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Real Estate Marketing for 2018

Fall is the perfect time to start planning your real estate marketing strategy for next year. Your business may be slower right now, and the holiday hustle and bustle hasn’t begun.

As you think about 2018, you may wonder what trends are coming up that you should take advantage of. Here are some of the key ways you will want to expand your real estate marketing in 2018.

Getting Started in Real Estate Marketing: Social Media

Social Media Marketing

We talked last time about getting started with direct mail. Finding a farm, getting regular mailings moving, and staying consistent are all vital.

But that’s only one part of real estate marketing. Another major component is social media marketing.

Where to Start in Real Estate Marketing – Farming & Direct Mail

Starting Out - Direct Mail

Sometimes we assume too much.

One thing I’ve realized is that, while many of us take for granted the techniques we’ve used for years, new Realtors® come out of the gate struggling.

This series is for those new real estate agents – and for old hands who could use a refreshing reminder of the basics!

Compassion in the Face of Tragedy

Compassion During Tragedy

I’ll be straight honest with you here. It was hard to think about a marketing blog post this week. Fires in the Northwest. Hurricanes in Texas and Florida, even affecting Georgia and the Southeast. And yesterday was the anniversary of the September 11th attacks. What do we do in the face of such crazy suffering?…

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Get More Real Estate Leads with Instagram: Part 2

Get Leads with Instagram

All good things must come to an end, and unfortunately this is the end of our series on excelling with Instagram. Here’s where we’ve been so far:

Get More Real Estate Leads with Instagram: Part 1

Get More Real Estate Leads

Now you’re really moving. You’ve got an incredible real estate Instagram profile set up, and you know exactly what to post to draw attention.

But how do you turn attention into leads?

That’s the million-dollar question. And here are some strategies to help you make that transition.

Instagram for Real Estate: What to Post?

What to Post on Instagram for Real Estate

Hope you had a great holiday weekend!

I posted last week about creating the perfect real estate Instagram profile. When you have a profile that is branded, consistent, and focused on your prospects, you’ll be turning heads every day!

The next question is, what do you POST on Instagram? As a professional, it’s probably not the spot for sweaty workout selfies. Fortunately, there are a variety of MUCH better options.

Set Up the Perfect Real Estate Instagram Profile

Instagram Profile for Real Estate

As of April 2017, Instagram had over 700 million monthly active users. That’s TWICE as many people as live in the United States.

As you might imagine, those kinds of numbers get my attention as a marketer. Instagram is already an incredible platform for Realtors®. It’s visual, beautiful, and full of stories – exactly what real estate marketing should be!

Build Trust with Useful Information (FREE DOWNLOAD)!

Build Trust with Information

Have you ever wondered if it was worthwhile to give away a free report or newsletter to your farm? It can be a fair amount of work to put one together – unless you can get it free (keep reading!)

Giving away freebies is an effective way to create customers and generate income. But you can make your freebies even more helpful by giving away useful information.

Words to Ban from Your Real Estate Marketing

Words to Ban from Your Real Estate Marketing

If you’ve ever watched a show like “What Not to Wear,” you know how unique people can be. Knowing what looks good does not come naturally to everyone.

Of course, in my own business, I see a real estate version of that. So on today’s episode of “What Not to Say,” I’ll share some words that you should NEVER use in real estate marketing.