In today’s internet-focused culture, how you post your real estate listings online can easily make the difference between a sale and not even getting a call. Most Realtors® know that a listing with photos will get many more calls than one without. Unfortunately, many Realtors® don’t have a great idea of how to best display their listings online. Following these simple tips will help you take great listing photos and sell your properties quickly.
Use a High Quality Camera
Consider a good camera to be a necessary investment in your real estate business. Using a cell phone or simple point-and-click camera will look unprofessional and result it unclear, grainy photos. You want to display both yourself and your listing in the best, most professional light possible.
A professional photographer setup isn’t necessary for a Realtors®, but a good resolution camera with a tripod will result in high quality, clear photographs that will really make your online listings stand out among the rest.
Make Sure You Have Good Light
In any photograph, the light sets the scene and makes it easy to see the details of what’s in the picture. A picture that’s dark sends a message that the home is dark itself, which is not feature buyers are looking for! In addition, darkness tends to make people think of dirtiness and hidden problems. Getting photos that are properly lit will help potential buyers have a chance to fall in love with a home.
To achieve proper lighting, take your pictures on a sunny day. Open windows to let in light. Consider bringing in lamps if a room doesn’t have enough natural light to frame it well. Take time to research lighting setups or take an introductory photography class if you have time. Remember, you’re investing in yourself and your success!
Choose your Listing’s Best Side
I’m not talking about the particular side of the house, of course. I’m talking about making sure that you frame everything you photograph in the best possible way. Make sure rooms are picked up and organized before photographing inside. When taking pictures outside, avoid unattractive features such as torn awnings or an ugly yard. Avoid dirt and stains, and really showcase what makes the house such a great purchase.
Potential buyers are looking to put themselves in the picture, and are trying to imagine what it would be like to live there. Use your photos to make that picture very easy to see, and very appealing! Use photos to show off the home’s best features, not the current owner’s collections or oddities.
Take a Lot of Photos
When taking photos, be sure to get a lot of shots. Try different angles – a house almost always looks better at an angle than straight on from the front. Photograph rooms from various locations. After you’ve taken all your pictures, you’ll have a wide variety to choose from in creating your online listing.
Buyers also enjoy when there are more photos on a listing, so don’t skimp in uploading the great shots. If there are only one or two pictures, it may make the listing seem amateur or imply that there’s something to hide. When you have a large number of photos, you can upload all of the best shots and display the house to its full potential.
90% of buyers start their home searches online. Online listing sites are becoming more and more popular. Buyers want to feel like they can see themselves living in the home. By following these simple listing photo tips, you can make your online listing stand out from others and generate more leads, more calls, more showings, and sales.