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Archive for real estate postcard marketing

When Success Isn’t Glamorous

When Success Isn't Glamorous

If you watch shows like Million Dollar Listing, you’d think that success as a real estate agent is full of glamor. Expensive suits, huge deals, and fancy dinners dominate the shows.

As we all know, of course, real success in our businesses doesn’t look that at all. Many times it’s much more gritty, difficult, and frankly, boring.

Doing the decidedly “unpretty” work of consistent marketing requires discipline. It requires putting your ego behind you and being willing to get out and risk rejection. It means doing the “boring” traditional marketing work day in and day out.

Winning by Doing the Work

Amanda Le began with Keller Williams in March of 2015. In 2016 she closed 75 sides, representing a total sales volume of $15.9 million.

How?

By doing the work. Le is process focused, which mean she focuses on doing the right actions every day and allows the results to take care of themselves. She’s not afraid to door-knock, make cold calls, handle open houses, and more.

When you spend all your time focused on how far you have to go, you can get intimidated or discouraged. Constantly looking at a future goal can make it hard to grind through every day, knowing you’re not “there yet.”

Instead, change your focus. Figure out how many contacts a day you need to get the appointments and sales that will get you to your goal. Then, forget the target and only concentrate on getting that many contacts each day.

You’ll win simply by doing the daily work.

Keep Moving with Routines

If you watch sports, you know that many players have a pre-game routine that they go through every single time they are getting ready to play. Sometimes these routines are funny and involve superstition, but much of the time it’s about getting in the right mindset.

You don’t always wake up wanting to get things done. You don’t always look forward to door knocking, creating just listed postcards, or any of the other activities of building your business.

James Clear was a baseball player in childhood and throughout college. He talks about how learning to create a pre-game ritual was key to his college success. He would jog to certain spots, take certain warm-up pitches, and by the end, his mind was ready to work.

You can do the same thing yourself. Clear suggests three steps:

  • Start with an action so easy you can’t say no
  • Craft a routine that includes physical movement to energize the mind
  • Follow the same pattern every single time

These steps can help you create a pre-work routine that gets you ready to perform at a high level every day.

Be Comfortable with Boring Work

Successful people aren’t always excited about their work and enthralled with the process. They get bored, just like the rest of us. The question isn’t if you are excited, it’s if you are committed.

The best aren’t necessarily more talented, smarter, richer, or anything else. They are simply consistent. They follow the process through routines, good habits, and pre-game rituals.

You can do the same. Many times, consistent marketing and focused, habitual action will make you a far more successful Realtor® that the guy or gal with a winning smile and amazing sales skills.

Are you ready to make marketing a habit? We’d love to help. We have a huge selection of farming postcards, flyers, and more. Check out our fully customizable options today!

How to Use Real Estate Postcards in Your Marketing

Using Real Estate Postcards

Do you think that you need the newest tactics to succeed in real estate? I have some news for you – the “oldies and goodies” like real estate postcards are still popular for a reason. They work!

Many of today’s marketers are focusing on online advertising, which means less print materials out there competing for your buyers’ attention. And it’s quite possible that the print marketing other Realtors® are using is poorly executed.

Don’t Be Afraid to Target a Young Audience

Yes, Gen-Y and Millennials do most of their research online. But that’s not to say they won’t respond to a stylish, professional and well-executed postcard.

“Direct mail surprisingly transcends the age demographic, with younger consumers (the 18- to 34-year-old demographic) preferring to learn about marketing offers via postal mail rather than online sources, according to national survey research from ICOM,” said Lisa Formica, president of FMI, a direct mail marketing and advertising firm.

So don’t be afraid to target first-time buyers with a postcard! You’ll stand out and are more likely to get the call as a result.

Learn from Other Real Estate Postcards

Collect and Google as many real estate postcards as you can. Study them and you will quickly see what works and what’s been overdone. Learn from the mistakes on the bad ones and gain inspiration from the good ones.

You’re going to see lots of Realtors® on cell phones, handing over keys and smiling with a “Sold” sign. If you’re seeing a lot of them, so are your customers. Which means you will have to be a bit more creative.

Printerbees has a wide range of customizable real estate postcards available. With our templates and your professional changes, your postcard won’t look like anyone else’s! Take advantage of the ability to create a unique look that’s perfect for your customers.

Tie Real Estate Postcards to Your Web Presence

Your call-to-action on the postcard is crucial. Let the prospect know exactly what they should do next, and make it as easy as possible for them to get in touch with you. A phone number, email address and website address works perfectly.

If you have a simple web address like Mikehill.com, feel free to use it. But if not, consider coming up with a special, easy to remember web address that will redirect to your site. People should be able to recall it without the postcard handy. Something like EastValleyHouses.com is as complex as you want to go.

You will also want to consider creating a specific landing page for this postcard, so you can tailor the message and track the results of this campaign – which is also an easy way to implement a simpler web address, by the way! You can also consider adding a QR code to your postcard. This makes it that much easier for people to get in touch with you. One scan gets your information into their smartphones.

Overall, don’t overlook real estate postcards. Direct mail is surprisingly effective, even with younger audiences. There is a lot less competition in the mailbox than the email inbox. You can easily customize your own postcard to make it unique, and it can be linked to your online efforts. Real estate postcards are a win all the way around!

Use Your Marketing to Serve This Holiday Season

Food Drive for Charity

It’s November, and that means Thanksgiving and the winter holidays are right around the corner. While the holidays provide an abundance of opportunity to market and connect with prospects, it’s also a time when serving others is at the top of everyone’s mind. Fortunately, you can do both. We’ve developed a set of unique postcards that will help you use your marketing to serve this holiday season.

A Food Drive for Charity

Imagine if you, as a Realtor®, let your farm neighborhood know you were running a food drive for charity this season? You could mail food drive postcards using EDDM or a mailing list in your farm neighborhood, or you could go door-to-door handing them out. The postcards will let your prospects know the date and time you’ll be back to collect canned goods.

This kind of drive allows you to meet new prospects, expand your brand, and let those in your neighborhood feel good about helping those less fortunate. In fact, many families have a lot of food they aren’t using – they’ll love that you’re allowing them to declutter the pantry in a way that makes a difference.

A Coat Drive to Keep Warm

In many parts of the U.S., winter weather can be so severe that it causes death for the less fortunate who don’t have a way to stay warm. As a Realtor®, you can expand your reach and make a difference in your community by running a coat drive in your farm neighborhoods. Our coat drive postcards allow you to let people know where they can bring their coats, or when you will be around to pick them up.

As with food, many people have old coats that have been outgrown by children or are no longer used for whatever reason. They may intend to eventually take them to the Salvation Army or a similar place, but never get around to it. When you come around offering the option of dropping them off at a coat drive, it could be just the push they need to take action. It will also establish you as a thoughtful Realtor® who cares about the neighborhood.

A Toy Drive to Bring a Smile

If you’re a parent, it can be hard to imagine not being able to provide gifts for your children at holiday time. However, that’s the reality in many families. Fortunately, as a Realtor® you can do something about that while also marketing your services. We have toy drive postcards that you can mail or deliver by hand in your farm neighborhoods.

When you set up a toy drive, you allow families in your farm neighborhood to make a difference while they go about their normal holiday shopping. You can offer to pick toys up on a specific day or invite them to bring the gifts to your office. Even better, you can hold a Thank You Party in January where you share pictures and stories of happy children who received the gifts. This will not only solidify you as a caring Realtor®, but will provide opportunities for multiple interactions with your farm prospects.

Realtors® need to continue marketing even in the slower holiday season, but you don’t have to do it in a heartless way. With our charity post cards, you can expand your brand while making a real difference in your community. We’re so excited about this opportunity that we’re offering $10 off each order of these special postcards. Just use the code Drive2015 at checkout.

How do you help out during the holidays? Share in the comments!

3 Strategies to Make the Most of Postcard Marketing

Postcard Marketing

Many Realtors® know they should use postcard marketing to build their business, but some don’t know how to make it count. Since postcards cost money to buy and mail, it’s important to get the most bang for your buck. Here are three ways to do it.

Before we get going, just an FYI – Printerbees is currently doing their biggest postcard sale EVER! Get 1000 color postcards for only $99, with free shipping! Order online before August 28, 2015, and use coupon code 1000FOR99.

Use Postcards to Build Name Recognition

Door knocking is a great way to meet people in your target neighborhood, but postcards can keep the relationship going. By sending periodic postcards to your farm areas, you’ll build name recognition and encourage residents to see you as the go to person for their real estate needs. Remember that this type of farming needs to be consistent, so keep up your work over time!

Some Realtors® feel that direct mail is “dead” and that online marketing is the only way to go. I couldn’t disagree more. With all of the spam in the email inbox, you have far less competition when you mail a physical postcard. In addition, having something your prospects can touch with a picture they can see builds a stronger bond then an email ever will.

Use Expired Listing Postcards to Reach New Clients

With everyone calling expired listings within an hour of the contract expiring, how can expired listing postcards be a reasonable approach? Simple – they help you beat the rush by waiting. What I mean by that is simple: many expireds are not ready to get on the market right away. Your expired listing postcards, sent a month or two after expiration, will reach them at a much better time. Your connection will be made when they don’t have 50 other Realtors® on their back.

Many customers who have listings expire are unable to sell for a reason. Sometimes it’s the Realtor®, but many times it’s the price or condition of the home. You’ll greatly increase your chance of getting and selling the listing if you contact them after they’ve had time to clear their mind and make needed updates to their property. Expired listing postcards are the way to do that.

Take Just Listed and Just Sold to a New Level

Many Realtors® use Just Listed and Just Sold postcards to promote their work, but they often don’t think beyond the neighborhood they’re working in. Consider door knocking in the neighborhood where you just listed or sold, and asking the residents if they know anyone who is looking to buy or sell. Include those new referrals on your Just Listed and Just Sold postcard mailings. You’ll bring in new business from outside the area!

You can also use Just Sold or Just Listed postcards without actually mailing them. Leaving them strategically in certain areas – a grocery store in the neighborhood, a recreation center, or even tucked between the pages of a real estate book in the library – can be a creative way to leverage your postcard marketing. Think outside the (mail)box! You can use beautiful color postcards in a variety of ways.

This is just the tip of the iceberg when it comes to maximizing your postcard marketing. I’d love to hear what creative things you have done, too! Share in the comments!

Don’t forget to take advantage of Printerbees’ biggest postcard sale EVER! Order online before August 28, 2015, and use coupon code 1000FOR99.

What kind of response rates can I expect on my postcard marketing campaign

One of the most common questions we receive when a Realtor® is considering a postcard marketing campaign is “what kind of response rates can I expect?”  It’s not an easy question to answer because there are so many different factors that come in to play with any postcard marketing campaign, the most important being “how committed are you?”  While we aren’t in a position to promise results, we can  provide some hard core facts about direct mail marketing and the standard response rates as reported by the Direct Marketing Association (DMA).

The DMA studies every marketing medium out there and provides an annual report based on their findings.  This report provides the answers to ALL of your marketing questions.  We’re happy to send you a copy of this year’s report, it’s everything you need to know about where to focus your real estate marketing efforts.

I think before digging in to the “stats” its important to note the factors that play such a significant role in the success of your mailing campaign.

  • A postcard mailing will NOT yield results, a postcard campaign will yield results.  The difference between the two being a one-shot marketing piece vs. a campaign that keeps going until… (The “until” in my own mind is “until I don’t want to be in business anymore”)
  • The quality of your database will substantially impact your results.  (Visit Cole Realty for information on Databases, mention Real Estate Marketing Magazine and receive a 25% discount on services)
  • Your audience needs to match your marketing efforts.  If you are marketing daycare services in a retirement community, chances are you won’t get good results.  A first-time home buyer (FTHB) marketing piece is not likely a good fit in a neighborhood where home values are high, it would get much better results in an apartment/town-home type community.
  • You’ll have a dramatically higher success rate by mailing to a list of people you know vs. a list of strangers.  (Check out these free letters you can download to help you get back in touch with your sphere)
  • Real estate is a relationship based business, it’s not a quick sale like ordering a pizza.  People move on average of once every 5-7 years according to the latest studies and your marketing needs to be present at the time a person is ready to move, which indicates a five year commitment.  (93% of American families eat pizza at least once per month)
  • The average cost of a postcard marketing campaign for one home, once per month over a five year period is approximately $30.  Based on a 3% commission rate and average home prices, the average real estate commission check is approximately $2700. I’d say you’re looking an a great return on your marketing investment, would you?
  • The quality of your postcard, your messaging, your call-to-action and your accessibility, be it on-line, email, telephone, text are also factors.  If I can connect with you on Facebook or follow you on Twitter to keep in touch, that too will improve your response rates.

Below are excerpts from the report.

Direct mail is one of the most cost effective means of marketing to your list.

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Postcards have the highest response rate

Screen Shot 2013-11-21 at 10.57.55 AMPostcards work best with both prospects and your sphere of influence (House File).  House Files have double the response rates. 
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Your marketing dollars are best spent on past clients and those who are familiar with you.  There’s nearly a 15% difference with familiarity! 

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The moral of the story:  There’s no guarantee when it comes to marketing, but some options work better than others.  Some methods cost less than others, postcard marketing being the most cost effective from a cost per lead/transaction.  The only way you’ll find real success in your real estate marketing efforts is if you commit to your marketing and the relationship your marketing builds with the people receiving it.

We’re happy to send you the report, please provide your information below and we’ll get it right out.  It really is so fascinating!