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Author Archive for Anna Spooner – Page 2

Taking Zestimates to Court

Taking Zillow to Court

Well, it finally happened. I had guessed that Zillow would eventually run into trouble with its estimates since the error rate is 5% or more on most homes. Given that the median sale price of a home in May 2016 was $230,000, Zillow costs people $11,500 or more per home.

5% may sound modest, but keep in mind that 25 percent of the time Zillow is off by 10%, and ten percent of the time they are off by 20% or more. That can represent an enormous amount of money.

Of course, Zillow claims that their estimates don’t cost anyone money, after all, it’s just an educated guess. But tell that to this seller, who alleges that the Zestimate for her home is inaccurate to the tune of $100,000 and as a result, she can’t sell her home for a fair price.

She is filing an injunction for Zillow to remove or amend the estimate for her home. She also wants Zestimates to be regulated as appraisals or removed. Currently, she’s not looking for financial damages.

An Appraisal by Any Other Name…

Realtors® have known for years how inaccurate Zillow’s estimates are. Unfortunately, consumers tend to take what they see at face value. That leaves sellers fighting an uphill battle if their homes are undervalued.

It can also cause headaches for Realtors® who are trying to sell a home at a fair price that happens to be below the Zestimate. Some sellers consider the Zestimate to be the price they should sell their home for and won’t take no for an answer.

It makes sense to me that something advertised as boldly as Zillow’s estimates cannot be protected by an asterisk. Both buyers and sellers are taking these numbers seriously, and I personally am glad someone is trying to hold Zillow accountable.

Protecting Yourself from Zestimates

In the meantime, Realtors® need to have a clear strategy for defending against Zillow’s faulty estimates. Both buyers and sellers can be fooled, and as a real estate agent, it’s important to be prepared for both.

Talking a Seller Out of a Zestimate

The first step is to point out Zillow’s own disclaimer that they are inaccurate on a regular basis. From there, you can educate a homeowner on the specific factors that affect home pricing.

After you’ve discussed general pricing influences, you can talk to them about their particular home and how those issues impact them specifically. You can wrap up with an honest opinion about how much they should price their home for, and let them know that the over-high Zestimate will help their home sell faster because buyers will think they are getting a bargain.

At the end of the day, if a seller won’t back down from an illogically high price, you don’t want the listing. There are plenty of other folks you can help that are ready to sell at a reasonable price.

Talking a Buyer Out of a Zillow Estimate

Buyers can be harder to reach because they may not even ask for a showing if they feel the price is too high. They also won’t believe you have their best interest at heart since you work for the seller.

The best thing to do with buyers is to point out the features that make the home worth the price, and mention how much nearby houses are selling for. You might also approach the buyer’s agent and explain the Zillow situation, and have them talk to the buyer directly about how Zestimates are often wrong.

The seller may be able to update their home’s facts, but that won’t necessarily improve the Zillow estimate, which is based on an undisclosed algorithm. If the home is dramatically wrong on Zillow, you may just need to take the bull by the horns and address directly in the marketing you do for the home.

Having a flyer that specifically says, “Why is Zillow so wrong about this home?” and talking about true pricing factors can be an excellent way to address this issue.

Will the Court Case Change Anything?

Given that Zillow discloses that estimates are 5% or more incorrect, they don’t expect to get in trouble for Zestimates. However, if a court finds that the estimates are causing material damage to homeowners, the situation could change quickly.

It’s certainly worth keeping an eye on this case and seeing what happens!

If you want to do consumer education about Zestimates, brochures are a great way to get the word out. We have several templates you can choose from – click here for more information!

A Marketing Tool That Helps Real Estate Clients Obey the Law

reusable bags 2

The laws, they are a-changin’… especially in California, where Printerbees central office is located. When you go the grocery store, plastic bags are no longer allowed. You have to bring your own reusable bags or buy them at the store.

This policy is based on evidence that plastic bags are damaging to the environment in a variety of ways. It’s not just California, either – a variety of states are looking at how to limit or eliminate the use of plastic bags.

Fortunately, that means you have a significant opportunity as a Realtor®. People need reusable bags, you need to build your brand… it’s a match made in heaven!

Repetition is Key to Marketing Success

Research shows that a prospect has to hear about you or see your name 7 – 10 times before they actually remember you. If you aren’t sharing your brand consistently, you aren’t going to be successful.

It can be expensive to keep making impressions in memorable ways. With custom imprinted reusable bags, however, you’re not putting in all the effort yourself. You’re using the power of your prospects and customers to spread the word about you.

When you can get custom reusable bags affordably (hint: we just might be running a special!) they are an excellent way to spread the word about who you are and what you do.

How People Can Use Reusable Bags

Custom imprinted bags go far beyond the grocery store. There are a huge variety of ways that you and your prospects can use these bags:

  • Deliver goodies to neighbors with them
  • Return borrowed books in one
  • Use them for trick-or-treating in the fall
  • Use a reusable bag as a beach tote
  • Drop off your child and a reusable bag filled with all the diaper bag necessities
  • Carry workout clothes in them
  • Pack a picnic lunch in a reusable bag
  • Use a reusable bag as a gift bag for a birthday or holiday
  • Use one as a tote when decluttering around your home
  • Put your recycling in reusable bags to take to the recycling center
  • Donate food to a food pantry in a reusable bag – they can hand it out to clients!

That’s just the beginning – there are so many creative ways to use these bags! Everyone can use more storage. Why not give them something that fills their needs and reminds them of your business at the same time?

When People Use Your Bags, Everyone Notices

People may not immediately notice on a conscious level, but every time they see a bag with your brand name and company information, it makes an impression. That mental imprint builds over time.

When they need to sell a home, and they think, “Do I know any Realtors®?” your name will come to mind. They might not even know why! But because they’ve seen your brand over and over, they’ll think of you.

So, what are you waiting for? If you can provide an inexpensive, helpful, reusable item to your customers and prospects, you have no reason not to! It will help everyone abide by the law, protect the environment, and build your brand, all at the same time.

If you’re ready to take advantage of the advertising power of reusable bags, we’re here to help. They are only $1.19 each! Check out our selection and order today, before the sale ends!

The “Superpowers” of Luxury Real Estate Agents

Today, we are featuring a guest post from Jessica Rosato, a Luxury Broker Associate at Nestler Poletto Sotheby’s International Realty!

Superhero powers of luxury agents

In the luxury market, you’re not only selling a home — you’re selling a lifestyle. Finding a property where the buyer’s style and taste unite with the perfect location is priceless.

As a luxury residential specialist, we pride ourselves on artfully uniting extraordinary properties with extraordinary lives. Let’s take a few minutes to look at the strategies we use to serve this niche.

Think Like Your High-End Clients

Listen to what they tell you and interpret their needs. Become their eyes and ears, especially if they’re out-of-town buyers. You can shoot a video or take additional photographs of key things or must-haves you know they’ll want in a property. Today’s technology offers plenty of ways to give them a glimpse of the area before they visit.

Create Relationships That Extend Beyond the Closing Table

These clients look to you for more than just buying a home, and you should treat each and every one of them as if they are your only client. You should go above and beyond to meet your clients’ needs. They should know they can trust you. It’s about putting their needs first.

Know the Local Market and the Inventory Inside-Out

When a buyer comes to you with a certain type of property or price point in mind, you should know exactly where to find it. Affluent buyers are typically looking for second or third homes that will provide a distinctive way of life. Whether it’s waterfront, country club or new construction in the heart of a downtown hotspot, they know what they want… and they are at a phase in their lives where money isn’t the factor driving the purchase. They desire something new and different or even to be closer to their grandchildren.

Go to Broker’s Open Houses and Get to Know the Homes Before You Show Them

It puts you ahead of the game. In your specific area, you might be seeing a lot of new construction and development and people want to know all about it. You should regularly visit these properties ahead of time to know what’s what.

Patience is Definitely a Virtue in This Niche

Luxury transactions don’t happen overnight. Everyone moves at different speeds and these discerning buyers typically take their time. You should learn to become intuitive enough to know when to act and when to step back. But make no mistake about it, if something needs to be said or there’s a deadline that needs to be met, you should take care of business to ensure they aren’t hurt in some way.

There is No Easy Path to Success in Luxury Real Estate

People may say, ‘Oh it’s luck,’ but it’s not. As cliché as it may sound, you should be recognized for your hard work because you work hard. It’s a direct result of your love for the business and your desire to continually educate yourself. As the adage says, “I find the harder I work, the more luck I have.” When you’re working hard and you’re passionate about it, opportunities come to you.

Jessica Rosato is a Luxury Broker Associate for Nestler Poletto Sotheby’s International Realty of Delray Beach. As a concierge realtor, she utilizes her skills to create experiences of a lifetime. Visit her website at www.bocadelrayluxury.com.

Creating Marketing Your Prospect Won’t Toss

Marketing Prospects Won't Toss

You spend a lot of good money getting your name and brand in front of prospects month after month. Don’t you wish the material had a bit longer shelf-life?

When you can create marketing pieces that your prospects want to keep, you will stay top of mind longer than if you send the usual toss-in-the-trash outreach pieces.

So, what kind of marketing do people keep?

Prospects Keep Useful Marketing Pieces

People will keep something if they can genuinely use it. In real estate, you are sending information to homeowners. What do homeowners need that you can include in your marketing?

Here are some ideas:

  • A laminated, reusable packing list for trips
  • A list of ideal tasks for spring cleaning
  • Recipe postcards
  • A list of tips on preparing a home for sale
  • A list of ways to save up for a down payment

As you can see, there are tons of ways to provide value to your prospects and still keep your name and brand front and center. What would you keep? Send those things to your clients!

People Love Inspiration

Inspirational content is another type of content people love. Think about how many Facebook and Instagram posts are focused on positive, uplifting quotes. It’s a lot!

We have a variety of inspirational postcards that can both uplift your prospects and help them remember you. Having a bright, uplifting picture along with a great statement creates positive emotions that people will associate with your brand.

Wouldn’t it be great if people felt uplifted every time they saw your name or brand? With inspirational postcards as part of your marketing, you can make it happen.

People Keep Jokes, Comics, and Humorous Materials

If you want people to keep your marketing material, make it funny! Having a postcard, newsletter, or mailer that includes a small one-frame comic, a joke of the week, or a playful story makes your marketing memorable. It also makes people far less likely to throw it away.

When you send marketing materials, mix in some humor. A prospect will not only keep it; they will show it to others. This type of free marketing is incredibly valuable and helps grow your reach and your reputation.

Do you feel like you don’t know that many jokes? Don’t let that stop you. You can find dozens online, and you can certainly recount (anonymously) funny comments or conversations you’ve heard. If you can bring someone a smile, they’ll be a lot less likely to toss your marketing.

Mix it Up with Other Marketing

The best marketing is done with a variety of different outreaches. Being present online and offline, in email and regular mail, in person and on the phone are all vital parts of having effective real estate marketing.

Are you ready to create marketing your prospects will keep? We’d love to help. Take a look at recipe postcards, inspirational postcards, notecards, and more!

The Five People Every Realtor® Needs to Know

Five People Realtors Need to Know

People never find business success alone, especially in real estate. Knowing the right people and being able to use a close network to help your clients is vital.

How do you know who you need to know? Professionals in a variety of fields help your clients finalize a deal. Whether it’s a mortgage banker or a home inspector, having people you can refer clients to time after time gives you many benefits.

The Benefits of a Close Referral Network

Why bother to have a go-to mortgage professional or inspector? Why not just let the client find their own?

First of all, you’ll save a lot of time. Home buyers, especially first-timers, don’t even know where to start when looking for professionals. When you give them a referral, even if they don’t use it, it will give them a starting point.

Secondly, you can help your clients find someone who is qualified. It’s easy to be fast-talked into a bad deal when you’re already overwhelmed with buying a home. It’s also easy to end up with someone who does a poor job and causes the deal to fall through.

Finally, it helps you build good relationships with other professionals. You can build a lot of goodwill by sending consistent clients to someone, and perhaps when they need a Realtor® or know someone who does they will think of you.

The Five People You Should Have on Your Side

So who does every Realtor® need to know? Most of these are common sense when you think about it, but the truth is that most real estate agents don’t take the time. Build a relationship with these five folks and you’ll be able to streamline the buying process for your clients.

Mortgage Broker

This is the most obvious, and many real estate agents do have a mortgage professional they refer clients to. This can help clients gain pre-approval and be an option for them when closing a deal. Find someone who is good at working with the types of clients you tend to have, and closes a lot of deals.

Home Inspector

Having a Realtor® who knows a well-qualified home inspector is a great benefit for buyers. Home inspections are nerve-wracking and home buyers are always nervous something will be missed and they will be left with a lemon. Having a self-assured, detail-oriented inspector you can recommend will help your buyers be confident in their purchase and in you.

Insurance Agent

Having home insurance is a key factor in closing any real estate deal. Many customers will have an existing insurance company to use, but you can also refer them to a skilled independent agent you know as well. Comparing prices never hurts, and if a buyer is completely lost your referral can give them a starting point.

An Escrow Officer

Knowing someone who has closed a lot of escrows and has seen a variety of scenarios will be invaluable to your real estate business. Using an inexperienced or unskilled escrow officer can completely scuttle a deal, which costs you and your clients money. Find out who is excellent at escrow in your area and make sure they are a part of your team.

A General Contractor

Many buyers approach a home wanting to make changes and updates. Other find specific things that need repaired or changed once they move in. Even after a deal is closed you may get questions about who to call for specific repairs. Having a general contractor you know that has a great reputation and performs high-quality work will make you look great to your clients.

Who Do YOU Know?

In real estate, as in many other kinds of business, it’s not always about what you know. It’s just as much about who you know. With these five professionals as part of your referral network, you’ll save time and hassle in almost every buying deal. It’s worth the time and effort to build these relationships, so start today!

Are you ready to ramp up your spring and summer marketing efforts? We’ve got a variety of ways to reach out to new buyers, including buyers postcards, Every Door Direct Mail (EDDM), and more. Contact us for help today!

Real Estate Email Marketing Best Practices

Email Marketing Best Practices

Email marketing is an effective way to reach out to busy prospects, especially when you combine email marketing with farming, print marketing, and social media outreach.

However, like all marketing approaches, there are good ways to go about email marketing and terrible ways to go about it.

Here are some best practices to follow to make sure that your list welcomes your email marketing and it’s effective for your business.

Get Permission to Add Someone to Your List

Certain rules should be followed when you use email marketing. Using an email service provider (ESP) instead of your personal email address is one. Getting permission to send emails to your prospects is another.

Recently I had someone add me to their email list without asking permission. They found my email address, probably through Printerbees, and decided that was all they needed.

That’s far from the case. You need to make sure that people specifically opt-in and give you permission to contact them. You can gain this approval by offering a free report, a contest, and more. However you do it, it’s important to make sure people choose to receive information from you.

If you add people to your list without their permission, you can receive complaints and your email provider may block you from sending and receiving emails. More than that, it doesn’t do you any good to send information to someone who doesn’t want to hear from you! It certainly won’t make them more likely to do business with you.

Email Frequency is Less Important Than Consistency

When Realtors® start working with email marketing, many are concerned about how often they should email their prospects. You want to be front-of-mind, but you don’t want to be annoying.

What you may be surprised to know is that how often you email is far less important than setting an expectation and sticking to it. Consistent daily emails will get fewer complaints and unsubscribes than inconsistent weekly emails.

Of course, each email needs to provide high-quality, useful, engaging information. If you don’t have enough to say every day, focus on providing weekly or twice-monthly emails loaded with value.

Mix Helpful Real Estate News with Sales

When you produce marketing emails, it’s vital to strike a balance between sales and providing useful information.

If you only provide valuable information but never tell prospects to contact you, you won’t gain clients from your efforts. On the other hand, if you’re nothing but a self-promoter, people won’t be interested in reading your emails for very long.

You might consider setting up a schedule that varies your content while also letting you know what you’re going to send. This way you don’t have to come up with ideas from scratch each time. Here is a sample for once-a-week email marketing:

  • Week 1: Helpful seasonal tip for homeowners, invitation to contact me
  • Week 2: Customer testimonial, invitation to contact me
  • Week 3: Inspirational content, invitation to refer friends/family to me
  • Week 4: Highlight a current listing (pure sales), invitation to contact me for showing

As you can see, every email includes an invitation to be in touch with you if they are looking to buy or sell a home. However, only one of the four is purely a sales email. This gives you a good mix of value and promotion.

Email marketing is an important part of your overall marketing mix. When you use email in addition to farming postcards, just listed and just sold postcards, door knocking, and more, you’ll increase your chances to reach prospects.

Just be sure to do your email marketing correctly, so your readers welcome it!

How to Build a Real Estate Direct Mailing List

Build a Real Estate Direct Mailing List

Spring is one of the BEST times of year! Not only is it finally warmer and sunnier in much of the US, but it’s also the ramp-up to the most productive and fun time of year in real estate.

One thing you should be thinking about – ALL year, but especially now – is how to market to your target real estate market. People are thinking about buying and selling, and YOU want to be on their radar!

Many Realtors® purchase a real estate direct mail list, and that’s certainly one avenue. But this article is specifically about how to reach out through the mail outside of purchasing a list.

Build Your List with Freebies

Most business owners, including Realtors®, are very familiar with the idea of building an email list by offering a free resource. In a nutshell, here’s how it works:

  • You create a high-value free report or giveaway
  • You offer it in return for a prospect’s email address
  • The enter their email address, it goes on your list, and they get the free report

You can use this same technique to build a physical mailing list. The key is to offer a physical freebie. It can be a physical copy of a report, a small book, a CD of useful information, and more.

You could also go a different direction and hold a contest to give away a physical prize. When the prize has to be mailed or delivered, it makes sense for you to ask for everyone’s address!

Build Your List with Known Contacts

Realtors® can always start with a mailing list based on who they already know. Reach out to your circle of influence with a simple, “Hey I’m updating my address book. Can you please send me your physical address?”

You can also ask for referrals, including addresses, of folks they know from work/school/the gym that have talked about moving lately. Don’t just ask “Do you know anyone,” because that’s too broad. Add a location, and you’ll get better results.

Of course, if you post this on social media, ask for them to use a direct message so the information doesn’t go to people they don’t know.

Skip the List and Use EDDM

Every Door Direct Mail, or EDDM, is a great workaround when it comes to list building. Because people move so often, it may be hard to keep your direct mail list “clean” unless you spend time on it every year.

A great alternative is to let the post office do it for you. With specialized EDDM postcards, you can reach out to an entire zip code or geographical area with your marketing. This can be done very inexpensively, and you don’t need any addresses!

I’ve talked before about how incredible EDDM is for Realtors®, and the price as of April 2017 is only 17.7¢ per piece!

Take Advantage of Direct Mail Marketing

However you choose to build your list, it’s vital to take advantage of direct mail marketing. There’s a lot of focus right now on email marketing and social media marketing, and I’m not opposed to either one of those.

However, you stand out a LOT more in the mailbox than in the inbox.

 I can’t even tell you how much email spam I get every day. But I promise I get less direct mail marketing in a day than I do email marketing in a single hour. Use this to your advantage by building a high-quality direct mail marketing list and using it!

If you’re ready to get consistent about your farming and outreach, take a look at our farming postcards and EDDM postcards. Both can help you connect with your target market on a regular basis.

Don’t have time to mail them? We get it! At Printerbees, we can take care of mailing it for you for a small additional fee. No more money wasted on postcards that just sit around your office! Contact us today for more information.

Are You Killing the Golden Goose?

Are You Killing the Golden Goose?

As a Realtor®, you do a lot to grow your business. You focus on attracting leads through a variety of marketing techniques. You set up appointments to pitch your services to buyers and sellers. When you win a client, you focus on doing your very best to help them buy or sell a home.

But what about YOU? Does your business ever focus on you?

If you want to be successful, it should. Here’s why.

The Goose Who Laid the Golden Eggs

You may remember this fable from your childhood, but in case you don’t, I’ll give a quick version here.

Once a farmer had a goose who laid eggs. One morning the farmer discovered, to his shock, that the goose had laid an egg that was 100% gold. The next day, the goose laid one more golden egg. The farmer was able to sell the gold and make quite a lot of money.

Over time, however, the farmer got restless. He wanted more golden eggs, but he wanted them NOW. He was thinking of how amazing it would be if he could just get a whole bunch of eggs in one day, instead of waiting for one each day.

So one day, tired of waiting for a single golden egg a day, the farmer went out and killed the goose. He cut her open, eager to find the storehouse of eggs inside. But there were none. The goose truly only produced one per day. And now she was dead. No more gold, no more wealth.

The moral of the story is to take care of what produces good things for you, and not to get greedy. So, what does this have to do with real estate?

Everything.

You are the goose. Your hard work produces gold in your business and personal life.

If you don’t take care of yourself in a variety of ways, your work will die and your profit with it.

Using Personal Development to Take Care of the Goose

One way to take care of yourself and build your business is personal development, which is the focus of this article. With personal development, you can carefully increase the number of “golden eggs” you produce each year.

Keep Your Vision in Front

Your vision is the overall picture of where you want to go with your business and your life. It’s easy to get so caught up in the mundane that you forget your vision altogether.

Instead, take the time to write down your Big Goals. Read them each day. It may also help to create a vision board on Pinterest for your personal use, and look at it every day.

When you keep your vision in front, you provide yourself the “why” and the energy to keep moving forward.

Know Yourself

Knowing a lot about your personality, strengths, and weaknesses can help you know how best to spend your time. Rather than trying to emulate someone who isn’t like you in important ways, discover all you can about who you are.

Understanding your Myers-Briggs personality profile can be important, as can a test like StrengthsFinder. The more you know about who you are and what you’re great and not-so-great at, the better you will be able to communicate with clients, focus your work, and even hire a team.

Shifting Your Paradigms and Mindset

All of us grow up with a particular script in our minds and hearts. We feel capable or we feel not good enough. We have confidence or we wilt. We have a lot of grit or we get frustrated and quit easily.

The good news is that these scripts and reactions can be changed. Each day we encounter things we can’t control, but we can control how we react to them. When we learn to stop making limiting assumptions and instead choosing our responses wisely, we can truly transform our lives.

Some great resources for this are The 7 Habits of Highly Effective People and The Slight Edge. For specifics on your business, I recommend The Millionaire Real Estate Agent.

Take time to read and journal every day as part of your morning routine, and you’ll be amazed how much you can develop and change in just a few months.

Are You Killing the Goose?

Step back and take a look at your business. As you focus on your marketing, buying, and selling, are you taking care to develop yourself? Or are you just running yourself ragged?

Are you nurturing your golden egg producer or is it on the verge of death?

The tips I gave in this article just scratch the surface of everything you can do to take care of yourself and your ability to produce wealth. Of course, you need to sleep enough, eat well, and nurture close relationships as well.

When you develop yourself every day, you’ll be amazed how much you can grow and increase your success in a few months’ time. A year from now, you may not even recognize yourself!

After you’ve spent some time on self-development, it’s time to get back on the marketing trail. We can help. Take a look at our marketing resources for real estate agents today!

Time Blocking for Real Estate Agents

Time Blocking for Real Estate

I recently published an article about how success isn’t always glamourous. There was a lot of interest in seeing some examples of how to organize your time to get the most important things done first.

I want to start by saying that if you haven’t read Millionaire Real Estate Agent by Gary Keller, I’d start there. Keller will help you understand where you are, where you want to go, and how to get there.

Once you have set your priorities, you’re ready to start doing the work. Time blocking can help.

Why Time Blocking?

When we have an appointment with someone else, we protect that time and make arrangements to ensure we arrive. We make sure we’re on time. We arrive ready to go.

Time blocking is a way of taking advantage of this prioritization by setting appointments with yourself. When you do this, you will not only be more faithful to your priorities, but you will have fewer interruptions.

Someone who looks on your calendar won’t see what you have scheduled, but they will see that some time is blocked out and they’ll work around that in meeting with you.

How to Make It Work

Some Realtors® have tried time blocking but discarded it because they didn’t think it worked. Everything seemed to bleed over into other blocks, and they found the control wasn’t there.

With a few tips, however, you can make allowances so that time blocking does work for your real estate business.

Technique #1: Block a Few Things a Day

It’s helpful to start small and just block a few things a day until you get used to the process. This helps prioritize your key tasks for times you have the most energy, while leaving plenty of “white space” for things that come up during the day.

To use this technique, think about what time of day you’re at your absolute best. Block 1.5 – 3 hours during this time for your most important task. Your most important task is the one that brings in clients. Cold calling, door knocking, following up with leads online, and more.

Avoid the busy-but-not-productive tasks, such as:

  • Checking email that isn’t from prospects
  • Spending time on social media in a way that isn’t directly related to getting leads
  • Errands and paperwork
  • Organizing your office

Once you’ve completed that time block, you can pursue the rest of your day knowing that you had one block of highly productive time that will build your business. Over time, you can add more blocks, always leaving plenty of room for unexpected events.

Technique #2: Time Block Your Whole Day

Many people who try time blocking jump straight into trying to break the whole day into blocks. This often leads to failure because most people’s ability to estimate time is far from perfect.

When you block your whole day, you run a high risk that something will run over, causing a domino effect of missed blocks. You may feel stressed, unaccomplished, and frustrated. The fact that you did get a lot done can be lost in a sea of things you weren’t able to do.

If you do want to time block your whole day, make sure you follow these tips:

  • Remember to time block time to eat, and time for breaks
  • Include blocks for regular family events: children’s games, date nights, and family dinners
  • Make your blocks longer than you think you need, to help avoid overruns
  • Put your most important work during high-energy times
  • Plan administrative tasks during low-energy times

Over time, if you’re willing to practice, refine, and edit, you’ll find a way to time block that works for you. When you do, you’ll have more confidence in your productivity, more focus on your marketing, and a thriving business.

Do you need to order some key marketing materials in time for the busy summer season? Set aside time to do it today! We have a variety of farming postcardsJust Listed and Just Sold materials, flyers, and more. Grab some today!

When Success Isn’t Glamorous

When Success Isn't Glamorous

If you watch shows like Million Dollar Listing, you’d think that success as a real estate agent is full of glamor. Expensive suits, huge deals, and fancy dinners dominate the shows.

As we all know, of course, real success in our businesses doesn’t look that at all. Many times it’s much more gritty, difficult, and frankly, boring.

Doing the decidedly “unpretty” work of consistent marketing requires discipline. It requires putting your ego behind you and being willing to get out and risk rejection. It means doing the “boring” traditional marketing work day in and day out.

Winning by Doing the Work

Amanda Le began with Keller Williams in March of 2015. In 2016 she closed 75 sides, representing a total sales volume of $15.9 million.

How?

By doing the work. Le is process focused, which mean she focuses on doing the right actions every day and allows the results to take care of themselves. She’s not afraid to door-knock, make cold calls, handle open houses, and more.

When you spend all your time focused on how far you have to go, you can get intimidated or discouraged. Constantly looking at a future goal can make it hard to grind through every day, knowing you’re not “there yet.”

Instead, change your focus. Figure out how many contacts a day you need to get the appointments and sales that will get you to your goal. Then, forget the target and only concentrate on getting that many contacts each day.

You’ll win simply by doing the daily work.

Keep Moving with Routines

If you watch sports, you know that many players have a pre-game routine that they go through every single time they are getting ready to play. Sometimes these routines are funny and involve superstition, but much of the time it’s about getting in the right mindset.

You don’t always wake up wanting to get things done. You don’t always look forward to door knocking, creating just listed postcards, or any of the other activities of building your business.

James Clear was a baseball player in childhood and throughout college. He talks about how learning to create a pre-game ritual was key to his college success. He would jog to certain spots, take certain warm-up pitches, and by the end, his mind was ready to work.

You can do the same thing yourself. Clear suggests three steps:

  • Start with an action so easy you can’t say no
  • Craft a routine that includes physical movement to energize the mind
  • Follow the same pattern every single time

These steps can help you create a pre-work routine that gets you ready to perform at a high level every day.

Be Comfortable with Boring Work

Successful people aren’t always excited about their work and enthralled with the process. They get bored, just like the rest of us. The question isn’t if you are excited, it’s if you are committed.

The best aren’t necessarily more talented, smarter, richer, or anything else. They are simply consistent. They follow the process through routines, good habits, and pre-game rituals.

You can do the same. Many times, consistent marketing and focused, habitual action will make you a far more successful Realtor® that the guy or gal with a winning smile and amazing sales skills.

Are you ready to make marketing a habit? We’d love to help. We have a huge selection of farming postcards, flyers, and more. Check out our fully customizable options today!