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How to Build Your Sphere of Influence

Build Your Sphere of Influence

Your sphere of influence are the people who already know, like, and trust you. They’re the people you already have relationships with, and they are critical to your success in real estate. Many times, people in your sphere will work with you on a real estate deal. Even if they don’t, they can refer you…

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Why Realtors® Avoid Their Sphere of Influence

Why Realtors Avoid Their Sphere

Do you work harder at marketing to strangers than to your own friends and family? You’re certainly not alone. However, your sphere of influence can be a tremendous source of referrals and clients. By sharing your services with those who already know, like, and trust you, you can gain new business faster. Here are some…

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Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING!  For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but…

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The One Thing You Can Do That’s Worth $10,000+

Importance of Following Up

I was reminded recently that I’ve lived in Arizona for five years! It was hard to leave California, a state I called home since the day I was born, but it was sure worth it. I love it here now! But there was one part of my memory that wasn’t so great – I had…

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Is Your Email Address Selling You Short?

Email Addresses for Realtors®

Do you know that your email address can help you – or hurt you? We have so many choices regarding how and where to create email accounts, but when you are in business you have to follow some key strategies. Here are some ways to make sure your email address is an asset, and not…

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Save Your Money – This Marketing Doesn’t Work

Marketing That Doesn't Work

Don’t you wish you knew in advance what marketing would be effective and what wouldn’t? It would be nice not ever to have to waste time or money on ineffective marketing. In fact, what if you had a friend who worked in marketing and could tell you exactly what to focus on… Oh wait, you…

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Great Pop-By Ideas for Summer

Summer Pop By Ideas

The weather is warm, the flowers are blooming, and people are outside. It’s the perfect time to prospect door to door! When you meet people at their home in their neighborhood, you have an opportunity to connect with them more deeply than you do on social media and email. There’s just nothing that replaces face-to-face interaction. To…

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How to Help First-Time Sellers Through a Sale

Helping First-Time Sellers

Winning a listing is always exciting because many Realtors® see them as the bread and butter of real estate. However, you can end up putting in a lot of extra time if you’re working with a first-time seller. You certainly don’t need to shy away from these listings, but it does help to have a…

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The Art of the Deal: Marketing to FSBOs

Marketing to FSBOs: Art of the Deal

When I see a FSBO sign in someone’s yard, I always feel a bit sorry for them. Not in a condescending way, simply because I know they are leaving money on the table. And because I know they are getting themselves in over their heads. Homeowners don’t seem to understand everything it takes to close…

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How to Find a Farm Area That’s Right for You

Finding a Farm Area

Real estate farming involves making your presence known in a particular area. You choose a neighborhood and send regular postcards and fliers. You may target the area with Every Door Direct Mail, or go door-knocking there. You may drive through the neighborhood looking for FSBO signs and give them a call. In short, you’re building…

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