Marketing to Make a Difference

Marketing to Make a Difference

People like to talk about the win-win in the world of business. Win-wins have really never been better personified than with cause-based marketing. Your company gets to raise its profile and a worthy cause gets a much needed helping hand. You probably knew that the NFL is doing great work raising awareness for breast cancer,…

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Why Just Listed and Just Sold Postcards are Vital

Just Listed and Just Sold Postcards

When it comes to real estate marketing, there are a lot of different ways in which you can spend your marketing budget. And a lot of your marketing budget will likely be spent online via some form of digital marketing. But…that doesn’t mean you should forget about print marketing. In fact, print marketing is extremely…

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Automation Tools for Real Estate

Automation Tools for Real Estate

Some Realtors® feel that automation is the death of personalization. That’s not true at all! In fact, you can make your leads and customer feel even more attended to by automating a few things, while giving you more time for you to interact directly with the highest probability leads and give them the personal touch….

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How to Use Live Streaming in Real Estate

Live Streaming for Real Estate

As a Realtor® in today’s market, it’s extremely important to not only establish an online presence but also maintain that presence across multiple social media platforms. And as you most likely know, some of the most common of those platforms include Facebook, Twitter, Instagram and Pinterest, just to name a few. But…what if you want…

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Properly using “REALTOR®” in Your Marketing

Using Realtor® Correctly

The National Association of REALTORS® (NAR) has registered a trademark on REALTOR®, and they’re very serious about protecting that trademark. Properly using “REALTOR®” in your marketing can save you from a lot of headaches, problems, and financial liability. If you do misuse the term REALTOR® in any of your print marketing, social media or website…

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The Importance of Print Marketing for Listings

Postcard Marketing

Some Realtors® will tell you that printed marketing for listing is a waste of time. Good! Let them think that. The more Realtors® that think that way, the more opportunity that will open up for you. While everyone else is clamoring for web space and billboards, there is still a perfectly good space that people…

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Facebook Marketing + Direct Contact = Incredible Success

Facebook for Realtors

A great Realtor® is someone you cannot wait to recommend. They’ve done such an amazing job of making you feel looked after, you want all your friends and family to have the same experience. I met one such Realtor® in Mark Deacon. I had already worked with 7 other Realtors before I met Mark at an…

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How Savvy Realtors® Boost Their Reputation with a Blog

Blogging for Realtors

We’re excited to feature a guest post from April Goudy of MySmartBlog.com! As a knowledgeable Realtor®, you already know that your reputation is everything. People simply refuse to work with those they can’t trust, which is why establishing your credibility is paramount – especially if you’re only just starting out. And in the online marketing…

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What to Post on Instagram for Real Estate

What to post on instagram for real estate

We talked about how to use Instagram for real estate, but what exactly should you be posting on your Instagram account? It can be a bit challenging to get started if you don’t know what you’re doing, but don’t let that scare you off – with a little practice, you’ll be using Instagram for Real…

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