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How to Use Live Streaming in Real Estate

Live Streaming for Real Estate

As a Realtor® in today’s market, it’s extremely important to not only establish an online presence but also maintain that presence across multiple social media platforms.

And as you most likely know, some of the most common of those platforms include Facebook, Twitter, Instagram and Pinterest, just to name a few.

But…what if you want to take things a step further and really give your marketing a boost?

Enter live streaming for real estate – your new secret weapon when it comes to marketing your real estate business.

What is Live Streaming?

You’ve probably seen it around, but just in case you haven’t, live streaming is simply a video that is streamed in real time to those watching. It’s a great way to communicate and connect with your audience and clients in an informal way, keeping them in the loop with immediate updates and news.

And you don’t need a fancy video recording setup to make live streaming work for your business. There are plenty of apps and options available, making live streaming incredibly simple, including:

All of these tools are relatively similar, and all can be used to help get your marketing message across to your audience.

How Live Streaming for Real Estate Works

So…how should you use live streaming for real estate? As with any form of social media interaction, the possibilities really are endless. But just to give you a better idea, here are a few ways that you can start using live streaming in your real estate business today…

  1. Use Live Streaming for Walking Tours of Your Listings

Have a new listing on the market? Don’t stop with photos and a detailed description – expand to a virtual walk-through tour of the home via live streaming.

This will not only give potential buyers a better idea of the look and feel of the home, but they’ll also be able to better picture themselves living in the space, without even having to set foot inside the property.

And it really couldn’t be easier. All you have to do it walk through the property with your smartphone, pointing out the various features, and live stream the footage to via your live streaming app. Potential buyers can follow along and ask you questions later if there’s anything they’d like more information about.

  1. Go ‘Behind the Scenes’ with Live Streaming

We’ve talked about using social media – Instagram especially – to promote behind the scenes images of your business, so why not extend this to real time footage?

Give your clients and potentials an inside look at what goes on behind the scenes of your business by live streaming from your office. Show them how you’re working for them, and point out the things that make your business unique.

Not only is this interesting content, but it also helps to build trust with your clients – they’ll feel more confident about working with you and recommending you to others if they can actually see what goes on behind the scenes of your business.

  1. Talk Shop about the Real Estate Business Live with Your Audience

One of the best ways to earn the trust (and business) of your clients and potentials is to share valuable information with them for free. Often, this is done by way of an informative blog post, detailing the ins and outs of something in the real estate industry.

However, sharing information with your audience can also be done via live stream. For example, you could host a weekly live stream where you discuss a specific real estate topic such as home buying tips, advice for staging homes for sale, photography tips, etc.

Whatever you feel could be valuable information to your audience is what you should be talking about and sharing with them via live stream.

And this is really just the tip of the iceberg. There are so many different ways in which you can use live streaming for real estate. Get started today and see where it takes you!

As you use online marketing, you need solid print marketing to back it up. Make sure your business cards, postcards, and fliers are updated and on point!