Archive for shifting real estate marketing

I’ve Been Keeping Secrets…It’s Time You Knew…

Secrets With Friends Book CoverFor the last two years, I’ve been writing a book, just for you…with all my small business secrets!  The book is titled The Secrets I Share With My Friends, Everything I Know About Building A Small Business.  I’m  excited to announce it’s been published and is now available on Amazon.

Why this book is for you, as a Realtor®:

Whether you realize it or not, you ARE a small business owner and seeing your real estate business as a small business will help you to build it up as such.  There’s a big difference between having a real estate business and being a Realtor®.  The real estate business owner has a business that’s of value to someone else, where the Realtor® who didn’t build a business just quits selling real estate one day.  Done, THE END.  There’s nothing beyond the last day of work to show for it, other than years of dedication to helping the people helped along the way.  The name just fades away in to nothingness the day the Realtor® stops serving…the business owner can sell his/her business, has systems, a valuable database, a solid marketing plan and it lives on without her providing income long past the days worked.

There are very few books available (that I’ve been able to find) on how to build up and market a real estate business, that’s why I wrote this book!

I’ve made a lot of mistakes along the way, like the time I showed up to a really important business meeting with a business card I had printed from my computer ink-jet printer.  I’ve included that super embarrassing story in the book along with many other mistakes I’ve made along the way to success as a small business owner.  My personal stories of bumps and bruises received from attending The School Of Hard Knocks can save you from taking the same path.  A path all too common with entrepreneurs and small business owners…and yes, Realtors® too!  If you’ve been in real estate for a while, your story isn’t likely much different than mine when the real estate market crashed and everything when to…ummm…hell!  I’m not sure about you, but I found myself in line at the food bank to make sure I had groceries to feed the kids while trying to meet my financial obligations (1.5M. in debt), with NO income!  Rough times!

The book is filled with an abundance of easy to understand, easy to follow and easy to read information on how to build your real estate business, build a team, hire the right people, delegate what should be delegated, market your brand of real estate, managing business finances, building your prospect list, where to get a list, and everything in between… all the way to retirement.

Reading this book will completely change the way you see your real estate business and the possibilities that exist with some simple planning and thinking ahead.

As a Realtor® maybe retiring and selling your real estate business at some point isn’t something you’re thinking about, right now.  After all,  your clients are doing business with you, versus your business/brokerage.  Changing your thinking around this could be the difference between a comfortable retirement that includes passive income from your real estate business and just deciding to stop selling real estate when you retire with no passive income.  Which path sounds better to you?

As you build up your real estate business, if you build it up with the end in mind, you have the ability to set yourself up for a nice retirement and create a business that pays you even when you’re done and not working any in it longer.  Creating a successful real estate business that can live on without you is easy with some direction on how to do it and I’ve included all of my secrets on how to do that in the book!

The book is getting rave reviews from top thought leaders and coaches like Steve Hardison “The Ultimate Coach” as a blue print for small business owners, like yourself, that’s easy to read because it’s not a boring text book, it’s a memoir that’s interesting, funny and filled with secrets throughout.  Here’s what Steve had to say about the book after reading it in one sitting.

Nadine Larder’s part memoir, part “how to,” and part textbook, “The Secrets I Share With My Friends…,” meets with trumpets of success from world-renowned personal, relationship and business coach Steven Hardison.

“I met Nadine today in the parking garage after attending #ICON 14.  It was my great privilege to be given her first copy of the book, “The Secrets I Share With My Friends: Everything I Know About Building a Small Business.”  After I completed my afternoon with a client, I sat down to thumb through the book she had given me.  I could not simply thumb through it. It was too compelling.

“As I read her book I was amazed at the passion that came through the pages, and I was even more astonished at the content of the information.  It is extraordinary! I can hardly wait to speak with her to tell her what I thought of her masterpiece.  It is beyond brilliant.

“I particularly love her Pssst… comments throughout the book. I will be giving this copy to my daughter who, like Nadine, has the desire to build a small business from the ground up. This book is a brilliant blueprint.

“I do not know Nadine, other than the 5-10 minute encounter in the parking garage, AND I am totally moved by her contribution to me as I have consumed her writing. I can only imagine the impact it will have on readers who are building their own business. My hat is off to this powerful and dynamic woman. Thanks, Nadine. Be blessed.”

Visit for more information on the book, Nadine and lots of small business secrets!  You can get the book on Amazon…Grab your copy now!  They’re first edition and we plan do to a reprint soon!


The Hottest Trends In Real Estate Marketing You Need To Know About

With housing markets exploding across the country, it’s a great time to get back to marketing yourself to celebrate and cash in on PC.55.Farming.NJL.8.5x5.5.MASTER.[XX]the activity.  I can tell you as the owner of a real estate print marketing company that Realtors® across the country are ramping up their marketing to meet the pent up demands of both buyers and sellers who have been waiting on the sidelines for something to change in the real estate market.  If you’re not thinking about your marketing and actually executing on it, chances are you may get left behind and miss this amazing opportunity.  As a subscriber to Real Estate Marketing Magazine, we can’t let that happen to you!  We have to help you keep up, so here’s what’s hot!

It’s an amazing time to be a Realtor® IF you have good real estate marketing in place to feed your business and exploit the opportunity out there.

Farming postcards are back to being popular again and Realtors® ARE farming because they know it works.  These agents understand that they have to be “the first one to show up at the party” (the market recovery party!) to make sure they’re in front of their prospects when they decide to make a move.

Just listed and just sold postcards are a great marketing tool that many agents use as part of their standard marketing plan.  Using just listed and just sold postcards as part of your marketing shows you’re active in the neighborhood and know “what’s up”!  There’s a huge increase in the number of agents using this method of real estate marketing to continue to build and establish their businesses in the neighborhoods they target.

Expired Listings? I’m not sure why, but there is a drastic increase in the number of people marketing to expired listings.  It’s DRASTIC and definitely worth considering if you’re looking for a specific market to target or a specialty to attack as your own.  Expired listings offer a very unique opportunity to market yourself to a very specific audience and a VERY targeted list.  I don’t think there is a more targeted list of people you can market to in real estate.  You already know they want to sell, it’s just a matter of getting them to pick you over other agents vying for their business. Here’s a link to a free download for marketing to expired listings.

Many people think that in this market, they can sell their home without a Realtor® and still get top dollar.  Not a chance!  I’m a licensed real estate agent who WAS going to sell my home myself. I’m qualified. I know a lot of Realtors®, the area my home is in is short on inventory, I have a lot of contacts, I’m licensed, socially connected, an expert at real estate marketing, etc. etc.  I have every reason to believe I can just do it myself, but I can’t!  I don’t have the time, it’s not what I do anymore as my full-time job.  I listed my house for sale with a Realtor® who can properly market the property and get top dollar in a hot market.  Marketing to FSBO’s is also very targeted because you can offer them assistance they can’t get anywhere else and you can sell their home for more than they can.  It’s a fact and I encourage you to go after that targeted list of people.

There’s many different approaches you can take to making the most of the housing shortages and market changes happening across the country.  No matter what your approach is, don’t forget about the marketing and marketing consistently, it’s the only true method to making it happen for yourself.

Why You Owe It To Your Sphere Of Influence To Get In Touch | Real Estate Marketing Magazine

real estate marketing to your sphereIf your like many of the agents I speak with, you too may be avoiding your sphere of influence and I’d like the opportunity to challenge your thinking. Once I convince you it’s time to get back in touch, I’m even providing a free download to help you out.  The download includes letters and call scripts to increase your comfort level and give you some direction.  Before you scroll to the bottom to get to the download, please read on…you reading why you need to get in touch will help you follow-through on actually using the download.

I first want you to know that you’re alone about not being in touch with your sphere, so please don’t beat yourself up…it’s totally normal and I totally get it.  I don’t remember ever meeting a Realtor® who feels comfortable about contacting their sphere of influence. There isn’t any excuse or story I haven’t heard before, and they’re all valid, but they’re still stories. They’re the kind of stories that keeps Realtors® from doing what works to grow a real estate practice at the fastest, most profitable and most practical manner.

Let’s start with the cold hard facts.

  • Your sphere of influence is twice as likely to do business with you than strangers
  • According to the top 150 agents who are part of the Mike Ferry coaching, 28% of their business comes from past clients and their sphere of influence
  • According to NAR, 42% of buyers find their agent via referral from a friend or family member, 12% of buyers used the same agent they had used in the past
  • 39% of sellers found their agent via referral and 25% used the same agent they had used in the past.
  • Close to 90% of clients said they would use their Realtor® again

The facts are “the facts” and they support investing in marketing to your sphere of influence. The sad part is that most agents don’t keep in touch, aren’t marketing to their sphere, so they aren’t reaping the benefits of all the above mentioned statistics.  Keeping consistent with marketing to your sphere does pays off and will absolutely give you the highest return on your marketing investment.

So, you may be asking yourself why you “owe it” to your sphere to get in touch…here’s why.  The people in your sphere are confused about the real estate market.  They have questions and are looking for honest and sincere answers.  The market has made huge shifts in the last few years and people are lost as to where it leaves them and their real estate investments.  Don’t you owe it to them to let them know you’re available to help and answer their questions?  Don’t you want them to reach out to you if they have questions about where things are, where things are headed, etc?

There’s a reason the top 150 agents have 28% of their business come from referrals, it’s because they work their database and they stay in touch.  Use these free downloads to help you get back in touch with your sphere.  They’ll be happy to find out you’re still in the real estate business and that they know someone they can trust.  You’ll reap the benefits of having gotten in touch, especially now that the real estate market is exploding again.  There’s no better time than the present!

Visit PrinterBees for a huge selection of postcards to help your marketing efforts.  It’s the best place on the Internet for real estate marketing!



WEBINAR: 5 Tips to Generate Hot Real Estate Leads as Temps Chill

Real Estate Training - Webinar on Lead developmentAs temperatures dip, so can the number of escrows open in your pipeline. That doesn’t mean real estate agents should take the next few months off until temperatures thaw. This the the time of year you can really make things happen for yourself. Cole Information Systems together with PrinterBees is sponsoring this totally free real estate exclusive marketing webcast to talk about how Realtors can generate hot leads as temperatures chill, inventory tightens up and there aren’t as many buyers on the hunt.

Agents will get their most common questions answered about putting together a quality database, how to target the right leads, and where to find leads.

Attendees will come away from this webcast with know-how on:

• The marketing tactics that build lasting relationships
• The biggest mistake more than half of all Realtors make
• Effective copy and creative tips

There will be huge discounts on printing offered as well as other services Realtors need as well as a drawing for a free set of postcards from PrinterBees. Totally free, no design, no shipping, no tax.

Webinar takes place on Thursday, November 14, 2013 1:00 PM – 2:00 PM CST
Hurry! Seats are limited. Reserve your spot today.

Important Information For Realtors® Not Wanting To Be Left Behind…Realtor Marketing