As we head into the new year, I’ve been writing about different marketing approaches quite a bit. Part of the reason for that is that we’re in the planning period for 2017 marketing.
Not only do you want to stock up on postcards, business cards, and other print marketing, you may want to dive into some new marketing techniques you haven’t tried before. New ideas are always fun to explore!
Here are four real estate marketing tactics you probably don’t use and may want to try in 2017.
Mention Brand Names of Appliances and More
One way to make a listing stand out is by mentioning high-quality appliances, fixtures, designers, and contractors by name. If a home is a luxury listing, nothing brings out the level of quality like a list of the luxury brands in the home.
Not only does mentioning high-end brand names help attract attention to a listing, it also helps justify a specific price tag. Talk about quality not only in terms of features and details, but also by mentioning specific notable brand names.
Tell a Story
It’s gotten to the point that the average person has an attention span of eight seconds, which is shorter than a goldfish! If you don’t catch someone’s attention quickly, you won’t have it at all.
Fortunately, there is a great way to capture attention – tell a story. Rather than saying “This is a two bedroom, one bath… blah blah…,” try telling a story that helps the reader see themselves in the home before they even arrive.
Certainly you can mention facts and figures, but be sure to create some emotion and help the listing come alive. Tell a story!
Create a List of Trusted Contractors & Tradespeople
Many people who buy a home need to know who to call if something comes up. This is especially true for first-time homebuyers and those who are new to town.
Having a list of trusted contractors, plumbers, and other service providers in your area does two things. First, it helps out those on the list by giving them additional credibility and business. Second, it helps you appear to be the expert by providing homeowners with valuable information.
There are paid services that are designed to help homeowners find specific, reputable help. Form partnerships with highly regarded providers in your area and give the homeowners the list for free. You’ll win, the homeowners will win, and the service providers win. It’s great marketing!
Get Video Testimonials After the Closing
Getting a video testimonial doesn’t have to be complex or difficult. You don’t need expensive equipment and a studio. Instead, focus on capturing the emotion as truly as you can.
One great way to do this is by getting a quick post-closing testimonial from your clients. You can use your phone or a camera with video capability. Have clients mention your name and talk about how excited they are to have bought or sold their home. Have them mention things they loved about working with you.
Once you have the video, you can use it everywhere. Post it on your website, on social media, and anywhere else you’re active. Be sure to tag everyone involved as a thank you – the closer, the other agent, the title company, the lender, and of course the client. You’ll expand the reach of your video and get great exposure for your work.
Creating unique marketing doesn’t mean overhauling your entire business process. Many times it’s small additional tweaks that you can add in to your current print marketing and in-person outreach. These four ideas give you some new things to try in 2017!
If you’re ready to invest in your marketing for 2017, it’s best to do it before the end of the year so you can still get your write-off. At Printerbees we have business cards, postcards, and a variety of print marketing options – let us know how we can help!