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Archive for Real Estate Marketing Ideas

Developing the Right Mindset About Real Estate Marketing

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Mindset for Real Estate Marketing

If you had to answer this one-question quiz, where would you fall?

My thoughts about marketing my real estate business are:

  • A) Ugh, really? Why can’t I just sell homes?
  • B) Gotta do it. When it’s out of the way, I can get to the stuff I love more.
  • C) Marketing is my core focus. It’s how I live my dream!

If you’re like many Realtors®, your answer was A or B. Not very many real estate agents fully embrace marketing as the focus of their business. Most people go into real estate to help people with home ownership, not to be marketers!

However, embracing marketing as central to your business will help you be more successful in your own business and in buying and selling homes. Here’s how you can change your mindset around marketing.

Marketing Your Business Helps You Sell Homes Effectively

Many Realtors® don’t think about the connection between marketing their own business and marketing the listings they have for clients. But marketing is marketing!

When you raise awareness about your own business, you’re testing methods to get attention and inspire action. Those same techniques will help you sell homes quickly for clients as well.

You get to test everything out on your most forgiving client – yourself – and then run with what works. You can translate what you learn DIRECTLY into what you do for clients!

Don’t think of marketing your own business as a distraction from your core work. Instead, think of it as a testing ground for the techniques you’ll use to help the clients who hire you.

Recommit to Your Personal Success

If you became a Realtor® to pursue your dreams while helping your clients pursue their dreams as well, you’re in the right place. However, without consistent marketing for your own business, you won’t be able to do either one.

As Jay Conrad Levinson points out in Guerrilla Marketing with Technology, “No matter what business your business card says you’re in, you’re really in the marketing business.” Even if you produce top-quality results, no one will know unless you tell them.

Don’t take that as a negative. Recommit to your personal success by committing to become an expert at real estate marketing. When you do, your business and your service to clients will both soar.

Remember That You’re in the People Business

No matter what business you’re in, you’re in the people business. This doesn’t contradict what I said about the marketing business above; it goes hand in hand. Committing to your personal success and marketing expertise requires that you understand people.

People aren’t interested in you until they’re sure you’re interested in them. They don’t want to be another “fish you catch” for the day. They want to make sure you see them as real people. People with their own dreams and hopes and desires.

The best way to do that is to make sure your marketing focuses on your clients. Don’t talk about yourself and your successes at the beginning. Talk entirely about the customer and what they need. Once your prospect knows you understand them, they’ll want to know more about you.

When you remember that you’re in the people business, you won’t be tempted by quick or unethical marketing schemes. Your marketing and your business should serve others first and foremost.

Ready to Get Started?

If you’re ready to recommit and focus on your marketing, Printerbees can help. Take a look at our Selling Secrets postcard series, which allows you to cultivate and connect with listings in your farm area.

We can also help you refresh your business cards, set up a Just Listed or Just Sold series, and more. Just contact us and let us know what you need! We are committed to your success.

What to Send: Real Estate Email Marketing

Real Estate Email Marketing - What to Send

You’ve probably heard that you need to have an email list to effectively market your real estate business. However, if you’re like many Realtors®, you have very little idea what to actually send out.

Fortunately, we can help. There are three kinds of emails that can help create engagement with your email list, building your relationship with each lead and helping them be receptive to your offers.

Consider putting at least one of these email types out to your list on a regular basis, and see how much your open rates and engagement improve!

Newsletters

Newsletters can get a bad rap because sometimes they’re thrown together and don’t have much in the way of quality content. Make sure your newsletter breaks the stereotype.

Consider sharing the following valuable information in your e-newsletter:

  • Latest posts from your blog
  • A valuable informative paragraph or article if you don’t have a blog
  • Information about new events, businesses, or developments in your target neighborhood
  • One or two useful or informative articles from another website, linked
  • Information about new listings or recent sales you’ve achieved
  • Customer testimonials
  • Pictures from your target neighborhood, or pictures of beautiful homes in the area
  • Something just for fun – a puzzle or comic

One great resource for finding information about your target neighborhood is a locally-focused website, for instance, one maintained by the city or a local association. They often announce the opening of new businesses or local events.

Digests

A digest is less comprehensive than a newsletter and requires less original content. Usually, a digest is full of quick-hit, easy-to-digest information. You might consider:

  • Links to a local neighborhood association’s announcement or news
  • Link to updated neighborhood assessment information
  • Links to your own blog posts
  • Links to your listings
  • NAR news reports or updates

Promotional Emails

You want to communicate relevant information, but you also want to promote what you do. You can do this in a way that doesn’t come across as salesy or pushy. Here are some ideas for promotional emails:

  • Regular market updates and recent listings
  • Offering a report about the market conditions in your target neighborhood, with an invitation to call you for a free assessment of their home
  • Running contests that create awareness about your business, create referrals, and drive traffic to social media and your website

Of course, when doing promotions be sure that you’re following the rules of your brokerage and the state real estate association.

What Will You Do?

These three types of emails will give you a good start on how to reach out to your list via email. As with all marketing, being consistent is vital. So what will you do? Share in the comments – I’d love to know!

If you’re ready to update your print marketing to complement your email outreach, we’re here to help. Check out our marketing postcards, business cards, and more!

Fun Real Estate Marketing: Silly Holidays 2017 (Part 2)

Silly Holidays Real Estate Marketing

Yesterday I shared a list of fun holidays in the first half of the year, along with ideas on how you could leverage those days for your real estate marketing.

If you’re like me, you like to have fun and be a little different, and those things certainly help you stand out to prospects and clients!

Here are some great ideas for the second half of the year:

Third Quarter: Fun Holidays in July – September

Summer is winding down and fall is approaching – it’s a great time to connect with buyers and sellers who want to move before the school year begins!

  • July 7th, Chocolate Day: Who doesn’t love chocolate? Consider doing an outreach postcard with a recipe featuring your favorite chocolate dish to celebrate.
  • July 30th, National Cheesecake Day: Consider sharing your favorite cheesecake flavor on social media and asking others to do the same. Or make a game out of having your network guess your favorite!
  • August 10th, National S’mores Day: Host a s’mores get together in your neighborhood or at your office. You can safely make s’mores indoors or out.
  • August 16th, Joke Day: Send a postcard or a notecard featuring your favorite family-friendly joke or pun. You can also make this a social media outreach!
  • September 28th, National Good Neighbor Day: If there was ever a day made for door-to-door outreach, this is it. Go into your target neighborhood, introduce yourself, and talk about how you can bring in good neighbors.
  • September 29th, International Coffee Day: I don’t know about you, but I celebrate this one every dayInvite a partner, colleague, or prospect out for coffee and connect with them while building your business.

Fourth Quarter: Offbeat Holidays in October – December

Traditional holiday postcards are great, but you can also stand out by celebrating some unique days during the holiday season. Try these ideas on for size:

  • October 8th – 14th, Fire Prevention Week: Ok, this is a whole week, but it gives you the opportunity to reach out in your farm neighborhoods with valuable information. Send flyers that share tips about fire prevention and safety, and include your business card.
  • October 22nd, Make a Difference Day: Join in a volunteer effort or organize a cleanup in your community. Post pictures of your efforts on social media and encourage others to participate!
  • November 13th, World Kindness Day: Publicize a simple give-back, like paying for the coffee of the person behind you at the coffee shop. Do it yourself, and encourage your network to do the same.
  • November 29th, E-Greetings Day: Use this holiday to do a fun outreach to your email list. You can send a joke, pun, silly picture, or whatever makes your heart light. Say hello electronically!
  • December 5th, Day of the Ninja: This holiday is just too cool to skip over. You might send out ninja-themed marketing, or host a ninja dress-up evening for kids at a community center.
  • December 12th, National Gingerbread Day: You can build a gingerbread house with your family and share pictures on Facebook and Instagram, or you can simply find pictures of elaborate gingerbread houses and share the amazement with others.

In the end, silly holidays are not about increasing your workload. It’s about finding unique ways to stand out from a crowd of other Realtors® doing a lot of the same tactics as you are. Whether you celebrate one of these hilarious days or several, you’re sure to bring a smile to someone’s face and be remembered for it!

The Role of Drones in Real Estate Marketing: Part 2

Drone for Real Estate Marketing

If you’re ready for your real estate marketing to really fly (pun intended) in 2017, you need to be considering drone photography and videography.

Last week in Part 1, I talked about how important drones are to real estate marketing. Recently relaxed regulations, combined with the incredible benefits of drone photography and videography, make it a no-brainer.

Or, at least, it would be a no-brainer if you owned one and knew how to fly it. Most Realtors® don’t. I have good news for you, though – you can either get one and learn to fly it, or you can hire someone to take care of that aspect for you.

Just as there are professional photographers and stagers that help you with your listings, there are professional drone operator photographers and videographers. The key is to find, hire, and use drone technology to the best effect.

Strategy One: Buy and Operate Your Own Drone

The first strategy is to purchase a drone and learn to operate it yourself. In fact, instead of going into it completely alone, you could partner with the other Realtors® in your brokerage for the purchase.

Once you have a drone, you can learn to fly it yourself or appoint someone within your brokerage as the drone operator. Then, you or the appointed operator can make extra money performing drone photography and videography for others inside and outside the brokerage.

Buying a Drone for Real Estate Marketing

When you go to buy your own drone, keep in mind that prices and quality vary significantly. To comply with the law, keep the drone and camera under 55 lb total weight.

There are many options available for drones for real estate marketing, and they range in price significantly. You can start as low as $700 and pay as much as $3300. You’ll want to do research depending on your needs, but you can also use the “wine bottle rule” – don’t pick the lowest or the highest, but rather in the middle, and you’ll probably get a good quality, useful product.

Make sure that the drone you choose has a 3-axis gimbal, a suitable 4K camera, spare parts and a hard case to carry it.

Operating Your Own Drone

When it comes to operation, the FAA has released specific guidelines to help you understand what you need to qualify under Part 107. Some highlights include:

  • You must keep the aircraft within a visual line of sight (VLOS)
  • You can only fly the drone in daylight
  • Maximum altitude of 400 feet or within 400 feet of a structure
  • You cannot operate more than one drone at a time
  • A person operating a small unmanned aircraft must have a remote pilot certificate
    • Need to pass an initial knowledge test at an FAA approved center or hold a part 61 pilot’s certificate and complete an unmanned craft training class
    • Need to be vetted by the Transportation Safety Administration
    • Need to be at least 16 years old

Strategy Two: Hire a Drone and/or Operator

Obviously, doing the entire drone and operation yourself is an expensive and time-consuming endeavor. Unless you have a real love for drone aviation, it may not be worth it to you. Although, if it is, it could become a good side income for you!

Hiring a Drone Operator

If you’re outsourcing your drone operation work, you can find people who charge hourly and those who have a fixed price for certain deliverables. It’s usually best to go with the fixed price so you know exactly what you’re getting.

The services you need for a listing generally include:

  • one 60-second 4K aerial video of the single-family home
  • 15 high-quality still shots taken inside and outside of the home
  • one 30-second interior video

To find a drone operator, you can ask for referrals from those you know, or you can search services like Droners.io  that allow you to request quotes, read reviews, and find the best local professional for your needs.

You’ll want to ensure that a drone operator is properly qualified, has a portfolio you can examine, has references, and carries appropriate insurance coverage. Before allowing the drone operator to begin the shoot, be sure to check their license, drone registration, and liability coverage to ensure everything is active.

Finally, ask to see their planning checklist and ask what the normal timeframe is to shoot the deliverables you requested. Be sure to ask if there is an additional charge for video or photo editing.

Is Drone Real Estate Marketing For You?

There are many benefits to drone real estate marketing, and it will definitely help you stand out in your area, win listings, and build prestige.

Due to the costs, you may decide that drone marketing is something you only want to include for properties that have a certain financial value and price. Right now, drone photography is most common for high-end listings. However, I think there’s value in doing it even for mid-range properties.

Remember, if you get started with drone photography and videography now, you’ll be gaining experience while everyone else is resting on their laurels. When drones become a normal part of the business, you’ll be experienced and poised, not just starting out!

If you’re ready to update your print marketing with new photography for 2017, we’re here to help. Printerbees has dozens of templates that can easily be customized with your images. Contact us today to get your print marketing materials ready for 2017!

Real Estate Marketing Tactics You Probably Don’t Use

Real Estate Marketing Tactics

As we head into the new year, I’ve been writing about different marketing approaches quite a bit. Part of the reason for that is that we’re in the planning period for 2017 marketing.

Not only do you want to stock up on postcards, business cards, and other print marketing, you may want to dive into some new marketing techniques you haven’t tried before.  New ideas are always fun to explore!

Here are four real estate marketing tactics you probably don’t use and may want to try in 2017.

Mention Brand Names of Appliances and More

One way to make a listing stand out is by mentioning high-quality appliances, fixtures, designers, and contractors by name. If a home is a luxury listing, nothing brings out the level of quality like a list of the luxury brands in the home.

Not only does mentioning high-end brand names help attract attention to a listing, it also helps justify a specific price tag. Talk about quality not only in terms of features and details, but also by mentioning specific notable brand names.

Tell a Story

It’s gotten to the point that the average person has an attention span of eight seconds, which is shorter than a goldfish! If you don’t catch someone’s attention quickly, you won’t have it at all.

Fortunately, there is a great way to capture attention – tell a story. Rather than saying “This is a two bedroom, one bath… blah blah…,” try telling a story that helps the reader see themselves in the home before they even arrive.

Certainly you can mention facts and figures, but be sure to create some emotion and help the listing come alive. Tell a story!

Create a List of Trusted Contractors & Tradespeople

Many people who buy a home need to know who to call if something comes up. This is especially true for first-time homebuyers and those who are new to town.

Having a list of trusted contractors, plumbers, and other service providers in your area does two things. First, it helps out those on the list by giving them additional credibility and business. Second, it helps you appear to be the expert by providing homeowners with valuable information.

There are paid services that are designed to help homeowners find specific, reputable help. Form partnerships with highly regarded providers in your area and give the homeowners the list for free. You’ll win, the homeowners will win, and the service providers win. It’s great marketing!

Get Video Testimonials After the Closing

Getting a video testimonial doesn’t have to be complex or difficult. You don’t need expensive equipment and a studio. Instead, focus on capturing the emotion as truly as you can.

One great way to do this is by getting a quick post-closing testimonial from your clients. You can use your phone or a camera with video capability. Have clients mention your name and talk about how excited they are to have bought or sold their home. Have them mention things they loved about working with you.

Once you have the video, you can use it everywhere. Post it on your website, on social media, and anywhere else you’re active. Be sure to tag everyone involved as a thank you – the closer, the other agent, the title company, the lender, and of course the client. You’ll expand the reach of your video and get great exposure for your work.

Creating unique marketing doesn’t mean overhauling your entire business process. Many times it’s small additional tweaks that you can add in to your current print marketing and in-person outreach. These four ideas give you some new things to try in 2017!

If you’re ready to invest in your marketing for 2017, it’s best to do it before the end of the year so you can still get your write-off. At Printerbees we have business cards, postcards, and a variety of print marketing options – let us know how we can help!

3 Ways to Take Advantage of Fall 2016 in Real Estate

Fall 2016 in Real Estate

Welcome to Fall! In many parts of the country the weather is cooler, leaves begin to change, and the real estate market shifts. Where summer is a frenzy of buying and selling, hoping to relocate before school starts, fall has a slower pace. And that pace is welcome.

At the same time, fall weather provides an ideal backdrop for walking through neighborhoods admiring homes for sale. You also get some of your most beautiful real estate listing photos in fall. With these post-Labor Day changes in mind, here are three ways to take advantage of fall 2016 in real estate.

Focus on Buyers

Many Realtors® find they can negotiate a better price for buyers during the fall. There’s less competition for listed homes, and less of a rush to move before school starts. As a result, fall can be something of a buyer’s market, even when inventory is lower than average. In addition, sellers who haven’t sold by fall are likely to reduce their prices, leading to better deals for buyers.

In addition, you’ll want to encourage your buyers to choose a home before interest rates begin to rise. Right now we’re still seeing historically low interest rates, and you want to remind your buyers not to take this for granted. The Mortgage Bankers Association is forecasting the rate to creep consistently upward through the end of 2017. As a result, this fall is the perfect time to buy.

Work with Vacation Home Transactions

Savvy buyers know that the best time to buy a vacation home is in the fall. That way, fix-ups and furnishing can be done by spring, which is when vacationers start to use their property. While some people buy vacation homes in the spring and summer, those looking for a good deal know that starting in the off-season is the way to go. As a Realtor®, encourage vacation home buyers and sellers to take advantage of the fall season.

Fall isn’t the off-season in every vacation market. If you’re in Colorado or the Rocky Mountains, vacation activity is just starting to heat up. Buyers can look at resort properties for their own enjoyment, or as a chance to make good money from renters who are visiting the area for skiing, snowboarding, and more. When you approach buyers and sellers with these ideas, you can encourage them to hire you to handle the transaction.

Encourage Renters to Buy and Introduce Alternative Financing

Depending on your market, fall can be a great time to start cultivating renters who want to move. If they aren’t ready to look at homes right away, build your relationship during the holidays and ask again in the spring. With a 12-month lease cycle, either fall or spring will be the perfect time to start looking. Rents have climbed and continue to do so in most parts of the country, meaning that renters are feeling the strain. You can talk to them about how buying may actually save them money each month.

The rise in rents is fueled by very high demand for rental properties because many Americans simply don’t have the creditworthiness or down payment available to buy a home. As a result, a big part of marketing to renters is knowing what alternative financing is available. Can you help first-time home-buyers who don’t have a down payment? Do you know of rent-to-own options? If so, you can quickly become a go-to Realtor® and dramatically increase your business this fall.

Post-Labor-Day real estate markets are more relaxed than spring and summer. Take advantage of fall 2016 by focusing on buyers, working with vacation home transactions, and helping renters into the housing market. As you do, make sure your Just Listed and Just Sold postcards are ready. Need help? Take a look at our selection today!

How to Harness Pokemon GO for Real Estate

Pokemon GO For Real Estate

Unless you’ve been living under a rock for the past couple of weeks, you’ve probably heard of Pokemon GO. And if you haven’t heard of it, surely you’ve seen the many children (well…and adults) sprinting down sidewalks, wading into shallow creeks and even running into an occasional tree in search of those elusive Pokemon.

But for those of you still a bit confused – it’s alright.

Making a comeback from its late 1990s/early 2000s fame, Pokemon GO is based on the Japanese anime cartoon which featured a young boy named Ash Ketchum and his journey to catch Pokemon and become the best Pokemon trainer in the world.

The Pokemon GO app has taken the cartoon to a whole new level by allowing users to use their phones to track, catch, train and “do battle with” Pokemon out in the real world (which is why you’ve seen so many people walking around aimlessly looking at their phones recently).

And while this is a great game with a bit of nostalgia for millennials, it’s also making a splash in the world of Real Estate.

Pokemon Go For Real Estate

Really? Pokemon GO for Real Estate? It may sound a bit out there, but people are doing it and seeing results.

But let’s back up a minute because, in order to understand the power of Pokemon Go for Real Estate, you need to first be familiar with how the app and game work.

When users are searching for Pokemon out in the “wild,” they’re ultimately looking for Pokestops and Gyms:

  • Pokestops – Where users can go to collect the items and rewards needed to help their Pokemon grow/become more powerful.
  • Gyms – Where users can take their Pokemon to do battle with other users, team up with others, and defend their territory.

The kicker here? These Pokestops and Gyms are literally all over the map, often times appearing in businesses, public spaces, parks, and even neighborhoods.

So, as you can probably imagine, those areas are highly trafficked by gamers looking to expand their Pokemon and connect with others.

And since some neighborhoods are closer to Pokestops and Gyms than others, Realtors® are starting to leverage this in their listings.

For example, Pokemon mentions are popping up in real estate ads and listings on Craigslist, Zillow and even Facebook – like this recent listing boasting that the home for sale is “conveniently located between two Pokemon Gyms and has 8 Pokestops within walking distance.”

Others have reportedly had successful open houses with large turnouts just by mentioning the fact that there are Pokemon or Pokestops in the home and surrounding neighborhood.

On the flip side, some find the whole Pokemon GO craze to be a bit annoying and instead of broadcasting the fact that they have Pokestops nearby, they’re saying that their homes have “Zero Pokemon features.”

The Potential Risks with Pokemon

While Pokemon GO is good fun, there is something you need to consider before using the app to sell houses. Using Pokemon images without permission could potentially result in a large fine and a lawsuit for copyright infringements, so if you’re planning on using a picture of Pikachu or Charzard (common Pokemon) to sell your home, just be aware that this is a potential risk.

The likelihood of a lawsuit taking place against a real estate listing is small, but it’s better to know the risks ahead of time. If you’re concerned about this, just play it safe by not using the images and sticking to text only in your listings.

It’s crazy to think that a simple app could really spark this much of a craze, but Pokemon fans are dedicated, and they truly may be interested in a home in part based on the number of Pokestops nearby. Capitalize on this while the fad lasts!

What do you think of using Pokemon Go for real estate? Share in the comments!

5 Incredible Ways to Use Real Estate Videos

Real Estate Videos

Realtors® who think videos are the future are already a step behind. Videos are one of the most important marketing tools you need to be doing right now. And you need to be doing them well.

Consider that:

Convinced yet? Ok, let’s take a look at 5 ways any Realtor® can leverage videos for their business.

Use Real Estate Videos to Sell Your Homes

This is the most obvious way to use a video. Give your prospects a virtual tour of the home. Some Realtors® will simply walk around the house with an iPad and shoot a video. Others will hire a professional video company or contractor to shoot and edit their tour.

If you’re going to shoot /edit the video yourself, make sure you’re really, really good at it. A bad video can do more harm than good.

If you’re going to outsource it, it is possible to be too showy (Hollywood-style effects and hard drum beat music is a bit much). But it’s not possible to be too professional.

Make sure they look and sound amazing.

… And They Keep Selling

Another motivator for doing a good job on your videos is knowing that these posts will act as “evergreen” marketing tools, that will keep selling you, long after you’ve sold the house.

People will look up your website and your YouTube channel when they’re thinking about hiring you. So treat each video as a showcase for yourself and your brand, as much as it is a showcase for the home.

Use Real Estate Videos to Sell Yourself

You should also use a video to introduce yourself and your entire staff. This adds a much needed personal touch to your website, or YouTube and Facebook profiles.

“People are curious by nature, so it should come as no surprise that business videos that explore real-life personalities and behind-the-scenes footage are compelling and helpful in attracting new customers,” said BusinessTV.

“And in this era that’s over-saturated with technologies, adding a ‘human’ element is crucial in creating a sense of connection with customers.”

Use Real Estate Videos to Sell an Area or Neighborhood

You don’t want to just sell this home. You want to sell every home in the neighborhood.

To build yourself up as the expert in the area you’re trying to focus on, you need to have a video that showcases the area as a whole.

“Of homebuyers who use video in their search, 86 percent use it to research a particular community,” wrote Real Estate Blogger, Kathryn Royster.

Use Real Estate Videos to Boost Your Google Ranking

We’ve already thrown a few stats at you, that speak to how videos help your search engine optimization (SEO). But here are a few more.

  • Videos get 50 times better organic page ranks in Google, compared to simple text
  • Video searches garner 41% higher click-through rates, as compared to plain, static text content

And let’s not forget the value of video search from people’s phones. Google’s new algorithm makes sure that mobile-friendly websites get a search ranking boost on mobile searches. And 70% of mobile searches lead to online action within an hour.

As you can see, using the virtual tour is pretty much a prerequisite for all houses for sale these days. But, don’t forget the value in using them to sell yourself (and your team), while leveraging them to boost your SEO ranking.

Now that you’re looking at your video marketing, how are your branded print materials? Click here to browse what we have to offer.

Real Estate Marketing: Be a Local Expert

Local Expert - Real Estate Marketing

Creating a solid real estate marketing plan can be challenging, especially with so many different components to consider.

But sometimes, the most effective marketing strategies are the simple ones that we often forget about – like becoming a local expert, for example.

What exactly is a local expert and what does that have to do with real estate marketing?

Well, essentially, a local expert is someone who is “in the know” about all the local events, restaurants, businesses, construction changes and more in their specific area – it’s really that simple.

Let’s take a closer look at how that can help your marketing…

Helps You Build Your Brand

One of the best ways to build your brand is to get involved with your community and truly show that you care. And taking the time to become a local expert in your area definitely shows that you’re both involved with and understand your community.

Being “in the know” about your local area is not only a great talking point with potential clients but can also open up the doors for building solid relationships with other local businesses owners in your region. And by building relationships, you’re also paving the way for future partnerships and mutually beneficial marketing and advertising between businesses. It pays to make an effort and take the time to get involved.

Improves Your Local SEO Online

Becoming a local expert doesn’t just have offline benefits – there are also online benefits, mainly in the form of local Search Engine Optimization (SEO).

For example, let’s say you have a blog on your website (which you should!). And let’s say that there are a lot of great upcoming events in the downtown area of your local community. Take the necessary time to look into those events, research the area and do a write up to promote them, and then publish them to your blog. Not only will this help you begin to pull up better for local searched keywords, but you can also use these event posts as an opportunity to talk about the benefits of living in that particular area of town.

And who knows? Maybe someone who’s reading your blog is already interested in that very area, and you’re description of the fun local events that take place just convinced them to pull the trigger on purchasing a home there. And because you’re the expert, they’ll likely turn to you for their real estate needs.

Enhances Communication with Clients

Maintaining communication with clients and prospects can be a bit of a drag, especially if you’re only promoting your own services. But, by taking the time to learn more about the things going on in your local community, you instantly have much more exciting things to talk about.

Is there a new restaurant opening up?

A big event coming to town?

An open house you want to promote in a certain neighborhood?

Construction changes that are bogging down a particular roadway?

Tell your clients and potentials about all of these things!

Whether that communication takes place via an email correspondence, a blog post or through a printed, mailed newsletter, they’ll be happy to hear from you and appreciate the extra effort you are taking to keep them informed about what’s happening in their community.

In the end, taking the time to become a local expert shows that you really, truly care about your local community, and can lead to some incredible real estate marketing opportunities. If you haven’t already done so, take the time to broaden your local knowledge today and really start getting involved. You won’t regret it!

Great Realtor® Marketing Thinks Outside the Box

Meet Henry the Realtor Dog

Meet Henry, the newest team member of North Shore Realty Group in Massachusetts. Henry’s owner, Jamie Koulouras, uses her sweet dog to help her build relationships and grow her real estate business.

Many times Realtors® get stuck in a marketing rut, doing the same things that everyone else is doing, whether they work or not. Jamie was able to break out of this rut, and she recently sat down with me to describe how Henry helps her break the ice in her farm neighborhoods.

“It really just kind of happened,” she told me. “I live in Groveland, MA, and there was a ‘Groveland Day’ event. I bought a booth. They were supposed to have a dog costume contest, so I thought it would be funny to dress Henry up like a Realtor®.” She explained that while there weren’t enough participants to actually hold the dog costume contest, Henry drew plenty of attention.

“I had set up a mini-golf course to draw in children and hopefully have a chance to talk to their parents,” she said. “It didn’t work too well – a few kids came, but the connections weren’t great. Once Henry showed up, though, I had more people at my booth than I ever hoped for!” And, her new marketing technique was born.

Jamie is a Keller Williams agent who only started as a Realtor® two years ago. She knows that building relationships is important, but she hates the idea of seeming slimy when she cold-calls, door-knocks, or does other traditional lead generation activities. However, by using Henry as her ambassador, she’s able to break down walls and make authentic connections. Although she’s only had her dog two months, everyone in the neighborhood already knows him.

She also takes Henry to the local beach and posts about him frequently on social media. Not only does this allow her to make connections with leads, she has friends who are jealous of how much time she gets to spend with her dog as a Realtor®, which has allowed her to share more about the career and invite others to check it out.

You may not have a dog – although you may get one after reading this! – but that’s just fine. Look around in your own life – what do you have that you could use as a way to break down barriers between you and those you can serve as a Realtor®? Babies and young children are often conversation pieces, and help you connect with other parents. Pets are a great relationship starter. If you have a unique hobby, or love to decorate for the holidays, those things can draw people in as well!

When you market your real estate business “outside the box”, you’ll be amazed how many relationships you can build!

What unique marketing technique have you seen be successful? Share in the comments!