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Let Me Tell You a Secret…

Borino Brochure

It’s no secret that reaching out to expired listings helps you in your real estate business. You’re able to reach highly motivated sellers without having to sort through a large number of prospects who may or may not be ready to buy or sell. However, how you reach out to expired listings makes all the…

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Three Tips for a Great Farming Postcard

Farming Postcard

As we move toward the spring selling season, what are you doing to stay visible and relevant in your target neighborhoods? Hopefully, you’re using farming postcards to stay in touch with prospects in the neighborhood. You don’t even need a mailing list – Every Door Direct Mail (EDDM) allows you to mail to every home…

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Avoiding Real Estate Email Scams

Real Estate Email Scam

As business owners, real estate agents have a lot of their professional information online. It’s easy to find, and unfortunately, that means it’s easy to abuse. Sometimes you can’t stop someone from using your professional information in a wrong way, but you can help report the issue and avoid falling victim to scams using other…

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What to Send: Real Estate Email Marketing

Real Estate Email Marketing - What to Send

You’ve probably heard that you need to have an email list to effectively market your real estate business. However, if you’re like many Realtors®, you have very little idea what to actually send out. Fortunately, we can help. There are three kinds of emails that can help create engagement with your email list, building your…

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Using a Facebook Page in Your Real Estate Business

Facebook for Realtors

There are so many options for using social media to promote real estate that it’s dizzying. I should say up front that I’m not saying you have to do it all. I always suggest that Realtors® combine their print marketing with social media in ways that make sense: Where does your target demographic spend the…

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Tips for Using Social Media to Sell a Home

Using Social Media to Sell a Home

Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time. Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business…

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The Five Best Books for Realtors® in 2017

Best Books for Realtors® in 2017

Real estate agents rarely have time to breathe, much less read. However, you have to find a way, because failing to continue learning and growing is not an option if you want to succeed in real estate. Often, the slower winter months are a great time to grab a book or two and focus on…

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Making an Impact With Real Estate Postcards

Making an Impact With Real Estate Postcards

Effective real estate marketing never focuses on a single channel. While having online marketing strategies is great, it will be far more powerful if combined with print marketing and in-person outreach as well. Real estate postcard marketing is a vital way to farm a neighborhood, introduce new listings, and share useful information with prospects. There…

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Fun Real Estate Marketing: Silly Holidays 2017 (Part 2)

Silly Holidays Real Estate Marketing

Yesterday I shared a list of fun holidays in the first half of the year, along with ideas on how you could leverage those days for your real estate marketing. If you’re like me, you like to have fun and be a little different, and those things certainly help you stand out to prospects and…

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Fun Real Estate Marketing: Silly Holidays 2017 (Part 1)

Silly Holidays Real Estate Marketing

Are you tired of doing the same thing with your marketing month after month and year after year? Well, I have good news for you – it’s easy to shake things up! Holidays can be a great way to connect with prospects and former clients, build your brand, and bring a smile to someone’s face….

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