Every Realtor® needs leads in order to show and sell properties. Getting leads can be a lot of work, and many Realtors® don’t know where to start. As a result, some Realtors® turn to lead generation services that promise to do all the legwork. Sounds great, right! Please read on….Market Leader is one such service, however according to many complaints they simply take your money and do not provide the promised leads. By locking Realtors® into a multi-month contract, services like Market Leader leave professionals with nowhere to turn despite not getting what was promised.
Market Leader Issues
Market Leader promises to generate a certain number of leads within your area code, but over time many Realtor®s are seeing the leads from outside their area. One customer was finally told that Market Leader cannot promise where leads come from. That makes the leads useless.
Past customers also report that once a contract is in place, Market Leader and many other services will work hard to make sure you can’t get out of it. Customers have complained that they have been told they need 35 day written notice (long enough to charge you an extra month) and that they have to cancel by a certain day of the month in order to have it process in time.
Unfortunately, the complaints about customer service abound as well, both on posts to their Facebook site (Posts to Page on the left sidebar) and on external services. Many customers say they get ‘outside business hours’ messages in the early afternoon, or are not allowed to speak to a supervisor when they wish to dispute charges. There are also many technical issues with the site and Realtors® are simply told that a ‘ticket has been submitted’. Some Realtors® had customers reporting the campaign emails as spam because the Market Leader campaigns were malfunctioning, and multiple calls to customer service did nothing to fix the issue.
You can read all of the gory details from the Facebook group, “What Should I Spend My Monday On?” It’s a good group!
Finally, users with Macs do not have nearly the functionality of other subscribers, but they pay the same high prices. The creative portions where you create your own mailings have to be done from a PC. Even with a PC, you cannot verify ownership of your domain with Market Leader so apparently there is no syncing with Google apps to coordinate with a team.
For a service that charges $580 a month and locks you into a 6 month contract, you have a right to expect better. In fact, if you put those kinds of resources to work in your own lead generation efforts, you could grow your business dramatically and remain in control of the quality of the leads you attract.
How to Avoid Ripoffs and Generate Your Own Leads
Here at the Real Estate Marketing Magazine, we have a free e-book that can help you get a jump-start on your lead generation efforts. You don’t even have to start spending your hard earned cash! Here are some tips from the e-book and beyond.
Start with those you know. I know, no one likes to harass friends and family. But remember, you’re in this to SERVE, and folks need help finding a great place to live! Finding a great Realtor® isn’t as easy as you’d think. Keep in mind that it isn’t just who you know, it’s who THEY know also. Use our free calls scripts and letters to help you reach out to the people in your sphere.
By starting with those you already know and asking for referrals, you can begin your network with those who already know and trust you. And trust sells!
Social media is a great way to reach out to those you don’t know, build relationships, and nurture prospects. You can establish a Facebook site for your realty business, and post photos from your listings to Facebook, Instagram, Pinterest, and even Twitter! In addition, you can establish a website using easy-to-build templates through any number of services. Squarespace is well known for having great visually-focused templates, which is a major bonus for any Realtor®! Remember, when you help people see themselves in your properties, your sales job is almost done.
Business Cards and Mailings
A professionally designed business card is essential for any successful Realtor®. Services such as PrinterBees have hundreds of real estate business card templates to choose from. In addition, sending farming postcards to people in your area to announce a new listing or an open house can be very effective. Postcards get seen more readily than letters, which residents often throw away without opening because they are seen as ‘junk mail’. Postcards with great graphics are eye-catching and already ‘opened’! PrinterBees has a huge selection of real estate marketing postcards for any type of lead generation program you want to kick off.
These are just a few examples of low-cost ways to begin to gain leads. There are many more. See each person you meet as a potential sale – if not them, then someone they know! Learn how to connect quickly through conversation and assess their needs. When you add a new person to your network, it isn’t one person – it’s more likely 100, since you add their entire network as well. With this mindset, you’ll see that the world is your oyster – and you don’t need to pay $580 a month and be plagued with issues to access it!
Have these call scripts emailed to you. They work great for contacting your sphere of influence.