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Archive for Real Estate Tools

6 Time-Saving Tips for Real Estate Social Media

Time saving real estate social media tips

As a Realtor®, you know the importance of keeping the lead generation funnel constantly moving.

And you also have probably heard something about the power of social media, and how utilizing various platforms can really make an impact on the success of your business.

But…how are you supposed to find the time to invest in real estate social media?

It’s definitely important, but there has to be a better way to manage your social media platforms so they don’t suck away all of your time.

Thankfully, there are plenty of ways to leverage the power of social media without spending copious amounts of time that you don’t really have.

So, today, we’ve put together a list of our top time-saving tips for real estate social media – see if any of these might work for you!

1. Find Your Real Estate Social Media ‘Best Fit’

There are about a million (slight exaggeration…but only slight) social media platforms out there available for you to connect with potential leads and existing clients. But that doesn’t mean you should try to be on all of them. It’s important that you really do your research and figure out where your ideal clients are hanging out, whether that be Facebook, Twitter, Instagram, Pinterest or something else entirely. Then, build a social presence on those platforms and focus on maintaining them on a regular basis. Note: it may take a bit of trial and error to find the right platform for your business, but don’t give up! You’ll find it.

2. Harness the Power of Stencil

They say a picture is worth a thousand words, but when it comes to social media, pictures are worth more than just words. Since our brains can process images 60,000 times faster than text, images become critical in grabbing your readers’ attention immediately and keeping them engaged with the content you post on your social platforms. And that’s where Stencil comes in. Stencil allows you to easily create beautiful images to accompany your text posts, and even allows you to post to your social accounts instantly – no hassle. Big time saver!

3. Use Time-Saving Resources like Socially Posted

Maybe you’re really just not interested in posting/managing/maintaining your own social media accounts. That’s okay! There are a lot of great companies out there to whom you can outsource your social media posting for a low monthly fee. Socially Posted is one of those companies, and they’ll post new content to your chosen social media platforms every day so you don’t even have to worry about it. One thing about social media is that the posts need to stay consistent if you want to see success, so if you’re really busy, outsourcing is a great option for you.

4. Automate Your Real Estate Social Media with Buffer

If you’re not interested in outsourcing, you can still manage your social media platforms and save a lot of time in the process by using an automation tool such as Buffer. With a ‘set it and forget it’ functionality, Buffer’s software allows you to go into your account (or multiple accounts if you’re using the paid version) and physically schedule out your company’s social media posts for days, weeks and even months at a time. This way you can get everything scheduled at once and then just let it do its thing. One thing to keep in mind, though – you need to keep an eye on your posts to make sure that they’re still appropriate/relevant when they are scheduled to post, especially if you schedule far in advance.

5. Try Hootsuite for Even More Automation

Similar to Buffer, Hootsuite is another automation option for your social media platforms. Again, you need to be careful that the things you schedule to post are still relevant and appropriate when they actually post to your accounts, but with a bit of attention, Hootsuite can be an extremely helpful, time-saving tool. Additionally, Hootsuite allows you to actually respond to and interact with your audience right from the platform, making managing your social community that much easier for you.

6. Focus on Curating from Around the Internet

You don’t have to write every single thing that you post on social media. In fact, you shouldn’t. There’s this little thing called the 80/20 rule when it comes to social media, meaning that 20% of the time you should be posting your own promotional content and 80% of the time you should be posting your own entertaining content or other people’s content. That might sound a little bit crazy, but in reality, you don’t want your social media account to be too promotional. Plus, posting other people’s content saves you time in the long run (and might even gain you a friend or two in the process), so it’s really a win-win.

Social media doesn’t have to be a giant time suck in order to be effective – give these tips a try today and watch as your business’ social media platforms start to take off!

10 Great Tools for Real Estate Agents

Tools for Real Estate

It can happen to any professional in any industry at any time – that sinking feeling of being stuck in a rut. Maybe you’re just having a rough week, maybe you need to reevaluate your process entirely, but regardless of your situation, having the right tools in your tool belt can really help you get back on track.

Real estate agents have a large variety of helpful tools to choose from, each useful in their own way. If you’re feeling stuck, or you’re just looking to improve your professional process, give one (or all) of these ten tools a try.

  1. PicMonkey

The human brain processes visual information 60,000 times faster than it does plain text, so if you’re looking to up engagement on your social media platforms, focus on the visuals. And that’s where PicMonkey comes in.

PicMonkey is a free photo editing service that gives you the opportunity to jazz up your pictures a bit before distributing them to your potential clients. Take advantage of this free service and start seeing better results on your social media platforms.

  1. HootSuite

Speaking of social media, managing all of those different platforms – like Facebook, Twitter, and LinkedIn – can be very time-consuming. With HootSuite you can schedule out your social posts in advance, eliminating the stress of managing your social media.

HootSuite is free for individuals and only costs $8.99/month for 1-10 users, making this an affordable, time-saving option.

  1. Keynote

If you’re into giving presentations, Keynote is a must. Keynote allows you to give presentations on your iPad, iPhone or iPod Touch – super convenient if you’re on the go often. And for only $9.99, you’ll be delivering top notch presentations to your clients in no time at all.

  1. Google Alerts

Ever wonder if people are talking about you or your business online? With Google Alerts, you can find out. By entering in a specific name or term, Google Alerts will inform you every time that phrase is mentioned on the Internet.

This can be extremely helpful if you’re looking to keep an eye on the housing market in a certain region. By setting up alerts, you would be notified every time a new listing appeared somewhere online, helping you stay one step ahead of the competition.

  1. Dropbox

If you’re looking for a solution for file storage and sharing, Dropbox is a great, affordable choice. Not only can you store and share files with your team members, but you also have the ability to access them from your phone, tablet or computer – super convenient.

The first two gigs are free, but if you need more storage, you can pay a $9.99/monthly fee and receive up to 100 gigs of storage.

  1. Vine

Vine, the free video app, is great for sharing quick video listings with your social media networks. You can only post 6-second videos using this method, so you’re fairly limited as to what you can show, but it works great as a teaser and just as a way to get the word out about a new listing quickly.

  1. Google Calendar

If you need to stay better organized, Google Calendar is definitely worth a try. Not only is it free, but it also syncs your calendar across all of your devices so you can stay on top of things no matter where you are.

It also allows you to separate and coordinate calendars for work, home or whatever else you may need, so you can always be sure that you’re not double-booking or overlooking something important.

  1. New Business Cards

You probably have business cards already, but when was the last time you updated them? If your information is out of date, or the design is just old-looking, it might be time for some new cards. We at Printerbees have a lot of great options for custom-designed business cards at an affordable price, and it is a great way to keep your business cards up to date quickly and easily.

Plus, if you have any other print marketing needs, such as pamphlets or brochures, you can take care of everything all in one place.

  1. Evernote

Evernote is another great tool for staying organized. Take notes whenever you need to, share content with your clients or team members, and even sync your information across all of your various devices. If you’re on the go and like taking notes, Evernote would be a great resource for you.

  1. Google Drive

Similar to Dropbox, Google Drive also allows you to save and access files, as well as share them with your team members. Google Drive is especially great if you plan on collaborating with people on projects as it allows you to edit documents right within the drive. Plus, the first 15 gigs are free!

So, next time you’re wondering what you can do to get back on track, don’t hesitate to try out one of these tools. You’ll find yourself feeling more organized, more accomplished and ready to tackle whatever the professional world throws your way!