Make Real Estate Social Media Easier
Winning Clients Outside Portals
Keys to Measuring Real Estate Marketing
Prove the Value of Your Commission in Any Market
Real Estate Emails That Have an Impact
Use Reviews to Grow Real Estate Business

How to Get Consistent Referrals Month After Month

Consistent Referrals Month After Month

Now that the busy summer buying season is slowing down, focusing on getting new leads is more important than ever. It’s no secret that referrals are one of the most important sources of new leads for Realtors®. What may be more unclear is how to get referrals consistently, month after month. The vast majority of…

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Six Ways to Expand Your Reach and Stand Out as a Realtor®

Expand reach and Stand Out as a Realtor

Now that the busy summer season is slowing down, it’s a good time to take stock of your business and see what worked, what didn’t, and what you might want to add. As you get ready for real estate marketing in 2017, here are six things you can do to expand your reach and stand…

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3 Ways to Take Advantage of Fall 2016 in Real Estate

Fall 2016 in Real Estate

Welcome to Fall! In many parts of the country the weather is cooler, leaves begin to change, and the real estate market shifts. Where summer is a frenzy of buying and selling, hoping to relocate before school starts, fall has a slower pace. And that pace is welcome. At the same time, fall weather provides…

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Are You Safe as a Realtor®?

Are You Safe as a Realtor®?

September is Realtor® Safety Month, so I want to ask you – are you safe as a Realtor®? There are a lot of areas where safety plays into real estate work. You can help your sellers stay safe, you can keep yourself safe during showings, and most of all, you can keep yourself from being…

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The Importance of the Real You in Marketing

The Real You in Marketing

People’s ability to smell a load of bull has never been higher. That’s why it’s important to make sure the real, repeat, real you comes through in your marketing. You can’t sell yourself as a carefully constructed public-facing persona. It has to be you. Otherwise, cracks will appear in the persona as soon as people…

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New Rules that Affect Email Marketing

New Rules That Affect Email Marketing

One of the most effective marketing strategies for any business – and especially for Realtors® –is email marketing. And with an average ROI of 4,300%, it’s not difficult to see why email marketing is not only successful but also extremely popular. However, there’s a little thing called DMARC that could really throw a wrench into…

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10 Ways to Use Facebook for Real Estate

Facebook for Realtors

Coming up with the best possible real estate marketing strategy can be an ongoing process. But the one thing that should always be a constant in any marketing plan is a solid presence on social media. And that includes a designated real estate Facebook page. Why? Because approximately 72% of adults who are active online…

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How to Write a Listing That Sells FAST

Great Listing Descriptions

You know that listings are important, but did you know that a single word can cost you thousands of dollars? A recent report, Zillow Talk: Rewriting the Rules of Real Estate studied 24,000 listing and discovered that certain keywords tend to sell for more than expected. “Bottom-tier homes described as luxurious tend to beat their…

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Using Real Estate Marketing to Make a Difference

Marketing to Make a Difference

People like to talk about the win-win in the world of business. Win-wins have really never been better personified than with cause-based marketing. Your company gets to raise its profile and a worthy cause gets a much needed helping hand. You probably knew that the NFL is doing great work raising awareness for breast cancer,…

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Why Just Listed and Just Sold Postcards are Vital

Just Listed and Just Sold Postcards

When it comes to real estate marketing, there are a lot of different ways in which you can spend your marketing budget. And a lot of your marketing budget will likely be spent online via some form of digital marketing. But…that doesn’t mean you should forget about print marketing. In fact, print marketing is extremely…

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