Archive for Real Estate News

How to Stay Safe – Know Before You Show

Know Before You Show

The news has continued to highlight terrifying stories of Realtors® who become the target of thieves and criminals while showing a home. Because prospect and the Realtor® are often the only ones in the home, criminals can, and have, taken advantage of the situation. This issue is not confined to female agents, either – men have also been the victims of violence.

Keeping yourself safe is of utmost importance in any situation, especially during an open house when the public at large is welcome to enter the home. Two brokers in central Iowa created a Realtor® Safety Pledge after two separate murders of young agents. The pledge highlights important safety steps that all Realtors® can take to minimize risk to their personal wellbeing.

  • Meet at the Office. Set an office policy that all buyers should meet agents at the real estate office, and get a copy of a photo ID before going to the property. This will help discourage dishonest ‘buyers’ (who won’t want to risk being seen by someone else at the office) from setting up a showing to commit a crime. If you can’t set the office policy yourself, advocate for it with your broker.
  • Have Self Defense Training. While this training won’t make you perfectly safe, it will definitely make a difference in how you react if someone attacks you. Some Realtors® take this a step further and choose to train with and carry a gun. The only caveat I would offer to that is to make sure you are very comfortable using it. A criminal can take a gun from a shaken or uncertain Realtor® and use it against you.
  • Consider Limiting Open Houses or Use a Buddy System. Open houses are one of the most dangerous arrangements for agents, because they are alone in a private house that is open to the public. If a stranger comes in and wants to see the basement, they are suddenly out of view and a crime can easily occur. If you want to continue using open houses as a marketing strategy, arrange with another Realtor® or two that all of you will be present at each other’s open houses.
  • Listen to Your Intuition. People have an odd but strangely accurate “sixth sense” about dangerous situations. Trust that uneasy feeling and decline to show a home alone if you feel unsafe. You can reschedule for a time that someone will be able to go with you, or you can simply decline the showing. Remember that a single showing will not make or break your listing, and even a big sale isn’t worth your safety or your life.
  • Prequalify Your Prospects. Before you meet someone at a home, prequalify them. This involves gathering information from them to make sure they are a serious buyer. Not only is this helpful in not wasting your time or the seller’s, it will also keep people away who don’t want you to know exactly who they are or what their situation is. The people you discourage will be the ones you wouldn’t have sold to anyway – and you’ll be much safer in the process.
  • Retrain Your Customers and Influence Public Expectations. You can’t change how everyone thinks, but you have a lot more influence than you think. Retrain your prospects that they cannot expect you to meet them, sight unseen, at an empty house. Tell your friends, family, and anyone who will listen that this practice is unsafe and that agents need to prequalify clients and meet at their office before going to a home. With enough Realtors® saying it, eventually public opinion and expectations will shift.

Making a major change in an industry can seem difficult. However, in real estate it boils down to thousands of agents making a change in their individual behavior and educating people about why. I hope you do it. If I read about you in the paper, I want you to be winning an award, not being the victim of a crime.

Will you join us? Make the pledge to stay safe, and encourage others to do so as well!

Realtor® Rip Off Report: How to Avoid Lead Generation Ripoffs

Market Leader Rip Off ReportEvery Realtor® needs leads in order to show and sell properties. Getting leads can be a lot of work, and many Realtors® don’t know where to start. As a result, some Realtors® turn to lead generation services that promise to do all the legwork. Sounds great, right!  Please read on….Market Leader is one such service, however according to many complaints they simply take your money and do not provide the promised leads. By locking Realtors® into a multi-month contract, services like Market Leader leave professionals with nowhere to turn despite not getting what was promised.

Market Leader Issues
Market Leader promises to generate a certain number of leads within your area code, but over time many Realtor®s are seeing the leads from outside their area. One customer was finally told that Market Leader cannot promise where leads come from. That makes the leads useless.

Past customers also report that once a contract is in place, Market Leader and many other services will work hard to make sure you can’t get out of it. Customers have complained that they have been told they need 35 day written notice (long enough to charge you an extra month) and that they have to cancel by a certain day of the month in order to have it process in time.

Unfortunately, the complaints about customer service abound as well, both on posts to their Facebook site (Posts to Page on the left sidebar) and on external services. Many customers say they get ‘outside business hours’ messages in the early afternoon, or are not allowed to speak to a supervisor when they wish to dispute charges. There are also many technical issues with the site and Realtors® are simply told that a ‘ticket has been submitted’. Some Realtors® had customers reporting the campaign emails as spam because the Market Leader campaigns were malfunctioning, and multiple calls to customer service did nothing to fix the issue.

You can read all of the gory details from the Facebook group, “What Should I Spend My Monday On?” It’s  a good group!

Finally, users with Macs do not have nearly the functionality of other subscribers, but they pay the same high prices. The creative portions where you create your own mailings have to be done from a PC. Even with a PC, you cannot verify ownership of your domain with Market Leader so apparently there is no syncing with Google apps to coordinate with a team.

For a service that charges $580 a month and locks you into a 6 month contract, you have a right to expect better. In fact, if you put those kinds of resources to work in your own lead generation efforts, you could grow your business dramatically and remain in control of the quality of the leads you attract.

How to Avoid Ripoffs and Generate Your Own Leads
Here at the Real Estate Marketing Magazine, we have a free e-book that can help you get a jump-start on your lead generation efforts. You don’t even have to start spending your hard earned cash! Here are some tips from the e-book and beyond.

Start with those you know. I know, no one likes to harass friends and family. But remember, you’re in this to SERVE, and folks need help finding a great place to live! Finding a great Realtor® isn’t as easy as you’d think.  Keep in mind that it isn’t just who you know, it’s who THEY know also. Use our free calls scripts and letters to help you reach out to the people in your sphere.

By starting with those you already know and asking for referrals, you can begin your network with those who already know and trust you. And trust sells!

Social Media
Social media is a great way to reach out to those you don’t know, build relationships, and nurture prospects. You can establish a Facebook site for your realty business, and post photos from your listings to Facebook, Instagram, Pinterest, and even Twitter! In addition, you can establish a website using easy-to-build templates through any number of services. Squarespace is well known for having great visually-focused templates, which is a major bonus for any Realtor®! Remember, when you help people see themselves in your properties, your sales job is almost done.

Business Cards and Mailings
A professionally designed business card is essential for any successful Realtor®. Services such as PrinterBees have hundreds of real estate business card templates to choose from.  In addition, sending farming postcards to people in your area to announce a new listing or an open house can be very effective. Postcards get seen more readily than letters, which residents often throw away without opening because they are  seen as ‘junk mail’. Postcards with great graphics are eye-catching and already ‘opened’!  PrinterBees has a huge selection of real estate marketing postcards for any type of lead generation program you want to kick off.

These are just a few examples of low-cost ways to begin to gain leads. There are many more. See each person you meet as a potential sale – if not them, then someone they know! Learn how to connect quickly through conversation and assess their needs. When you add a new person to your network, it isn’t one person – it’s more likely 100, since you add their entire network as well. With this mindset, you’ll see that the world is your oyster – and you don’t need to pay $580 a month and be plagued with issues to access it!

Have these call scripts emailed to you. They work great for contacting your sphere of influence.

Time Saving Tips and Tricks for Anyone Who Needs More Hours in the Day!

Time saving tips for RealtorsAs someone who is always looking to get more done in less time, I wanted to share some of my time saving strategies to help you get the most out of your precious time.

Create multiple email signatures for anything that is repetitive in your email communication. For example, I have an email signature file for everyday email communication. I also have one for media communication that includes all of my “bio” information. That way I don’t have retype it every single time I’m responding to a media request.

I also have a standard signature that goes out with all of our PrinterBees printing proofs, so when I’m sending a proof, I use the signature with the proof instructions all typed out so I don’t have to hunt for the verbiage every time.

Another example is when I’m sending something out relating to this magazine, I use my Real Estate Marketing Magazine (REMM) signature file. Using the REMM signature file helps with branding and recognition when an email is received by me from someone who may not recognize my name or PrinterBees.

Use a social media company like $99 Social to get your social media off your plate.  It’s a huge time-saving tip and it’s definitely worth the $99 to not have to worry about it.  They customize social media posts based on what you want and who you are trying to attract, and then post on your behalf. It’s a huge help! I LOVE $99 Social!

Pssst…I bet if you visit or follow my social media feeds, you can’t differentiate between what I post and what $99 Social posts. It’s one of my best kept secrets, and I’m happy to share.  Seriously…use them, you’ll be glad you did!

Use Buffer for scheduling social media. Set it and forget it. This is one of my biggest time saving tips that I use religiously to supplement what my social media company does for me.  I also like Buffer so I can schedule my posts for when I know people are more likely to be on social media.  Social media is far more active in the evening than during the day.  I don’t have time in the evening to be ON social media posting, so Buffer steps in and solves this problem for me.  I schedule my posts, and Buffer makes sure they go out.  One of their new services is to offer posting suggestions too, which is really helpful in staying active and consistent with social media.

Youmail: I LOVE my Youmail. It’s a voicemail service that sends an email to your inbox with the voicemail attached to easily listen to without having to login to anything. Checking voicemail is like checking email and it’s a huge time saving strategy for me. I also like that I can forward voicemails to my team via email with notes. It’s an amazing business tool!

Pssst…The “coolest” thing about Youmail is your ability to customize your voicemail greeting based on who calls.  It uses caller ID as a way to serve up different voicemail greetings based on who’s calling-it takes customer service to a whole new level!  When people call my cell phone and it’s my voice saying “Hi Tom, great to hear from you, I’m sorry I can’t take your call…”  It’s not an automated attendant, it’s an actual voicemail greeting you can record for any individual.  You aren’t required to have a custom greeting for everyone, and those without one will get your default greeting.

Now it’s your turn-what are some of your time saving tools or tips?  I’d love to hear from you.

I’ve Been Keeping Secrets…It’s Time You Knew…

Secrets With Friends Book CoverFor the last two years, I’ve been writing a book, just for you…with all my small business secrets!  The book is titled The Secrets I Share With My Friends, Everything I Know About Building A Small Business.  I’m  excited to announce it’s been published and is now available on Amazon.

Why this book is for you, as a Realtor®:

Whether you realize it or not, you ARE a small business owner and seeing your real estate business as a small business will help you to build it up as such.  There’s a big difference between having a real estate business and being a Realtor®.  The real estate business owner has a business that’s of value to someone else, where the Realtor® who didn’t build a business just quits selling real estate one day.  Done, THE END.  There’s nothing beyond the last day of work to show for it, other than years of dedication to helping the people helped along the way.  The name just fades away in to nothingness the day the Realtor® stops serving…the business owner can sell his/her business, has systems, a valuable database, a solid marketing plan and it lives on without her providing income long past the days worked.

There are very few books available (that I’ve been able to find) on how to build up and market a real estate business, that’s why I wrote this book!

I’ve made a lot of mistakes along the way, like the time I showed up to a really important business meeting with a business card I had printed from my computer ink-jet printer.  I’ve included that super embarrassing story in the book along with many other mistakes I’ve made along the way to success as a small business owner.  My personal stories of bumps and bruises received from attending The School Of Hard Knocks can save you from taking the same path.  A path all too common with entrepreneurs and small business owners…and yes, Realtors® too!  If you’ve been in real estate for a while, your story isn’t likely much different than mine when the real estate market crashed and everything when to…ummm…hell!  I’m not sure about you, but I found myself in line at the food bank to make sure I had groceries to feed the kids while trying to meet my financial obligations (1.5M. in debt), with NO income!  Rough times!

The book is filled with an abundance of easy to understand, easy to follow and easy to read information on how to build your real estate business, build a team, hire the right people, delegate what should be delegated, market your brand of real estate, managing business finances, building your prospect list, where to get a list, and everything in between… all the way to retirement.

Reading this book will completely change the way you see your real estate business and the possibilities that exist with some simple planning and thinking ahead.

As a Realtor® maybe retiring and selling your real estate business at some point isn’t something you’re thinking about, right now.  After all,  your clients are doing business with you, versus your business/brokerage.  Changing your thinking around this could be the difference between a comfortable retirement that includes passive income from your real estate business and just deciding to stop selling real estate when you retire with no passive income.  Which path sounds better to you?

As you build up your real estate business, if you build it up with the end in mind, you have the ability to set yourself up for a nice retirement and create a business that pays you even when you’re done and not working any in it longer.  Creating a successful real estate business that can live on without you is easy with some direction on how to do it and I’ve included all of my secrets on how to do that in the book!

The book is getting rave reviews from top thought leaders and coaches like Steve Hardison “The Ultimate Coach” as a blue print for small business owners, like yourself, that’s easy to read because it’s not a boring text book, it’s a memoir that’s interesting, funny and filled with secrets throughout.  Here’s what Steve had to say about the book after reading it in one sitting.

Nadine Larder’s part memoir, part “how to,” and part textbook, “The Secrets I Share With My Friends…,” meets with trumpets of success from world-renowned personal, relationship and business coach Steven Hardison.

“I met Nadine today in the parking garage after attending #ICON 14.  It was my great privilege to be given her first copy of the book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business.”  After I completed my afternoon with a client, I sat down to thumb through the book she had given me.  I could not simply thumb through it. It was too compelling.

“As I read her book I was amazed at the passion that came through the pages, and I was even more astonished at the content of the information.  It is extraordinary! I can hardly wait to speak with her to tell her what I thought of her masterpiece.  It is beyond brilliant.

“I particularly love her Pssst… comments throughout the book. I will be giving this copy to my daughter who, like Nadine, has the desire to build a small business from the ground up. This book is a brilliant blueprint.

“I do not know Nadine, other than the 5-10 minute encounter in the parking garage, AND I am totally moved by her contribution to me as I have consumed her writing. I can only imagine the impact it will have on readers who are building their own business. My hat is off to this powerful and dynamic woman. Thanks, Nadine. Be blessed.”

Visit for more information on the book, Nadine and lots of small business secrets!  You can get the book on Amazon…Grab your copy now!  They’re first edition and we plan do to a reprint soon!


FACT: Home Warranties Help Homes Sell Faster | The Secrets I Share With Friends…

Real Estate Marketing Tips Including a home warranty as part of your marketing plan increases the chances of your listing selling faster, therefore increasing the selling price.  As all listing agents know, the faster a home goes in to contract, the higher the selling price.  It doesn’t take long for a new listing to become “stale” to the people actively looking at the time the home is listed for sale.  No agent wants their listing to sit “unsold,” adding a home warranty to your marketing could be the one thing that helps your listings get in to contract quicker!

A new report released by the Service Contract Industry Council (SCIC) shows that homes covered by a home warranty sell faster, 11 days faster, on average.

According to the news release “Purchasing a home is a significant investment and can create tremendous anxiety. Fortunately, because home warranties can be transferred to the new owner, buyers are finding that the extra protection of a service contract can ease this apprehension,” said Tim Meenan, SCIC executive director. “Home buyers understand that when it’s time to sell in the future, the home will have an increased resale value.”

It’s a conversation Realtors® should be having with their clients during the listing appointment, especially with the cold hard facts provided by the SCIC.

I recently purchased a new/used car and was pretty specific about wanting to purchase a car that was “Certified Used.”  I wanted to know that no matter what happened after I drove the car off the lot, I was covered and wouldn’t have additional expense I wasn’t prepared for.  The same holds true with a home, with the exception of the house usually being waaaaay more costly to repair.

Sellers are enjoying higher selling prices and buyers feel better about their investment in a new home being protected by the home warranty. It’s a win/win situation! The inclusion of a home warranty brings comfort to the buyer knowing they can get anything that breaks down fixed without incurring significant financial burden, especially when it’s a costly repair, like an air conditioner unit or heating furnace.  If your client is including a home warranty, make sure it’s part of the marketing plan so potential buyers know the service contract is part of the deal before they even walk in the front door.  It’s like shopping for a “Certified Used” house, warranty included.


Source: PR News Wire

The Hottest Trends In Real Estate Marketing You Need To Know About

With housing markets exploding across the country, it’s a great time to get back to marketing yourself to celebrate and cash in on PC.55.Farming.NJL.8.5x5.5.MASTER.[XX]the activity.  I can tell you as the owner of a real estate print marketing company that Realtors® across the country are ramping up their marketing to meet the pent up demands of both buyers and sellers who have been waiting on the sidelines for something to change in the real estate market.  If you’re not thinking about your marketing and actually executing on it, chances are you may get left behind and miss this amazing opportunity.  As a subscriber to Real Estate Marketing Magazine, we can’t let that happen to you!  We have to help you keep up, so here’s what’s hot!

It’s an amazing time to be a Realtor® IF you have good real estate marketing in place to feed your business and exploit the opportunity out there.

Farming postcards are back to being popular again and Realtors® ARE farming because they know it works.  These agents understand that they have to be “the first one to show up at the party” (the market recovery party!) to make sure they’re in front of their prospects when they decide to make a move.

Just listed and just sold postcards are a great marketing tool that many agents use as part of their standard marketing plan.  Using just listed and just sold postcards as part of your marketing shows you’re active in the neighborhood and know “what’s up”!  There’s a huge increase in the number of agents using this method of real estate marketing to continue to build and establish their businesses in the neighborhoods they target.

Expired Listings? I’m not sure why, but there is a drastic increase in the number of people marketing to expired listings.  It’s DRASTIC and definitely worth considering if you’re looking for a specific market to target or a specialty to attack as your own.  Expired listings offer a very unique opportunity to market yourself to a very specific audience and a VERY targeted list.  I don’t think there is a more targeted list of people you can market to in real estate.  You already know they want to sell, it’s just a matter of getting them to pick you over other agents vying for their business. Here’s a link to a free download for marketing to expired listings.

Many people think that in this market, they can sell their home without a Realtor® and still get top dollar.  Not a chance!  I’m a licensed real estate agent who WAS going to sell my home myself. I’m qualified. I know a lot of Realtors®, the area my home is in is short on inventory, I have a lot of contacts, I’m licensed, socially connected, an expert at real estate marketing, etc. etc.  I have every reason to believe I can just do it myself, but I can’t!  I don’t have the time, it’s not what I do anymore as my full-time job.  I listed my house for sale with a Realtor® who can properly market the property and get top dollar in a hot market.  Marketing to FSBO’s is also very targeted because you can offer them assistance they can’t get anywhere else and you can sell their home for more than they can.  It’s a fact and I encourage you to go after that targeted list of people.

There’s many different approaches you can take to making the most of the housing shortages and market changes happening across the country.  No matter what your approach is, don’t forget about the marketing and marketing consistently, it’s the only true method to making it happen for yourself.

Realtor Uses GPS To Track Stolen Signs

I’ve heard of real estate signs going missing before, but this is a bit ridiculous!  Greg Portlock, a Realtor® in Colorado kept having his open house signs disappear every Sunday to a point of launching his own investigation to catch the thief.  Over a period of a couple months, he reports having lost around 100 listing signs!  I don’t have to tell you how fast that can add up and how aggravating it is to have your signs stolen, you’ve likely experienced it yourself at least once if you’ve been in real estate sales for any amount of time.  Well, Greg got so desperate to find out what was happening to his signs, he set a trap to catch the “real estate sign thief.”  He put his signs out as he had done for the last couple of months, but this time, he planted a camera to see what was happening to his signs and filmed the sign thief taking off with this signs.  While he was able to get the signs disappearing on tape, he didn’t recognize the sign thief and  had to take things a step further with GPS technology.

Greg went to the local Radio Shack and purchased a $100 GPS unit and installed it on one of his signs.  As predicted, the sign was stolen like in the weeks previous, but this time he was able to track the sign down.  Greg report that his GPS unit lead him to the garage of a competitor per his interview with Channel 9 news.

5 Tips to Generate Hot Real Estate Leads [Webinar Replay]

If you missed our webinar on how to generate leads as the temps are cooling, you’re (almost) in the know and up to speed with the rest of us.  Once you watch it, you’ll be all caught up! We had a great turn-out and we appreciate all who were able to attend.   The webinar was recorded and is filled with information on how to keep your business moving as the temperature’s cool and home inventories drop.

The fall and winter seasons are a great time of year to ramp up your lead generation simply because the spring and summer buying season is behind you and things have likely slowed up a tad, even if your market is still busy.  This is the time of year to make your real estate marketing plans and execute on them.  Take this time to work on your relationship building and getting in touch with past clients as well as your sphere of influence.  Doing all these types of things pay big dividends on your relationships, which pays off big in your business.

Cole Realty Services provides databases/mailing lists for Realtors® and when you mention PrinterBees or Real Estate Marketing Magazine, they will give you a 25% OFF on their services.  It’s the perfect solution for Realtors® because they offer unlimited downloads, unlimited databases/lists and searches.  It’s perfect for marketing to expired listings because it provides you with live information on neighbors and the neighborhood.  It has all the information you need to do a great job at marketing to expired listings and makes your job so much easier.  Visit cole online at

Get the FREE Winter Downlaod: 7 Reasons Why Winter Is A Great Time To Sell

Compliments of PrinterBees – Real Estate Marketing


The Shocking Truth about Postcard Marketing

If direct mail is one of the methods you use to market your real estate business, you’re going to appreciate this information. The Direct Marketing Association puts out a study every year about what type of marketing gets the best results as well as where you might be wasting your efforts.  With all of the hype about Internet marketing, social media marketing, search engine optimization marketing, content marketing, etc., the results may surprise you.  And it was all researched, so it’s legit!

Get this….Direct mail marketing was named the most cost effective marketing medium, even over email marketing. It was also identified that postcard marketing is the most effective method of direct mail marketing, offering the highest response rates.

52% of postcards are read, as compared to 35% when the mailing piece is in a letter sized envelope. The study also showed that 34% of letter sized mailings were thrown out, compared to only 21% when the marketing medium was a postcard. It’s believed postcards are more effective for direct mail marketing then letter sized envelopes due to convenience for the person receiving it.

Postcard Marketing StatisticsAs someone who studies marketing, the most interesting part of the study for me was how effective direct-mail marketing is and how well it works. When people were asked about purchases made as a result of different types of marketing, direct mail marketing won, hands-down.  The study also showed that response rates to direct mail marketing increase as people get older.  When you combine that information with the fact that NAR (National Association of Realtors) recently reported the first-time home buyer is holding off longer and longer, it’s not the 20-year-olds that are buying houses, it’s people who are older and more likely to respond to direct-mail. NAR stated that the average age of people purchasing homes is 42.  Note: Direct mail came in overall at 65% vs. 66% for email, BUT when you look at the huge gap in response rates in the age group 18-24 (those who aren’t purchasing homes), it tips the scale towards direct mail over email for real estate marketing.

Screen Shot 2013-11-21 at 10.51.32 AMIf you think about it, it makes sense. There’s no longer any competition in the mailbox. That all changed when the economy shifted, coupled with the quick growth of the Internet. The clutter that was once in our mailboxes is now in our inboxes, competing for our attention.  The mailbox is where you need to be to get noticed.  Most everyone must check the mail that comes from the post office, however email and the Internet is optional, impersonal, and not everyone has it.

Coming up with a “junk mail email address” is easy, people are getting smarter and more creative about guarding their “real” email addresses, making it more difficult to reach them.

The only way to attract leads that result in business is to have a real estate marketing plan in place that’s consistent and ongoing. Marketing is like food to a business and without it your business will starve. There is tons of information on this site on how to get started and I’m always happy to answer any specific questions you have.  I’m on Twitter @remarketingguru or @nadinelarder

Also, PrinterBees caters to the real estate community and can help you get your postcard marketing campaign off the ground.  The agents who market their businesses with consistent postcard mailings, and drip marketing campaigns, are seeing consistent growth. You can experience the same-just stay committed!


Mastering The Art Follow-Up: How It Will Boost Your Business

I’ve had this article sitting in the queue for a while waiting for the perfect time to publish it and with the recent release of Word Of Mouse made it a perfect time. Word Of Mouse is a great new internet marketing book released this week that features PrinterBees and our award winning Internet marketing strategies. Don’t mean to brag, but it’s our follow-up that has earned us the recognition and I want to share with you how we do it.

Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play

As mentioned in the book, we put the person back in to our marketing, because it’s the people who work within PrinterBees that make the magic happen and our customers deserve the chance to meet and work with the people on the other end of the phone or email messages. Our client-centric approach to helping Realtors with their marketing is what made our marketing stand out. It’s “duplicatable” and has some key points you can implement in your business.

We have automated our follow-up to keep customers from falling through the cracks. We don’t ever forget to follow-up or drop the ball on following-up, because we don’t depend on our calendars, memory or otherwise to do it. We have systems that simply happen, they are automatic and they happen the same way with every potential client, every time, without fail. Not because we don’t care, but because we do! We want our prospects and clients to know we care, know we want to earn their business and that we follow-up. Each client is provided a central point of contact (with a photo), a direct number, a direct email address, and their own graphics designer to assist them with their marketing. There’s nothing insincere about our follow-up, because every word of it is absolutely sincere and comes from a person at PrinterBees, not PrinterBees. The bee is cute, but you can’t get real estate marketing help or build a business relationship with a bee!

We built our process by evaluating what our clients need from us. They need their time more than anything. A person’s time is the one thing they can never get back, so if we respect their time by answering all of the questions we know and can predict they are going to want answered, we’ve saved them a phone call, a visit to our site or an email. When every customer has the same question, it’s a clue and an opportunity to serve.

We found most new customers have the same few questions regarding their first order. As part of our automated follow-up process, our clients receive a personal introduction, along with what they can expect to happen within the next 24 hours. They didn’t have to call or email us, we’ve predicted the questions and answered them via email directly from the person assigned to their account. If the client has other questions, they can easily reply to the email from their direct contact at PrinterBees, not an unmanned and impersonal customer service email box. We meet the customer where they are, on their computer or mobile device, we don’t expect them to come to where we are and hunt us down. It’s as simple as wanting to make it as easy as possible to business with PrinterBees.

To begin to automate your own processes, think about what your customers need from you. Evaluate what is the same about every customer follow-up and what parts of that follow-up can be automated, then automate it! Most follow-up emails are pretty much identical, so don’t reinvent the wheel, figure out what it is you duplicate efforts on daily and automate it because you care enough about your customer to do so. Following-up makes you available where most others will fail to show-up, automating it simply makes sure you do it and don’t mess it up.

The second best way to experience the follow-up with PrinterBees is to register for a coupon on the website or request print samples. I dare you to reply to any of the automated emails you receive with a specific question and guarantee it will be answered by your direct contact. I can also promise that If I hadn’t told you that every one of the emails were automated you would have never known. The best way is to experience it as an actual customer. 😉

You can pick up the book at Amazon, Mark Petrosky is a New York Times best selling author and the book is filled with great insights about the Internet and where it’s headed.  Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play