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Archive for real estate videos

Real Estate Marketing Tactics You Probably Don’t Use

Real Estate Marketing Tactics

As we head into the new year, I’ve been writing about different marketing approaches quite a bit. Part of the reason for that is that we’re in the planning period for 2017 marketing.

Not only do you want to stock up on postcards, business cards, and other print marketing, you may want to dive into some new marketing techniques you haven’t tried before.  New ideas are always fun to explore!

Here are four real estate marketing tactics you probably don’t use and may want to try in 2017.

Mention Brand Names of Appliances and More

One way to make a listing stand out is by mentioning high-quality appliances, fixtures, designers, and contractors by name. If a home is a luxury listing, nothing brings out the level of quality like a list of the luxury brands in the home.

Not only does mentioning high-end brand names help attract attention to a listing, it also helps justify a specific price tag. Talk about quality not only in terms of features and details, but also by mentioning specific notable brand names.

Tell a Story

It’s gotten to the point that the average person has an attention span of eight seconds, which is shorter than a goldfish! If you don’t catch someone’s attention quickly, you won’t have it at all.

Fortunately, there is a great way to capture attention – tell a story. Rather than saying “This is a two bedroom, one bath… blah blah…,” try telling a story that helps the reader see themselves in the home before they even arrive.

Certainly you can mention facts and figures, but be sure to create some emotion and help the listing come alive. Tell a story!

Create a List of Trusted Contractors & Tradespeople

Many people who buy a home need to know who to call if something comes up. This is especially true for first-time homebuyers and those who are new to town.

Having a list of trusted contractors, plumbers, and other service providers in your area does two things. First, it helps out those on the list by giving them additional credibility and business. Second, it helps you appear to be the expert by providing homeowners with valuable information.

There are paid services that are designed to help homeowners find specific, reputable help. Form partnerships with highly regarded providers in your area and give the homeowners the list for free. You’ll win, the homeowners will win, and the service providers win. It’s great marketing!

Get Video Testimonials After the Closing

Getting a video testimonial doesn’t have to be complex or difficult. You don’t need expensive equipment and a studio. Instead, focus on capturing the emotion as truly as you can.

One great way to do this is by getting a quick post-closing testimonial from your clients. You can use your phone or a camera with video capability. Have clients mention your name and talk about how excited they are to have bought or sold their home. Have them mention things they loved about working with you.

Once you have the video, you can use it everywhere. Post it on your website, on social media, and anywhere else you’re active. Be sure to tag everyone involved as a thank you – the closer, the other agent, the title company, the lender, and of course the client. You’ll expand the reach of your video and get great exposure for your work.

Creating unique marketing doesn’t mean overhauling your entire business process. Many times it’s small additional tweaks that you can add in to your current print marketing and in-person outreach. These four ideas give you some new things to try in 2017!

If you’re ready to invest in your marketing for 2017, it’s best to do it before the end of the year so you can still get your write-off. At Printerbees we have business cards, postcards, and a variety of print marketing options – let us know how we can help!

5 Incredible Ways to Use Real Estate Videos

Real Estate Videos

Realtors® who think videos are the future are already a step behind. Videos are one of the most important marketing tools you need to be doing right now. And you need to be doing them well.

Consider that:

Convinced yet? Ok, let’s take a look at 5 ways any Realtor® can leverage videos for their business.

Use Real Estate Videos to Sell Your Homes

This is the most obvious way to use a video. Give your prospects a virtual tour of the home. Some Realtors® will simply walk around the house with an iPad and shoot a video. Others will hire a professional video company or contractor to shoot and edit their tour.

If you’re going to shoot /edit the video yourself, make sure you’re really, really good at it. A bad video can do more harm than good.

If you’re going to outsource it, it is possible to be too showy (Hollywood-style effects and hard drum beat music is a bit much). But it’s not possible to be too professional.

Make sure they look and sound amazing.

… And They Keep Selling

Another motivator for doing a good job on your videos is knowing that these posts will act as “evergreen” marketing tools, that will keep selling you, long after you’ve sold the house.

People will look up your website and your YouTube channel when they’re thinking about hiring you. So treat each video as a showcase for yourself and your brand, as much as it is a showcase for the home.

Use Real Estate Videos to Sell Yourself

You should also use a video to introduce yourself and your entire staff. This adds a much needed personal touch to your website, or YouTube and Facebook profiles.

“People are curious by nature, so it should come as no surprise that business videos that explore real-life personalities and behind-the-scenes footage are compelling and helpful in attracting new customers,” said BusinessTV.

“And in this era that’s over-saturated with technologies, adding a ‘human’ element is crucial in creating a sense of connection with customers.”

Use Real Estate Videos to Sell an Area or Neighborhood

You don’t want to just sell this home. You want to sell every home in the neighborhood.

To build yourself up as the expert in the area you’re trying to focus on, you need to have a video that showcases the area as a whole.

“Of homebuyers who use video in their search, 86 percent use it to research a particular community,” wrote Real Estate Blogger, Kathryn Royster.

Use Real Estate Videos to Boost Your Google Ranking

We’ve already thrown a few stats at you, that speak to how videos help your search engine optimization (SEO). But here are a few more.

  • Videos get 50 times better organic page ranks in Google, compared to simple text
  • Video searches garner 41% higher click-through rates, as compared to plain, static text content

And let’s not forget the value of video search from people’s phones. Google’s new algorithm makes sure that mobile-friendly websites get a search ranking boost on mobile searches. And 70% of mobile searches lead to online action within an hour.

As you can see, using the virtual tour is pretty much a prerequisite for all houses for sale these days. But, don’t forget the value in using them to sell yourself (and your team), while leveraging them to boost your SEO ranking.

Now that you’re looking at your video marketing, how are your branded print materials? Click here to browse what we have to offer.