It’s hard to put yourself in front of a camera anyway, but why do it if you aren’t sure it’s even going to matter?
The good news is that you can set up your video to give you the best chance of engagement and relationship-building. From there, you can invite folks to join your mailing list, connect with them about their real estate needs, and more.
So what do you need to create a great video that engages? I’ll give you a hint – it’s not expensive equipment or the perfect setting.
The First Key to Video That Engages: YOU!
Surprisingly, it’s the thing that scares us most that makes video effective and engaging. You need to let your personality shine.
That’s right. People are tuning in to see YOU, and if you set aside your nerves and ego, you can create incredible video.
Think about your brand and how you present your business. If your brand works well, it will have a large part of you – who you are and what you value – involved. Bring that out in the video! Are you silly? Tell jokes and laugh! Are you old? Embrace it? Young? Enjoy it!
Bring your full energy to each video. It doesn’t have to be exhausting because you should also:
Keep Videos Short
You’re busy, and so are your prospects and customers. As a result, a video that engages is short and to the point.
It’s best to think about one or two simple things that you want to focus on. Write down a few bullet points, and simply discuss them naturally. You want to avoid writing out an entire script because you will sound stiff and unnatural.
By sticking to only one or two topics, you can share interesting information without talking for more than a few minutes.
The first few seconds of your video are vital to keeping folks watching. Be sure to introduce yourself and state the topic you’re covering in your own unique way.
Give Folks a Reason to Watch
Create content that appeals to your prospects and clients. You can use the same ideas that you use in email marketing, postcards, and pop-by conversations.
Here are some ideas of topics to cover:
- Seasonal care of the home
- Reasons to use a real estate agent
- What to do to add value to a home
- How to prepare a home for sale
- How to know when it’s time to sell your home
- An inside look into the life of a Realtor®
When you talk about things that matter to your prospects while sharing your expertise, you’ll build your brand and connect with potential customers at the same time.
Effective Video Can Be Easy and Fun
You don’t need expensive video equipment. Most cell phones have plenty of technology to create a serviceable video, and the more “real-life” you look, the more relatable and engaging you will be.
Once you build an audience, you’ll be able to continue the connection. Invite them to join your email list. Hold a giveaway that requires them to give a mailing address, which gives you a chance to reach out with farming postcards and other marketing.
When you give people a reason to watch, along with keeping your videos short, focused, and full of personality, you’ll be well on your way to video that engages your prospects and creates customers!
Do you use video marketing? Why or why not? Share in the comments!