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How to Make Your Winter Real Estate Marketing Pop

Winter Real Estate Marketing

Does the thought of winter real estate marketing leave you cold?

A lot of traditional real estate marketing is less applicable in the winter. Few people do pop-bys with a foot of snow on the ground. Not as many people are trying to list when it’s 10 below zero outside, and even if they did there are fewer buyers braving the weather.

But that doesn’t mean your marketing should go into hibernation. Instead, find creative ways to continue your outreach all winter with these ideas and tips!

Sponsor an Indoor Event

Just because it’s cold in much of the country doesn’t mean you can’t have a live event. It simply has to be indoors!

Consider having a family fun night where you rent carnival games from a local provider. You can have seasonal treats including hot chocolate, a bake sale, gingerbread or cookie decorating, and more!

Giving people something to do in the winter that doesn’t involve freezing can help you build brand awareness and community goodwill. It’s especially fun because other real estate agents are likely to be less visible during this time. You have a chance to gain some ground!

Write About How to Make the Most of Winter

Whether you use a blog, email marketing, a newsletter, postcards, or all four of these, you always need new content. Why not write about how to make the most of winter in your area?

In a warm climate like Arizona, write about how to make the most of the nicest season your area offers. It’s not so wickedly hot, so encourage people to get out!

In other areas of the country, write about local winter festivals, ways to enjoy the outdoors in the cold, and how to stay safe and warm.

You can use this content across all of your marketing, including social media. It’s relevant and will definitely get attention!

Use a Free Giveaway to Build Your List

The holidays are a great time for free giveaways. You can use so many things to build your list. Consider getting both email information and mailing addresses so that you can maximize your outreach!

Here are some great free giveaways that really make your marketing pop:

  • A free drawing for a prize
  • A small set of greeting cards
  • A holiday decorating guide
  • A list of family-friendly activities in your area
  • Holiday-themed word searches or crossword puzzles
  • Branded gifts like wine bags

Make sure your free giveaway is high-quality and appealing to your target customer base. Families with children will be interested in very different freebies than retirees!

Say Thank You and Ask for Testimonials

The end of the year is a great time to reflect and say thanks. You can send holiday cards showing appreciation to everyone you’ve worked with during the year.

In the card, after sharing your thanks, you can ask folks to leave an online review or testimonial if they enjoyed working with you. Let them know that it makes a difference and their experience can help others decide who to choose as a Realtor®.

You can also simply ask for direct feedback on working with you. Once you receive it, you can keep it private and learn from what is said. Or, if you think it would help build your business, you can reach out for permission to publish it or ask them to post it online.

Reviews matter a great deal – don’t miss a chance to ask for feedback!

Don’t Leave Your Marketing Dormant this Winter

As a real estate agent, you can’t afford to drop off in your marketing, even in a traditionally slow time of year. People need to see your name and information regularly in order to build up that rapport and expertise.

You can’t afford to lose business to competitors in the spring – and your spring business will have a lot to do with your winter marketing!!

What do you plan to do for marketing this winter? Share in the comments!

Why Winter IS a good time to sell a house – includes prospecting handout

Real estate marketing postcardsI’ve been reading many articles, opinions, videos and blog posts lately about why it’s a great idea to list a home for sale in the winter.  My reticular activator must really be active right now, because I feel like I see more homes for sale in my own neighborhood now than I do in the summer and spring months.  My neighborhood has really low turn over, because of a high ranking elementary school, it’s shocking to see so many for sale, but I am really having a complete paradigm shift about why selling in the winter makes great sense.

  • In the winter, inventory is lower by an average of 20% and so is competition.
  • In the winter time, people who are searching for a home are serious buyers.  How many “tire kickers” do you know who are willing to get out there and search for a home in the cold, rain, wind or snow?
  • In the summer is when the majority of real estate sales happen, how can a home really stand out amongst all the others…don’t they all start to look the same when in the same area.
  • Homes don’t sell for as close to listing price in the summer, recent reports show that homes sell for more in the winter when there is less on the market.
  • In the winter time, the amount of traffic going through a client’s home is much less because there are less people in the market looking.  Less inconvenience for families trying to keep the home “perfect” in case of unexpected visitors.
  • Real Estate Marketing Flyer

    Free To Download Real Estate Marketing Flyer

    Homes are usually pretty “festive” and feel “warm” during the winter.  Good for creating a warm feeling in the staging.

  • In the winter, with inventories being lower, there is a slight shift in who’s in the drivers seat when it comes to contract negotiations, especially with the changing markets.  There will likely be less concessions on the part of the seller in the winter.

This is a snippit from an article done by Redfin…it’s very interesting and numbers don’t lie.

Spring listings sell a bit faster, but winter has 20 percent fewer listings added than the spring. Redfin reports winter listings were more likely to sell (59.2 percent) than summer listings (53.1 percent) and that homes listed in the winter sell closest to their original price with only a 2.7 percent average drop from the final price in winter versus a 5.2 percent drop in the summer. Link to original/complete article

Use this FREE real estate marketing handout “7 Reasons Why Selling Your Home In The Winter Is Better…” to encourage people who are on the fence to sell now vs. waiting for spring.  It just makes good sense!  If you’re looking to turn this marketing piece in to a real estate marketing postcard, contact PrinterBees and have it created and customized for free when you print.

Compliments of PrinterBees – Real Estate Marketing