We talked about how to use Instagram for real estate, but what exactly should you be posting on your Instagram account?
It can be a bit challenging to get started if you don’t know what you’re doing, but don’t let that scare you off – with a little practice, you’ll be using Instagram for Real estate like a pro!
In order to help you along, here are a few things that you should definitely be posting on your real estate Instagram account…
Relevant Hashtags That Are Heavily Searched
You’ve probably seen them on various social media posts from Twitter to Facebook to Instagram – the infamous hashtags. While they may be a little annoying – and yet sometimes a bit humorous – hashtags also serve a greater purpose: they’re used to help people find posts that interest them.
I recently posted about how to use hashtags in social media, but I’ll just include one tip here. It’s really important to use hashtags that are popular and that people are really interested in. Hashtagify.me is a great resource to find those hashtags.
For example, say someone is looking for homes for sale in Dallas, Texas. If they’re looking on Instagram, they’ll likely search for the hashtag #DallasRealEstate, #DallasHomesForSale, or something similar. Then, if you’re in Dallas and have an appropriately tagged photo, that person will find your photo and may just give you a call.
Real estate Listings and Recently Sold Properties
Going along with the above example, posting images of your new real estate listings (tagged with the appropriate hashtags and a Call to Action for people to get in touch with you), is a great way to showcase your inventory and generate new leads.
Additionally, posting recently sold properties can leave a positive impression on viewers. If they’re constantly seeing all the wonderful homes that you are selling, you will seem more successful in their eyes and they’ll be more likely to contact you for their future Real estate needs.
Always Use Real, Not Overly Edited Pictures
Instagram is for posting real, relatable images. That doesn’t mean you can’t polish up your photos a bit, but you shouldn’t go overboard with the edits as you’ll appear to be a bit too un-relatable to your readers.
On the same note, when you post images, refrain from using stock photos that you’ve found on the Internet. Creating and maintaining an Instagram account can take a bit of time, but don’t let yourself get lazy or sloppy – always be posting real, non-stock images for your readers and viewers.
Amp Up Your Instagram for Real estate with Videos
In a sea of images on Instagram, sometimes your pictures can become a bit lost in the crowd. In order to help with this, why not try creating and posting a short video to better catches readers’ attention?
These can be simple videos – just glimpses of new listings, behind the scenes in your office or something that showcases your community, just make sure that they are interesting and will grab someone’s attention immediately.
Include Testimonials from Satisfied Clients
A glowing testimony from a satisfied client can really go a long way, regardless of where it is posted. But since we’re talking about Instagram, definitely make an effort to post testimonials on your account.
One idea would be to post a picture of a recently sold home with the testimony from your satisfied clients. This is a great way to build social proof and begin to establish yourself as a leading real estate authority on Instagram.
Instagram for real estate isn’t so bad once you learn the ropes – start posting some of these things on your Instagram account today, and you’ll start seeing results in no time!
Interested in social media but having trouble keeping up? I highly recommend Socially Posted – they curate relevant content and share on your behalf. Check it out today!!