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Archive for real estate website

Why You Need to Own Your (Marketing) Home

Own Your Marketing Home

When you talk to your clients, there are a variety of reasons that they are planning to buy a home. As a Realtor®, you understand that there are a variety of benefits to owning a home instead of renting.

What you may not have realized is that it’s just as important for real estate agents to own their marketing home as well. Owning your marketing space means having a website that you have arranged hosting for. For instance, a YourRealEstate.Com website would be a space you own.

Social media like Facebook and Instagram, non-self-hosted websites like YourRealEstate.wordpress.com, and free websites you get from other providers are all non-owned, or rented, marketing spaces. Renting your marketing has a lot of drawbacks, just like renting a home.

Rent is Always Going Up

Just like rented homes and apartments are always getting more expensive, being seen on a “rented” marketing space is more and more expensive over time as well.

On Facebook, you used to be able to reach a lot of people for free simply by having a Facebook page and building a following. Now, Facebook is moving more and more into “pay to play,” where you have to pay for ads to reach people. Organic reach is plummeting.

And there’s nothing you can do about it because you’re renting.

Instead, own your online property (your website), and you can get 100% of the views you earn from fans. No one will be hiding your page from your fans.

You Don’t Control the Rules When You Rent

Rented properties have a lot of rules. There are rules about how long someone can live with you if they aren’t on the lease. Rules about what pets you can have. Rules about whether you can paint or renovate.

The same is true when you rent your marketing location online. Facebook ads require a specific text-to-image ratio, or they will be rejected. Instagram limits how many hashtags you can use per post. No matter where you rent, the landlord makes the rules.

When you have your own website, you make the rules. Want to add a community page? Go for it! Want a page that’s nothing but pictures? Perfect! Would you like to create a community page where visitors can comment and ask questions? No problem!

Rented Properties Can Go Under

When it comes to physical properties, they aren’t going to disappear physically, but the ownership can fail and cause a significant decline in the value and experience of living in the building.

With rented marketing properties, however, they can completely fail and disappear. Sometimes an upgrade or a hacker causes the site to be down for a few hours. Sometimes a business completely fails, and the website is taken down.

No one expects that to happen to behemoths like Facebook and Instagram, but no one expected AOL to go from internet dominance to being completely irrelevant either. Don’t put too much faith in an online property that you don’t control.

You Can Combine Renting and Owning

This article isn’t intended to keep you from using social media or other “rented” outreach to connect with your audience. We’re just trying to show the importance of having a marketing platform that’s fully yours.

Unlike choosing a home, with marketing you can (and should!) combine renting and owning. Have your own website, and don’t be shy about directing your followers and fans from social media to your site.

If something goes wrong or the rules change, you’ll have a lot of people already accustomed to visiting your website. You don’t have to rely on Facebook approving your ads. You can draw people over into a space you control, and show them what you want.

Do you have a new website and need to update the contact information on your business cards or real estate marketing postcards? We’d love to help – contact us today!

Transform Your Real Estate Website With a Community Page

Real Estate Website Community Page

It’s important to have a real estate website in this digital age, but it can be hard to know how to get people to actually view it. And it seems like an incredible waste unless you’re actually getting leads!

I get it.

Fortunately, there’s an easy way to transform your real estate website that will bring you traffic while also giving you material to share on social media that will get great leads to visit your site.

It’s called a community page. Here’s how it works.

What is a Community Page?

A website is far more than an online business card. It should have several other elements, including a page that highlights your current listings.

One of the elements that can make the biggest difference is a community page. Very simply, a community page is a website that highlights the neighborhood(s) you want to farm.

The goal of a community page is to be a go-to location where those living in your target neighborhood, and those visiting or moving there, can get great community highlights. Here are some of the things you can post on the community page of your website:

  • What special events are going on in the neighborhood? You can post the times of Visiting Santa events, holiday light shows, tree lightings, fireworks, cookouts, sidewalk sales, and more.
  • Shows and Entertainment. Is a band coming to town? A popular comedian? Mention it on your community page and provide a link to buy tickets.
  • How is the local high school doing in the current season’s sport? Is there a local college or pro team that’s popular?
  • New Openings. Is a new business opening soon? If there’s a mall in the neighborhood, there are likely to be occasional changes to the store lineups. Be a source of that information!

It doesn’t have to be hard to find this information. Much of it is available in local newspapers or on a variety of local websites – school websites, venue websites, and more. Your goal is to consolidate it into a one-stop-shop – on your website!

What are the Benefits?

If you’re going to take the time to add this page to your website, what are you going to gain? That’s a very important question to answer before you take the time to do something like this!

There are a ton of benefits to having a community page. Here are just a few:

  • Ready to Share on Social Media! If you need something to share on your social media sites, look no further than your own community page. Share an upcoming event, show, sport, or new opening. You can share it more than once, and you can share on many different social media accounts.
  • You Become an Expert. If someone stops you on the street and has a question about what’s going on in your target neighborhood, you won’t have to hem and haw, trying to remember something relevant. Everything about the neighborhood will be fresh in your mind.
  • You Have Events to Share in Newsletters and Postcards. When you combine your online community page with regular farming methods through the mail, you can reuse the same information multiple times. Share items from your community page on postcards and in newsletters, and include a link for them to go online to your website!

How a Community Page Brings in Leads

If you have a community page that is updated regularly, gets shared on social media, and is part of your print marketing, will it bring in leads?

In a word, yes.

A popular community page will make your name stand out among other Realtors® in your area. You will be top of mind simply because people are used to visiting your website for relevant community information.

Events and articles from your page will be shared on social media, not only by you, but by others in the community. They will use your links to invite friends and family to join them at local entertainment and sports shows. This will increase the “know, like, and trust” factors and encourage people to want to do business with you.

Finally, when people are visiting your website regularly, they are seeing your listing links and your contact information on a regular basis. This will plant in their mind the idea that if they need real estate help, they should contact you. They may also recommend you to others as a Realtor® based on your community page.

A community page on your website is a small change that can bring immense rewards. While it will take a bit of time to find your go-to sources that you need to update your page regularly, once you have them updating your page will take less than 30 minutes. The benefits of being the “Realtor® in the know” and having all of that content for your marketing are worth far, far more.

Are you ready to start sharing community events through your postcard and newsletter marketing? At Printerbees, we have your print marketing needs covered. Contact us today and we’ll help get you positioned for success in 2017!

How to Generate Leads from Your Real Estate Website

Real Estate Websites

Everyone in real estate understands how important it is to generate leads. Without new leads you have no one to pitch your services to, which means no buyers or sellers and no money.

There are dozens of ways to generate leads. Some Realtors® do cold calling, many farm neighborhoods with print marketing, and others do social media outreach. In all of these efforts, the real estate website can sometimes be overlooked.

Your real estate website is available 24 hours a day, 7 days a week. You should make it one of your primary ambassadors. When you tie it in with your other marketing efforts, you can see your number of leads multiply quickly.

Here are some steps to take to generate leads from your real estate website.

Make Your Real Estate Website Your #1 Fan

When you create content for your website, you shouldn’t focus on yourself. You should focus on the outcomes your customers are most looking for and how you can help them achieve those goals.

That doesn’t mean that your website shouldn’t showcase how amazing you are. It’s just that those great kudos should come from someone else – preferably your previous customers.

I’ve talked recently about how important it is to get online reviews as well as customer referrals. Those online reviews belong on your real estate website.

Think of your real estate website as a huge party where everyone is talking about what a great Realtor® you are. You want prospects to go to that party!

Demonstrate Your Expertise

Have you ever noticed that there are people who talk about being great basketball players, but the really great ones don’t just talk – they actually do it?

In the same way, don’t use your website just to show what a great Realtor® you are. Use it to demonstrate that expertise as well.

Show your recently sold listings. Write articles that show you are knowledgeable about the neighborhoods your serve. Post videos that show you are technically savvy and know how to give a home its best showing. Share buying tips that help house hunters understand that you know what they’re looking for.

Use Your Real Estate Website to Capture Leads

The best real estate website in the world can’t capture leads for you if you don’t include easy ways to contact you. Having a variety of touchpoints is important because different people prefer different things.

You should have a form that allows people to enter their name, email address, and even their phone number to join your monthly newsletter or email list. You should also prominently list your business phone number.

You may also want to include a contact form that allows someone to email you a question or inquiry. Finally, be sure to list your office location as well, because some people like face-to-face conversations.

Integrate Your Website with Other Marketing Efforts

Have you ever heard the phrase, “All dressed up with nowhere to go”? Unfortunately, that describes many real estate websites.

Some Realtors® cover all the steps listed here, and still don’t get leads from their website. The reason is that they aren’t getting any traffic to the site.

You have to integrate your website into your other marketing efforts so that your prospects become aware of it and visit you online. Here are some ideas:

  • List your website on your postcard marketing outreaches, and offer a free download of valuable information in exchange for their email address and phone number.
  • Share new listings from your website onto Facebook, Pinterest, and other social media.
  • Include links to new listings at the bottom of your email newsletters.
  • Promote your blog posts or website articles with a Facebook ad.

Your website should be your most tireless promoter. When you follow these steps, you’ll have a website that represents you at your best, is full of raving fans, and shows off your expertise. You’ll be able to capture new leads quickly and easily.

Ready to integrate your website into your print marketing campaigns? We’re here to help. Take a look at our templates today!

Five Things Your Real Estate Website Must Have

Five Things Your Real Estate Website Must Have

If you leave certain things off of your real estate website, you’re leaving money on the table and daring your leads to go elsewhere.

You may have a beautiful and expensive website, with all the bells and whistles. But if you don’t have the following must-haves, you’re going to have an expensive site that doesn’t perform.

Every Real Estate Website Needs: A Simple Contact Form

Make it as easy as possible for people to get in touch with you from anywhere on your site at any given time. Don’t make them work! And don’t make them click around too much to get in touch with you.

Use a simple form or sidebar on all your pages as part of your design, but carefully consider what information you need to collect.

“A long contact form can be very overwhelming to look at and scare your potential customer right off your website. Keep the number of fields on your contact forms between 3 and 5 max,” wrote Marvin Russell, Founder of MySiteAuditor and Checkli.

“If your website offers a service, then your contact form shouldn’t try to sell that service. It should only try to get your foot in the door by asking a few basic questions.  NeilPatel.com was able to increase conversions by 26% by removing 1 field from his contact form.”

Every Real Estate Website Needs: Local Listings

This is what many website visitors are here to see. Don’t put too much branding between your visitors and your listings. People may like you, you may be amazing, but they’re here to see houses. So keep your listings fresh, current, and easily accessible.

Use this great article that explains how you can quickly and easily integrate MLS listings onto your site (for free or cheap) by using WordPress plugins.

Every Real Estate Website Needs: An Active Blog

The key word is active.

That can mean a lot of things to a lot of different people. This may mean twice a week, or twice a month. The number isn’t that important. The key thing is that you come up with a content schedule and stick to it.

Also, make sure your blogs have real value. Of course, every listing should get it’s own blog and landing page. But make sure your blog contains more. Helpful advice on how to buy a home is always welcome. It also makes you look like an expert, not just a salesperson.

Every Real Estate Website Needs: Local Events

Don’t ignore the value of this. It goes beyond just doing favors for local businesses and clubs. It makes you look like a pillar in the community, and in-touch with everyone. By listing local event on your website, you can become a go-to site for reasons other than your listings, which is great for your brand.

It also helps your search engine optimization (SEO) when these events’ web pages link back to you. Backlinks are SEO gold and what puts you above the other guys in search results.

Every Real Estate Website Needs: A Simple Web Address

Read your website’s web address (URL) over the phone to someone. How slow did you have to read it? Did you have to repeat it? Have you had people type it in wrong? These are all signs your website’s URL is too complicated. It should be easily read out loud and easy to remember.

“Forget about hard-to-spell, long and clever words or anything too complex—unless you want to make it hard for people to remember your URL. Do yourself a favor: dump the cutesy names and don’t use numbers—they won’t help. Best practice? A name with only one possible spelling,” wrote Tom Lowery, entrepreneur, author, corporate training specialist.

So if you’re building a new site, focus your time and money on simple and intuitive contact forms, dynamic listing feeds, a well thought-out blog, local events, and a simple and memorable URL. If you already have a site, review it for these things.

If you have a new URL make sure all your print materials like business cards and brochures have the correct info. If you need to update your print materials, you can easily create your own design online, and make sure your brand resonates.

Real Estate Websites: Rock Your Online Property

Real Estate Websites

Realtors® are masters of showcasing properties, but it’s ironic that so many struggle with showcasing themselves.

Think of your website as a property you’re trying to sell. You need to hold it to the same standards that you would ask your clients to. If something is great, sell it. If something is holding you back, fix it or eliminate it.

Here’s how to make your online property – your real estate website – as amazing as your sold properties.

Your Real Estate Website’s Curb Appeal

Your website’s first impression is as vital as any home’s facade. So make sure your homepage is the first place you start impressing people.

“Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly,” wrote Hubspot’s Lindsay Kolowich.

Make sure your website has a nice, clean and professional homepage, without any clutter.

Your Website’s “Feng Shui”

Everything inside the home needs to be positioned for optimal flow, and this is also true of your website.

People should be able to flow and click through and find exactly what they want right away. People getting confused by your navigation is akin to homebuyers having to step over junk during a tour. It makes for an awkward experience and turns people off.

“If you can go from point A to B directly why take a detour that will just add to the time you take to reach your destination? Makes sense doesn’t it? Now juxtapose this thinking to the design of your site. Still makes sense,” wrote Suraj Kumar, the Founder & CEO of CloudBooks.

Everything should flow beautifully. Make sure that when you send people to your site from your business card or printed materials, they get a smooth experience. And once they’re on your site, it should be easy to browse listings and get in touch with you at any point, from any page.

Fix What’s Broken Before People See it

You would never show people a house with a leaky sink, or a garage door hanging by a hinge and say, “We’re going to fix this later.” You would tell your sellers that they need to fix this before you stage the home. Be sure to apply the same logic to your website.

Dead links, broken images, Under Construction signs, and empty blogs all hurt you. And it’s easy to let these things go when you launch your site and say, “We’ll fix that down the road.”

If you can’t fix a page right now, change your settings to hide it until you can fix it. But once it’s out of sight, make sure it’s not out of mind and you do fix the problem.

Stage Things Professionally

Most people aren’t professional home stagers, so they get one to set up their home. You’re not a professional web designer, so consider getting one to your site.

With the rise of free website building tools, it’s now easier than ever to DIY your own site. That doesn’t make it a good idea for a professional.

You might be able to use their templates to make something that you think looks good. But you’re not an expert on what your users will think looks good. Web designers are. Work with one and trust their expertise to build an amazing website with a seamless user experience.

Yes, using templates alone may be cheap, or even free. But just like spending money on a home staging makes your clients more money down the road, spending the money on a professional website leads to more sales down the road for you.

Using your real estate website to draw clients to you isn’t all that different from getting a home ready to sell at top dollar. Pay attention to curb appeal and flow. Fix what’s broken. Stage things professionally. You’ll be glad you did when your clients find you more easily and quickly!

If you need help getting great print materials to compliment your beautiful website, we’re here to help! Check out our real estate marketing fliers, postcards, and more today!

5 Elements a Robust Real Estate Marketing Plan

Five Elements Real Estate Marketing Plan

Creating a rock-solid, robust real estate marketing plan is important for any serious Realtor® out there, and thankfully, you don’t need an extensive background in marketing to do it.

All you have to do is understand and implement the basics, and as time goes on, you’ll begin to see your real estate business grow bigger and bigger.

That said, here are our 5 top elements needed to create a robust real estate marketing plan – enjoy!

  1. Build an Email List

It’s been reported that email marketing yields approximately a 4,300 percent return on investment for businesses in the United States, so if you’re going to market your real estate business, building an email list is a great place to start.

If people are opting in for your list from your website, that means that they are already interested in what you have to say, so half your battle is already won! Use this real estate marketing method to send out promotions, new listings, or just monthly newsletters to your subscribers to help keep them informed and in the loop.

  1. Reviews and Referrals

Nothing helps to market your real estate business quite like reviews and referrals. A positive review means that someone was happy with your services, and will help to persuade others to give you a try. A referral is even better because someone actually took the extra step to recommend you to a friend or family member, meaning that new potential client is highly likely to choose you as their real estate agent.

Bottom line – reviews and referral matter. And don’t be shy about asking for them from your past clients – people get busy, and reminding them is often the only way to get the reviews you need.

  1. Engage on Social Media

With so many people turning to social media platforms today, it makes sense to establish and maintain a presence on the ones where your paying clients spend time. The big ones like Facebook, Twitter, and Instagram are good places to start.

But just creating a Facebook page or Twitter account isn’t enough. You have to actually interact and engage with your fans and followers. Be helpful – share advice, articles about your key neighborhoods, and anything else you find useful. Promote your new listings and look for buyers, but be careful not to sound overly salesy or self-promotional. Social media is all about community, and if you want to succeed you need to work hard at building community through your social media presence.

  1. Utilize Real Estate Marketing Print Materials

Despite our digitally-inclined society, print materials will always have a prominent place in any real estate marketing plan. There’s just something about having a postcard, flyer or mailer to hand to a potential client that really sticks with them, and farming your neighborhoods through the mail is an important part of building your brand.

Business cards are also extremely important for Realtors® because they provide a way for potential clients to easily remember you and recall your contact information immediately. And if your business card is a good representation of your brand, you’ll likely gain leads just by passing them out frequently.

  1. Don’t Neglect Your Website

And of course, no modern-day real estate marketing plan would be complete without a fully functional, search engine optimized (SEO) website. For many of your potential leads, your website may be the first thing that they see – the first impression that they have of your business – so you need to make sure that it is a good representation of your brand, just like your business cards.

It’s important to focus on relevant and often location-based keywords to really make your website stand out from the competition in the search engine results. Maintaining an informative blog can be a great way to do this – just remember to always be adding value for your readers.

Creating a real estate marketing plan isn’t too difficult, but the most important thing is that you need to be consistent with it. Practically nothing in marketing happens overnight, so be patient and keep plugging away. With time, all of you marketing efforts will really pay off!

Your Facebook Page Doesn’t Count – The Case for Realtor® Websites

Realtor Website

Do you have a Realtor® website as the home base for your web presence? If not, you’ll want to read this article carefully. Unfortunately far too many Realtors® rely on a social media site – often Facebook – as their primary online platform. I’m here to give you some honest marketing feedback. Your Facebook page doesn’t count. Here are three reasons you really need a Realtor® website.

A Website Allows You to Make the Rules

You may not realize this, but when you use a social media platform, you are bound by their terms of service (TOS). The TOS is designed to be beneficial for the service owners, not necessarily you or your business. If you have a Realtor® website as the base of your business, you get to make the rules – you can do what you like, and not risk having your account restricted.

What does this mean, in practice? It means you can link or embed videos from YouTube without having your reach limited. (Facebook punishes any video that isn’t uploaded directly to the platform). You can run contests without fearing repercussions from the social media site. (Every social media TOS has rules and restrictions regarding contests). And you can create ads and promotions you want, rather than ones that abide by the strict advertising rules of Facebook or other platforms.

Your Reach Will Be FAR Better

Have you noticed that your posts aren’t going as far as they used to – especially on Facebook? You may be surprised to find out that only a very small percentage of your Facebook fans see any given post. Facebook claims this is because there’s “too much information” to share with people on their feeds, but the reality is that Facebook and other social media platforms are moving toward a paid-ad driven business model. If you want reach now, you have to pay for it.

On the other hand, when you have your own Realtor® website, you can keep all the fans and visitors you have – without anyone restricting the flow. The work you do to build visibility and reach won’t be throttled by someone else trying to make a buck off of you. The benefit of having your own platform when it comes to getting eyes on your message can’t be overstated.

You Can Control Graphics and Design on Your Website

Do you ever wish that you could show visitors a beautiful slideshow of your current listings, recently sold homes, and happy clients? With your own website, you can. In fact, you can create whatever you want to create. If web design is not your strong point, that’s not a problem – there are many freelance designers or web management companies that can help you set up a WordPress site and keep it up to date for you. I love Outstanding Setup personally – they are very affordable and very responsive when you need changes.

On the other hand, social media sites are designed by someone else, and not with your business in mind. On some platforms, it’s hard to display very many pictures. On others, there’s very little room for text. When you don’t have choices, you can find that your message gets garbled. When you have your own Realtor® website, you can choose a template that displays exactly what you want to show your prospects.

Having your own website doesn’t have to mean hours of coding and learning how to be a web designer. You can easily and affordably outsource the technical work. However, having your own platform allows you to make the rules, maintain your reach, and control your own layout. These three things make it very worthwhile to create a Realtor® website.

What’s your favorite thing about having a Realtor® website? Share in the comments!

How Does Google’s Upcoming Update Affect Your Site?

How Google's Update Impacts RealtorsGoogle has announced that there will be a significant update in its search-ranking algorithm that will go into effect on April 21, 2015. While Google never releases the specifics of an update, the general idea is that mobile-friendly sites will be ranked more highly in search results. In contrast, non-mobile-friendly sites will be ranked lower.

Mobile Friendly Sites and Real Estate

What does this mean to you, as a real estate professional? Primarily, it means that if your site is not optimized for mobile, you will no longer rank highly for the keywords you desire. That will directly impact the web traffic you get from search.

For instance, if you’ve done work to become highly ranked for “Minneapolis real estate” or some other term, you could lose all of that hard work if your site doesn’t show up well on a mobile device.

You are probably wondering how to know if Google considers your site “mobile friendly”. Fortunately, Google has provided a tool that will help you know. On the Google Mobile Friendly Test page, enter your website’s domain and click “Analyze”. Within a couple of minutes, Google will let you know what they think.

Keep in mind that Google is planning to test every page of your site separately. You’ll need to make sure that your whole site is mobile-friendly, not just the homepage.

How to Make Your Site More Mobile-Friendly

Here are some steps you can take to update your website to make it mobile-responsive.

  • Don’t Panic. You want to make sure your updates are done correctly – definitely don’t pay a shady “update your website now” company that you found through a pop-up or unsolicited email.
  • Test Your Site. Use the Google Mobile Test linked above. If you thought your site was mobile-friendly but it failed the test, go to Google Webmaster Tools to see what the issue is. There are step-by-step instructions on setting up Google Webmaster Tools here, and the mobile usability errors will be noted on the dashboard. By clicking them, you will be taken to the trouble spot and told what to do to fix the issue.
  • Change Website Providers if Needed. If you have someone else administering your website, check with them if you fail the Google Mobile test. If they cannot update your site to a mobile-responsive version, change website providers to someone who can. Make sure your provider provides mobile responsive design, not just a separate site for mobile devices. Google doesn’t like separate sites.
  • Test Your Site After Any Changes. Once you’ve updated your site or made needed changes from the Google Webmaster Tools, go back through your site and make sure it looks good on multiple browsers and devices. Check links to make sure they still work correctly, especially links from one page to another.
  • Relax and Get Back to Real Estate! After your site passes the Google Mobile test, relax! Your site should be safe from being negatively impacted by Google’s update – and if your Google Mobile Updatecompetitors don’t make these changes, you may even move up the search results.

As Realtors®, it’s frustrating to have to think about things like web design and Google updates. However, many of our customers find us through search, and so it cannot be overlooked. If you haven’t updated your site to be mobile-responsive yet, be sure to do so before April 21, 2015.

How do you handle needed web design updates? Do you do them yourself or hire it out? Share in the comments!

 

The Proof You’ve Been Looking For To Justify Your Own Website

There’s a strong possibility that if you do not have a website as a Realtor®, you may not actually be in business. More than 90% of buyers and sellers begin their search online. You can’t live up to your potential and all you’re capable of being as a Realtor® if the 90% who begin online can’t find you and never see you, because you’re not at the party.

The National Association of Realtors® puts out a report called The Home Buyers and Sellers Report which is filled with a wealth of information for Realtors® trying to Real Estate Marketing Graph | Source Inman Newsdetermine where they should invest their marketing dollars. Most Realtors® don’t have a marketing department they can turn to for direction on what might work best. This report provides answers to some of the most fundamental questions about marketing and what works best from the customers perspective to connect with them, where they’re looking.

You need a website, it’s not optional anymore. According to the report, 47% of the 90% who began their search online used a real estate agent website, the third highest resource listed, which was followed by a real estate company website. The MLS was the most popular, followed by Realtor.com. If you’re thinking you’ve got yourself covered because you’re on Facebook, you might be surprised to learn that social media made up for only around 2% of how people begin their search. It doesn’t mean you shouldn’t be investing in social media, it means social media isn’t where people begin their search.

Read this article about why you need social media and how to get started

When it comes to how people found their agent, the most frequently used method was getting a referral from a friend or family, followed by an 11% who used a website. I’m always shocked to see that only 10% of those surveyed used a previous agent because I know how effective and important it is to keep in touch with your past clients database and sphere of influence. Your sphere of influence are the ones giving out the referrals (the 40% mentioned above!!!). It’s the easiest form of marketing, the most effective means of marketing, the most cost effective and the one most resisted. It’s like the low hanging fruit that no one wants to pick! The number of people who use their previous Realtor® would be much higher if Realtors® did a better job of keeping in touch with their sphere of influence, while increasing their number of referrals.

You’ll find a download here to help you get back in touch if you’ve been avoiding your sphere of influence. Doing so will improve your business tremendously.

INAR Real Estate Buyers and Seller Survey 2013n looking at the report, the biggest take away for me was that people begin online, decide they want to make a change, then work to find an agent. If you’re online and they see you, you’ve made an impression, if they come across your blogs while doing their research, you’ve made another impression, when they see you on Realtor.com, you’re making another impression. If they’re in your database and you mail to your database, you’re making yet another impression. When you show up in their inbox with relevant and timely information, because they’re on your email list and you care enough to keep them updated, you’ve made another impression.

Over 60% of people only meet with one Realtor® before they choose, make sure it’s you by meeting those people where they are looking.

Having a real estate agent website shows you’re a professional Realtor® who is serious about their business. You took the steps to stake your claim and hang your business shingle out on the Internet where people can find you.

National Association of Realtors’ 2012 surveyed 8,501 home-buyers and sellers
See more at: http://www.inman.com/2012/11/14/mls-most-used-internet-resource-homebuyers/#sthash.D8kIwTEv.dpuf