A big portion of online marketing is related to getting visitors to your website. When you use social media, you don’t control the rules of what you can say or promote. So, instead, savvy Realtors® focus on using social media to bring prospects to their website.
If you had to answer this one-question quiz, where would you fall?
My thoughts about marketing my real estate business are:
A) Ugh, really? Why can’t I just sell homes?
B) Gotta do it. When it’s out of the way, I can get to the stuff I love more.
C) Marketing is my core focus. It’s how I live my dream!
With summer in full swing, marketing listings is top-of-mind for many Realtors®. Listings are the core of many agents’ businesses, and it’s always useful to make sure you’re covering the essentials. You want to move well beyond the “Put up a sign, put it in the MLS, and pray” strategy. Here are three essentials that…
As a Realtor®, you probably have heard that giving away branded freebies is a way to extend your reach and build your brand. However, you might be skeptical. Just because someone has an item lying around their house with your name on it doesn’t mean they will call you… Does it? Actually, there’s a reason…
In my recent post about reaching out to your circle of influence, someone left a great comment about the importance of talking with people instead of at them. That got my juices flowing because I think far too much marketing in every industry is aimed at people. When you talk at people, they feel overwhelmed…
The story of how quickly Amazon gained traction and disrupted almost every industry is nothing short of incredible. The retail heavyweight was founded in 1994 as an online bookstore. Later it added DVDs, CDs, software, and eventually, everything else too. Today 64% of American households are Amazon Prime members and Amazon brought in $136 Billion…