Your Real Estate Business Card: Include Your Photo

Real estate business card photoHas a bad headshot on a real estate business card ever actually cost someone business? Absolutely!

“Studies show that with the right photograph, an agent can actually win business. Your headshot should be used as a marketing tool to brand yourself, attract clients and help you stay memorable in this competitive industry,” said the Connect Realty Group.

“An unflattering or unprofessional headshot can, in turn, hinder your business and cause you to lose potential clients to your competitors.”

The headshot on your real estate business cards is about to be duplicated and passed out hundreds of times. So let’s take a look at how do get it right!

Hire a Photographer for Real Estate Business Cards

Absolutely, positively, no seflies!

Work with an experienced and professional photographer. Some will try to save some money by working with a newer photographer, or friend/ family member who claims they can do it. If you go this route, make sure they have a portfolio of amazing headshots they can show you.

Not everyone is comfortable in front of a camera. The mark of a true professional is working with a shy or timid subject to still come up with an amazing shot.

Also, be sure they have the technical skills to touch up or edit a photo.

“Do make sure your photographer does at least basic retouching.  It’s important to project a polished image by removing things like stray hairs and blemishes,” wrote Forbes Magazine Contributor, Lisa Quast.

“Don’t go overboard with the retouching and end up making your photo look like a plastic Barbie doll.”

Always Wear Something From Your Comfort Zone

If you’re wearing something you don’t like, or out of your comfort zone, it almost always shows. It could show up in an awkward posture, or an unnatural smile and ruin the photo.

Wear something comfortable, flattering and professional. If you would wear it to an open house, it’s a good choice. Always go with solid colors, versus busy or intricate patterns.

“Don’t wear patterns as they can be distracting and become dated quickly.  Red and yellow can cast an unflattering light on your face so don’t wear them near the face.  If you are light skinned do not wear white near your face as it will make you look pale,” added Quast.

Remember, This is for Real Estate Business Cards, Not an Audition

The tendency is to do too much here. Keep it simple. Just smile and look as natural as possible.

Don’t try to do too much. Don’t hold out a set of keys, or put a cell phone up to your ear. Those poses look cheesy and you’re better than that. That also means no “Sold” signs or glasses of wine. No props at all.

At the same time, you may be positioned as a family-friendly realtor, but that doesn’t mean you should have your spouse, kids, or pets in your headshot. No matter how well-meaning this may seem, research says this rarely plays well.

Also, try to avoid folding your arms. Data shows this can make you look inflexible or like a know-it-all.

If you need help getting great business cards, we offer high-quality custom-designed business cards – contact us for more information!