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Helping First-Time Sellers

The Art of the Deal: Marketing to FSBOs

Marketing to FSBOs: Art of the Deal

When I see a FSBO sign in someone’s yard, I always feel a bit sorry for them. Not in a condescending way, simply because I know they are leaving money on the table. And because I know they are getting themselves in over their heads. Homeowners don’t seem to understand everything it takes to close…

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How to Find a Farm Area That’s Right for You

Finding a Farm Area

Real estate farming involves making your presence known in a particular area. You choose a neighborhood and send regular postcards and fliers. You may target the area with Every Door Direct Mail, or go door-knocking there. You may drive through the neighborhood looking for FSBO signs and give them a call. In short, you’re building…

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How to Be a Better Realtor® Next Year Than You Are Today

Better Realtor This Time Next Year

Sit back for a moment and think about your real estate business. Are you improving? Are you growing? Or are you just barely making it, surviving from moment to moment? Unless you’re planning to get out of the real estate business soon, it’s important to be a better agent at this time next year than…

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Real Estate Marketing with Facebook Stories

Facebook Stories for Real Estate

Facebook continues to introduce new features to stay ahead of the competition. Most recently, this included the introduction of Facebook Stories. These stories allow you to add pictures and videos into a sequence that your Facebook friends can view once, within 24 hours of when it’s posted. Can Facebook Stories be used for real estate…

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Taking Zestimates to Court

Taking Zillow to Court

Well, it finally happened. I had guessed that Zillow would eventually run into trouble with its estimates since the error rate is 5% or more on most homes. Given that the median sale price of a home in May 2016 was $230,000, Zillow costs people $11,500 or more per home. 5% may sound modest, but…

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A Marketing Tool That Helps Real Estate Clients Obey the Law

reusable bags 2

The laws, they are a-changin’… especially in California, where Printerbees central office is located. When you go the grocery store, plastic bags are no longer allowed. You have to bring your own reusable bags or buy them at the store. This policy is based on evidence that plastic bags are damaging to the environment in…

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The “Superpowers” of Luxury Real Estate Agents

Superhero powers of luxury agents

Today, we are featuring a guest post from Jessica Rosato, a Luxury Broker Associate at Nestler Poletto Sotheby’s International Realty! In the luxury market, you’re not only selling a home — you’re selling a lifestyle. Finding a property where the buyer’s style and taste unite with the perfect location is priceless. As a luxury residential specialist,…

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Creating Marketing Your Prospect Won’t Toss

Marketing Prospects Won't Toss

You spend a lot of good money getting your name and brand in front of prospects month after month. Don’t you wish the material had a bit longer shelf-life? When you can create marketing pieces that your prospects want to keep, you will stay top of mind longer than if you send the usual toss-in-the-trash…

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The Five People Every Realtor® Needs to Know

Five People Realtors Need to Know

People never find business success alone, especially in real estate. Knowing the right people and being able to use a close network to help your clients is vital. How do you know who you need to know? Professionals in a variety of fields help your clients finalize a deal. Whether it’s a mortgage banker or…

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Real Estate Email Marketing Best Practices

Email Marketing Best Practices

Email marketing is an effective way to reach out to busy prospects, especially when you combine email marketing with farming, print marketing, and social media outreach. However, like all marketing approaches, there are good ways to go about email marketing and terrible ways to go about it. Here are some best practices to follow to…

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