Are you excited about reaching your farm area consistently, but wondering if you can afford it? Farming postcards can seem like a big investment, especially if you’re sending monthly.
Another barrier can be a small farm. Sure, it’s economical to buy 1,000 farming postcards, but what if your farm is only 200 folks? What do you do with the rest?
Great news – it’s easy to maximize your farming postcard investment. Here’s how.
Don’t Be Afraid to Repeat!
The simplest tip is perhaps something you didn’t think of – send the same marketing postcards multiple times!
You may think that your recipients will think you are uncreative or cheap. Far from it! Think about common commercials you see. Is every McDonald’s commercial different? How about Coca-Cola?
Nope! They repeat the same set of commercials over and over. Why?
Because repetition is powerful! Consider how long these slogans have been in use:
- “Got Milk?”, used for 21 years
- “Just Do It”, used for 26 years
- “What Happens Here, Stays Here”, used for over 10 years
- “Melts in Your Mouth, Not in Your Hands”, used for over 60 years
Can you name the brand for each slogan? I bet you can!
Repetition sticks with you, and not in a bad way. It builds up a brand and makes it easier to recognize and remember. Your postcards can do the same thing, and it’s a simple way to maximize your farming postcard investment.
How Much Repetition Will Maximize Your Farming Postcard Investment?
You want to strike a balance between messaging and repetition. One simple way to do this is to buy 1,000 of four different postcard designs.
With four designs, you can rotate. Send a new postcard each month for four months, and then start at the beginning again.
People will learn to recognize your message, your brand, and your postcards. You don’t have to invest in 12 different postcards and have leftovers all over your office. Instead, you can break it up and use all your postcards over time.
Ensure Your Postcards Get Sent!
Of course, no strategy in the world will maximize your farming postcard investment if your postcards aren’t sent! It’s understandable to be busy, but it’s vital to implement your marketing.
If you don’t have the time, don’t worry! One of the services Printerbees offers is mailing!
That’s right, you order your postcards, and give us your mailing list or arrange for Every Door Direct Mail®. We’ll help you make sure your postcards are sent on time, in order, every month.
Don’t spend another month with unsent postcards piled around your office. Choose to repeat a series of farming postcards, and let Printerbees help get them mailed! Contact us today for more information.
How do you maximize your farming postcard investment? Share in the comments!