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Tips for Using Social Media to Sell a Home

Using Social Media to Sell a Home

Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time.

Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business page. That’s a good start, but there’s so much more you can do.

A Facebook Page for Real Estate in Your Farm Area

Most Realtors® have an area or neighborhood that they specialize in or would like to work in primarily. To make this a banner year, start now. Create a Facebook page focused on real estate in your preferred area.

Facebook pages like “Beautiful Homes {City}” can gain a lot of followers, and you can share home tips, blog posts, beautiful photos, and of course, your listings!

If you start the page now and promote it using Facebook Ads to those who live in the area, you can have a good fan base by the time the spring selling season hits!

Here are some keys to making your page successful:

  • Be consistent! If you disappear for weeks or months, so will your audience.
  • Post from a variety of sources. Just your website or your listings will seem too promotional, and people won’t stick around.
  • Share the page posts on your personal page and encourage others to share them as well. This will extend the organic reach of the posts.
  • Stay on message – if you post about travel in Peru, it may be interesting, but it will confuse your audience and lower engagement.
  • Run contests and post questions to encourage engagement.

Create Local Boards on Pinterest

Similar to Facebook, local branding is one of the keys you can use on Pinterest. You can create a Pinterest board dedicated to the community you’re farming.

To build interest in your board you can promote pins, or you can invite people to collaborate on your board. When you have collaborators, they can add pins to the board, so you may want to monitor the board from time to time to avoid spam.

You can also create a variety of other home focused and locally focused boards, such as DIY, local events, news items, home décor, and more. As your Pinterest boards gain traction, you can post listing photos and encourage people to click through to your website to view the listing and schedule an appointment.

It takes time to create a locally focused Pinterest account with followers and interest, but once you do, it’s the gift that never stops giving.

Instagram

We’ve posted before about how to use Instagram for real estate, and there are a lot of exciting options. When it comes to marketing a listing, you want to focus on posting beautiful photos and using the appropriate hashtags.

Remember that your connections on Instagram can be buyers, but you can also connect with buyer’s agents by using the appropriate local hashtags. When you attract attention from other agents, they can help you sell your listing.

Video and More Video!

There is live video available on both Facebook and Twitter, and it’s a great way to promote new listings. You can also record regular video and upload it to Facebook and YouTube.

You can do a video of yourself announcing the listing and discussing the features. Make this interesting by telling a story about what it would be like for a new family living there. Play up the house, the neighborhood, the schools, and the shopping and other benefits.

Another great real estate video for listings is the walkthrough. Whether live or prerecorded, a walkthrough video allows interested buyers to see the home without having to go to an open house or make an appointment. Your commentary can help them see the very best features of the home, and imagine themselves living there!

Social media can be a complex marketing channel. It takes time and patience to build up your presence, which is why the slower winter months are the perfect time to start. When you have a strong following, though, you will be able to get tremendous exposure for your listings without spending tons of money. It’s worth it!

Ready to get your business cards updated with new social media info? We’re here to help. Contact us today!           

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