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3 Fundamentals of Real Estate Marketing
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The Personal Side of Real Estate Social Media

Personal Side of Real Estate Social Media

Are you someone who mixes their personal Facebook page with their business contacts? If so, you’re not alone. There are a lot of benefits to showing your personal side to prospective clients and helping them understand that you’re a real person too, not just a professional. However, as with everything, it’s important to practice moderation….

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9 Signs You Need a Vacation from Real Estate

Need a Break From Real Estate

Happy holidays to you and your family! I decided that since it’s the holidays and everyone is taking a break, it would be a good time for an article that was just plain fun. Without further ado – 9 signs that you need a vacation from real estate! You Enter Your Lockbox Code on the…

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What Makes a Great Client Gift?

Great Client Gifts

It’s the time of year where we give gifts to our friends and family. All this gift-giving got me thinking about what constitutes a really great gift for real estate clients. Generally, Realtors® focus on housewarming style gifts, but that doesn’t really stand out. It’s almost expected. So – what kind of present makes a…

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Two Unique Ideas for Open Houses

Unique Ideas for Open Houses

I’ve heard a lot of Realtors® say that open houses simply don’t work. Open houses have also been under fire due to safety issues. However, I like to keep an open mind, and I recently discovered two unique ideas about how to maximize the impact of an open house. Both of these come from Realtors®…

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The Role of Drones in Real Estate Marketing: Part 2

Drone for Real Estate Marketing

If you’re ready for your real estate marketing to really fly (pun intended) in 2017, you need to be considering drone photography and videography. Last week in Part 1, I talked about how important drones are to real estate marketing. Recently relaxed regulations, combined with the incredible benefits of drone photography and videography, make it…

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The Role of Drones in Real Estate Marketing: Part 1

Drone for Real Estate Marketing

Using drones, or unmanned aircraft, as a tool in real estate marketing may be the biggest innovation in 2017. While some Realtors® have already hired drone pilots to capture photos and videos, many have not, but the trend will grow significantly in the next year due to changes in FAA regulations. With that in mind,…

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Real Estate Marketing Tactics You Probably Don’t Use

Real Estate Marketing Tactics

As we head into the new year, I’ve been writing about different marketing approaches quite a bit. Part of the reason for that is that we’re in the planning period for 2017 marketing. Not only do you want to stock up on postcards, business cards, and other print marketing, you may want to dive into…

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New Ways to Approach Real Estate Marketing in 2017

New Ways to Approach Real Estate Marketing in 2017

The new year is rapidly approaching, and new marketing techniques can help you stay competitive. Of course, the old standbys of farming, using just sold and just listed postcards, and following up with expired listings will always be important. But technology has given Realtors® unique approaches as well, and it’s important to know about them…

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How to Be the Realtor® Others Want to Work With

Realtor Others Want to Work With

I ran across an article the other day describing what a home seller should look for in a Realtor®. There were a variety of criteria about how to find a Realtor® who will give you a good experience in selling your home. It really made me think about how often we, as Realtors®, think about…

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Transform Your Real Estate Website With a Community Page

Real Estate Website Community Page

It’s important to have a real estate website in this digital age, but it can be hard to know how to get people to actually view it. And it seems like an incredible waste unless you’re actually getting leads! I get it. Fortunately, there’s an easy way to transform your real estate website that will…

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