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How to Blanket Your Farm for 18.3¢ Per Piece

EDDM Every Door Direct MailA few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!

Since it’s been awhile, EDDM has fallen off of many Realtors®’ radar. That’s a shame, considering how affordable and helpful the program is!!

Benefits of EDDM

Real estate is a business where you want to target whole neighborhoods. Your target market is defined not by demographics, but by location. As a result, a carrier route mailing is absolutely perfect for Realtors®.

Generally in order to do business mailings, you have to get an expensive postage permit. With EDDM, you only need a small indica, or stamp that indicates it’s a bulk mailing. These are included when you order EDDM mailings.

The benefits of getting to farm your area for far less money seems obvious, but don’t just take it from me. A few years ago Hubspot published a blog post claiming that direct mail was a sham and inbound marketing was the only way to go. Here’s what one commenter said in response:

Garland

3/22/2012, 9:52:05 AM

I have to agree to disagree on this blog. As a small business (photography studio), the largest percentage of our customers come from our direct mail. With most business jumping on the digital band wagon, a well done piece received in the mail at a time when the only other “junk mail” received are credit card applications, will not just generate leads but actual customers that pay for our services. A lead is good, a paying client is better.

Notice what she said – because so many businesses are going digital, EDDM actually works BETTER! If that’s how it works for a photography studio, can you imagine how it can work for Realtors®? Actually, you don’t have to imagine. See what these Realtors® have said about EDDM on a popular real estate blogging site, ActiveRain:

mteam01, Arlington, TX Real Estate Agent

We have been using every door direct for several months now and have had great results. Cost is very affordable. We send out just listed and just sold through every door direct. We have had great results. We are able to reach a lot more homes due to the cost being a lot less than having a company do them for us. We are starting to use them even more with newsletters and whatever else we can send to stay in front of people. It is a little time consuming going to each area post office but well worth with the end results.

Housepat, Washington, DC Real Estate Agent

I started using Every Door Direct Mail earlier this year for delivery of my monthly newsletter to my farm. It is hyper-local and I write it myself. It deals with issues and events of concern to this one neighborhood. It’s been a huge success. The best part of all, it almost always arrives within a day or two of my dropping it off at the post office. I am a raving fan of this service.

If you’re interested in ordering well-designed EDDM mailings that are guaranteed to match the USPS specifications, Printerbees would be happy to help. Check out our selection of customizable EDDM mailings!

How to Take Advantage of EDDM

EDDM is a great way to make sure your entire farm area receives mailings from you regularly. You select your carrier routes using the USPS Every Door Direct Mail route search online. Enter a zip code, then use your mouse to roll over each route. The top of the viewer window will give you the statistics of the route, and you can click to select it.

Once you have selected your routes, log in to your USPS account (or create one for free – it only takes a couple minutes). You’ll select the date you’ll drop off your mailings at the post office and choose your payment options. You’ll need to mail a minimum of 200 pieces, but no more than 5,000, per day.

It’s important to note that the postcard mailings must be within a certain size range. Fortunately, this range is large – up to 15 inches long and 12 inches high, as long as it doesn’t weigh more than 3.3 ounces. The paper must at least be as thick as card-stock, and no thicker than 0.75 inches.

You’ll need to print out the mailing statement that USPS gives you once you select your routes and finalize payment. You’ll also need to bundle your mailing – bundles of 50 to 100 are recommended – with facing slips on each bundle which you can print for free online.

Either drop off or mail them to the post office local to the route, which will be listed on your mailing statement. Make your payment if you didn’t already, and you’re done!

Using EDDM is a no-brainer for Realtors®. It’s the most cost-effective farming method available, and you have a lot of flexibility in terms of what you send. Whether you want to send a large postcard or a neighborhood newsletter, EDDM lets you stay front-of-mind in your farm with much lower costs than other methods. Let us help you get your first mailing out today!

Do you use EDDM? Why or why not? Share in the comments!

Little Known Secrets For Saving Big Bucks On Real Estate Marketing

EDDM-printer - what is EDDM?One of the biggest challenges many Realtors® face with lead generation is finding the budget necessary to do a good job at marketing their real estate businesses.  This article is all about how to get more marketing for your money.  There are easy ways to extend your marketing budget with these little known secrets.

Every Door Direct Mail (EDDM):  I can’t speak enough about this great program from the Unites States Postal Service.  It’s almost as if it was created for Realtors® who want to farm specific neighborhoods and save big while doing so.  EDDM offers a postage rate of .16 cents per piece, meaning you can mail 200 postcards (which is the minimum) for less than $35.  With EDDM there is no mailing list required, no addressing, no database, no permit or any of the other things that stop you from mailing.  Learn everything you need to know about EDDM here: Make sure to read this…it will save you big!

Print in volume:  The most expensive part of any printing job isn’t the materials, it’s the set up of the print job.  When you can, order in volume, it will reduce your expenses substantially.  The cost per piece (6X11 double sided color, designed and delivered pricing example below) when you order 5,000 is .08 cents ea. vs. .64 cents ea when you order only 250.   The savings is substantial and will get you more marketing for your money.  When you print in volume and use EDDM as your method of delivery, each 6X11  marketing piece is only .24 DELIVERED!  It’s also important to point out that it is completely okay and encouraged to keep mailing the same piece.  Mailing the same marketing piece over and over creates recognition and familiarity, repetitive marketing is extremely effective in building a brand.  Corporate marketing campaigns funded by millions of dollars repeat the same ads over and over and over so they become familiar.  Pepsi, Coca-cola, Geico, or any other popular brand you can think of with rich marketing budgets don’t recreate a new marketing piece every-time they put something out.  They create effective marketing pieces and flood the market with them over and over, because it works.
Real Estate Marketing Postcard Prices

Get involved in social media:  Social media is a way to network and make yourself available that’s totally free, doesn’t even require leaving your home or office.  There is no easier way to network yourself and become known than to get out there and get involved with social media.  There’s no fee to have a Facebook account, a Twitter account, Pinterest, LinkedIn, etc.  It’s all completely free and it’s an easy way to connect with people and offer your expertise in real estate, provide market updates and be present.  Being involved in social media is an absolutely effective way to market your services.   Important Note:  It is possible to go overboard in social media, turning people off to you and your brand of real estate sales, approach social media as if you were running for Mayer, always considering how you’re presenting yourself publicly.

Get blogging:  When people are looking for information, no matter what the subject, they “Google it“.  Blogs are typically highly optimized in the search engines and will help you be found on the Internet.  Blogging is free and highlights your expertise in real estate, blogging shows people your active in real estate and that you are up-to-date on the happenings in the real estate market.  When you make sure you’re always posting your blog updates on your social media channels, it too shows you as active in real estate.

Door Knocking: Totally free!  If you really want to get to know the people in the neighborhood you farm, you need to get out there and “meet and greet the people”, shake some hands and kiss some babies!   Building a successful real estate practice can be compared to the building a successful political campaign.  When you do a great job “campaigning for neighborhood Realtor®”, you’re top of mind and the first person people think of when they have needs for a real estate professional, the “go-to” person for anything real estate related.

Adding any of the above real estate marketing tips to your current marketing plans will improve your effectiveness and your lead generation efforts.  Just make sure you do a great job at following-up.  That article coming soon, so make sure you register for your free subscription, so you don’t miss it.  Fail-proof follow-up, it’s what every Realtor® needs.

 

 

This Type Of Marketing Doesn’t Work – Save Your Money…

Small Business Marketing TipsMy strange fascination with marketing and marketing effectiveness had me stop and take note when I became totally bored as I flipped through a large stack of marketing I received in a clear envelope the other day. I realized I was totally bored and had lost interest by about the fifth marketing piece in the stack. The companies marketing their services in this campaign had absolutely no marketing impact on me whatsoever. They all looked the same, it was totally overwhelming like marketing from a fire-hose and I tossed them out by the 10th in the stack. It’s not effective for these business owners and it’s not likely going to be effective for you trying to build a brand and a name as a Realtor(r) either. I don’t remember or recall any of these businesses and I won’t likely hear from them again due to a lack of response, which is such a bummer, I love and appreciate small business marketing efforts. (after photographing some of them for visual effect obviously!).

When marketing attempts like this don’t prove fruitful, it leaves a bad taste in any small business owners mouth to try other approaches. Approaches like above may be less expensive than alternatives on a “per piece” basis, but “little fish in big ponds” don’t usually get much attention or recognition. There are great alternatives to campaigns like this which can be much more targeted and help business stand out by not being part of a stack where the marketing message simply gets lost.
Important Note: Consistency is EVERYTHING with any marketing campaign, don’t give up too soon.

If postcard marketing is a consideration (because it works!) the new service offering by the USPS called Every Door Direct Mail (EDDM) as a great option, it’s almost like they designed it just for Realtors(r)! No need for mailing lists, labels, databases, bulk mail permits etc. Choose a neighborhood you want to farm on the USPS website, complete some paperwork, bundle your mailing and drop it off at the post office window. Super simple and only 14.5 cents in postage. PrinterBees has a large selection of real estate marketing postcards customized and created for you by a PrinterBees graphics designer (it’s included at no additional fee) and can help you get started with taking advantage of this amazing program. There’s no chance of your marketing getting lost in the stack, there’s no competition at the mailbox. There is much more about EDDM in this blog post “What is EDDM“? If you’re not familiar with EDDM, I recommend learning about it. What Is EDDM

Some small business owners are implementing email marketing as part of their plan to increase new and repeat business. Collecting email addresses continues to be one of the fastest, easiest and most cost effective means of marketing, IF you have a good list. Here is a link to a great article on email marketing, why it works and how to get started. There’s nothing more important with email marketing than the quality of the list, the quality of the marketing and more importantly, the consistency of it. Email marketing can also get lost in the inbox when not executed properly. Rookie Email Marketing Mistakes – How To Avoid Them.

Marketing with promotional items is also a great means of marketing and increasing repeat business. Promotional items like pens, shopping bags, note pads, t-shirts, etc. have staying power and build your brand while creating name recognition. There is only one Realtor(r) I know the name of in my neighborhood because I’ve seen his pens so many times at the local restaurant my family and I frequent. He always make sure they have a supply of pens for signing receipts and everyone there knows his name. Great marketing that’s cost effective at .30 cents ea. Information regarding pens

One of things to keep in mind when trying to decide about marketing if you would toss it, so would most other people. If it wouldn’t work on you, don’t try it on others, save your marketing budget for something more effective. Pay attention and tune in to what type of marketing works on you, it offers a great insight to what might work for your business.

Still stuck for marketing ideas – Fastest . Easiest . Cheapest

EDDM Postcard Printer, EDDM templateFiguring out a marketing plan can seem and feel overwhelming when you don’t really know where to start, what you should be focused on and more importantly what will actually work. There’s so many different options, and finding the one that suits you and your business will impact how well you execute on your plans.  Executing on your plan, being the key ingredient.   Set yourself up for marketing success by committing to a marketing plan you know you have the ability to follow-through on.  Example: If you aren’t the Internet/”techy” type and intimidated by Internet marketing Facebook, blogging and Twitter may not be the best choice for you.  If committing to market updates or monthly newsletters will stress you out and cause anxiety, avoid it by choosing a method that works for your personality and work habits.  I’m the blogging “techy” type, so I commit myself to that method of marketing and it works because I don’t hate doing it, so I’m pretty consistent.

One of the best, easiest and simple methods of marketing continues to be the same method that has works for as far back as anyone can remember, farming.  Neighborhood farming continues to be a great method of marketing, because it works and Realtors(R) who do it consistently get results.  Many real estate agents who are looking to get serious about their marketing and committing to farming in the new year are using a program by the United States Postal Service called Every Door Direct Mail (EDDM) to lower marketing costs while increasing marketing efforts. You read that right, they’re lowering marketing costs AND increasing marketing efforts! Here’s how…

The USPS has rolled out a program called Every Door Direct Mail EDDM that has a postage rate of .16 cents per piece. The new program requires no addressing or databases, there’s no need for a bulk permit and you can mail as few as 200 pieces to the neighborhoods you wish to target. It’s almost as if someone at the Postal Service wanted to help Realtors(R) get back to farming and back-to-basics to help the real estate market rebound and we owe that “fine person” a HUGE THANKS!  This program is everything Realtors have ever wanted and needed to effectively farm a neighborhood, any neighborhood on a map!  Even apartments!

We’ve created a download to give you everything you need to know about EDDM and why you need to be participating in this great program. Learn how to choose neighborhoods on the USPS website, how to set-up your on-line account and the easy steps to preparing your mailing. It’s everything you need to know.

The screen shot below shows how easy it is to farm by neighborhood/carrier route!  Choose a neighborhood on a map, prepare and drop off your marketing postcards at the post office, the mail carrier will drop off your marketing pieces as they deliver to the neighborhood! You’re not dreaming, it’s true, it’s easy and it costs less than $30 in postage to saturate a neighborhood of 200!

PrinterBees does EDDM Printing (The real estate marketing company) is helping many Realtors kick off and manage their EDDM marketing campaigns and can assist you as well. PrinterBees will walk you through the process, make sure your marketing materials are printed according to the USPS EDDM requirements and get you on track to great rest estate marketing that’s affordable and effective. www.PrinterBees.com – 877-939-2337.

 

Fastest . Easiest . Cheapest Marketing Ideas Ever!

EDDM Postcard Printer, EDDM templateFiguring out a marketing plan can seem overwhelming when you don’t really know where to start. It can be difficult to know what you should be focused on and more importantly, what will actually work. There are so many different options, and finding the one that suits you and your business will impact how well you execute your plans.

Executing your plan, is the key ingredient.   Set yourself up for marketing success by committing to a marketing plan you know you have the ability to follow-through on.  Example: If you aren’t the computer “techie,” type and find yourself intimidated by Internet marketing, then blogging and Twitter may not be the best choice for you.  If committing to market updates or monthly newsletters will stress you out and cause anxiety, avoid it by choosing a method that works for your personality and work habits.  I’m the blogging “techy” type, so I commit myself to that method of marketing and it works because I don’t hate doing it, so I stay pretty consistent.

One of the most effective and easiest methods of marketing continues to be the one that has worked for as far back as anyone can remember: Farming.  Neighborhood farming continues to be a great method of marketing, because it works, and Realtors® who do it consistently get results.  Many real estate agents who are looking to get serious about their marketing, and committing to farming in the new year, are using a program by the United States Postal Service called Every Door Direct Mail (EDDM) to lower marketing costs while increasing marketing results. You read that right, they are lowering marketing costs AND increasing marketing results! Here’s how…

The USPS has rolled out a program called Every Door Direct Mail EDDM that has a postage rate of .16 cents per piece. The new program requires no addressing or database, and there’s no need for a bulk permit. You can mail as few as 200 pieces to the neighborhoods you wish to target. It’s almost as if someone at the Postal Service wanted to help Realtors® get back to farming and help the market rebound. We owe that “fine person” a HUGE THANKS!  This program is everything Realtors® have ever wanted and needed to effectively farm a neighborhood. Any neighborhood on a map, even apartments!

We’ve created a download to give you a crash course on everything you need to know about EDDM and why you need to be participating in this fantastic program. Learn how to choose neighborhoods on the USPS website, how to set-up your on-line account, and the easy steps to prepare your mailing. It’s everything you need to know.

The screen shot below shows how easy it is to farm by neighborhood/carrier route!  Choose a neighborhood on a map, prepare and drop off your marketing postcards at the post office, and the mail carrier will drop off your marketing pieces as they deliver to that neighborhood! You’re not dreaming, it’s true and easy, and it costs less than $30 in postage to saturate a neighborhood of 200!

PrinterBees (The real estate marketing company) does EDDM Printing and is helping many Realtors® kick off and manage their EDDM marketing campaigns. They can assist you as well. PrinterBees will walk you through the process, make sure your marketing materials are printed according to the USPS EDDM requirements, and get you on track to great real estate marketing that’s affordable and effective. www.PrinterBees.com – 877-939-2337.