The Power of a Written Note

Power of a Written Note

When was the last time you received a written note? Not an email or a text message, but a genuine, real handwritten note.

It’s probably been quite a while, but try your best to think back. How did receiving something so personal and so thoughtful make you feel?

Valued? Appreciated? Connected?

Often times those are the very feelings that are lost, or at the very least not conveyed well, through the standard text messages of our digital world. Don’t get me wrong, technology can definitely be a wonderful thing, but sometimes it’s important to take a step back and refocus on the basics.

Like sending handwritten notes to your current and potential clients.

Take a look at these four great reasons for sending handwritten notes – especially thank you notes – to you clients:

Your Clients will Feel Valued

This is a big one because how your client feels towards you can make or break future deals with them. Plus, it’s always a good thing to be kind and try your best to make people feel valued and appreciated. A handwritten note shows your clients that you took the time to do something personal just for them. If a client feels that they are more than a number, that they actually mean something to you, they will be much more likely to come back and work with you again in the future.

Gain Additional Referral Business

Going right along with valuing your clients, if you make a point to make them feel special, they’ll not only be more likely to use you in the future but also refer you to their family and friends whenever they are in the market for a good Realtor®.

The real estate business is one that works well (and often depends on) referrals, so the more you can get your name out there and connect with potential clients, the better for your own business. Never underestimate the power of a referral – and that power often begins with a handwritten thank you note.

Wow Possible Prospects


Some folks will send written thank you notes to those who have worked with them. But very few put that much effort forward for someone who is still a prospect. If a prospect receives a handwritten note from you, just checking in on them or wishing them well on a holiday, it will make a big impact.

Most marketing and interaction takes place online – social media, email, or even text messages. Getting something in the physical mail is rare. Getting something handwritten is almost unheard of, and it is sure to wow your prospects.

It Only Takes a Minute

Sending a handwritten note doesn’t take hours of your time. So what do you have to lose? Taking a few minutes out of your day to write a couple of thank you notes to clients isn’t going to set you back too far on the productivity scale, and your clients will love you for it.

And if you’re short on time or are just looking for an easy way to stock up on note cards, you can order them in advance online at – that way, the next time you find yourself wanting to write a note to a client, you’ll be more than prepared.

Even in our fast-paced, digital world, taking the time to write a personalized note is a worthwhile gesture. Not only will doing so help make your clients feel valued, appreciated and connected, but it will also wow prospects and give your business a much-needed boost in the right direction – and you can’t argue the value in that!

When was the last time you received a handwritten note? Share in the comments!