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Archive for consistent marketing

Unique Marketing is Overrated

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Unique Marketing is Overrated

Do you feel like every single postcard you send out and every single marketing message you write has to be different than the last? Do you think that your marketing has to be absolutely unique to be effective?

If so, I’m here to take a huge burden off of you.

Unique marketing is overrated.

Yes, you need to stand out from your competitors. But you’re not competing against yourself! 

So don’t think that every message has to be different. In fact, repetition can be very powerful.

What Do the Big Boys Do?

How many different commercials does Pizza Hut really have? Or even GEICO, known for its various storylines?

If you said, “a lot,” you’ve probably been noticing them for a long time. At any given time, a GEICO has about half a dozen different commercials running. And that’s a LOT compared to most other brands.

You see the same six over and over and over…

And for most brands, you see the same ONE over and over.

Why?

Messages are more effective when they are repeated.

It’s that simple!

If Pizza Hut has six commercial slots during a two-hour span on a channel, they are not creating six unique ads. They have one commercial, targeted for the consumers of that television show, that they show six times.

And it works.

The Effectiveness of Repetition

Let’s look at some iconic phrases in advertising:

  • Got milk?
  • Just do it!
  • Good to the last drop.
  • Melts in your mouth, not in your hand.

If you’re like most Americans, you know the exact brand each phrase represents. The reason is that you’ve heard them over and over for YEARS.

“Got milk” has been used since 1993. “Just do it” was used for 26 years, starting in 1988. “Good to the last drop” was used for almost 100 years, starting in 1917. “Melts in your mouth” was used for over 60 years, starting in 1954.

These brands burned their message into the American psyche. How? Not with uniqueness… they used repetition. 

So what does this have to do with you?

Are you holding back from marketing your real estate business because:

  • It’s too hard to think of new things to say
  • Buying different postcards is expensive
  • Your farm is too small to buy 1,000 or 2,000 postcards
  • You don’t have time to come up with new images or phrases for social media

If so, it’s time to drop the excuses. You don’t have to do any of those things!

Buy 1,000 postcards for your 300-home farm area. Use the same postcard three times throughout the year.

Put up the same image and marketing message on social media several times a week for months.

Craft one really great marketing message and repurpose it over and over.

People are more likely to believe a message they see over and over, presumably because it becomes familiar.  They remember it, believe it, and start to think it’s a popular opinion.

You will get bored before the consumer does. Don’t let your own annoyance with a repeated message stop you from reaching the effective frequency and making an impact. You see the message every time – your consumers see it infrequently, and notice it deeply even less often than that.

Consistency Beats Uniqueness

The key point in marketing is that being consistent with one message is better than being original occasionally. Take the pressure off yourself. Create one great message, use it multiple times in various ways, and don’t be afraid to repeat!

Are you ready to get your marketing moving? Our farming postcards are ready to deliver your message. Check out our selection today!

5 Small Things Successful Realtors Do Every Day

This post may contain affiliate links. We truly love, use, and recommend the best!

5 Things Successful Realtors Do Daily

Many times, we think of success of something that happens in one big event. We get a killer listing and get an amazing payday. A Realtor® gets coverage in the news, and suddenly they have great visibility and tons of new clients.

The truth is, though, that success is something that happens in little steps every day. The “overnight” achievements that we see are the results of hundreds of small behind-the-scenes actions. Day after day, here are the habits that can bring you the wins you’re looking for.

Consistent Marketing

If you think of marketing as something that only happens when there are major events in your area, or a monthly newsletter to send, you’re missing out.

Marketing happens on dozens of ways. You can:

  • Interact on social media
  • Plan your next farming postcard outreach
  • Set up an automated email series
  • Network with people in your neighborhood
  • Participate in volunteer or committee work

Anything you do to build your brand and develop clients is marketing. But it has to be intentional. Make marketing a daily habit, and you’ll be well on your way to success.

Invest in Professional Growth

When was the last time you read a book or took a class designed to make you a better Realtor®? If it’s been awhile, it’s time to develop a new habit.

If you’ve read the Miracle Morning for Real Estate Agents, you know the importance of a morning routine. Part of that morning routine is reading.

Read things that help you develop your mindset. Read things that help you understand your market. Take classes to hone your social media skills, negotiation, and email marketing. Whatever you do, invest in professional growth every day.

Prioritize Tasks & Manage Time

Being productive is a habit. It requires you to focus your time and attention on one thing at a time.

This kind of concentration doesn’t come naturally. It takes practice and a daily routine.

Some habits you can use to build productivity include:

  • Prioritize tasks that bring in leads and clients
  • Time blocking
  • Managing your energy
  • Manage your social media time well

Is managing your time a daily habit? If not, you have a lot more success available to you!

Serve Others

Being of service is not just something we do for our clients. Being of service can be a daily habit, and should be if we want higher levels of accomplishment.

How can you adopt a mindset of service? Look for ways to serve your coworkers. See what you can do to help your friends and relatives. If you pass a stranger who can use help raking their yard, stop and help!

When you focus on service, you’re opening doors of opportunity. Remember not to define it too narrowly. Who can you reach out to today? How can you make serving a daily habit of your life?

Take Care of Yourself

From exercise to proper nutrition, taking care of yourself is the final key habit of success. Every day, you should do something that makes you better, mentally, physically, and emotionally.

If you’re interested in ideas, here are some things I know that help:

  • Meditation
  • Getting enough sleep
  • Eating healthfully
  • Working out regularly
  • Time in a bubble bath or hot tub
  • Getting a massage

Taking care of yourself doesn’t have to take a lot of time or money. It does, however, need to be part of your daily habits.

Habits help your daily activities take less of your decision-making brain power. When you can create small, positive habits that move your life and business forward, you are unstoppable!

 

If You Build It, Will They Come?

If You Build It Will They Come?

Are you frustrated because you feel like you deserve more business? After all, you’re putting in all the work. You’re building your skills. You have a website. You belong to a great brokerage.

Why aren’t people flocking to you?

Very simply, it’s because you haven’t told them too. 

“Building it” isn’t enough. You have to sell it too.

Get Feedback from Your Prospects

You’re the expert. You have excellent training. You already know what your prospects need, right?

Wrong.

When you’ve put some marketing out, you need to know if it’s effective. You need to know if you’re hitting the mark or you’re completely off base.

How do you tell?

There are several ways. They include:

  • Do market research to help you understand what your message needs to be
  • Using a unique link in your email marketing and tracking if people click it to visit your site
  • Use specific giveaways and see how many prospects claim
  • Ask people for honest feedback on social media or in person

In essence, you’re researching what your message should be, and then testing the results of that marketing strategy.

Overcome Your Fear of Selling

Many times, Realtors® who “build it but they never come” are simply afraid of selling. It’s easy to stay busy with tons of “important” tasks that keep you from having to move outside your comfort zone.

Do you know how to market your real estate business?

But if you know what to do and struggle to actually get it done, you may be struggling with your marketing mindset. You need to understand that selling your services is what allows you to live your dreams!

This Isn’t the Movies

Unfortunately, “If you build it, they will come,” only works in the movies. In today’s world, you have to work hard to get and hold your prospects’ attention.

It takes a multi-faceted approach. You want to combine consistent print marketing with email marketing, social media, and your own website.

It takes a lot of work, but it takes the right kind of work as well. You can keep yourself busy with non-essentials and fail in your business. Or, you can focus on selling your services and reach the goals that caused you to enter real estate to begin with.

Don’t be shy – there’s no way the prospects can know what you do unless you tell them!

Ready to get your farming postcards moving, or follow-up with clients using written note cards? We have what you need. Take a look at Printerbees today!

Save Your Money – This Marketing Doesn’t Work

Marketing That Doesn't Work

Don’t you wish you knew in advance what marketing would be effective and what wouldn’t? It would be nice not ever to have to waste time or money on ineffective marketing. In fact, what if you had a friend who worked in marketing and could tell you exactly what to focus on…

Oh wait, you do! *wink*

As someone who sees a lot of marketing day in and day out, I know what works and what doesn’t. It’s not just because I’m a marketer, it’s because I’m a consumer! I know what catches my attention and what I throw away without another look.

So here are two pro tips on what kind of marketing doesn’t work and isn’t worth the time or money – and what to do instead.

Inconsistent Marketing Doesn’t Work

Planning to send one postcard blast and never do it again? Want to try Every Door Direct Mail (EDDM) once, but aren’t sure if or when you’ll try again.

Let me be straight with you – you’re wasting your time and money.

We all aspire to be better than we are, but we forget it takes time – and a process – to get there.

Try these steps to build into a consistent marketing plan:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Choose one – just one – social media platform. Post daily. Focus your message around helping your ideal customer with that one concern that keeps them up at night.
  4. Choose one – just one – farm Commit to mailing them postcards four times a year.
  5. Commit to showing up at live events in or near your farm neighborhood four times a year.

Once you’ve completed these five steps, you can go back to 3, 4, and 5 and add more platforms, more mailings, and more live events. There you go! You are more consistent than most other Realtors®, and your results will show it.

Unfocused Messaging Doesn’t Work

Even if you’re brand new in real estate, you know that you can’t just walk up to someone and say, “I’m a Realtor®!” and expect them to sign a contract immediately. You have to get their attention.

If you plan to send out marketing on social media, mail, or email that simply says, “Hi, I’m a local Realtor®!” don’t waste your effort.

Try these steps to build a focused message:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Make a list of all the ways you can serve them to relieve that problem.
  4. Start all marketing with “You” rather than “I.” Instead of “I do X,” try “You struggle with {problem}. It’s hard. I can help.”
  5. Create content – mail, email, and social media – that explains the problem they have, the struggles it causes, and how you can help them solve it, and the benefits they get.
  6. Always lead with the benefit or outcome you want to help them achieve. It’s a guaranteed attention-getter.

When you have followed this process, your marketing will be focused on helping your ideal client solve their most pressing real estate problems. That will gain attention and help you get traction!

Marketing has a lot of facets, and it can seem overwhelming. But I promise that if you get consistent with a focused marketing message, you’ll be miles ahead of most other real estate agents. Over time, your results will show it!

Ready to get consistent in your mailings? We can help! Not only do we have a variety of marketing pieces available, but we can also help you mail them on time, every time. Contact us for details!

When Success Isn’t Glamorous

When Success Isn't Glamorous

If you watch shows like Million Dollar Listing, you’d think that success as a real estate agent is full of glamor. Expensive suits, huge deals, and fancy dinners dominate the shows.

As we all know, of course, real success in our businesses doesn’t look that at all. Many times it’s much more gritty, difficult, and frankly, boring.

Doing the decidedly “unpretty” work of consistent marketing requires discipline. It requires putting your ego behind you and being willing to get out and risk rejection. It means doing the “boring” traditional marketing work day in and day out.

Winning by Doing the Work

Amanda Le began with Keller Williams in March of 2015. In 2016 she closed 75 sides, representing a total sales volume of $15.9 million.

How?

By doing the work. Le is process focused, which mean she focuses on doing the right actions every day and allows the results to take care of themselves. She’s not afraid to door-knock, make cold calls, handle open houses, and more.

When you spend all your time focused on how far you have to go, you can get intimidated or discouraged. Constantly looking at a future goal can make it hard to grind through every day, knowing you’re not “there yet.”

Instead, change your focus. Figure out how many contacts a day you need to get the appointments and sales that will get you to your goal. Then, forget the target and only concentrate on getting that many contacts each day.

You’ll win simply by doing the daily work.

Keep Moving with Routines

If you watch sports, you know that many players have a pre-game routine that they go through every single time they are getting ready to play. Sometimes these routines are funny and involve superstition, but much of the time it’s about getting in the right mindset.

You don’t always wake up wanting to get things done. You don’t always look forward to door knocking, creating just listed postcards, or any of the other activities of building your business.

James Clear was a baseball player in childhood and throughout college. He talks about how learning to create a pre-game ritual was key to his college success. He would jog to certain spots, take certain warm-up pitches, and by the end, his mind was ready to work.

You can do the same thing yourself. Clear suggests three steps:

  • Start with an action so easy you can’t say no
  • Craft a routine that includes physical movement to energize the mind
  • Follow the same pattern every single time

These steps can help you create a pre-work routine that gets you ready to perform at a high level every day.

Be Comfortable with Boring Work

Successful people aren’t always excited about their work and enthralled with the process. They get bored, just like the rest of us. The question isn’t if you are excited, it’s if you are committed.

The best aren’t necessarily more talented, smarter, richer, or anything else. They are simply consistent. They follow the process through routines, good habits, and pre-game rituals.

You can do the same. Many times, consistent marketing and focused, habitual action will make you a far more successful Realtor® that the guy or gal with a winning smile and amazing sales skills.

Are you ready to make marketing a habit? We’d love to help. We have a huge selection of farming postcards, flyers, and more. Check out our fully customizable options today!

How to Find Time For Consistent Real Estate Marketing

Find Time for Consistent Marketing

Recently on Facebook someone asked, “In one word, what do you wish you had more of?” Almost everyone had the same answer, “time.”

Everyone feels like they don’t have enough time, and it’s especially true for Realtors®. Keeping up with your market, showing properties to buyers, marketing listings, keeping up with paperwork, finding time to eat and see your family, and more… who has time for marketing yourself?

You do. And here’s how.

It’s All About the Rocks

You’ve certainly seen this story before, but stick with me.

A professor of philosophy stood before his class with some items in front of him. When the class began, wordlessly he picked up a large empty mayonnaise jar and proceeded to fill it with rocks about two inches in diameter. He then asked the students if the jar was full.

They agreed that it was full.

So the professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly and watched as the pebbles rolled into the open areas between the rocks. The professor then asked the students again if the jar was full.

They chuckled and agreed that it was indeed full this time.

The professor picked up a box of sand and poured it into the jar. The sand filled the remaining open areas of the jar.

The jar represents each of our lives. We can fit in so much more than we think if we do it in the right order. The big rocks are major things, and the pebbles the next most important, and the sand the least important.

Of course, if you put the sand in before the big rocks, the big rocks would never fit. Order matters.

Are your key priorities in your business occupying first place?

What Are the Big Rocks in Your Business?

Despite the things that fill your days, there are only a handful of big rocks in your business. For most Realtors®, they are:

  • Marketing to build awareness and gain new clients
  • Serving your existing clients to the best of your ability
  • Staying up to date in your markets and industry
  • Scheduling and protecting personal time to care for yourself and your family

If you can do those four things, you’ve covered the bases to being successful in business. Everything else is pebbles and sand – it can wait until the big rocks are taken care of.

Make Marketing Happen By Planning

The key to keeping up with your personal marketing is not to let any of it take you by surprise. Don’t get to spring and wonder what you’re going to do to drum up listings.

It’s best to do six months to a year of planning at one time, but if you can’t try just doing six to eight weeks in advance. That will allow you to determine a timetable for farming and outreach, order postcards and other print materials, and spend time each day executing on your marketing plan.

Here are three key elements to a marketing plan:

  • Print marketing – mailing farming postcards at least once a month
  • Online marketing – social media, email, and maintaining your website
  • In person marketing – volunteering, networking, and spending time in target neighborhoods

One Step at a Time

When I was in college, I used to tackle major reading assignments by determining when it had to be done, and determining how many pages I had to read per day to reach that target.

It was the only way to stay sane during a time when there was always more to do. By deciding to do a certain number of pages, I could reach a point where I could say I was done for the day.

You can do the same with your marketing. Start by taking one step in each of the three areas above. Just one. Determine what you want to do with that strategy the next six weeks. Then divide it up by week, and then by day.

When you do this, you’ll be able to define exactly what you need to do today to be “done.” Then you can move on to your other priorities, confident that you’ll meet your marketing goals over time.

Need More Help?

One thing we’re proud to offer here at Printerbees is the ability to not only print your postcards but to mail them for you as well. If you provide your mailing list, or give us the information for the EDDM route you’re targeting, we’ll make sure it gets mailed.

If that’s something that would help you, let us know! We’d love to talk to you about how to plan your strategy and how we can help make sure it actually happens. Call or email us today!