Archive for Success in Real Estate

How to Harness Your Personality for Success

Personality and Success

Are you an introvert or an extrovert? How do you know, and what does it mean for your career? The answer may not be what you think.

Of course, no one is 100% extroverted or introverted. However, most of us have one that is dominant. It would seem like you would need to be an extrovert to be successful in business, especially real estate. However, both personality types have pros and cons, and both can be successful. It’s just a matter of harnessing your personality for success.


Extroverts are people who get their energy from active involvement with other people. They like a lot of different activities and enjoy taking quick action to get things done. They often work though problems by talking about them.

Strengths to Capitalize On:

  • Meeting People is Easy for You. In any career, who you know is as important as what you know. In real estate and other fields, you will easily meet people, strike up conversations, and make a connection. Use this to your advantage to build your network.
  • Share Your Expertise. As an extrovert, you likely have little trouble speaking to people about what you know. If you struggle with technique, consider joining an organization like Toastmasters. You want to refine your speaking skills, because sharing your expertise is a key road to success.
  • Take Calculated Risks. As an extrovert, you likely enjoy the adventure of taking risks. In your business as a Realtor® or other professional, you’ll need to take a lot of calculated risks to succeed. The ability to step out into the unknown is a major strength for an extrovert in business.

Weaknesses to Consider:

  • You May Fail to Follow Up on New Leads. While extroverts are great at initial contacts, the thrill for them is in the newness of the encounter. Following up on leads can seem like boring, hard work – or may never cross your mind. Extroverts should be careful to implement an easy-to-use automated follow-up system or you’ll lose all your hard work.
  • Learn to Listen. While extroverts are great talkers and love to share expertise, it can be hard to listen well. It’s important that you take the time to learn to listen carefully to what others are saying, or your clients will feel like you don’t care about their needs, and you’ll lose business.
  • Think Before You Act. Extroverts love the excitement of quick action and getting things done, but sometimes fail to think about why they’re making this specific decision and what the consequences could be. As an extrovert, make sure the risks you take make sense in your business and your life.


Introverts aren’t necessarily quiet and mousey. They just need time alone frequently to recharge. Introverts get energy from dealing with ideas and their own inner world. They often prefer activities done alone or with only a few people. They take time to reflect so they have a clear idea of what they will do when they act.

Strengths to Capitalize On:

  • You’re Great at Written Communication. Considering that email marketing returns $44.25 for every $1 spent, that makes you a marketing machine! Today, many prospects prefer written communication, and as an introvert you should play to that strength.
  • You’re Amazing One-on-One. Much of real estate – or any business negotiation – happens between you and one or two other people. Because that’s your comfort zone, you can excel by focusing on your clients as individuals. Because you already listen well, you will naturally give them the specific, personalized care they crave.
  • You See Things Differently and Challenge the Status Quo. Who says a real estate agent or other professional has to do things the same way as everyone else? Because you think deeply about the world, you often come up with new and innovative ways of doing things that lead to your personal success and can change the industry for the better.

Weaknesses to Consider

  • Networking is a Challenge. In any business, you need to meet people and make connections to be successful. For an introvert, this can feel like climbing Mt. Everest. The simplest solution is to see a networking opportunity as a chance to connect with individuals. If you don’t look at the mass of people, but rather at one person at a time, you can get into your one-on-one relationship comfort zone.
  • Presentations May Not Come Naturally. As an introvert, you can find it hard to put the right words together when you’re in the moment. You can overcome this by joining an organization like Toastmasters or otherwise practicing your speaking and presentations regularly. Because of the focused work, you may sound more smooth and sincere than your extroverted counterparts!
  • You Need Recovery Time. It’s important for introverts to work with their energy instead of against it. After a big meeting, presentation, or social event, make sure you block out time on your calendar to be alone and recharge. Protect that time like any other appointment, because it’s key to your success.

Both extroverts and introverts can succeed in real estate or any other business. It’s a simple fact. You simply have to know yourself – strengths and weaknesses – and harness your natural tendencies to achieve success.

Are you an introvert or extrovert? What challenges does that bring? Share in the comments!