Are you ready to start your new year strong?
As a Realtor®, that means you can’t let your marketing hibernate until spring. Instead, kick these winter real estate marketing ideas into high gear today!
If you do, you won’t be losing ground this winter. Your spring will be much more successful because you’ve kept up your brand visibility and prospect nurturing!
Seasonal Postcards are Perfect Winter Real Estate Marketing
In much of the country, it’s too cold to go outside to do door-to-door prospecting. Instead, use seasonal postcards to stay in touch with your farm area and prospects.
There are a variety of fun holidays you can celebrate, along with the traditional Valentine’s Day and St. Patrick’s Day.
Pro Tip: Don’t use your printer to create marketing pieces! Nothing says “amateur” faster than low-quality printing on flimsy paper. Don’t embarrass yourself – choose professional printing. It doesn’t have to break the bank!
Remind Prospects That Winter is a Great Time to List!
It may seem counter-intuitive, but there are a ton of great reasons to sell a home in the winter. Because inventory is lower, you get more attention. Buyers also tend to be more serious in winter months.
Your prospects may be planning to move, but currently think that waiting until spring to list is the best option. Help them rethink their position.
Remind your farm area that winter selling can be more convenient for the homeowner, they’ll get more attention from you, and that staging is a snap with warm winter décor!
Pro Tip: Use a personal letter to your farm area to welcome them to the new year and promote the benefits of listing in the winter. You have more space for text, and you can give it a lot of personal flair.
Host an Indoor Family Fun Event to Get Leads
No one likes being cooped up inside all winter, least of all kids. And it drives parents crazy to deal with cabin fever!
Help everyone out by hosting a fun family indoor event. You can offer games, face painting, and snacks. For adults, offer giveaways or raffles in exchange for names, addresses, and email information.
You can build your marketing list, help families blow off steam, and build up your reputation in the community. That’s a win-win-win!
Pro Tip: Don’t stress! If you relax and enjoy it, you could find that you have a lot of fun at the event as well!
Winter Isn’t the Time to Hibernate
As tempting as it is, don’t give your marketing a break this winter. You’ll lose ground as prospects forget who you are and what you do. And, if other Realtors® are doing winter real estate marketing while you’re snoozing, you could lose customers for good!
There are a lot of fun ways to reach out during the winter. What do you plan to do? Share in the comments!