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Why Having Professional Marketing Matters

Professional Marketing Matters

We live in a DIY era. Everyone wants to do everything themselves, often to save money. What Realtors® don’t realize is that doing it yourself will cost you money. Not only does it take a lot of your time – and your time is valuable – but appearing unprofessional will cost you clients. In essence,…

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Do’s and Don’ts of Using Images Online

Do's and Don'ts of Images Online

It’s my worst nightmare in business.

An email or legal papers telling me that an image I used was under copyright. Now I not only have to stop using it, I owe hundreds – or thousands – of dollars.

It happens to people a lot, simply because they don’t take proper steps and precautions when using images.

How do you avoid finding yourself in this situation?

The Importance of Real Connection on Social Media

Social media connections

When you spend time on social media, how excited are you about the ads?

You know what I mean – the promoted posts, the Pins that aren’t something you follow, the promises that if you only buy this one thing your life will be complete?

If you’re like me, the answer is “not at all excited.”

Why?

Because these people are pretending to have a connection to you, but it’s fake.

Turning “Nos” into a “Yes”

Turn No into Yes

Do you hate being told no? Most of us do. It’s frustrating. It means that we don’t get what we want – at least not right away. From the time we’re two years old we don’t want to hear “No.” Unfortunately, in the real estate business you hear “No” a lot. How do you handle…

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Better Together—The Mastermind Group

Real Estate Mastermind

Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty! The concept of the Mastermind Group was formally introduced by Napoleon Hill in the early 1900’s. In his timeless classic, Think And Grow Rich he wrote about the Mastermind principle as: “A friendly alliance with one or more persons who will encourage one to…

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The Perfect Real Estate Blog: A Community Info Page

Blogging Community Page

You’ve probably heard how much a blog can help with your business. It helps you be found when people do website searches for homes in your area. It also helps you build trust and authority with your prospects as they visit your site. But many Realtors® are held back from starting a blog for one…

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Why December is Perfect for Investing in Your Marketing

Invest in real estate marketing

I can think of a lot of things December is perfect for. Hot chocolate. Christmas carols. Shopping. Gingersnaps. Family. Oh, and investing in your real estate marketing!  Now before you tell me I’ve had a little too much eggnog for my own good, let me explain. December is a perfect time to invest in marketing…

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How to Make Your Real Estate Blog an SEO Powerhouse

SEO Blogging

Maintaining a blog is quite an undertaking. For a real estate blog to be effective, fresh content has to be posted regularly, high-quality interior and exterior property photos need to be taken, and a variety of marketing efforts must be made to build blog subscribers and generate leads.

How to Make Your Winter Real Estate Marketing Pop

Winter Real Estate Marketing

Does the thought of winter real estate marketing leave you cold? A lot of traditional real estate marketing is less applicable in the winter. Few people do pop-bys with a foot of snow on the ground. Not as many people are trying to list when it’s 10 below zero outside, and even if they did…

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How to Take the WORST Possible Listing Photos

Worst Listing Photos

Many times we like to offer advice on how to succeed and do well. However, sometimes it’s extremely informative to look at how folks do it wrong. In some cases, terribly, terribly wrong. In that spirit, here’s a light-hearted look at how you can take the WORST possible photos for your client’s listing. Enjoy! Focus…

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