Google+
Build a Real Estate Direct Mailing List
Are You Killing the Golden Goose?
Time Blocking for Real Estate
When Success Isn't Glamorous
Thank You Cards
Frustration

Is Real Estate Marketing “Tacky”?

Is Real Estate Marketing Tacky

I recently posted an article about using car door magnets to promote your real estate business. I felt that it was a great way to increase visibility and create curiosity about your brand and your services. I got several comments that surprised me and really made me think. Some Realtors® weren’t interested in the magnets…

Read More→

How to Nurture Your Real Estate Farm on Foot

Farm neighborhood on foot

There are so many ways to farm an area – that is, to build up your brand and credibility in specific neighborhoods. At Printerbees, we often advocate using farming postcards and other in-the-mail outreach. Postal mail is far less crowded than email marketing, so it can be a great way to stand out about above…

Read More→

Creative Ways to Market Real Estate Listings

Real Estate Listings Marketing

For some reason, spring always gets me thinking about listings. It must be the warm weather and the fact that the busy season for real estate is just around the corner. Marketing for real estate listings is something that you can develop a system for. You can make sure you always take certain steps to…

Read More→

Drive New Business with Car Door Magnets

Car Door Magnets

As real estate agents, we drive a lot! The good news is, so do everyday people. I found out recently that the average American drives 36 miles per day, every day! That’s incredible. It also means that using our cars as advertising can have fantastic results. I don’t know about you, but every time I…

Read More→

Incentives for Listings Beyond Price

Incentives Beyond Price

You’ve got a great listing and it’s priced right, but it simply isn’t getting the attention you know it deserves. What do you do to drum up more customers? There are a lot of answers to that question, but there’s one you may not have thought about: adding additional incentives to the sale. Builders use…

Read More→

Why You Need to Own Your (Marketing) Home

Own Your Marketing Home

When you talk to your clients, there are a variety of reasons that they are planning to buy a home. As a Realtor®, you understand that there are a variety of benefits to owning a home instead of renting. What you may not have realized is that it’s just as important for real estate agents…

Read More→

Pro Tips on Using Business Cards Effectively

Using Business Cards Effectively

Are business cards even worthwhile anymore? The answer is absolutely yes, and here’s why. People forget names, and you want them to remember yours. Tapping on your phone to email someone or get contact info is rude. Instead, keep eye contact and a clear conversation as you hand over a business card. When used effectively,…

Read More→

How to Fall Back in Love with Real Estate

Fall back in love with real estate

For many people, winter is a time of feeling pretty “blah.” In many parts of the country, it’s cold, it’s gray, and it’s just not fun to be outside. In real estate, business is slower, it can be frustrating to generate leads, and you start to lose your spark. But now, spring is in the…

Read More→

Let Me Tell You a Secret…

Borino Brochure

It’s no secret that reaching out to expired listings helps you in your real estate business. You’re able to reach highly motivated sellers without having to sort through a large number of prospects who may or may not be ready to buy or sell. However, how you reach out to expired listings makes all the…

Read More→

Three Tips for a Great Farming Postcard

Farming Postcard

As we move toward the spring selling season, what are you doing to stay visible and relevant in your target neighborhoods? Hopefully, you’re using farming postcards to stay in touch with prospects in the neighborhood. You don’t even need a mailing list – Every Door Direct Mail (EDDM) allows you to mail to every home…

Read More→