Does the thought of winter real estate marketing leave you cold?
A lot of traditional real estate marketing is less applicable in the winter. Few people do pop-bys with a foot of snow on the ground. Not as many people are trying to list when it’s 10 below zero outside, and even if they did there are fewer buyers braving the weather.
But that doesn’t mean your marketing should go into hibernation. Instead, find creative ways to continue your outreach all winter with these ideas and tips!
Sponsor an Indoor Event
Just because it’s cold in much of the country doesn’t mean you can’t have a live event. It simply has to be indoors!
Consider having a family fun night where you rent carnival games from a local provider. You can have seasonal treats including hot chocolate, a bake sale, gingerbread or cookie decorating, and more!
Giving people something to do in the winter that doesn’t involve freezing can help you build brand awareness and community goodwill. It’s especially fun because other real estate agents are likely to be less visible during this time. You have a chance to gain some ground!
Write About How to Make the Most of Winter
Whether you use a blog, email marketing, a newsletter, postcards, or all four of these, you always need new content. Why not write about how to make the most of winter in your area?
In a warm climate like Arizona, write about how to make the most of the nicest season your area offers. It’s not so wickedly hot, so encourage people to get out!
In other areas of the country, write about local winter festivals, ways to enjoy the outdoors in the cold, and how to stay safe and warm.
You can use this content across all of your marketing, including social media. It’s relevant and will definitely get attention!
Use a Free Giveaway to Build Your List
The holidays are a great time for free giveaways. You can use so many things to build your list. Consider getting both email information and mailing addresses so that you can maximize your outreach!
Here are some great free giveaways that really make your marketing pop:
- A free drawing for a prize
- A small set of greeting cards
- A holiday decorating guide
- A list of family-friendly activities in your area
- Holiday-themed word searches or crossword puzzles
- Branded gifts like wine bags
Make sure your free giveaway is high-quality and appealing to your target customer base. Families with children will be interested in very different freebies than retirees!
Say Thank You and Ask for Testimonials
The end of the year is a great time to reflect and say thanks. You can send holiday cards showing appreciation to everyone you’ve worked with during the year.
In the card, after sharing your thanks, you can ask folks to leave an online review or testimonial if they enjoyed working with you. Let them know that it makes a difference and their experience can help others decide who to choose as a Realtor®.
You can also simply ask for direct feedback on working with you. Once you receive it, you can keep it private and learn from what is said. Or, if you think it would help build your business, you can reach out for permission to publish it or ask them to post it online.
Reviews matter a great deal – don’t miss a chance to ask for feedback!
Don’t Leave Your Marketing Dormant this Winter
As a real estate agent, you can’t afford to drop off in your marketing, even in a traditionally slow time of year. People need to see your name and information regularly in order to build up that rapport and expertise.
You can’t afford to lose business to competitors in the spring – and your spring business will have a lot to do with your winter marketing!!
What do you plan to do for marketing this winter? Share in the comments!