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Working With Renters: It’s Just Not Worth The Time…or is it?

I find myself in a very unique situation as a person who writes about real estate marketing, as am currently the “lead”….or prospect Realtors are typically looking for.  It’s a great vantage point for this blog, being in the market for a temporary rental property.  When you’re in real estate, you’re in the lead generation business and I’m a “hot…

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Real Estate Marketing - Listing Photos

Your Client Should FIRE YOU If You’re Not Including Photos When Marketing Their Listing

Having recently entered the housing market again, I really “get it” when it comes to including photos when your marketing real estate listings on the MLS, Craigslist, Zillow or otherwise.  I’ve been frequenting these sites dedicate to marketing real estate listings over the last few weeks with my upcoming move to the Phoenix area of Arizona.  I currently live in…

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Real Estate Farming

When Is The Last Time You Watered Your Farm

I’m working on a presentation I will be giving to a group of female business owners on Monday about small business marketing and wanted to share a thought about farming. I have THE PERFECT analogy about real estate farming. Hear me out…please. As I contemplate what is most important to discuss when it comes to real estate marketing, I keep…

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Real Estate Marketing – Short Sale Marketing Strategies

With so many homes being of the “short sale” brand of real estate, if you’re like many, you’re trying to find different ways to market your services as a short sale real estate agent to improve your listings.  At PrinterBees in the Real Estate Marketing section, not only is there an amazing selection of real estate marketing pieces for marketing your…

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How To Avoid Getting Trapped With The Wrong Clients

There’s nothing worse than committing your time and energy to a transaction or a client who either doesn’t purchase a home at all, or ends up purchasing a home through someone else. Talk about frustrating! If it hasn’t happened to you, it’s likely happen to someone. People who buy, buy. People who don’t buy, don’t buy. Sounds simple enough, but…

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Pardon My Business Card, I Got Them From…

I’ll leave it to you to finish that sentence, but I think we all know the answer because we’ve either said it ourselves or heard someone say it as they handed us a business card. Your business card is your most important marketing collateral. Seriously, your business card says so much about you and your business…far beyond your contact information….

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Building A Business - Time Management

5 Time Saving Tips To Help You Power Through Projects

With all of the distractions that happen all day everyday, it’s difficult to stay focused and on task at times. Most of the time, for me!  I feel as if sometimes I am interrupted more than I actually work! It’s frustrating not to get the things done I need to get done. I had to pull out the big guns and…

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monkeyseenoevil-1

Why Its Stupid To Send Out Just Sold Postcards

There was a home that sold in my neighborhood over the summer and it sold quickly by one of the top real estate agent teams in my area. I know they do a significant amount of business each year. When they listed the house for sale, they sent out coming soon postcards, followed by a now on the market postcard,…

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real estate marketing winter

Why Winter IS a good time to sell a house – includes prospecting handout

I’ve been reading many articles, opinions, videos and blog posts lately about why it’s a great idea to list a home for sale in the winter.  My reticular activator must really be active right now, because I feel like I see more homes for sale in my own neighborhood now than I do in the summer and spring months.  My…

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Marketing ideas and tips

Why marketing in December isn’t good for small business

Marketing in December could a waste for many small businesses.  As a small business owner, marketing is no doubt a top priority if you wish to stay in business. It’s like food for you business. The more you feed the marketing machine, the more business you generate. At least that’s how it usually goes when properly executed. As a business…

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