Archive for Periscope

How to Use Live Streaming in Real Estate

Live Streaming for Real Estate

As a Realtor® in today’s market, it’s extremely important to not only establish an online presence but also maintain that presence across multiple social media platforms.

And as you most likely know, some of the most common of those platforms include Facebook, Twitter, Instagram and Pinterest, just to name a few.

But…what if you want to take things a step further and really give your marketing a boost?

Enter live streaming for real estate – your new secret weapon when it comes to marketing your real estate business.

What is Live Streaming?

You’ve probably seen it around, but just in case you haven’t, live streaming is simply a video that is streamed in real time to those watching. It’s a great way to communicate and connect with your audience and clients in an informal way, keeping them in the loop with immediate updates and news.

And you don’t need a fancy video recording setup to make live streaming work for your business. There are plenty of apps and options available, making live streaming incredibly simple, including:

All of these tools are relatively similar, and all can be used to help get your marketing message across to your audience.

How Live Streaming for Real Estate Works

So…how should you use live streaming for real estate? As with any form of social media interaction, the possibilities really are endless. But just to give you a better idea, here are a few ways that you can start using live streaming in your real estate business today…

  1. Use Live Streaming for Walking Tours of Your Listings

Have a new listing on the market? Don’t stop with photos and a detailed description – expand to a virtual walk-through tour of the home via live streaming.

This will not only give potential buyers a better idea of the look and feel of the home, but they’ll also be able to better picture themselves living in the space, without even having to set foot inside the property.

And it really couldn’t be easier. All you have to do it walk through the property with your smartphone, pointing out the various features, and live stream the footage to via your live streaming app. Potential buyers can follow along and ask you questions later if there’s anything they’d like more information about.

  1. Go ‘Behind the Scenes’ with Live Streaming

We’ve talked about using social media – Instagram especially – to promote behind the scenes images of your business, so why not extend this to real time footage?

Give your clients and potentials an inside look at what goes on behind the scenes of your business by live streaming from your office. Show them how you’re working for them, and point out the things that make your business unique.

Not only is this interesting content, but it also helps to build trust with your clients – they’ll feel more confident about working with you and recommending you to others if they can actually see what goes on behind the scenes of your business.

  1. Talk Shop about the Real Estate Business Live with Your Audience

One of the best ways to earn the trust (and business) of your clients and potentials is to share valuable information with them for free. Often, this is done by way of an informative blog post, detailing the ins and outs of something in the real estate industry.

However, sharing information with your audience can also be done via live stream. For example, you could host a weekly live stream where you discuss a specific real estate topic such as home buying tips, advice for staging homes for sale, photography tips, etc.

Whatever you feel could be valuable information to your audience is what you should be talking about and sharing with them via live stream.

And this is really just the tip of the iceberg. There are so many different ways in which you can use live streaming for real estate. Get started today and see where it takes you!

As you use online marketing, you need solid print marketing to back it up. Make sure your business cards, postcards, and fliers are updated and on point!

Five More Ideas for Realtors® Using Periscope

Periscope for Realtors

Periscope is continuing to explode as a platform! On August 2nd, 2015, Periscope surpassed 10 million Periscope accounts. Considering that they only launched on March 26th, 2015, that’s nothing short of amazing. Especially since it took two years for Facebook to hit 6 million users!

Periscope users watch 40 years’ worth of video every day. It’s totally unreal. As a Realtor®, I’d love to see you take advantage of this platform, so I’m suggesting five more ideas for Realtors® who want to use Periscope.

Before we get started, I’d like to ask a question. What would you enjoy seeing a Periscope about, as a real estate professional? Let me know in the comments, and I’ll set something up for you!

Neighborhood Updates

Do you know how many people in your neighborhood are on Periscope? Probably not, but a good way to find out is to do neighborhood updates on your farm areas. Use a hashtag related to your city or town to get attention. Talk about the real estate market, the back-to-school schedule, community events, construction projects – anything you can think of! Remember, a scope doesn’t have to be long. Just a few minutes is enough to engage and give great information.

Make a Periscope of Your Listings for Marketing

Interested in having folks see the best in your listings, rather than just hearing the input of the seller’s agent? You can’t be there an interrupt a showing, but you can give your side of the story. Use Periscope to give a walkthrough of your listing. Save the video on, and then upload it to YouTube.

From there, it can be part of your real estate YouTube channel, and you can also imbed it in your website for the listing, or post it on Trulia or Zillow. This way, prospects see the best parts of your property, probably before they even schedule a listing with their agent.

Leverage Your Real Estate Expertise

Once you’ve got a few successful years under your belt, you’ve got something to share with others about real estate. If you been massively successful for a long time, you have even more to share. In both cases, you can leverage that knowledge into become a go-to expert on Periscope. You can choose to either speak to the public or other Realtors®. If you focus on the public, you can discuss issues like pricing, finding the best neighborhood, how to stage a home, architecture, and more. For Realtors®, host Q&As about handling common objections, or talk about some specifics of the real estate trade. Either way, becoming an expert raises your profile and credibility in the industry.

Let People Get to Know You

This strategy is something you want to do in conjunction with one of the others. Periscope is most helpful because it’s eminently believable. It’s raw, on the spot, uncut footage. Take advantage of that and let people get to know you a bit. Talk about your behind-the-scenes work, talk about funny mistakes you’ve made, or share about your family. Whatever you share, be careful about being too personal, since there are creepy people out there. However, don’t be shy about being yourself. Reality builds relationships, and relationships build business!!

Host How-To Presentations

As you share your expertise (Idea #3), consider making it more hands-on by doing a how-to presentation. Show people how to stage a single room of their house by demonstrating on your own, or a client’s home with permission. You can get an inexpensive tripod that will allow you to set up the phone to record while you move around the room. You could also share how-tos about fixing faucets, winterizing your home, or anything else you happen to be handy at.

Notice that not everything – in fact, very little – on this list was directly about selling. That’s because social media is great for building up relationships that lead to sales, not asking for sales immediately. No matter what you use Periscope for, share who you are, what you do, and a call to action for them to visit your website or sign up for your email list. That will take the relationship to the next step.

How do you use Periscope? And what are you interested in seeing a scope about? Share in the comments!

16 Great Tips for Realtors Using Periscope

Periscope for Realtors

The previous post about using Periscope as a safer, more efficient technique for open houses generated a lot of buzz! Due to the interest, I wanted to follow up with a post outlining some tips and tricks for Realtors® using Periscope.

Things to Do

  • DO keep location turned on during your real estate scope. This will tell people where the home is located, and will allow you to be found by people searching a specific city or area.
  • DO use emojis. Emojis are small cartoon-like icons that demonstrate emotion or playful actions. This will help you be more relatable to your clients, and home-shaped emojis will also help you stand out as a Realtor®!
  • DO just jump in and do it! You’ll learn something new every time. Folks are scoping all kinds of random things, so don’t be shy!
  • DO plan a descriptive and catchy title. The title will bring people in.
  • DO announce who you are and what you plan to talk about in the beginning. Then, every few minutes, do a quick recap for folks who may have just joined.
  • DO answer common real estate questions. Do a Q&A scope, or cover a specific topic!
  • DO be an early adopter. If you get in now, you can be one of the key real estate experts.
  • DO schedule a private scope with one or two people to try it out and test features. Then, when you do your first public one, you’ll be ready!

If you want a test buddy, let me know! I’m happy to help you. I’m @NadineLarder.

Things NOT to Do

  • DO NOT scope and drive. If you see someone else doing so, exit the scope to discourage them.
  • DON’T ignore questions or comments. You’re there to interact! You can, however, say that you’re going to share and then take questions/comments at the end.
  • DON’T interrupt your sentence to answer a question or comment. It’s frustrating for those listening to your content.
  • DON’T use more than one hashtag. Your scope will have #Periscope added automatically, so by using an additional hashtag, you will end up with two. Any more than that looks cluttered.
  • DON’T think you need perfect hair and makeup and a practiced script. Know what you want to talk about, but be natural about it.
  • DON’T be afraid to block trolls. Some folks will make dumb or inappropriate comments. Tap on their name, tap on “block”, and move on.
  • DON’T have your camera below eye level. Folks don’t want to see up your nose. It’s best to hold the camera level with your face and look into the camera hole, so it looks like you’re making eye contact.
  • DON’T forget a call-to-action. Tell folks where they can find you online, on Facebook, and on Twitter. Offer a free download on your website so you can build your email list!

Periscope is a new world, and everyone using it is a newbie. It’s a great time to jump in, establish yourself as a real estate expert, and learn how to make great use of this platform. You’ll be learning right along with the rest of us!

If you have additional ideas about using Periscope for real estate, please let me know! On Twitter and Periscope, I’m @NadineLarder. I’d love to connect and follow you as well!

What questions do you have about using Periscope for real estate? Share in the comments!