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If a picture is worth 1,000 words, a video must be worth a million. When you can take images, sound, and a clear understanding of space and dimension and put it all in one package, you can’t lose.
If you have been avoiding video because you think it’s too difficult or too expensive, I’m about to change your mind. Cell phone cameras have been increasing in quality, and people’s enjoyment of less-professional “raw” video is increasing.
Whether you want to invest in professional video or use a Facebook Live, there are many ways to use video to promote a real estate listing.
Keep it Simple: Use Facebook Live to Give a Tour
Facebook Live is an incredible marketing tool for real estate agents. You can showcase your business, build your brand, and replace your time-consuming open houses with Facebook Live tours.
Why use Facebook Live instead of holding an open house?
- It’s much safer than allowing strangers into a home with you
- Your homeowners don’t have to worry about damage or theft
- You control how the home is showcased – you can point out the best features
- It takes much less time than a multi-hour open house
- You have the video to use in multiple marketing efforts!
You don’t need any fancy equipment, and Live viewers don’t expect everything to be perfectly polished or flawless. So skip the script and just be yourself! Use your phone to show off a home in a video open house.
Once you have the video, share it everywhere. Post it with the listing on real estate websites and your own site, share it on social media, and more.
Step It Up: Create Videos of the Area
Besides the home, buyers want to know what the neighborhood and city are like. Use video to let them know! You can use a basic video camera or your phone, along with a bit of editing, to create an excellent promo video for the area.
Talk about, and show, features of the neighborhood, such as parks, schools, and shops. Indicate how close train stations, park-and-rides, or restaurants are. Cover everything you know about an area – this is your chance to show off your expertise!
By simply walking, driving, or both, you can show off the best parts of a neighborhood. You can even film short clips and edit them together. You can keep it serious or make it silly. Your imagination is the only limit!
Hire a Pro: Take Advantage of Drone Marketing
Drones give you the opportunity to showcase a property in an entirely new way. Some Realtors® use drone imagery only for very high-dollar listings. However, think about standing out in the mid-level market with drone video as well.
As a Realtor® who uses drone marketing, you’ll have an extra benefit you can pitch to potential clients. Show them drone videos of other homes you’ve marketed, and you’re sure to impress the sellers and win their business.
Drones have to be operated by qualified personnel, so be sure to pick your professional carefully. If you have the interest and the time, you can get qualified yourself. Operating drones for yourself and other real estate agents can give you a nice side income.
Whether you do drone video inside the home or outside – or both – having this type of video in your arsenal will give you a huge wow factor. You’re sure to impress buyers and sellers alike!
Ready to Tape?
Whether you want to keep it simple with Facebook Live or amp it up with drone video, using video is an essential way to draw attention to your listings. It’s a fantastic addition to your marketing mix, along with Just Listed and Just Sold postcards, door hangers, and more.
Do you use video in marketing? Why or why not? Share in the comments!
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