Google+

Archive for real estate social media marketing

Get More Real Estate Leads with Instagram: Part 2

This post may contain affiliate links. We truly love, use, and recommend the best!

Get Leads with Instagram

All good things must come to an end, and unfortunately this is the end of our series on excelling with Instagram. Here’s where we’ve been so far:

Set Up the Perfect Real Estate Instagram Profile

Instagram for Real Estate: What to Post?

Get More Real Estate Leads with Instagram: Part 1

Today, we’ll finish discussing how to get more real estate leads on Instagram.

Who Can You Reach on Instagram?

There are several potential audiences available on Instagram. You can reach:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Earlier this week we talked about how to reach the first three categories through Instagram. Now, we’ll discuss the bottom part of the list.

Keeping in Touch with Past Clients

One of the remarkable realities of real estate is that 70% of home sellers and 73% of buyers would definitely use the same Realtor® again. However, we struggle to get repeat business.

The primary reason for this is that most real estate transactions happen years apart. In that amount of time, people lose touch with their agent. They don’t know how to reach you again, or maybe you’re not top-of-mind anymore.

Social media can help solve that problem. By connecting with previous clients, you can stay at the forefront of their thinking. You continue to show your personality, expertise, and professionalism.

In the end, when your previous clients are ready for the next step, you’ll be there. Because they already know, like, and trust you, you’ll be the first one they call!

Reaching Out to New Clients

Remember all the advice to geotag and hashtag every post? The reason is doing so allows you to attract new viewers.

Like all social media, Instagram is just as much a search engine as it is a sharing platform. People are interested in specific topics and will enter keywords and terms to find them.

This is true of both people who are interested in moving into a new area and those who already live there. When you become the best source of information about a city or neighborhood, you’ll attract people who need information.

The best part is a lot of times those people are interested in buying or selling homes!

Gain Referrals Through Tags

Tagging someone else is a common way of bringing a post to the attention of your friends and family. When you share useful information about a local area, your followers will tag folks they know.

A new restaurant opening? A beautiful picture of a historic place? A local event? Even new listings can gain tags if your followers think they know a buyer.

Those who are tagged on your posts can become new fans and followers. Over time, they’ll get to know you, see your level of service, and think of you first when they need to buy or sell a home.

Are You on Instagram?

There are SO many marketing options for Realtors®, it’s easy to feel overwhelmed. A mix of online and offline usually works best.

Depending on your resources, you may not be able to be on a ton of online platforms. But if you have to choose, I think Facebook and Instagram have to be your top two. One benefit is you can often post the same or similar information on each platform. So you only have to create one post.

What’s the biggest challenge you face on social media? Share in the comments!

Get More Real Estate Leads with Instagram: Part 1

This post may contain affiliate links. We truly love, use, and recommend the best!

Get More Real Estate Leads

Now you’re really moving. You’ve got an incredible real estate Instagram profile set up, and you know exactly what to post to draw attention.

But how do you turn attention into leads?

That’s the million-dollar question. And here are some strategies to help you make that transition.

Types of Leads on Instagram

I mentioned this at the end of the last post, but it bears repeating. There are a LOT of different leads you can access on Instagram.

These include:

  • Locals wanting to sell a home
  • Buyers looking for homes in your area
  • Realtors from other areas looking for referral agents
  • Past clients who keep up with you on social media
  • New clients who discover your profile
  • Referral clients who were tagged by one of your Instagram followers

Each one of these can be engaged and invited using specific strategies as you post on Instagram. Let’s dive into how it’s done!

Turning Lookers into Leads

Getting attention is nice, but it adds up to nothing if some of those folks don’t become customers. Here’s how to invite people to work with you.

Connect with Locals Who Want to Sell

Making connections with locals is simple. All you need to do is search by location. A list of folks in that area will appear. Don’t be shy – it’s totally normal to follow, like, and comment on random people’s content.

Make a goal of finding and commenting on three to five local posts a day. Give a complement, make a suggestion, or even tag someone who might enjoy the post.

The folks you connect with will look at your profile – where you have your great bio ready – and may start following you, or even reach out for an appointment!

Connect with Agents & Those Looking to Buy in the Area

The best way to connect with people looking to buy in your area is a two-fold approach. 1) Geotag and hashtag everything and 2) position yourself as an expert.

When you geotag your pictures, whether you’re at a coffee shop or an open house, you make your content easy to find. Someone searching your city or area will see your content. You also want to use specific hashtags that are relevant to your neighborhood, city, or town.

When you share useful content about things happening in your area, you’ll begin to be seen as an expert. Of course, it takes time to build up a good reputation.

But as you share about new restaurants, local events, school updates, and even local sports, people will see you as someone who understands the area. This will make them trust you enough to reach out and ask about neighborhoods, homes, and more.

Realtors® looking for a referral agent look for the same things buyers do, so this approach will help you hit two birds with one stone!

To be continued… the next post will talk about how to reach the bottom half of the list. How do you connect with past clients, new clients, and referrals? Find out Friday! 😊

 

Ready to connect your online farming with offline efforts? We have the farming postcards you need. Quick, easy, and we can even mail them for you! Reach out to find out how.

Set Up the Perfect Real Estate Instagram Profile

This post may contain affiliate links. We truly love, use, and recommend the best!

Instagram Profile for Real Estate

As of April 2017, Instagram had over 700 million monthly active users. That’s TWICE as many people as live in the United States.

As you might imagine, those kinds of numbers get my attention as a marketer. Instagram is already an incredible platform for Realtors®. It’s visual, beautiful, and full of stories – exactly what real estate marketing should be!

I’ve written before about using Instagram for real estate, but today I want to do a deeper dive into one aspect – how to set up the perfect real estate Instagram profile.

What the Perfect Profile Can Do for You

Why worry about having an amazing Instagram profile?

Doing it right will help you:

  • Stand out from a sea of beautiful photos
  • Define and build your brand image
  • Be attractive to your ideal prospects
  • Be found in Instagram searches that will be conducted by prospects and other Realtors®

It’s vital to have the right kind of profile, with the right keywords, if you want the time you put into Instagram to pay off.

Building Your Real Estate Instagram Profile

The first step is to create a business Instagram account. If you have an existing account, you can convert it over. It will help that you have existing content, although you will want to clean it up a bit.

The purpose of having a business Instagram account is the analytics. You’ll be able to discover which posts are doing well, which aren’t, and what times your followers are online. All of these details are vital to posting the right content at the right time.

Add Keywords to Your Profile

Like all social media platforms, Instagram isn’t just about what you share. It’s as much a search engine as it is a gallery. You want your ideal prospects to be able to find you, and keywords are the way to do it.

Choose your keywords based on your location, real estate niche, or specialty. Remember that specific keywords are much better than general. Use a neighborhood instead of a large metro area!

Focus Your Bio on Your Clients

Bios are a great place to share what you do for your clients. Again, specificity wins the day. Rather than “I sell homes in Sacramento, love dogs, and enjoy my spouse and kids,” say, “I help buyers in Land Park, CA find their dream homes and homeowners sell their homes quickly. Thinking of buying or selling? Contact me at 123-456-7890.”

As with all marketing, your primary focus should be on your customer. What’s in it for them? While there’s nothing wrong with sharing that you love dogs, be sure that your focus is on your prospects.

Set Up Your Brand Image

People on social media are looking to connect to other people, so skip the company or brand image. Instead, upload a photo that shows you are friendly, professional, and approachable.

Once you’ve set up your photo, determine colors, fonts, filters, and frames. You want your images to look uniform so that people will recognize your images as they scroll. Choose bold colors and memorable photos. You can even create a specific square frame with Canva and use it over and over.

Clean Up Your Feed

If you’re converting a personal account, you’ll want to go through and remove any posts that are off-brand. As a professional, you probably already don’t share unprofessional or questionable content. But you can go a step further and make sure your feed is completely branded, using your colors, filters, and frames.

Post Incredible Photos & Stories

Of course, this is Instagram. The best marketing you can provide are stunning photos and videos. Whether you create a slideshow to showcase your latest listing or use Instagram Stories to share a series of candid moments, you want everything to be fun and beautiful.

Be sure you’re sharing what’s relevant to your clients. Just like you wouldn’t write a blog post for luxury real estate clients about credit repair, you shouldn’t share information on your Instagram that’s irrelevant to your clients. Traveling to a luxury resort in Barbados but you sell homes to first-time buyers? Unless you can clearly tie it in, skip the sharing on Instagram.

And of course, be sure you geotag everything to show where you’re active and where your listings are located!

What’s Next?

Once your profile is complete and you’re sharing regularly, what’s next?

Believe it or not, you can include Instagram in your farming strategy! Unlike many other social networks, it’s completely normal to follow people you don’t know on Instagram.

Search by location, and a list of folks in that area will appear. Accounts are public, so don’t be shy – like, comment, compliment, and even tag others you think would enjoy the post. Make it a goal to comment on three to five profiles a day.

In addition, geotag everything. Feature and tag local businesses and events as you share photos. From a local 5K to a new restaurant opening, be just as active in your local area on Instagram as you are in person.

Curious exactly what you should be sharing on Instagram for maximum impact? Stay tuned – I’ll be talking about that later this week!

 

Ready to spruce up your business cards with your new brand colors and fonts? We can help. Contact us today!

If You Build It, Will They Come?

If You Build It Will They Come?

Are you frustrated because you feel like you deserve more business? After all, you’re putting in all the work. You’re building your skills. You have a website. You belong to a great brokerage.

Why aren’t people flocking to you?

Very simply, it’s because you haven’t told them too. 

“Building it” isn’t enough. You have to sell it too.

Get Feedback from Your Prospects

You’re the expert. You have excellent training. You already know what your prospects need, right?

Wrong.

When you’ve put some marketing out, you need to know if it’s effective. You need to know if you’re hitting the mark or you’re completely off base.

How do you tell?

There are several ways. They include:

  • Do market research to help you understand what your message needs to be
  • Using a unique link in your email marketing and tracking if people click it to visit your site
  • Use specific giveaways and see how many prospects claim
  • Ask people for honest feedback on social media or in person

In essence, you’re researching what your message should be, and then testing the results of that marketing strategy.

Overcome Your Fear of Selling

Many times, Realtors® who “build it but they never come” are simply afraid of selling. It’s easy to stay busy with tons of “important” tasks that keep you from having to move outside your comfort zone.

Do you know how to market your real estate business?

But if you know what to do and struggle to actually get it done, you may be struggling with your marketing mindset. You need to understand that selling your services is what allows you to live your dreams!

This Isn’t the Movies

Unfortunately, “If you build it, they will come,” only works in the movies. In today’s world, you have to work hard to get and hold your prospects’ attention.

It takes a multi-faceted approach. You want to combine consistent print marketing with email marketing, social media, and your own website.

It takes a lot of work, but it takes the right kind of work as well. You can keep yourself busy with non-essentials and fail in your business. Or, you can focus on selling your services and reach the goals that caused you to enter real estate to begin with.

Don’t be shy – there’s no way the prospects can know what you do unless you tell them!

Ready to get your farming postcards moving, or follow-up with clients using written note cards? We have what you need. Take a look at Printerbees today!

How to Keep Up with Social Media

This post may contain affiliate links. We truly love, use, and recommend the best!

Keep Up With Social Media

Recently I posted about how incredible Facebook Live can be for real estate. I am so grateful for all the responses we got! It did bring up a common question, though.

“How do you keep up with all the social media options available?!”

Great question! There are two primary methods that keep our social media humming at Printerbees.

Choose Your Social Media Carefully

Step one is deciding which social media outlets are best for your company. For Realtors®, visual outlets are excellent. That means Instagram, Pinterest, and video are all great choices.

I also recommend Facebook simply because there are SO MANY people on it, and the targeting options in Facebook ads are unbelievable.

You should choose your social media based on what’s most effective and based on what you can keep up with. Which leads me to the second vital aspect of keeping up with social media…

Outsource Daily Updates!

Having a consistent presence on social media is essential to making the outlet work for you. If you show up occasionally and don’t post relevant items, you won’t be noticed. If you are noticed, you’ll appear sloppy and unprofessional.

No one wants that!

Instead, outsource your daily updates. You can choose a company like Socially Posted, which is who we use at Printerbees. For a single monthly fee, they can create and post daily on Facebook, Instagram or other networks. You can also choose to have them monitor your social media and reply to comments, or administer your Facebook group.

Of course, Facebook Live is something that you need to do personally. People want to see your face and hear your voice! But with the rest of your social media handled behind the scenes, you’ll be much more consistent with far less stress.

Social Media Consistency Matters

When you’re active on social media, you need to find a consistent schedule and stick with it. The more you engage, the more professional and successful you look. If you have a spotty presence, prospects may think you’re an amateur and avoid hiring you.

The other thing to keep in mind is that your business social media outreach is a reflection of how your marketing efforts for clients will look. If you can’t keep up on social media for yourself, why should a client trust you to market their home effectively?

At the same time, you’re not a superhero. That’s why we recommend – and use – Socially Posted.

 

How do you keep up on social media? How do you choose outlets? Share in the comments!

Using a Facebook Page in Your Real Estate Business

Facebook for Realtors

There are so many options for using social media to promote real estate that it’s dizzying. I should say up front that I’m not saying you have to do it all.

I always suggest that Realtors® combine their print marketing with social media in ways that make sense:

  • Where does your target demographic spend the most time?
  • How much time and money do you have for the social media part of your marketing?

Why Facebook?

Facebook can be a good choice for Realtors® for several reasons:

  • There is a wide range of ages and a good mix of gender. The largest age demographic, ages 25 – 34, is only 29.7%. Both genders participate in Facebook at a high rate.
  • Broad reach. Worldwide, there are 1.23 Billion daily active users. As many as five new profiles are created every second. If you want to find someone online, they’re probably on Facebook.
  • Easy to Use. Most Americans, and by extension most Realtors®, find Facebook to be a platform they understand and can easily use.

Because Facebook is so widely used, it is a crowded marketplace, so being focused and effective is key. Which leads me to…

Why Facebook Pages?

There are so many ways to engage on Facebook! Facebook groups are very popular right now, but they take a lot of time and energy to properly manage.

I suggest Facebook pages because they are easy to create and you can manage them at your own pace. Also, you can use highly targeted Facebook ads to find the exact people you’re interested in and invite them to like your page. That isn’t possible with groups.

Create a Facebook Page Aimed at Your Farm Neighborhood

The best way to use Facebook in your real estate business is through a locally-focused Facebook page. Done well, this type of page can attract the exact fans you want, and bring new prospects to your business regularly.

  • Don’t name it “YourName Real Estate” or anything like that. Aim for broad appeal. “YourTown Beautiful Homes” is a great option.
  • There’s a huge variety of content that would be helpful, but think about what your prospects are most interested in. Here are some ideas:
    • Pictures of beautiful homes in the area
    • Articles about home maintenance, landscaping, and preparing for a move
    • Information about local events
    • Information about upcoming holidays and how to celebrate them
    • Behind the scenes of your business
    • Your listings and happy customers
  • Of course, when you have the Facebook page, the purpose is to help others know, like, and trust you so that they will do business with you. As a result, you do want to share about yourself and your listings. Just don’t make that the only thing you talk about!

Getting an Audience for Your Facebook Page

It’s not a bad idea to invite your friends and family, and have them invite their friends and family in turn. However, the real key is to get an audience from folks who are in or near the target neighborhood.

We wrote an article a little while ago about how to use Facebook ads to revolutionize your real estate marketing. This tool is an incredible way to draw an audience to your page.

Once you have a little bit of content – no one will “like” a blank page! – it’s time to set up an ad. You can target the exact age, income family size, intent to move, and more! Once you define your target market, you can reach them on Facebook.

If your page is created in a way that your target market will love, and you get the page in front of them with a Facebook ad, that’s when the magic happens!

I Don’t Have Time For This!

I get it. You’re already too busy. You think a locally-focused Facebook page would be a great idea, but you don’t have time to implement it.

I have a great solution for you. My friends over at Socially Posted would love to keep your page updated for you. They select and share relevant content every day, 365 days a year. It’s inexpensive for the value, and if you’re not happy with it, you get your money back!

Seriously, if you would love to do more with social media and simply don’t have time, you’ve got to look at Socially Posted. It’s a lifesaver.

Do you have a Facebook page? Why or why not? Let us know in the comments!

 

 

 This post does contain affiliate links, and I only recommend things I know you’ll absolutely love.

 

The Personal Side of Real Estate Social Media

Personal Side of Real Estate Social Media

Are you someone who mixes their personal Facebook page with their business contacts? If so, you’re not alone. There are a lot of benefits to showing your personal side to prospective clients and helping them understand that you’re a real person too, not just a professional.

However, as with everything, it’s important to practice moderation.

Mixing Business With Pleasure: What NOT to Do

You know how they say that even in casual relationships it’s best to avoid the topics of politics, religion, and personal morality? The same is true for your personal social media accounts that you also use for business.

I get it. There’s a lot going on in the world, and you probably feel strongly about it. It’s normal to want to share your opinions. Unfortunately, it can cost you dearly if you do it in the wrong ways.

A real estate agent in Beverly Hills thought that she could post whatever she wanted on her personal Instagram account. After all, it’s her story, right? Well, yes – kind of.

The agent was reacting to a group called Black and Brown United for Change and she wasn’t a fan. As a result, she posted things like, “Get these thugs out of our country… we need a wall… are you kidding!!! Go Trump.” She also posted offensive comments about a black woman’s hairstyle and racist comments about Mexicans.

Instagram users alerted the agent’s brokerage and boss. The woman lost her job.

Now, most of us wouldn’t foolishly post racist comments in public. But remember, if you touch on sensitive subjects, you’re likely to offend someone, and it can cost you a client or even your position.

Should You Wall it Off?

As a result of incidents like this, some Realtors® think it’s better to simply not show their personal side on social media. They don’t want their personal opinions and beliefs to prevent someone from working with them. But that has its own drawbacks.

Maintaining two separate accounts – especially on multiple social media platforms – takes a lot of time, and if something falls short it will probably be your business accounts. If you use a social media posting program like Buffer, you have to be especially careful to post the correct information to the correct account.

It’s great to have a safe place to be fully yourself, rants and all. It’s nice to have your personal viewpoints not impact your professional relationships. But if you have separate accounts, you’ll miss out on the possibility of having your friends and family share your professional information with their networks.

The Verdict? It’s Up to You.

Internet marketing is a vital part of making yourself visible as a Realtor®. You have to interact on at least some social media accounts. You’ll need some online contact information to add to your business cards and postcards so people can check you out.

Whether you decide to carefully mix your personal and professional presence on a single account or keep two completely separate accounts is up to you. You know best how you handle touchy topics online.

I’d love to know – what’s your policy? Do you mix business with personal accounts? Or do you have two completely separate online identities?

Instagram for Real Estate Just Got Even Better!

Instagram for Real Estate

As you know, here at Printerbees we are all about helping you make your real estate marketing effective. We specialize in print marketing, and we know that a really great marketing strategies ties print marketing and digital marketing together into a whole.

One of our favorite digital platforms we encourage Realtors® to use is Instagram. We’ve written a few posts about it before, but there’s new breaking news!

You can now add links to Instagram Stories, allowing you to direct prospects to your real estate website!!

Here’s how to capitalize on this new development.

Take Advantage of Instagram for Real Estate

Instagram is a great tool for real estate digital marketing. We’ve talked about how to use Instagram effectively, as well as how to best use hashtags.

If you’re not using Instagram for real estate because your digital marketing is already maxed out, I understand. However, if you are curious about how to use Instagram to boost your marketing, here are some quick tips:

  • Showcase your desired farm community on Instagram. Followers will enjoy you highlighting the neighborhood, and will share your content with each other!
  • Show “behind the scenes” shots of your work. People are curious who the real you is!
  • Use Instagram to connect with other Realtors® who may have buyers looking in your area. Showcase your listings!
  • Make sure each post has a call to action. What do you want the viewer to do? Like, share, and click through to your website are all great ideas.

Remember that having a consistent presence is vital on social media. Post regularly to maintain your following!

Take Advantage of Cool Instagram Features

Instagram continues to make updates that make the platform better and better to use for real estate marketing. Here are some to think about!

URL Links in Stories

Instagram has a “stories” feature similar to Snapchat, which allows you to take temporary videos or photos and string them together to form a story.

Now, you can add a button within your image that, when tapped, takes the viewer to a webpage of your choice. It’s a great way to create a story that features a listing, and then include a link to the listing on your website.

You can also create a story about your farm neighborhood or a local event, and include links that take people to your contact page. That way they can call or email you for more information about working with you!

You do have to have a verified Instagram account to use this feature, but you should have that anyway as a professional.

Mentions

Mentions are a great way to give shout-outs to other users. If you have been interacting with someone and feel you have a listing they would appreciate, you can now add an @mention of them to a story.

This is also helpful if you know other Realtors® who might have clients looking to move into a neighborhood you have a listing for, or if you have a buyer and want to reach out to Realtors® with listings on Instagram.

Boomerang

Finally, you can now add boomerangs, which are one-second video loops, to stories without having to use the separate Boomerang app. You can use this to add levity to stories, show a quick looping scan of the front of a home instead of a still photo, and more.

Right now, you can only do this within Instagram for stories. If you want to add a boomerang as an image in your feed, you’ll still have to use the stand-alone Boomerang app.

If you’re a Realtor® who already uses Instagram for real estate, these new changes are exciting for you. If you don’t use Instagram, you might consider doing so. It’s a great visual platform with millions of users.

Don’t forget to integrate your digital marketing with your print marketing campaign. You can list Instagram as one of the ways to follow you when you send out your holiday postcards. Let us help – we have dozens of customizable templates!

10 Ways to Use Facebook for Real Estate

Facebook for Realtors

Coming up with the best possible real estate marketing strategy can be an ongoing process. But the one thing that should always be a constant in any marketing plan is a solid presence on social media.

And that includes a designated real estate Facebook page.

Why?

Because approximately 72% of adults who are active online have a Facebook account that they use regularly – and, as a marketer, you’ll get the best return on your investment when you send your marketing message directly to where your target market is already hanging out.

So how can you make the most out of your real estate Facebook page? To help answer this question, we’ve put together a quick list of 10 ways to use Facebook for real estate – give a few (or all) of them a try today!

1. Actively Engage with Your Audience

Whether it be in response to a question or a comment, you should always be actively engaging with your audience on your Facebook page. If you don’t, they’re not going to keep coming back. And you want them to come back so you can continue to build a relationship with them.

2. Don’t Forget About the 80/20 Rule

No one wants to be constantly bombarded with salesy posts on any form of social media, so don’t be that person. Instead, go by the 80/20 rule – 80% of the content you post should be non-promotional and helpful, while 20% can be sales-related or self-promotional in nature.

3. Utilize Your “Call to Action” Button

Every Facebook page has a nifty little “Call to Action” button on the right-hand side of the screen, below the cover photo. This is where you can place your call to action – “Call Now” or “Visit Our Website” or “Send Message” or “Shop” – whatever you want your audience to do, write it in the button.

4. Talk about Your Local Neighborhood

Do you live in an excellent area with lots of fun things going on? Use your Facebook page as an opportunity to talk about all of that awesomeness – not only will this help foster relationships with other local businesses, but also help to sell your location to future home-buyers.

5. Post Lots of High-Quality Images

We are all visual people by nature – in fact, our brains process images 60,000 times faster than text. So if you really want to get the most bang-for-your-buck on Facebook, plan to post lots of high-quality images of your listings, neighborhood, or whatever else your audience might be interested in.

6. Collect Client Reviews and Testimonials

Reviews are so important because they add that little bit of social proof that so many of us look for when preparing to make a big purchase. So, if you haven’t already, ask your past and current clients to write a review for you on your Facebook page for everyone to see.

7. Try Posting Simple and Fun DIY Ideas

Switch things up a bit and try posting some fun and simple DIY ideas that your audience members could easily do to improve their current homes. This is a great example of a post that would fit in the 80% of the 80/20 rule – show your audience that you care about them and want to help!

8. Experiment with Targeted Facebook Ads

Facebook ads can be an excellent way to deliver a marketing message directly to a specific target audience. Why? Because Facebook ads are highly targetable, meaning you can specify who will see them. And you only pay when someone clicks on the ad, so you can manage your advertising budget.

9. Keep All of Your Information Updated

Your Facebook page should always be current and reflect your most recent images and information. So be sure to keep things like your profile picture, cover photo, bio, website links, etc. updated regularly – otherwise, your audience will be confused about who you actually are.

10. Pay Attention to Facebook Insights

Whenever you post something on Facebook, there’s a way to tell exactly how well that post did with your audience – how many people reacted to it, saw it, etc. This can all be seen through your Facebook Insights on your page, and is super valuable in determining what posts work best with your audience.

Moral of the story here? Don’t forget about Facebook – it’s a great marketing tool for Real Estate Agents, and when used effectively, can really make an impact in your business!

While you’re at it, make sure your print marketing refers people to your social media outlets. Let us help you! Click here to customize your materials today.

What to Post on Instagram for Real Estate

What to post on instagram for real estate

We talked about how to use Instagram for real estate, but what exactly should you be posting on your Instagram account?

It can be a bit challenging to get started if you don’t know what you’re doing, but don’t let that scare you off – with a little practice, you’ll be using Instagram for Real estate like a pro!

In order to help you along, here are a few things that you should definitely be posting on your real estate Instagram account…

Relevant Hashtags That Are Heavily Searched

You’ve probably seen them on various social media posts from Twitter to Facebook to Instagram – the infamous hashtags. While they may be a little annoying – and yet sometimes a bit humorous – hashtags also serve a greater purpose: they’re used to help people find posts that interest them.

I recently posted about how to use hashtags in social media, but I’ll just include one tip here. It’s really important to use hashtags that are popular and that people are really interested in. Hashtagify.me is a great resource to find those hashtags.

For example, say someone is looking for homes for sale in Dallas, Texas. If they’re looking on Instagram, they’ll likely search for the hashtag #DallasRealEstate, #DallasHomesForSale, or something similar. Then, if you’re in Dallas and have an appropriately tagged photo, that person will find your photo and may just give you a call.

Real estate Listings and Recently Sold Properties

Going along with the above example, posting images of your new real estate listings (tagged with the appropriate hashtags and a Call to Action for people to get in touch with you), is a great way to showcase your inventory and generate new leads.

Additionally, posting recently sold properties can leave a positive impression on viewers. If they’re constantly seeing all the wonderful homes that you are selling, you will seem more successful in their eyes and they’ll be more likely to contact you for their future Real estate needs.

Always Use Real, Not Overly Edited Pictures

Instagram is for posting real, relatable images. That doesn’t mean you can’t polish up your photos a bit, but you shouldn’t go overboard with the edits as you’ll appear to be a bit too un-relatable to your readers.

On the same note, when you post images, refrain from using stock photos that you’ve found on the Internet. Creating and maintaining an Instagram account can take a bit of time, but don’t let yourself get lazy or sloppy – always be posting real, non-stock images for your readers and viewers.

Amp Up Your Instagram for Real estate with Videos

In a sea of images on Instagram, sometimes your pictures can become a bit lost in the crowd. In order to help with this, why not try creating and posting a short video to better catches readers’ attention?

These can be simple videos – just glimpses of new listings, behind the scenes in your office or something that showcases your community, just make sure that they are interesting and will grab someone’s attention immediately.

Include Testimonials from Satisfied Clients

A glowing testimony from a satisfied client can really go a long way, regardless of where it is posted. But since we’re talking about Instagram, definitely make an effort to post testimonials on your account.

One idea would be to post a picture of a recently sold home with the testimony from your satisfied clients. This is a great way to build social proof and begin to establish yourself as a leading real estate authority on Instagram.

Instagram for real estate isn’t so bad once you learn the ropes – start posting some of these things on your Instagram account today, and you’ll start seeing results in no time!

Interested in social media but having trouble keeping up? I highly recommend Socially Posted – they curate relevant content and share on your behalf. Check it out today!!