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Be Present: Face-to-Face Winter Marketing

Face-to-face winter marketing

In many parts of the country, the LAST time you want to go outside or socialize is in the winter. Especially in January, after the buzz of the holidays, some folks just want to hibernate.

As a Realtor®, though, you can’t afford to sleep until spring. You need to be active – online and through the mail, yes, but also in person.

Here are some ways to meet your prospects and clients face-to-face to build relationships and improve your brand.

Host or Sponsor a Seasonal Event

Even in the coldest areas of the country, things are happening in the winter. Whether it’s a Hot Cocoa Shop Walk in Iowa or a Winter Fun Run in New York, there are places to be!

As a real estate agent, take advantage of these opportunities for face-to-face winter marketing. See if you can sponsor an event, so your name appears prominently in marketing materials. Then, show up and enjoy the festivities! Shake hands, introduce yourself, and pass out branded freebies, business cards, or other helpful items.

If sponsoring isn’t your thing, consider hosting something. You can do an indoor family fun day with face painting, or host an adult wine-and-paint class in a restaurant or meeting room. Either way, be prepared to share who you are without stealing the show.

When you show up at seasonal events, you’ll make a big impression on your community!

Play in Your Farm Neighborhood

Most neighborhoods have parks, ponds, and other fun activities. If you happen to live in a warm climate, great! Take your children, dog, nephews and nieces, or anyone you can find and go play for a while!

Even in cold climates a lot of fun can be had outdoors. This gives you great opportunities for face-to-face winter marketing. Build snowmen, go sledding, or simply walk regularly in a park in your farm neighborhood. You’re bound to meet local residents that you can connect with and strike up a conversation.

If outdoors is too harsh, look for indoor fun. Is there a trampoline gym, a local play place, or even a recreation center? Be a regular visitor, and you’ll get to know area residents at a time when they aren’t bombarded with other marketing. You’ll have a big advantage!

Be Yourself in Face-to-Face Winter Marketing!

Remember that in all of these situations, you’re trying to increase the know-like-trust factor that your farm area has for you. You don’t want to come off like a slimy salesperson, but you want don’t want to hide what you do for a living.

Simply be authentically yourself wherever your face-to-face winter marketing takes you. Jogging at an indoor track and struggling? Share your shortfalls with humor. Playing with your friendly dog in the snow? Answer questions from passersby and invite them to pet it.

Definitely share what you do for a living, perhaps as part of your name. “Hi, I’m Nadine Larder, I’m a real estate agent in this area. Great to meet you!” Then, interact naturally and see what happens.

Do you get out in the winter? What do you like to do? Share in the comments – I’d love to see your ideas!

 

Be prepared to follow up with those you meet – get your business cards updated for 2018 today!

Top Winter Real Estate Marketing Ideas for 2018

Winter Real Estate Markeing

Are you ready to start your new year strong?

As a Realtor®, that means you can’t let your marketing hibernate until spring. Instead, kick these winter real estate marketing ideas into high gear today!

If you do, you won’t be losing ground this winter. Your spring will be much more successful because you’ve kept up your brand visibility and prospect nurturing!

Seasonal Postcards are Perfect Winter Real Estate Marketing

In much of the country, it’s too cold to go outside to do door-to-door prospecting. Instead, use seasonal postcards to stay in touch with your farm area and prospects.

There are a variety of fun holidays you can celebrate, along with the traditional Valentine’s Day and St. Patrick’s Day.

Whether you choose easy-to-customize seasonal postcard templates or create your own seasonal marketing with notecards, holidays are a great reason to say hello!

Pro Tip: Don’t use your printer to create marketing pieces! Nothing says “amateur” faster than low-quality printing on flimsy paper. Don’t embarrass yourself – choose professional printing. It doesn’t have to break the bank!

Remind Prospects That Winter is a Great Time to List!

It may seem counter-intuitive, but there are a ton of great reasons to sell a home in the winter. Because inventory is lower, you get more attention. Buyers also tend to be more serious in winter months.

Your prospects may be planning to move, but currently think that waiting until spring to list is the best option. Help them rethink their position.

Remind your farm area that winter selling can be more convenient for the homeowner, they’ll get more attention from you, and that staging is a snap with warm winter décor!

Pro Tip: Use a personal letter to your farm area to welcome them to the new year and promote the benefits of listing in the winter. You have more space for text, and you can give it a lot of personal flair.

Host an Indoor Family Fun Event to Get Leads

No one likes being cooped up inside all winter, least of all kids. And it drives parents crazy to deal with cabin fever!

Help everyone out by hosting a fun family indoor event. You can offer games, face painting, and snacks. For adults, offer giveaways or raffles in exchange for names, addresses, and email information.

You can build your marketing list, help families blow off steam, and build up your reputation in the community. That’s a win-win-win!

Pro Tip: Don’t stress! If you relax and enjoy it, you could find that you have a lot of fun at the event as well!

Winter Isn’t the Time to Hibernate

As tempting as it is, don’t give your marketing a break this winter. You’ll lose ground as prospects forget who you are and what you do. And, if other Realtors® are doing winter real estate marketing while you’re snoozing, you could lose customers for good!

There are a lot of fun ways to reach out during the winter. What do you plan to do? Share in the comments!

How to Make Your Winter Real Estate Marketing Pop

Winter Real Estate Marketing

Does the thought of winter real estate marketing leave you cold?

A lot of traditional real estate marketing is less applicable in the winter. Few people do pop-bys with a foot of snow on the ground. Not as many people are trying to list when it’s 10 below zero outside, and even if they did there are fewer buyers braving the weather.

But that doesn’t mean your marketing should go into hibernation. Instead, find creative ways to continue your outreach all winter with these ideas and tips!

Sponsor an Indoor Event

Just because it’s cold in much of the country doesn’t mean you can’t have a live event. It simply has to be indoors!

Consider having a family fun night where you rent carnival games from a local provider. You can have seasonal treats including hot chocolate, a bake sale, gingerbread or cookie decorating, and more!

Giving people something to do in the winter that doesn’t involve freezing can help you build brand awareness and community goodwill. It’s especially fun because other real estate agents are likely to be less visible during this time. You have a chance to gain some ground!

Write About How to Make the Most of Winter

Whether you use a blog, email marketing, a newsletter, postcards, or all four of these, you always need new content. Why not write about how to make the most of winter in your area?

In a warm climate like Arizona, write about how to make the most of the nicest season your area offers. It’s not so wickedly hot, so encourage people to get out!

In other areas of the country, write about local winter festivals, ways to enjoy the outdoors in the cold, and how to stay safe and warm.

You can use this content across all of your marketing, including social media. It’s relevant and will definitely get attention!

Use a Free Giveaway to Build Your List

The holidays are a great time for free giveaways. You can use so many things to build your list. Consider getting both email information and mailing addresses so that you can maximize your outreach!

Here are some great free giveaways that really make your marketing pop:

  • A free drawing for a prize
  • A small set of greeting cards
  • A holiday decorating guide
  • A list of family-friendly activities in your area
  • Holiday-themed word searches or crossword puzzles
  • Branded gifts like wine bags

Make sure your free giveaway is high-quality and appealing to your target customer base. Families with children will be interested in very different freebies than retirees!

Say Thank You and Ask for Testimonials

The end of the year is a great time to reflect and say thanks. You can send holiday cards showing appreciation to everyone you’ve worked with during the year.

In the card, after sharing your thanks, you can ask folks to leave an online review or testimonial if they enjoyed working with you. Let them know that it makes a difference and their experience can help others decide who to choose as a Realtor®.

You can also simply ask for direct feedback on working with you. Once you receive it, you can keep it private and learn from what is said. Or, if you think it would help build your business, you can reach out for permission to publish it or ask them to post it online.

Reviews matter a great deal – don’t miss a chance to ask for feedback!

Don’t Leave Your Marketing Dormant this Winter

As a real estate agent, you can’t afford to drop off in your marketing, even in a traditionally slow time of year. People need to see your name and information regularly in order to build up that rapport and expertise.

You can’t afford to lose business to competitors in the spring – and your spring business will have a lot to do with your winter marketing!!

What do you plan to do for marketing this winter? Share in the comments!

Why Winter IS a good time to sell a house – includes prospecting handout

Real estate marketing postcardsI’ve been reading many articles, opinions, videos and blog posts lately about why it’s a great idea to list a home for sale in the winter.  My reticular activator must really be active right now, because I feel like I see more homes for sale in my own neighborhood now than I do in the summer and spring months.  My neighborhood has really low turn over, because of a high ranking elementary school, it’s shocking to see so many for sale, but I am really having a complete paradigm shift about why selling in the winter makes great sense.

  • In the winter, inventory is lower by an average of 20% and so is competition.
  • In the winter time, people who are searching for a home are serious buyers.  How many “tire kickers” do you know who are willing to get out there and search for a home in the cold, rain, wind or snow?
  • In the summer is when the majority of real estate sales happen, how can a home really stand out amongst all the others…don’t they all start to look the same when in the same area.
  • Homes don’t sell for as close to listing price in the summer, recent reports show that homes sell for more in the winter when there is less on the market.
  • In the winter time, the amount of traffic going through a client’s home is much less because there are less people in the market looking.  Less inconvenience for families trying to keep the home “perfect” in case of unexpected visitors.
  • Real Estate Marketing Flyer

    Free To Download Real Estate Marketing Flyer

    Homes are usually pretty “festive” and feel “warm” during the winter.  Good for creating a warm feeling in the staging.

  • In the winter, with inventories being lower, there is a slight shift in who’s in the drivers seat when it comes to contract negotiations, especially with the changing markets.  There will likely be less concessions on the part of the seller in the winter.

This is a snippit from an article done by Redfin…it’s very interesting and numbers don’t lie.

Spring listings sell a bit faster, but winter has 20 percent fewer listings added than the spring. Redfin reports winter listings were more likely to sell (59.2 percent) than summer listings (53.1 percent) and that homes listed in the winter sell closest to their original price with only a 2.7 percent average drop from the final price in winter versus a 5.2 percent drop in the summer. Link to original/complete article

Use this FREE real estate marketing handout “7 Reasons Why Selling Your Home In The Winter Is Better…” to encourage people who are on the fence to sell now vs. waiting for spring.  It just makes good sense!  If you’re looking to turn this marketing piece in to a real estate marketing postcard, contact PrinterBees and have it created and customized for free when you print.

Compliments of PrinterBees – Real Estate Marketing