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Archive for consistent marketing

Save Your Money – This Marketing Doesn’t Work

Marketing That Doesn't Work

Don’t you wish you knew in advance what marketing would be effective and what wouldn’t? It would be nice not ever to have to waste time or money on ineffective marketing. In fact, what if you had a friend who worked in marketing and could tell you exactly what to focus on…

Oh wait, you do! *wink*

As someone who sees a lot of marketing day in and day out, I know what works and what doesn’t. It’s not just because I’m a marketer, it’s because I’m a consumer! I know what catches my attention and what I throw away without another look.

So here are two pro tips on what kind of marketing doesn’t work and isn’t worth the time or money – and what to do instead.

Inconsistent Marketing Doesn’t Work

Planning to send one postcard blast and never do it again? Want to try Every Door Direct Mail (EDDM) once, but aren’t sure if or when you’ll try again.

Let me be straight with you – you’re wasting your time and money.

We all aspire to be better than we are, but we forget it takes time – and a process – to get there.

Try these steps to build into a consistent marketing plan:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Choose one – just one – social media platform. Post daily. Focus your message around helping your ideal customer with that one concern that keeps them up at night.
  4. Choose one – just one – farm Commit to mailing them postcards four times a year.
  5. Commit to showing up at live events in or near your farm neighborhood four times a year.

Once you’ve completed these five steps, you can go back to 3, 4, and 5 and add more platforms, more mailings, and more live events. There you go! You are more consistent than most other Realtors®, and your results will show it.

Unfocused Messaging Doesn’t Work

Even if you’re brand new in real estate, you know that you can’t just walk up to someone and say, “I’m a Realtor®!” and expect them to sign a contract immediately. You have to get their attention.

If you plan to send out marketing on social media, mail, or email that simply says, “Hi, I’m a local Realtor®!” don’t waste your effort.

Try these steps to build a focused message:

  1. Take an hour to write down attributes of your ideal client
  2. Finish this sentence, from their perspective: “If I could only __________, I would be so much less stressed.”
  3. Make a list of all the ways you can serve them to relieve that problem.
  4. Start all marketing with “You” rather than “I.” Instead of “I do X,” try “You struggle with {problem}. It’s hard. I can help.”
  5. Create content – mail, email, and social media – that explains the problem they have, the struggles it causes, and how you can help them solve it, and the benefits they get.
  6. Always lead with the benefit or outcome you want to help them achieve. It’s a guaranteed attention-getter.

When you have followed this process, your marketing will be focused on helping your ideal client solve their most pressing real estate problems. That will gain attention and help you get traction!

Marketing has a lot of facets, and it can seem overwhelming. But I promise that if you get consistent with a focused marketing message, you’ll be miles ahead of most other real estate agents. Over time, your results will show it!

Ready to get consistent in your mailings? We can help! Not only do we have a variety of marketing pieces available, but we can also help you mail them on time, every time. Contact us for details!

When Success Isn’t Glamorous

When Success Isn't Glamorous

If you watch shows like Million Dollar Listing, you’d think that success as a real estate agent is full of glamor. Expensive suits, huge deals, and fancy dinners dominate the shows.

As we all know, of course, real success in our businesses doesn’t look that at all. Many times it’s much more gritty, difficult, and frankly, boring.

Doing the decidedly “unpretty” work of consistent marketing requires discipline. It requires putting your ego behind you and being willing to get out and risk rejection. It means doing the “boring” traditional marketing work day in and day out.

Winning by Doing the Work

Amanda Le began with Keller Williams in March of 2015. In 2016 she closed 75 sides, representing a total sales volume of $15.9 million.

How?

By doing the work. Le is process focused, which mean she focuses on doing the right actions every day and allows the results to take care of themselves. She’s not afraid to door-knock, make cold calls, handle open houses, and more.

When you spend all your time focused on how far you have to go, you can get intimidated or discouraged. Constantly looking at a future goal can make it hard to grind through every day, knowing you’re not “there yet.”

Instead, change your focus. Figure out how many contacts a day you need to get the appointments and sales that will get you to your goal. Then, forget the target and only concentrate on getting that many contacts each day.

You’ll win simply by doing the daily work.

Keep Moving with Routines

If you watch sports, you know that many players have a pre-game routine that they go through every single time they are getting ready to play. Sometimes these routines are funny and involve superstition, but much of the time it’s about getting in the right mindset.

You don’t always wake up wanting to get things done. You don’t always look forward to door knocking, creating just listed postcards, or any of the other activities of building your business.

James Clear was a baseball player in childhood and throughout college. He talks about how learning to create a pre-game ritual was key to his college success. He would jog to certain spots, take certain warm-up pitches, and by the end, his mind was ready to work.

You can do the same thing yourself. Clear suggests three steps:

  • Start with an action so easy you can’t say no
  • Craft a routine that includes physical movement to energize the mind
  • Follow the same pattern every single time

These steps can help you create a pre-work routine that gets you ready to perform at a high level every day.

Be Comfortable with Boring Work

Successful people aren’t always excited about their work and enthralled with the process. They get bored, just like the rest of us. The question isn’t if you are excited, it’s if you are committed.

The best aren’t necessarily more talented, smarter, richer, or anything else. They are simply consistent. They follow the process through routines, good habits, and pre-game rituals.

You can do the same. Many times, consistent marketing and focused, habitual action will make you a far more successful Realtor® that the guy or gal with a winning smile and amazing sales skills.

Are you ready to make marketing a habit? We’d love to help. We have a huge selection of farming postcards, flyers, and more. Check out our fully customizable options today!

How to Find Time For Consistent Real Estate Marketing

Find Time for Consistent Marketing

Recently on Facebook someone asked, “In one word, what do you wish you had more of?” Almost everyone had the same answer, “time.”

Everyone feels like they don’t have enough time, and it’s especially true for Realtors®. Keeping up with your market, showing properties to buyers, marketing listings, keeping up with paperwork, finding time to eat and see your family, and more… who has time for marketing yourself?

You do. And here’s how.

It’s All About the Rocks

You’ve certainly seen this story before, but stick with me.

A professor of philosophy stood before his class with some items in front of him. When the class began, wordlessly he picked up a large empty mayonnaise jar and proceeded to fill it with rocks about two inches in diameter. He then asked the students if the jar was full.

They agreed that it was full.

So the professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly and watched as the pebbles rolled into the open areas between the rocks. The professor then asked the students again if the jar was full.

They chuckled and agreed that it was indeed full this time.

The professor picked up a box of sand and poured it into the jar. The sand filled the remaining open areas of the jar.

The jar represents each of our lives. We can fit in so much more than we think if we do it in the right order. The big rocks are major things, and the pebbles the next most important, and the sand the least important.

Of course, if you put the sand in before the big rocks, the big rocks would never fit. Order matters.

Are your key priorities in your business occupying first place?

What Are the Big Rocks in Your Business?

Despite the things that fill your days, there are only a handful of big rocks in your business. For most Realtors®, they are:

  • Marketing to build awareness and gain new clients
  • Serving your existing clients to the best of your ability
  • Staying up to date in your markets and industry
  • Scheduling and protecting personal time to care for yourself and your family

If you can do those four things, you’ve covered the bases to being successful in business. Everything else is pebbles and sand – it can wait until the big rocks are taken care of.

Make Marketing Happen By Planning

The key to keeping up with your personal marketing is not to let any of it take you by surprise. Don’t get to spring and wonder what you’re going to do to drum up listings.

It’s best to do six months to a year of planning at one time, but if you can’t try just doing six to eight weeks in advance. That will allow you to determine a timetable for farming and outreach, order postcards and other print materials, and spend time each day executing on your marketing plan.

Here are three key elements to a marketing plan:

  • Print marketing – mailing farming postcards at least once a month
  • Online marketing – social media, email, and maintaining your website
  • In person marketing – volunteering, networking, and spending time in target neighborhoods

One Step at a Time

When I was in college, I used to tackle major reading assignments by determining when it had to be done, and determining how many pages I had to read per day to reach that target.

It was the only way to stay sane during a time when there was always more to do. By deciding to do a certain number of pages, I could reach a point where I could say I was done for the day.

You can do the same with your marketing. Start by taking one step in each of the three areas above. Just one. Determine what you want to do with that strategy the next six weeks. Then divide it up by week, and then by day.

When you do this, you’ll be able to define exactly what you need to do today to be “done.” Then you can move on to your other priorities, confident that you’ll meet your marketing goals over time.

Need More Help?

One thing we’re proud to offer here at Printerbees is the ability to not only print your postcards but to mail them for you as well. If you provide your mailing list, or give us the information for the EDDM route you’re targeting, we’ll make sure it gets mailed.

If that’s something that would help you, let us know! We’d love to talk to you about how to plan your strategy and how we can help make sure it actually happens. Call or email us today!