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Archive for unusual real estate marketing ideas

Hilarious Real Estate Marketing Ideas that Worked

Hilarious Real Estate Marketing That Worked

At Printerbees, we’re always major advocates for the tried-and-true. A combination of print and online marketing, done consistently over time, will always win the day.

But that doesn’t mean we’re afraid to think outside the box. Recently, I came across these hilarious, off-the-wall marketing ideas that really worked for the Realtors® who used them.

Take a look at these examples, and consider whether an outrageous marketing tactic or two might fit in with your traditional online and print marketing plan.

Make a Music Video

Doing a cover of Adele is brave, but Megan Hill Mitchum absolutely killed it. Her real-estate focused parody of “Hello” has over 277,000 views on YouTube. With branding prominently featured throughout the video, and a humorous message about life as an agent, this video really connected with people.

If rap is more your style, check out the hilarious “Every Day I’m Hustlin’” by Santa Clara Realtors® Cherie Brown and Zach McReynolds. They use great lyrics and lots of fun rap clichés to share their work in an offbeat and funny way. With over 80,000 views on YouTube, you know it made an impact.

“Open Concept”

Selling a lot isn’t easy, because it’s very difficult to help buyers see the potential of what they can do with it. Instead of trying a traditional route, an Oregon-based Realtor® took a unique approach. He put a red door in the center of the lot and advertised it as the ultimate “open concept” home.

Not only did the online world notice and share the picture widely, but the marketing tactic worked as well – the lot sold shortly after the advertising campaign began.

Build Intrigue

Normally in real estate marketing, we put our best face forward – literally. Our marketing has our picture, our brokerage, our contact information, and more.

That’s a good idea, but sometimes breaking the mold is even better. One Oakland Realtor® started a hashtag, #FASTAGENT, on Twitter. Then, he did bench ads, billboards and more – and they all said #FASTAGENT and nothing more.

The ads created a lot of intrigue, and people went online to find out who or what #FASTAGENT was. They found Kenny’s Twitter profile, which lead to a flood of new leads and closed deals. In fact, he was a finalist in Inman’s most innovative marketing campaigns in 2016.

Play on Current Events

Grabbing current trends and memes and using them in your marketing can be a great way to get attention. You want to do this in a way that makes sense in your market, but it can be a huge draw when done well.

The 2016 presidential election featured two candidates who were not well liked. Many celebrities threatened to move to Canada. A South Carolina real estate agent decided to take advantage of the unrest in a playful way. His “Moving to Canada? We Can Sell Your Home” billboards got broad coverage in various news sources, giving him free publicity and lead to a big spike in his business.

Have Fun With Your Name

Do you have a name that makes you cringe sometimes? Or even a fairly normal name that you could do a play on words with?

Brad Lamb, from Toronto, took advantage of his last name to make a series of ridiculous but extremely memorable ads. They were incredibly popular, and vaulted Mr. Lamb to significant fame. He has a television show on HGTV Canada called Big City Broker, and a song was written about him by Canadian songwriter Final Fantasy.

What’s in a name? Quite a lot!

Make Marketing Memorable

Obviously these few examples just scratch the surface of the innovative, hilarious, and outrageous things you can do to build your brand and market your listings. The key is to have fun and find ways to make your marketing memorable. How can you stand out among the other Realtors® in your area?

When you think of a playful and unforgettable campaign, we’d love to help you get the word out. Take a look at our postcard templates, flyers, and more!

How to Harness Pokemon GO for Real Estate

Pokemon GO For Real Estate

Unless you’ve been living under a rock for the past couple of weeks, you’ve probably heard of Pokemon GO. And if you haven’t heard of it, surely you’ve seen the many children (well…and adults) sprinting down sidewalks, wading into shallow creeks and even running into an occasional tree in search of those elusive Pokemon.

But for those of you still a bit confused – it’s alright.

Making a comeback from its late 1990s/early 2000s fame, Pokemon GO is based on the Japanese anime cartoon which featured a young boy named Ash Ketchum and his journey to catch Pokemon and become the best Pokemon trainer in the world.

The Pokemon GO app has taken the cartoon to a whole new level by allowing users to use their phones to track, catch, train and “do battle with” Pokemon out in the real world (which is why you’ve seen so many people walking around aimlessly looking at their phones recently).

And while this is a great game with a bit of nostalgia for millennials, it’s also making a splash in the world of Real Estate.

Pokemon Go For Real Estate

Really? Pokemon GO for Real Estate? It may sound a bit out there, but people are doing it and seeing results.

But let’s back up a minute because, in order to understand the power of Pokemon Go for Real Estate, you need to first be familiar with how the app and game work.

When users are searching for Pokemon out in the “wild,” they’re ultimately looking for Pokestops and Gyms:

  • Pokestops – Where users can go to collect the items and rewards needed to help their Pokemon grow/become more powerful.
  • Gyms – Where users can take their Pokemon to do battle with other users, team up with others, and defend their territory.

The kicker here? These Pokestops and Gyms are literally all over the map, often times appearing in businesses, public spaces, parks, and even neighborhoods.

So, as you can probably imagine, those areas are highly trafficked by gamers looking to expand their Pokemon and connect with others.

And since some neighborhoods are closer to Pokestops and Gyms than others, Realtors® are starting to leverage this in their listings.

For example, Pokemon mentions are popping up in real estate ads and listings on Craigslist, Zillow and even Facebook – like this recent listing boasting that the home for sale is “conveniently located between two Pokemon Gyms and has 8 Pokestops within walking distance.”

Others have reportedly had successful open houses with large turnouts just by mentioning the fact that there are Pokemon or Pokestops in the home and surrounding neighborhood.

On the flip side, some find the whole Pokemon GO craze to be a bit annoying and instead of broadcasting the fact that they have Pokestops nearby, they’re saying that their homes have “Zero Pokemon features.”

The Potential Risks with Pokemon

While Pokemon GO is good fun, there is something you need to consider before using the app to sell houses. Using Pokemon images without permission could potentially result in a large fine and a lawsuit for copyright infringements, so if you’re planning on using a picture of Pikachu or Charzard (common Pokemon) to sell your home, just be aware that this is a potential risk.

The likelihood of a lawsuit taking place against a real estate listing is small, but it’s better to know the risks ahead of time. If you’re concerned about this, just play it safe by not using the images and sticking to text only in your listings.

It’s crazy to think that a simple app could really spark this much of a craze, but Pokemon fans are dedicated, and they truly may be interested in a home in part based on the number of Pokestops nearby. Capitalize on this while the fad lasts!

What do you think of using Pokemon Go for real estate? Share in the comments!

Great Realtor® Marketing Thinks Outside the Box

Meet Henry the Realtor Dog

Meet Henry, the newest team member of North Shore Realty Group in Massachusetts. Henry’s owner, Jamie Koulouras, uses her sweet dog to help her build relationships and grow her real estate business.

Many times Realtors® get stuck in a marketing rut, doing the same things that everyone else is doing, whether they work or not. Jamie was able to break out of this rut, and she recently sat down with me to describe how Henry helps her break the ice in her farm neighborhoods.

“It really just kind of happened,” she told me. “I live in Groveland, MA, and there was a ‘Groveland Day’ event. I bought a booth. They were supposed to have a dog costume contest, so I thought it would be funny to dress Henry up like a Realtor®.” She explained that while there weren’t enough participants to actually hold the dog costume contest, Henry drew plenty of attention.

“I had set up a mini-golf course to draw in children and hopefully have a chance to talk to their parents,” she said. “It didn’t work too well – a few kids came, but the connections weren’t great. Once Henry showed up, though, I had more people at my booth than I ever hoped for!” And, her new marketing technique was born.

Jamie is a Keller Williams agent who only started as a Realtor® two years ago. She knows that building relationships is important, but she hates the idea of seeming slimy when she cold-calls, door-knocks, or does other traditional lead generation activities. However, by using Henry as her ambassador, she’s able to break down walls and make authentic connections. Although she’s only had her dog two months, everyone in the neighborhood already knows him.

She also takes Henry to the local beach and posts about him frequently on social media. Not only does this allow her to make connections with leads, she has friends who are jealous of how much time she gets to spend with her dog as a Realtor®, which has allowed her to share more about the career and invite others to check it out.

You may not have a dog – although you may get one after reading this! – but that’s just fine. Look around in your own life – what do you have that you could use as a way to break down barriers between you and those you can serve as a Realtor®? Babies and young children are often conversation pieces, and help you connect with other parents. Pets are a great relationship starter. If you have a unique hobby, or love to decorate for the holidays, those things can draw people in as well!

When you market your real estate business “outside the box”, you’ll be amazed how many relationships you can build!

What unique marketing technique have you seen be successful? Share in the comments!