As a Realtor®, you know the importance of keeping the lead generation funnel constantly moving.
And you also have probably heard something about the power of social media, and how utilizing various platforms can really make an impact on the success of your business.
But…how are you supposed to find the time to invest in real estate social media?
It’s definitely important, but there has to be a better way to manage your social media platforms so they don’t suck away all of your time.
Thankfully, there are plenty of ways to leverage the power of social media without spending copious amounts of time that you don’t really have.
So, today, we’ve put together a list of our top time-saving tips for real estate social media – see if any of these might work for you!
1. Find Your Real Estate Social Media ‘Best Fit’
There are about a million (slight exaggeration…but only slight) social media platforms out there available for you to connect with potential leads and existing clients. But that doesn’t mean you should try to be on all of them. It’s important that you really do your research and figure out where your ideal clients are hanging out, whether that be Facebook, Twitter, Instagram, Pinterest or something else entirely. Then, build a social presence on those platforms and focus on maintaining them on a regular basis. Note: it may take a bit of trial and error to find the right platform for your business, but don’t give up! You’ll find it.
2. Harness the Power of Stencil
They say a picture is worth a thousand words, but when it comes to social media, pictures are worth more than just words. Since our brains can process images 60,000 times faster than text, images become critical in grabbing your readers’ attention immediately and keeping them engaged with the content you post on your social platforms. And that’s where Stencil comes in. Stencil allows you to easily create beautiful images to accompany your text posts, and even allows you to post to your social accounts instantly – no hassle. Big time saver!
3. Use Time-Saving Resources like Socially Posted
Maybe you’re really just not interested in posting/managing/maintaining your own social media accounts. That’s okay! There are a lot of great companies out there to whom you can outsource your social media posting for a low monthly fee. Socially Posted is one of those companies, and they’ll post new content to your chosen social media platforms every day so you don’t even have to worry about it. One thing about social media is that the posts need to stay consistent if you want to see success, so if you’re really busy, outsourcing is a great option for you.
4. Automate Your Real Estate Social Media with Buffer
If you’re not interested in outsourcing, you can still manage your social media platforms and save a lot of time in the process by using an automation tool such as Buffer. With a ‘set it and forget it’ functionality, Buffer’s software allows you to go into your account (or multiple accounts if you’re using the paid version) and physically schedule out your company’s social media posts for days, weeks and even months at a time. This way you can get everything scheduled at once and then just let it do its thing. One thing to keep in mind, though – you need to keep an eye on your posts to make sure that they’re still appropriate/relevant when they are scheduled to post, especially if you schedule far in advance.
5. Try Hootsuite for Even More Automation
Similar to Buffer, Hootsuite is another automation option for your social media platforms. Again, you need to be careful that the things you schedule to post are still relevant and appropriate when they actually post to your accounts, but with a bit of attention, Hootsuite can be an extremely helpful, time-saving tool. Additionally, Hootsuite allows you to actually respond to and interact with your audience right from the platform, making managing your social community that much easier for you.
6. Focus on Curating from Around the Internet
You don’t have to write every single thing that you post on social media. In fact, you shouldn’t. There’s this little thing called the 80/20 rule when it comes to social media, meaning that 20% of the time you should be posting your own promotional content and 80% of the time you should be posting your own entertaining content or other people’s content. That might sound a little bit crazy, but in reality, you don’t want your social media account to be too promotional. Plus, posting other people’s content saves you time in the long run (and might even gain you a friend or two in the process), so it’s really a win-win.
Social media doesn’t have to be a giant time suck in order to be effective – give these tips a try today and watch as your business’ social media platforms start to take off!