In our increasingly digital world, the idea of carrying around a stack of business cards can sometimes sound a bit silly. Do people still actually care about business cards? Are they still a viable marketing tool?
The answer is a resounding yes. In fact, business cards are even more important when it comes to real estate marketing.
Successful real estate marketing is all about making a connection with potential clients, and one of the best ways to make the initial contact is by handing out your business card. But apart from the initial gesture, what makes the business card such an important marketing tool to always have on hand?
Let’s take a look.
Why are Business Cards important for Real Estate Marketing?
Well for one, handing out a nice, high-quality business card makes a lasting impression on potential clients. In other words, someone will be much more likely to remember you if you give them a physical business card instead of just saying your name and/or email address and expecting your potential client to either remember the information or write it down on their own.
The key is to make it as easy as possible for people to remember you, and business cards are a great tool for making this happen.
Also, there’s just something about a firm handshake and an exchange of business cards that can’t be replicated through online interaction. Remember, you need to make a lasting impression, and in order to that, you need to be memorable.
What Information Should a Business Card Include?
Besides the normal contact information such as you name, phone number, website, email address and physical location, you should also always include a picture of yourself.
As a realtor, more often than not, you are your brand. People are interested in doing business with you, trust you to either sell or find them the perfect home – so why wouldn’t you want them to associate your name with your face? Plus, it helps potential customers remember who you are more clearly, so when they’re ready to move forward with their real estate needs, they’ll see you card, see your face and instantly remember who you are.
Additionally, you should also consider including your social media information on your business card. Don’t go overboard with this, as you don’t want to clutter your card and cause it to look unprofessional, but including your main social media channels will only encourage people to go online and check out your services. This is especially great if you have favorable reviews on Facebook, for example, as these reviews could help convince a potential client to go with you over someone else.
Real Estate Marketing 101 – Always be True to Your Brand
No matter what sort of real estate marketing you are participating in, it’s always important that you remain true to your brand.
When it comes to your business card, the concept is no different. Your business card is often the first point of contact you have with a potential client, and it’s definitely what they will remember you by, so make sure you are always providing a great representation of yourself and your brand.
This means that, besides your picture, you should include any logos or color schemes already associated with your company as another way to remind people of who you are. And if you have a catchy slogan or phrase that you use in your other forms of marketing, don’t be afraid to include that on your business card as well. (Again, just make sure it’s not cluttered with too much information.)
Ready to Create Your Own Business Cards?
We can help you with that! If you need help creating the perfect card, we offer a wide selection of high-quality business cards, easily customizable to meet your own real estate marketing needs!