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How to Make Your Winter Real Estate Marketing Pop

Winter Real Estate Marketing

Does the thought of winter real estate marketing leave you cold?

A lot of traditional real estate marketing is less applicable in the winter. Few people do pop-bys with a foot of snow on the ground. Not as many people are trying to list when it’s 10 below zero outside, and even if they did there are fewer buyers braving the weather.

But that doesn’t mean your marketing should go into hibernation. Instead, find creative ways to continue your outreach all winter with these ideas and tips!

Sponsor an Indoor Event

Just because it’s cold in much of the country doesn’t mean you can’t have a live event. It simply has to be indoors!

Consider having a family fun night where you rent carnival games from a local provider. You can have seasonal treats including hot chocolate, a bake sale, gingerbread or cookie decorating, and more!

Giving people something to do in the winter that doesn’t involve freezing can help you build brand awareness and community goodwill. It’s especially fun because other real estate agents are likely to be less visible during this time. You have a chance to gain some ground!

Write About How to Make the Most of Winter

Whether you use a blog, email marketing, a newsletter, postcards, or all four of these, you always need new content. Why not write about how to make the most of winter in your area?

In a warm climate like Arizona, write about how to make the most of the nicest season your area offers. It’s not so wickedly hot, so encourage people to get out!

In other areas of the country, write about local winter festivals, ways to enjoy the outdoors in the cold, and how to stay safe and warm.

You can use this content across all of your marketing, including social media. It’s relevant and will definitely get attention!

Use a Free Giveaway to Build Your List

The holidays are a great time for free giveaways. You can use so many things to build your list. Consider getting both email information and mailing addresses so that you can maximize your outreach!

Here are some great free giveaways that really make your marketing pop:

  • A free drawing for a prize
  • A small set of greeting cards
  • A holiday decorating guide
  • A list of family-friendly activities in your area
  • Holiday-themed word searches or crossword puzzles
  • Branded gifts like wine bags

Make sure your free giveaway is high-quality and appealing to your target customer base. Families with children will be interested in very different freebies than retirees!

Say Thank You and Ask for Testimonials

The end of the year is a great time to reflect and say thanks. You can send holiday cards showing appreciation to everyone you’ve worked with during the year.

In the card, after sharing your thanks, you can ask folks to leave an online review or testimonial if they enjoyed working with you. Let them know that it makes a difference and their experience can help others decide who to choose as a Realtor®.

You can also simply ask for direct feedback on working with you. Once you receive it, you can keep it private and learn from what is said. Or, if you think it would help build your business, you can reach out for permission to publish it or ask them to post it online.

Reviews matter a great deal – don’t miss a chance to ask for feedback!

Don’t Leave Your Marketing Dormant this Winter

As a real estate agent, you can’t afford to drop off in your marketing, even in a traditionally slow time of year. People need to see your name and information regularly in order to build up that rapport and expertise.

You can’t afford to lose business to competitors in the spring – and your spring business will have a lot to do with your winter marketing!!

What do you plan to do for marketing this winter? Share in the comments!

Don’t Lose Marketing Momentum this Summer

Marketing Momentum in Summer

It’s summer, and that means that most Realtors® are very busy. It’s easy to leave behind your marketing efforts during the summer, especially when you feel you’re overwhelmed with clients as it is. However, the only way to still have clients and active leads in the fall, winter, and spring is to stay consistent with your marketing efforts every summer.

Pay “Mark” First

Keeping a consistent budget is important in any business, including real estate. Your budget should include a specific amount for marketing every month. If nothing else happens, be sure to pay your marketing budget – “Mark” – every month. It’s the only way your business can stay healthy year-round.

Maintain Your Farming Efforts

I know you’re busy with clients, but you want to make sure you maintain your farming efforts. For farming to be effective, it has to be consistent over time. Fortunately, this can be done fairly quickly once your mailing list is set up. Summer is the most important season to stay visible in your farm, since it’s the time of year people are most likely to buy or sell a home. If you’re tired of the feast-or-famine cycle of real estate, keep your farming efforts consistent with postcards and fliers during the summer.

Keep Websites Up to Date

As you work with clients each day, don’t forget to keep your website updated with recent listings and “just sold” testimonials. You may be very busy, but clients are still looking online for real estate assistance, and you want to make sure your site stays fresh and active. Keep pictures current, and especially make sure that you keep your listings updated, so someone doesn’t try to view a home that’s already sold!

Ask Clients to Post Reviews

As you build up another batch of satisfied customers this summer, ask them to leave online reviews for you on your website or on real estate portals. Having happy client reviews that are very recent will do a lot for you in terms of attracting new customers.

Keep Up Your Email Marketing Efforts

Writing dozens of emails is probably the last thing you have time to do this summer, but remember that an automated email marketing program can do all the hard work for you. You just set it up, and it can automatically follow up with leads on a specific schedule while you focus on the client that’s in your office today.

Recognize Holidays in Your Marketing

We have a variety of holidays throughout the year that give you ready-made reasons to reach out. A Fourth of July postcard in late June can be a seasonal, easy way to connect with your leads and prospects without taking a lot of your time or effort. Mother’s Day, Flag Day, and Father’s Day are other well-known summer holidays, and there are likely local fairs and festivals in your area that you can use as outreach opportunities.

Many Realtors® find themselves in a feast-or-famine cycle of being busy during the summer and very slow at other times of year. Much of the time, this is related to the fact that they market regularly all year, except during the summer. So take some time to “pay Mark” – get some postcards, some fliers, and spruce up your email campaigns. In the fall, you’ll be glad you did.

What makes it hard for you to keep your marketing momentum in the summer? Share in the comments!