The story of how quickly Amazon gained traction and disrupted almost every industry is nothing short of incredible. The retail heavyweight was founded in 1994 as an online bookstore. Later it added DVDs, CDs, software, and eventually, everything else too.
Today 64% of American households are Amazon Prime members and Amazon brought in $136 Billion in net sales in 2016. How did that happen? Part of the answer is great marketing.
When you see this kind of success story, you know there’s a lot you can learn. Here’s what Realtors® can learn about marketing from Amazon’s success.
Direct Mail Works
Yes, Amazon, the largest internet retailer in the world, uses direct mail for marketing.
Because it works!
They use postcards and other direct mail to encourage Americans to use their online offerings. From promoting Amazon Prime Instant Video to encouraging Kindle customers to upgrade to the Amazon Fashion postcard I just received recently, Amazon knows the power of postcards.
How about you? As a Realtor®, do you use postcards? Having a great mailing list is great, but you can also use Every Door Direct Mail to reach an entire mail route with no list. However you choose to do it, don’t ignore direct mail. If it’s worthwhile for Amazon, it’s worthwhile for you!
One of the most important parts of an Amazon listing for many customers are the reviews. Amazon makes sure that anyone searching for a product can immediately and easily see how other customers have rated it.
88% of consumers trust online reviews as much as personal recommendations, which means a lot not just for Amazon but for Realtors® as well.
You know how vital referrals are, but did you realize that a positive online review could give you the SAME effect as a referral? It’s essential to encourage clients to give you online reviews and to make your reviews a prominent part of your marketing.
We’ve written in the past about how to use online reviews to build your real estate business – take a page from Amazon and make it happen!
It Needs to Be Easy to Buy
Buying from Amazon is one the easiest things you can do. You go to the website, type in what you’re looking for, look over a variety of customer-reviewed options, and click to buy. Delivery is quick, especially if you belong to Amazon Prime. What’s not to love?
In any type of purchase, the easier it is the more like a prospect is to pull the trigger. As a Realtor® you want to make working with you as easy as possible. Here are some ideas:
- Be present in your farm neighborhoods on a regular basis
- Be consistent with all marketing, both online and offline
- Make it easy for prospects to find and read positive reviews about your services
- Have a clear process for new clients so they know exactly what to expect and what they need to do to get the ball rolling
- Be easy to work with and easy to reach throughout the transaction
If you make it easy for people to work with you, you’ll make it much more likely that they will act when they are interested. Anything you can do to meet people where they are and streamline your process will benefit your business!
Learn from Others’ Successes
We’re often encouraged to learn from others’ mistakes, but you can learn a lot from others’ successes as well. What did they do right? How can you translate that into real estate? These three lessons are the tip of the iceberg. When you keep your eyes open for new ways to be successful, the sky is the limit for your real estate business.