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Archive for real estate social media marketing

Using a Facebook Page in Your Real Estate Business

Facebook for Realtors

There are so many options for using social media to promote real estate that it’s dizzying. I should say up front that I’m not saying you have to do it all.

I always suggest that Realtors® combine their print marketing with social media in ways that make sense:

  • Where does your target demographic spend the most time?
  • How much time and money do you have for the social media part of your marketing?

Why Facebook?

Facebook can be a good choice for Realtors® for several reasons:

  • There is a wide range of ages and a good mix of gender. The largest age demographic, ages 25 – 34, is only 29.7%. Both genders participate in Facebook at a high rate.
  • Broad reach. Worldwide, there are 1.23 Billion daily active users. As many as five new profiles are created every second. If you want to find someone online, they’re probably on Facebook.
  • Easy to Use. Most Americans, and by extension most Realtors®, find Facebook to be a platform they understand and can easily use.

Because Facebook is so widely used, it is a crowded marketplace, so being focused and effective is key. Which leads me to…

Why Facebook Pages?

There are so many ways to engage on Facebook! Facebook groups are very popular right now, but they take a lot of time and energy to properly manage.

I suggest Facebook pages because they are easy to create and you can manage them at your own pace. Also, you can use highly targeted Facebook ads to find the exact people you’re interested in and invite them to like your page. That isn’t possible with groups.

Create a Facebook Page Aimed at Your Farm Neighborhood

The best way to use Facebook in your real estate business is through a locally-focused Facebook page. Done well, this type of page can attract the exact fans you want, and bring new prospects to your business regularly.

  • Don’t name it “YourName Real Estate” or anything like that. Aim for broad appeal. “YourTown Beautiful Homes” is a great option.
  • There’s a huge variety of content that would be helpful, but think about what your prospects are most interested in. Here are some ideas:
    • Pictures of beautiful homes in the area
    • Articles about home maintenance, landscaping, and preparing for a move
    • Information about local events
    • Information about upcoming holidays and how to celebrate them
    • Behind the scenes of your business
    • Your listings and happy customers
  • Of course, when you have the Facebook page, the purpose is to help others know, like, and trust you so that they will do business with you. As a result, you do want to share about yourself and your listings. Just don’t make that the only thing you talk about!

Getting an Audience for Your Facebook Page

It’s not a bad idea to invite your friends and family, and have them invite their friends and family in turn. However, the real key is to get an audience from folks who are in or near the target neighborhood.

We wrote an article a little while ago about how to use Facebook ads to revolutionize your real estate marketing. This tool is an incredible way to draw an audience to your page.

Once you have a little bit of content – no one will “like” a blank page! – it’s time to set up an ad. You can target the exact age, income family size, intent to move, and more! Once you define your target market, you can reach them on Facebook.

If your page is created in a way that your target market will love, and you get the page in front of them with a Facebook ad, that’s when the magic happens!

I Don’t Have Time For This!

I get it. You’re already too busy. You think a locally-focused Facebook page would be a great idea, but you don’t have time to implement it.

I have a great solution for you. My friends over at Socially Posted would love to keep your page updated for you. They select and share relevant content every day, 365 days a year. It’s inexpensive for the value, and if you’re not happy with it, you get your money back!

Seriously, if you would love to do more with social media and simply don’t have time, you’ve got to look at Socially Posted. It’s a lifesaver.

Do you have a Facebook page? Why or why not? Let us know in the comments!

 

 

 This post does contain affiliate links, and I only recommend things I know you’ll absolutely love.

 

The Personal Side of Real Estate Social Media

Personal Side of Real Estate Social Media

Are you someone who mixes their personal Facebook page with their business contacts? If so, you’re not alone. There are a lot of benefits to showing your personal side to prospective clients and helping them understand that you’re a real person too, not just a professional.

However, as with everything, it’s important to practice moderation.

Mixing Business With Pleasure: What NOT to Do

You know how they say that even in casual relationships it’s best to avoid the topics of politics, religion, and personal morality? The same is true for your personal social media accounts that you also use for business.

I get it. There’s a lot going on in the world, and you probably feel strongly about it. It’s normal to want to share your opinions. Unfortunately, it can cost you dearly if you do it in the wrong ways.

A real estate agent in Beverly Hills thought that she could post whatever she wanted on her personal Instagram account. After all, it’s her story, right? Well, yes – kind of.

The agent was reacting to a group called Black and Brown United for Change and she wasn’t a fan. As a result, she posted things like, “Get these thugs out of our country… we need a wall… are you kidding!!! Go Trump.” She also posted offensive comments about a black woman’s hairstyle and racist comments about Mexicans.

Instagram users alerted the agent’s brokerage and boss. The woman lost her job.

Now, most of us wouldn’t foolishly post racist comments in public. But remember, if you touch on sensitive subjects, you’re likely to offend someone, and it can cost you a client or even your position.

Should You Wall it Off?

As a result of incidents like this, some Realtors® think it’s better to simply not show their personal side on social media. They don’t want their personal opinions and beliefs to prevent someone from working with them. But that has its own drawbacks.

Maintaining two separate accounts – especially on multiple social media platforms – takes a lot of time, and if something falls short it will probably be your business accounts. If you use a social media posting program like Buffer, you have to be especially careful to post the correct information to the correct account.

It’s great to have a safe place to be fully yourself, rants and all. It’s nice to have your personal viewpoints not impact your professional relationships. But if you have separate accounts, you’ll miss out on the possibility of having your friends and family share your professional information with their networks.

The Verdict? It’s Up to You.

Internet marketing is a vital part of making yourself visible as a Realtor®. You have to interact on at least some social media accounts. You’ll need some online contact information to add to your business cards and postcards so people can check you out.

Whether you decide to carefully mix your personal and professional presence on a single account or keep two completely separate accounts is up to you. You know best how you handle touchy topics online.

I’d love to know – what’s your policy? Do you mix business with personal accounts? Or do you have two completely separate online identities?

Instagram for Real Estate Just Got Even Better!

Instagram for Real Estate

As you know, here at Printerbees we are all about helping you make your real estate marketing effective. We specialize in print marketing, and we know that a really great marketing strategies ties print marketing and digital marketing together into a whole.

One of our favorite digital platforms we encourage Realtors® to use is Instagram. We’ve written a few posts about it before, but there’s new breaking news!

You can now add links to Instagram Stories, allowing you to direct prospects to your real estate website!!

Here’s how to capitalize on this new development.

Take Advantage of Instagram for Real Estate

Instagram is a great tool for real estate digital marketing. We’ve talked about how to use Instagram effectively, as well as how to best use hashtags.

If you’re not using Instagram for real estate because your digital marketing is already maxed out, I understand. However, if you are curious about how to use Instagram to boost your marketing, here are some quick tips:

  • Showcase your desired farm community on Instagram. Followers will enjoy you highlighting the neighborhood, and will share your content with each other!
  • Show “behind the scenes” shots of your work. People are curious who the real you is!
  • Use Instagram to connect with other Realtors® who may have buyers looking in your area. Showcase your listings!
  • Make sure each post has a call to action. What do you want the viewer to do? Like, share, and click through to your website are all great ideas.

Remember that having a consistent presence is vital on social media. Post regularly to maintain your following!

Take Advantage of Cool Instagram Features

Instagram continues to make updates that make the platform better and better to use for real estate marketing. Here are some to think about!

URL Links in Stories

Instagram has a “stories” feature similar to Snapchat, which allows you to take temporary videos or photos and string them together to form a story.

Now, you can add a button within your image that, when tapped, takes the viewer to a webpage of your choice. It’s a great way to create a story that features a listing, and then include a link to the listing on your website.

You can also create a story about your farm neighborhood or a local event, and include links that take people to your contact page. That way they can call or email you for more information about working with you!

You do have to have a verified Instagram account to use this feature, but you should have that anyway as a professional.

Mentions

Mentions are a great way to give shout-outs to other users. If you have been interacting with someone and feel you have a listing they would appreciate, you can now add an @mention of them to a story.

This is also helpful if you know other Realtors® who might have clients looking to move into a neighborhood you have a listing for, or if you have a buyer and want to reach out to Realtors® with listings on Instagram.

Boomerang

Finally, you can now add boomerangs, which are one-second video loops, to stories without having to use the separate Boomerang app. You can use this to add levity to stories, show a quick looping scan of the front of a home instead of a still photo, and more.

Right now, you can only do this within Instagram for stories. If you want to add a boomerang as an image in your feed, you’ll still have to use the stand-alone Boomerang app.

If you’re a Realtor® who already uses Instagram for real estate, these new changes are exciting for you. If you don’t use Instagram, you might consider doing so. It’s a great visual platform with millions of users.

Don’t forget to integrate your digital marketing with your print marketing campaign. You can list Instagram as one of the ways to follow you when you send out your holiday postcards. Let us help – we have dozens of customizable templates!

10 Ways to Use Facebook for Real Estate

Facebook for Realtors

Coming up with the best possible real estate marketing strategy can be an ongoing process. But the one thing that should always be a constant in any marketing plan is a solid presence on social media.

And that includes a designated real estate Facebook page.

Why?

Because approximately 72% of adults who are active online have a Facebook account that they use regularly – and, as a marketer, you’ll get the best return on your investment when you send your marketing message directly to where your target market is already hanging out.

So how can you make the most out of your real estate Facebook page? To help answer this question, we’ve put together a quick list of 10 ways to use Facebook for real estate – give a few (or all) of them a try today!

1. Actively Engage with Your Audience

Whether it be in response to a question or a comment, you should always be actively engaging with your audience on your Facebook page. If you don’t, they’re not going to keep coming back. And you want them to come back so you can continue to build a relationship with them.

2. Don’t Forget About the 80/20 Rule

No one wants to be constantly bombarded with salesy posts on any form of social media, so don’t be that person. Instead, go by the 80/20 rule – 80% of the content you post should be non-promotional and helpful, while 20% can be sales-related or self-promotional in nature.

3. Utilize Your “Call to Action” Button

Every Facebook page has a nifty little “Call to Action” button on the right-hand side of the screen, below the cover photo. This is where you can place your call to action – “Call Now” or “Visit Our Website” or “Send Message” or “Shop” – whatever you want your audience to do, write it in the button.

4. Talk about Your Local Neighborhood

Do you live in an excellent area with lots of fun things going on? Use your Facebook page as an opportunity to talk about all of that awesomeness – not only will this help foster relationships with other local businesses, but also help to sell your location to future home-buyers.

5. Post Lots of High-Quality Images

We are all visual people by nature – in fact, our brains process images 60,000 times faster than text. So if you really want to get the most bang-for-your-buck on Facebook, plan to post lots of high-quality images of your listings, neighborhood, or whatever else your audience might be interested in.

6. Collect Client Reviews and Testimonials

Reviews are so important because they add that little bit of social proof that so many of us look for when preparing to make a big purchase. So, if you haven’t already, ask your past and current clients to write a review for you on your Facebook page for everyone to see.

7. Try Posting Simple and Fun DIY Ideas

Switch things up a bit and try posting some fun and simple DIY ideas that your audience members could easily do to improve their current homes. This is a great example of a post that would fit in the 80% of the 80/20 rule – show your audience that you care about them and want to help!

8. Experiment with Targeted Facebook Ads

Facebook ads can be an excellent way to deliver a marketing message directly to a specific target audience. Why? Because Facebook ads are highly targetable, meaning you can specify who will see them. And you only pay when someone clicks on the ad, so you can manage your advertising budget.

9. Keep All of Your Information Updated

Your Facebook page should always be current and reflect your most recent images and information. So be sure to keep things like your profile picture, cover photo, bio, website links, etc. updated regularly – otherwise, your audience will be confused about who you actually are.

10. Pay Attention to Facebook Insights

Whenever you post something on Facebook, there’s a way to tell exactly how well that post did with your audience – how many people reacted to it, saw it, etc. This can all be seen through your Facebook Insights on your page, and is super valuable in determining what posts work best with your audience.

Moral of the story here? Don’t forget about Facebook – it’s a great marketing tool for Real Estate Agents, and when used effectively, can really make an impact in your business!

While you’re at it, make sure your print marketing refers people to your social media outlets. Let us help you! Click here to customize your materials today.

What to Post on Instagram for Real Estate

What to post on instagram for real estate

We talked about how to use Instagram for real estate, but what exactly should you be posting on your Instagram account?

It can be a bit challenging to get started if you don’t know what you’re doing, but don’t let that scare you off – with a little practice, you’ll be using Instagram for Real estate like a pro!

In order to help you along, here are a few things that you should definitely be posting on your real estate Instagram account…

Relevant Hashtags That Are Heavily Searched

You’ve probably seen them on various social media posts from Twitter to Facebook to Instagram – the infamous hashtags. While they may be a little annoying – and yet sometimes a bit humorous – hashtags also serve a greater purpose: they’re used to help people find posts that interest them.

I recently posted about how to use hashtags in social media, but I’ll just include one tip here. It’s really important to use hashtags that are popular and that people are really interested in. Hashtagify.me is a great resource to find those hashtags.

For example, say someone is looking for homes for sale in Dallas, Texas. If they’re looking on Instagram, they’ll likely search for the hashtag #DallasRealEstate, #DallasHomesForSale, or something similar. Then, if you’re in Dallas and have an appropriately tagged photo, that person will find your photo and may just give you a call.

Real estate Listings and Recently Sold Properties

Going along with the above example, posting images of your new real estate listings (tagged with the appropriate hashtags and a Call to Action for people to get in touch with you), is a great way to showcase your inventory and generate new leads.

Additionally, posting recently sold properties can leave a positive impression on viewers. If they’re constantly seeing all the wonderful homes that you are selling, you will seem more successful in their eyes and they’ll be more likely to contact you for their future Real estate needs.

Always Use Real, Not Overly Edited Pictures

Instagram is for posting real, relatable images. That doesn’t mean you can’t polish up your photos a bit, but you shouldn’t go overboard with the edits as you’ll appear to be a bit too un-relatable to your readers.

On the same note, when you post images, refrain from using stock photos that you’ve found on the Internet. Creating and maintaining an Instagram account can take a bit of time, but don’t let yourself get lazy or sloppy – always be posting real, non-stock images for your readers and viewers.

Amp Up Your Instagram for Real estate with Videos

In a sea of images on Instagram, sometimes your pictures can become a bit lost in the crowd. In order to help with this, why not try creating and posting a short video to better catches readers’ attention?

These can be simple videos – just glimpses of new listings, behind the scenes in your office or something that showcases your community, just make sure that they are interesting and will grab someone’s attention immediately.

Include Testimonials from Satisfied Clients

A glowing testimony from a satisfied client can really go a long way, regardless of where it is posted. But since we’re talking about Instagram, definitely make an effort to post testimonials on your account.

One idea would be to post a picture of a recently sold home with the testimony from your satisfied clients. This is a great way to build social proof and begin to establish yourself as a leading real estate authority on Instagram.

Instagram for real estate isn’t so bad once you learn the ropes – start posting some of these things on your Instagram account today, and you’ll start seeing results in no time!

Interested in social media but having trouble keeping up? I highly recommend Socially Posted – they curate relevant content and share on your behalf. Check it out today!!

 

How to Use Instagram for Real Estate

Instagram for Real Estate

Instagram is the fastest growing social media platform on the Internet right now, and that means you should be taking advantage of the many people flocking to join every day.

So…how can you do that?

We talked a little bit about why you might want to use Instagram for Real Estate, but now let’s take a look at how to use the platform efficiently.

Use Instagram to Showcase Your Community

We’ll get more into what to post on Instagram in another post, but for starters, it’s a good idea to post a variety of different images.

For example, only posting photos of your listings is going to get old fast and also might feel a bit too salesy to your audience. Instead, spice things up a little by posting pictures of your community and the surrounding areas where you sell Real Estate.

This is a great opportunity to not only draw in a local audience but also showcase the highlights of your community to people looking to move. After all, location is incredibly important for selling a home – why not make your location sound as fabulous as possible?

Connect with Your Audience “Behind the Scenes”

Along the same lines, you can use your Instagram account to showcase behind the scenes photos of your business. Showing your audience what happens when they’re not around is a great way to build trust and also connect on a deeper level.

Plus, this could be a fun way to educate your audience and potential clients on the Real Estate business and what has to happen to make things run smoothly.

Instagram for Real Estate Won’t Work if You’re Not Active

If you’re going to have an Instagram account, you NEED to be active. That means posting images with relevant text, hashtags, links, etc. on a consistent basis.

Your audience will lose interest very quickly if you’re not consistent, and so any momentum you might have gained through your posts will all be lost if you stop posting.

However, posting every day – or multiple times a day – can be a little overwhelming. To help make sure everything is done in a timely manner, think about your posts ahead of time and even schedule them out using a site like OnlyPult to help create a smoother posting process.

Share, Like and Connect with Others Regularly

Going along with posting regularly, you also need to be making an effort to connect with other people in your industry on Instagram, and also share and like photos that are relevant.

This might seem tedious and maybe a little unnecessary (how does it benefit you?), but in the long run, forging connecting with others and making an effort to share content regularly will only help you as you further your Real Estate business.

You never know who you might run into and what sort of business relationships could move forward into the future.

Utilize the Ever-Important Call to Action

Make the most of everything you post on Instagram by utilizing a relevant call to action (CTA) on each and every post. Seriously.

But that doesn’t mean you should always be selling. A call to action is simply something that lets the reader know what you want them to do next whether that be to call you, click on a link, share the post or maybe tag someone they think might be interested in what you’re offering.

Switch things up and avoid using the same call to action over and over again. Try to use this feature as a way to further engage your audience while gently pushing them to a specific action.

Don’t Forget About the Instagram Direct Message Feature

Notice that someone, in particular, is liking and sharing a lot of your images and posts? Don’t be shy – send them a direct message and see if there’s anything you can do to help them further.

This is a great feature because it allows you to chat one on one with audience members and really dive into their specific questions and/or issues. So use this tool to your advantage.

When used correctly, Instagram can be a great tool for your Real Estate business. Be diligent with your postings and pay attention to your audience and you’ll start seeing results in no time!

How Real Estate Websites Get Noticed – Own Social Media

Real Estate Websites - Social Media

Not surprisingly, while 84% of Realtors are active on social media, only 55% said they’re comfortable in using social media for business.

Being comfortable with how you use social media and properly integrating it with your real estate website starts with building a system and schedule, then seeing and reacting to the results.

Let’s take a look at how to make you comfortable in social (media) situations.

Great Real Estate Websites Make it Easy to Share

Any real estate website should make it easy for the user to find the Facebook or Twitter button to share your materials. This is especially important in building traction for your blogs, listings, and events. As your viewers share the blogs and other articles you promote, you’ll gain more visibility on social media.

Share buttons are quick and easy to add, so make sure they’re on every page.

Don’t Ask for Likes. Earn Them

A lot of businesses will share a piece of content and ask “Please Like or comment on our latest blog.” You can do better than that.

Lead with the value that your post gives your readers, and give them a reason to click on it, instead of asking them to do it.

Your blog/video, and social media headline should be similar, in that they both tease the value of what you’re offering. But the social media headline should be slightly longer.

  • Headline: “The Top 5 Mistakes Every New Homeowner Makes”
  • Social Headline: “The average homeowner will pay $5,400 more than they should. Read how to avoid this.”

You may be tempted to use an Upworthy-style headline, that shoots for an emotional response while leaving the audience in suspense.

“But just because it works for a site like Upworthy, it doesn’t mean that every publication should use it. Different headlines work for different sites. It all depends on your content and niche,” wrote Onboardly’s Renee Warren.

“In fact, people are already sick of the style. Google ‘Upworthy headlines’ and articles with the words ‘insufferable’ and ‘annoying’ pop up.  There comes a point when the intrigue is just plain predictable. And then it’s on to the next trend.”

Videos Help Your Real Estate Websites and Social Presence

Start creating videos of your listings and virtual tours. Then upload them to your YouTube channel and share them on your Facebook, Twitter and real estate website.

“Did you know that 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them, but only 4% of agents put their listings on YouTube?” said communications expert, Jess Maria.

Don’t Just Post on Your Own Page

Part of building a social presence means stepping beyond the safe confines of your own page. Look around social media and find conversations that homebuyers are having. Add your comments to conversations about real estate in your area. Offer your expertise when a question is asked.

When you do comment, don’t wedge a sales pitch into a normal conversation. That alienates people and may even get you blocked in certain places. Be casual, but helpful. And if you have legitimately helped people, they will seek you out.

If you’ve never done any of these things, they may take a bit of practice before you’re comfortable. But, start with adding the share button on your website, then focus on adding more useful blogs to your presence, and then you can work up to shooting videos and commenting on other people’s posts.

While you’re revisiting your digital advertising, how does your print marketing look? Is it time for new business cards or postcards?  If you need new materials, you can easily create your own design online, and give your branding a quick refresh.

3 Unusual Ways to Generate Real Estate Leads

Real Estate LeadsBusiness is always booming when the leads are coming in.

But…what happens when the usual lead generation tactics start to dry up?

As a real estate agent, you know the importance of finding ways to constantly be generating new real estate leads for your business. Skip out on the lead gen process, and your business will suffer.

So how can you always stay on top of your lead generation game?

By always innovating, and coming up with new, creative ideas to try – which is why we’ve put together a short list of our three favorite unusual ways to generate real estate leads.

Give some (or all) of them a try today!

  1. Host a Special Home Remodel Giveaway

Hosting giveaways, whether online – via a website or social media – or in person, have always been very effective ways to generate new leads. However, sometimes giveaways actually start to get a little boring from all of the overuse and potential leads start to turn a blind eye to what you’re doing. If this is happening to you, try spicing up your lead generation strategy by hosting a home remodel giveaway. Decide on a set budget limit beforehand (because we all know that home renovations can really add up!), and then have people enter the drawing – with their contact information – to win the home remodeling package. (TIP: If you’re doing the giveaway in person, be sure to have some just listed postcards or flyers and business cards on hand to pass out.) Not only will people get excited about the giveaway, but you’ll likely get some great leads out of the ordeal because if someone gets excited about a home remodel, they might also be interested in selling in the near future!

  1. Drive Real Estate Leads by Creating Valuable Content Online

If you’re in a rut with lead generating and feeling frustrated with the usual methods, take your efforts online in the form of valuable content and opt-in offers. Here’s how it works. First, create a valuable e-book or PDF resource with helpful information for home buyers – perhaps something along the lines of “What Every First Time Homeowner Needs to Know” or “The 10 Mistakes Every Home Buyer Makes and How to Avoid Them.” And it doesn’t have to be a lengthy resource – even just creating something that’s a few pages long would be extremely helpful to potential buyers. Then, after you’ve created your resource, offer it for free on your website as an opt-in offer for people to give you their email address and contact information. They get an awesome free resource, and you get a new lead to call on in the future – win-win for everyone.

  1. Take Advantage of Social Media Advertising

You’ve likely heard of marketing on social media, but have you ever considered paid social media advertising? It may sound strange, but in reality, advertising on a social platform like Facebook can really do wonders for your lead generation funnel. What makes Facebook advertising so great in particular is the ability you have to very specifically target audiences that would be highly interested in what you have to say. For example, instead of just putting out an ad for real estate services for all to see, you can tell Facebook to only show your ad to people in a certain area or neighborhood who are within a certain age range, or in a particular zip code with particular jobs or hobbies. This ensures that your ad is seen by the right people – and since you only pay when someone clicks on your ad, you’re going to have a much better return on your investment through Facebook ads than through any other form of online advertising.

These ideas are really just the tip of the iceberg – start brainstorming creative new ideas now, and you’ll be generating new real estate leads in no time at all!

5 Elements a Robust Real Estate Marketing Plan

Five Elements Real Estate Marketing Plan

Creating a rock-solid, robust real estate marketing plan is important for any serious Realtor® out there, and thankfully, you don’t need an extensive background in marketing to do it.

All you have to do is understand and implement the basics, and as time goes on, you’ll begin to see your real estate business grow bigger and bigger.

That said, here are our 5 top elements needed to create a robust real estate marketing plan – enjoy!

  1. Build an Email List

It’s been reported that email marketing yields approximately a 4,300 percent return on investment for businesses in the United States, so if you’re going to market your real estate business, building an email list is a great place to start.

If people are opting in for your list from your website, that means that they are already interested in what you have to say, so half your battle is already won! Use this real estate marketing method to send out promotions, new listings, or just monthly newsletters to your subscribers to help keep them informed and in the loop.

  1. Reviews and Referrals

Nothing helps to market your real estate business quite like reviews and referrals. A positive review means that someone was happy with your services, and will help to persuade others to give you a try. A referral is even better because someone actually took the extra step to recommend you to a friend or family member, meaning that new potential client is highly likely to choose you as their real estate agent.

Bottom line – reviews and referral matter. And don’t be shy about asking for them from your past clients – people get busy, and reminding them is often the only way to get the reviews you need.

  1. Engage on Social Media

With so many people turning to social media platforms today, it makes sense to establish and maintain a presence on the ones where your paying clients spend time. The big ones like Facebook, Twitter, and Instagram are good places to start.

But just creating a Facebook page or Twitter account isn’t enough. You have to actually interact and engage with your fans and followers. Be helpful – share advice, articles about your key neighborhoods, and anything else you find useful. Promote your new listings and look for buyers, but be careful not to sound overly salesy or self-promotional. Social media is all about community, and if you want to succeed you need to work hard at building community through your social media presence.

  1. Utilize Real Estate Marketing Print Materials

Despite our digitally-inclined society, print materials will always have a prominent place in any real estate marketing plan. There’s just something about having a postcard, flyer or mailer to hand to a potential client that really sticks with them, and farming your neighborhoods through the mail is an important part of building your brand.

Business cards are also extremely important for Realtors® because they provide a way for potential clients to easily remember you and recall your contact information immediately. And if your business card is a good representation of your brand, you’ll likely gain leads just by passing them out frequently.

  1. Don’t Neglect Your Website

And of course, no modern-day real estate marketing plan would be complete without a fully functional, search engine optimized (SEO) website. For many of your potential leads, your website may be the first thing that they see – the first impression that they have of your business – so you need to make sure that it is a good representation of your brand, just like your business cards.

It’s important to focus on relevant and often location-based keywords to really make your website stand out from the competition in the search engine results. Maintaining an informative blog can be a great way to do this – just remember to always be adding value for your readers.

Creating a real estate marketing plan isn’t too difficult, but the most important thing is that you need to be consistent with it. Practically nothing in marketing happens overnight, so be patient and keep plugging away. With time, all of you marketing efforts will really pay off!

6 Ways to Make Real Estate Sales on Social Media

Real Estate Sales on Social Media

Social media can have a polarizing effect on Realtors®. Some absolutely love it and use it to generate thousands of dollars in business. Those who don’t convince themselves it doesn’t work and focus on other types of advertising.

As in all business, dabbling in social media isn’t going to help you sell homes. You need to commit to the process, stay active, monitor your results and make changes as you go.

Here are 6 tips on how to help you find, nurture, and even close leads on social media.

1. Target Life Events

Facebook is still king of social media sales. This is mainly due to the sheer depth of the targeting you can do with Facebook ads. It’s almost scary.

You can reach people who may be looking for a new home, by targeting people who have recently experienced a new life event like a new job, new marital status, or a new baby.

“The Life Events parameter is unique in that you can choose to target people at specific intervals of time after the change,” wrote Wordstream blogger, Larry Kim.

“For example, a jewelry company would obviously be interested in getting in front of people celebrating their one-year anniversary, so they could target audience members who were newlyweds one year ago. The date ranges possible are 3 months, 6 months and one year.”

2. Create Facebook Events for Open Houses

You can also use Facebook to create an event for your open houses. There may not be a more low-effort/high-reach way to spread the word.

“Add photos of the home and set it as a public event, making it visible to anyone on or off Facebook. Anyone can also see the event description, photos, posts, and videos,” advises Marketing Writer Geneva Ives.

“Be sure to mention any food, activities or special guests that will be there.”

3. Share Video/ Virtual Tours

Posting videos on your social channels will help you in two ways:

  1. Videos garner great traction and play well in social media.
  2. This helps your SEO. In a big way!

Hubspot reported that “YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined.”

Virtual tours can be done quickly and affordably. But take it seriously and ensure both audio and video are good enough for the client to really get a feel for the value and quality of the home.

4. Earn Your Likes!

Advice anyone in any business needs to follow: Don’t ask people to Like you on Facebook. Give them a reason to.

Look at this from the customer’s perspective: You want me to Like you? Why? Because you asked? So you can light up my news feed with ads or spam my inbox? You haven’t given me any reason to let you into my world.

Like any business, a Realtor® needs to provide actual value to a customer to earn that Like. This could be an answer to a question, or listing they are actually interested in.

“Give your customers a reason to connect with you on social networks, answering the question ‘What’s in it for me?” and then make it incredibly easy to do so,” wrote Realtor.com’s Suzanne Roy.

“Note the difference between these two calls to action: ‘Like our page on Facebook” vs. ‘Get answers to your real estate questions on our Facebook page.’”

5. Stay Accessible and Human

Would-be social media leads are only a click or two away from your direct inbox. This is both a blessing and a responsibility.

Like any lead, you need to react and respond to these messages ASAP. You also need to be personable and make a direct connection with the sender. If you use email automation, make sure it’s highly personalized and focused, so it doesn’t feel like a template. In addition to email, consider sending physical mail, like notecards or seasonal mailers, to stay in touch and build relationships.

6. Give Things Away

Never underestimate the power of the word free.

We’re not suggesting you give away a house on Facebook, of course. But consider a raffle or contest for free tickets or a gift card to something local. Always stay local.

This helps you build your relations in the community, gives people a reason to Like/ follow you, and helps you earn those social media sales.

How has social media helped you? Let us know in the comments below!