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Archive for Thank you cards

Win Business by Saying Thanks

Thank You Cards

When you were young, your parents may have made you write thank you cards to relatives for Christmas and birthday gifts. If you were like most kids, you hated it.

As adults in 2017, we often don’t think of writing thank you cards anymore. We may say a quick “thanks” or provide gifts when expected, but the handwritten notecard is almost extinct.

But it doesn’t have to be. And bringing back hand-written real estate thank you cards in your business can help you win clients and build your brand.

Aren’t I Thanking Someone I Already Did Business With?

You might be. But remember that a special touch after a completed transaction can help them remember you and refer you to friends and family. And if that person needs another deal in the future, they’ll be calling you.

Beyond that, there are an enormous number of ways to thank people who are not yet customers. When you go the extra mile to send a hand-written real estate note card to someone who hasn’t yet made you money, you’ll really stand out from other Realtors®.

Three Ways to Win Business by Saying Thanks

Here are some specific ways you can win business by sending a simple thank you note. Each of these ideas involves thanking someone you’ve interacted with, but haven’t brought in as a client.

Thank You After Listing Presentation

In school I learned always to send a thank you letter after an interview, and a real estate thank you card after a listing presentation has the same idea. Remember, write this by hand and mail it. It shows a lot more effort.

You can say something like, “Thank you for the opportunity to discuss selling your beautiful home. I appreciated the opportunity to discuss {marketing tactic 1} and {marketing tactic 2}. I look forward to hearing from you when you put your home on the market.”

FSBO Thank You

Thanking someone who has chosen to sell their home themselves is very unexpected. As a result, when the seller hits inevitable snags in the process, they will be more likely to call you to take over.

You can write a real estate notecard that says, “Thank you for the opportunity to see your gorgeous home. I wish you the best of luck as you sell it. If you ever need any help from a professional real estate agent, please let me know. I’d love to show you how my services can benefit you.”

Thank You for Good Service

When you receive good service anywhere, from a restaurant to a car repair shop, don’t be afraid to send a written thank you. Not only will they remember your name, but the employee may also get special recognition. Service professionals rarely get thanks, so your card will stand out!

You can say, “Thank you so much for your excellent service at {location} on {date}. As a service professional myself, I certainly appreciate meeting someone dedicated to doing a good job. Great work and I hope to see you again.”

You can include your business card as well, both so they have your contact information and so they can contact you if they are looking for a Realtor®.

Other Times to Use Real Estate Notecards

There are an endless number of reasons to say thank you with real estate notecards. Here are just a few more you might use. These thank you ideas are about winning business and building relationships.

  • Thanks for Listing. Thank your new client and assure them that you will provide them the best service available.
  • Thanks to Buyer Client After Showing. Thank them for the opportunity to show them homes and affirm your commitment to finding them the perfect new home.
  • Thank You after Purchase. Thank a client for the pleasure of working with them once their offer is accepted, and let them know you look forward to finishing the process and getting them settled in their new home.
  • Anniversary Thank You. Send a thank you on the first anniversary of someone’s purchase, thanking them for the opportunity to work with them and requesting a referral.

Don’t be intimidated – none of these cards have to be long and flowery. A few simple lines are all you need. And of course, include your business card in every thank you note. You can even write “Thank you!” on the back of the business card.

If you’re ready to get started thanking people and winning business in the process, let us help. At Printerbees we have a wide variety of real estate notecards available. Order some today and be ready to start saying “Thanks!”

3 Ways to Build Relationships with Client Appreciation

Client Appreciation

Realtors® know that their relationship with clients doesn’t end when the deal is closed. It’s vital to build and maintain relationships with clients so that you can get consistent referrals and gain online reviews to build your business.

There are a lot of ways to show appreciation to your clients. Here are just a few ideas – and you can start soon since the holidays are almost here!

Holiday Postcards

In today’s world of Facebook and social media, sending an actual card in the mail is almost unheard of. As a result, you’ll really stand out when you do it!

Sending a holiday postcard doesn’t have to take a lot of time. You can simply have them printed, “I loved working with you this year! Please let me know if you have any friends who have talked about moving lately who might need a real estate agent. Have a great holiday!”

Of course, you should customize your message based on your own personality and the experience you had with the client. But the point is, you should send a physical card in the mail during the holiday season.

It’s a great way to stay in touch and keep your name top-of-mind – and to ask for a referral!

One Year Anniversary Thank You

Realtors® often send a note card thanking a client for their business right after a transaction ends. However, it can be fun to follow up again on the one-year anniversary!

Sending a thank you card with a quick, “Happy one year anniversary of closing on your home!” message can mean a lot to a former client. You can ask for a referral or online review in the card if you like.

You can even extend this practice to celebrate 5 year anniversaries as well. It’s a great way to send an unexpected but very timely message!

When you send a thank you card on key anniversaries, you’ll be reminding the client how great it was to work with you and proving that you have great customer service. You’ll be showing up as the kind of Realtor® they should work with again!

Customer Appreciation Events

Having an annual party for your current network, along with past clients, can be a great way to show yourself in a professional light.

Are you tired of your friends thinking of you as “that guy who loves the Philadelphia Eagles” when you want them to think of you as a real estate agent? Inviting them to an appreciation event can change their perspective.

If you really want to do a big party, allow your lender, closing attorney, and other strategic partners to co-sponsor the event. Allow them to invite their networks as well, and you’ll have a huge pool of potential clients having a great time.

Here are some different types of client appreciation events you can do:

  • Rent a nightclub before they open for the evening if you have a large crowd
  • Holiday events like “Pictures with Santa” or “Pictures with the Easter Bunny” – people can skip the lines at the mall!
  • Host a neighborhood BBQ at your home or office
  • Raise money at a combination fundraiser/client event

Remember, don’t just invite clients. Invite friends, family, anyone you want to make a great impression on and who could give you business or a referral.

Everyone moves sometime!

If you’re interested in setting up a holiday event or sending holiday postcards, you should start now! We have dozens of templates ready to go that can be quickly customized. We can even mail the postcards for you! Contact us right away for details.

What do you do to show appreciation to clients and build relationships? Share in the comments!

An Unusual, Highly Effective Way to Generate Leads

Thank You Cards Generate Leads

An old school approach is today’s secret way to bring in more real estate leads.

Today’s home buyers respond to individual attention and the personal touch in a big way. So, it’s time to get out the good stationary and start writing thank you notes. And lots of them.

This might be the least known and least used lead generation trick on earth. If you can harness it, you’re going to be astonished by what it can do.

Richard and Beth Witt have said they could write an entire book on the benefits of Realtors® sending thank you notes. They have built their success by identifying 12, count’em 12, different occasions to send a thank you note.

They are:

  • Thank You After Giving Listing Presentation
  • Thank You for the Listing
  • Thank You After Not Getting the Listing (Seriously)
  • Thank You to Buyer After Showing
  • Thank You After Purchase
  • Buyer Thank You After Close of Escrow
  • For Sale By Owner Thank You
  • Happy Anniversary
  • Referral Thank You
  • New On the Market Card
  • Thank You to Anyone Who gives You Service
  • Telephone Contact

So, as you can see. There are plenty of opportunities to turn a meeting into a lead, using nothing more than a pad, a pen and a bit of postage.

Thank You Notes Generate Leads Because: Older Customers Appreciate Them

The older generation has seen manners and basic conversation eroded by today’s acronyms and emoji. They miss the personal touches that they grew up with, and would love to work with a Realtor® who still values them.

“Good manners are the basis of civilization,”said Paula Madden, a real estate developer in Portland.

“As you grow older, it becomes more important when someone recognizes the effort you have made on their behalf and reciprocates in the form of a written acknowledgment.”

Thank You Notes Generate Leads Because: They’re Novel to Younger Customers

The youngest sector of people looking to buy and sell homes is made up of people that are used to autoresponders and boilerplates. They will be blown away by this curious letter written in… is that really.. Yes it is! Actual pen… Wow. You will instantly separate yourself and make them feel like your most valued client.

“I know it’s easy to think millennials only care about text messages and emails. And while it’s true that they prefer to communicate back-and-forth electronically, a hand-written note goes a LONG way,” wrote Shikma Rubin, Mortgage Consultant.

 

“With my own millennial clients, I see the power of a hand-written thank you note. After a 20-something client had been in her new house for one month, I wrote her a quick letter of congratulations (in pen and paper), and she called me immediately to say thank you. Remember: you can’t hang a nice text message on the fridge.”

Even in this digital age, buying or selling a home is still very much a person-to-person transaction. Everyone wants to work with a Realtor®  who spends their spare time thinking about their clients. Sending thank you notes at any number of stages when meeting someone can turn them into a qualified real estate lead. The older generation appreciates the effort, while millennials are blown away by the effort.

Need to spruce up your collection of thank you cards? Click here to orders yours today!