I can think of a lot of things December is perfect for.
Hot chocolate. Christmas carols. Shopping. Gingersnaps. Family.
Oh, and investing in your real estate marketing!
Now before you tell me I’ve had a little too much eggnog for my own good, let me explain. December is a perfect time to invest in marketing – for several reasons.
Get Your Year Off to a Great Start!
First and foremost, investing in your marketing in December allows you to get your year off to a great start. Whether you want to revamp your branding, rework your website, or just refresh your business cards, nothing feels better than hitting January 1 ready to go.
In real estate, the late fall and winter can be slower times in our businesses. That makes it the perfect time to reflect on what worked and what didn’t in 2017.
Find ways to increase your focus on successful marketing and cut back on unsuccessful outreach. Try new things. If you haven’t used postcards before, for instance, take a look at our farming postcards! Try sending out one per quarter in 2018, using a mailing list or Every Door Direct Mail (EDDM).
December is the perfect time to create your 2018 marketing plan and invest in the resources you need to make it happen. Get out a calendar, mark down outreach dates, and have your best year ever!
Hello, Mr. Taxman…
April is everyone’s favorite month, right? Maybe not. But it can be a lot better if you’ve invested in your real estate marketing in December!
All of your real estate marketing purchases are part of your business expenses, meaning that you can write them off against your income. That makes THIS MONTH your last chance to lower next year’s tax bill!
Don’t wait until January to get those business cards or postcards ordered. Do it now, and not only will you start the year strong, you’ll get a big dose of relief at tax time.
Make the Most of Your Winter – Plan for Spring
In no way do we advocate letting your marketing hibernate this winter – you have to stay consistent if you want to have business in the spring. However, it’s common that spring and summer are the heaviest marketing time of year.
It’s also common that spring and summer are the heaviest work time of year as well, however, and sometimes marketing competes with work – and loses.
You can avoid this turmoil by planning ahead. Order postcards to be printed with Printerbees, and let us mail them for you at the right times. We can use EDDM or your mailing list. Either way, you won’t be wasting valuable work time in May running to the post office!
Plan ahead for local events you know you’re going to sponsor or attend as well – that way you can keep the calendar around it clear. Set up times for pop-bys.
By putting everything on the calendar now, you’ll be able to see if you’re overscheduling, or if you have one heavy marketing month and one with nothing in it. Move things around accordingly. If you have two local events in June, focus your pop-bys in July.
When you plan ahead, you can move into the spring and summer knowing that both your marketing and your workload are planned and manageable – which means you’ll be much more successful!
Now’s the Time – Don’t Put it Off!
December will be over before you know it, in a whirl of presents, cocoa, carols, and gingersnaps. Take time now – before the holidays get really busy – to plan and order your marketing for next year.
It only takes a couple of hours, and it can save you big – both at tax time and during the spring and summer next year!
Need help planning your marketing? We’re here for you. Contact us for a free marketing plan session today!