I was reminded recently that I’ve lived in Arizona for five years! It was hard to leave California, a state I called home since the day I was born, but it was sure worth it. I love it here now!
But there was one part of my memory that wasn’t so great – I had a struggle I never expected. A struggle that cost several people $10,000+. I struggled to find a reliable Realtor® to help me buy a home!
What Was Missing?
Can you believe that five different Realtors® failed to win my business, simply because they didn’t do ONE SIMPLE THING? Trust me, it wasn’t that I was picky or hard to work with.
They wouldn’t follow up.
I’m not joking. I gave my contact information to FIVE different Realtors® and not one of them followed up.
- I told them I intended to buy a home soon.
- I asked for comps and property updates for the area.
- They all promised to follow up.
After I spoke to one Realtor®, I ran into him more than 10 times over the next few months at a favorite restaurant. He never said a word about anything.
Not following up is a deal breaker for me in any business transaction. If you don’t follow up, you’ve proved you’re not reliable and professional enough for me to do business with. If you can’t even call me when I’ve told you I’m ready to work with you, I can’t count on you to find me a great home and negotiate a good deal either.
How About You?
How would you rate your follow-up strategies? Do you:
- Follow up with prospects
- Return phone calls
- Reply to emails and texts
It might surprise you, but if you get focused on following up, you will stand out from the crowd. You may be the only one doing it!
It was five years ago that I had trouble getting anyone to give me a phone call, and I can remember the frustration like it was yesterday. Don’t let a lack of follow-up be the reason you miss out on a commission. Be quick to get back to prospects, return phone calls and emails, and reply to contacts on social media. Your business will reflect your diligence!