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Archive for Real estate online marketing

Transform Your Real Estate Website With a Community Page

Real Estate Website Community Page

It’s important to have a real estate website in this digital age, but it can be hard to know how to get people to actually view it. And it seems like an incredible waste unless you’re actually getting leads!

I get it.

Fortunately, there’s an easy way to transform your real estate website that will bring you traffic while also giving you material to share on social media that will get great leads to visit your site.

It’s called a community page. Here’s how it works.

What is a Community Page?

A website is far more than an online business card. It should have several other elements, including a page that highlights your current listings.

One of the elements that can make the biggest difference is a community page. Very simply, a community page is a website that highlights the neighborhood(s) you want to farm.

The goal of a community page is to be a go-to location where those living in your target neighborhood, and those visiting or moving there, can get great community highlights. Here are some of the things you can post on the community page of your website:

  • What special events are going on in the neighborhood? You can post the times of Visiting Santa events, holiday light shows, tree lightings, fireworks, cookouts, sidewalk sales, and more.
  • Shows and Entertainment. Is a band coming to town? A popular comedian? Mention it on your community page and provide a link to buy tickets.
  • How is the local high school doing in the current season’s sport? Is there a local college or pro team that’s popular?
  • New Openings. Is a new business opening soon? If there’s a mall in the neighborhood, there are likely to be occasional changes to the store lineups. Be a source of that information!

It doesn’t have to be hard to find this information. Much of it is available in local newspapers or on a variety of local websites – school websites, venue websites, and more. Your goal is to consolidate it into a one-stop-shop – on your website!

What are the Benefits?

If you’re going to take the time to add this page to your website, what are you going to gain? That’s a very important question to answer before you take the time to do something like this!

There are a ton of benefits to having a community page. Here are just a few:

  • Ready to Share on Social Media! If you need something to share on your social media sites, look no further than your own community page. Share an upcoming event, show, sport, or new opening. You can share it more than once, and you can share on many different social media accounts.
  • You Become an Expert. If someone stops you on the street and has a question about what’s going on in your target neighborhood, you won’t have to hem and haw, trying to remember something relevant. Everything about the neighborhood will be fresh in your mind.
  • You Have Events to Share in Newsletters and Postcards. When you combine your online community page with regular farming methods through the mail, you can reuse the same information multiple times. Share items from your community page on postcards and in newsletters, and include a link for them to go online to your website!

How a Community Page Brings in Leads

If you have a community page that is updated regularly, gets shared on social media, and is part of your print marketing, will it bring in leads?

In a word, yes.

A popular community page will make your name stand out among other Realtors® in your area. You will be top of mind simply because people are used to visiting your website for relevant community information.

Events and articles from your page will be shared on social media, not only by you, but by others in the community. They will use your links to invite friends and family to join them at local entertainment and sports shows. This will increase the “know, like, and trust” factors and encourage people to want to do business with you.

Finally, when people are visiting your website regularly, they are seeing your listing links and your contact information on a regular basis. This will plant in their mind the idea that if they need real estate help, they should contact you. They may also recommend you to others as a Realtor® based on your community page.

A community page on your website is a small change that can bring immense rewards. While it will take a bit of time to find your go-to sources that you need to update your page regularly, once you have them updating your page will take less than 30 minutes. The benefits of being the “Realtor® in the know” and having all of that content for your marketing are worth far, far more.

Are you ready to start sharing community events through your postcard and newsletter marketing? At Printerbees, we have your print marketing needs covered. Contact us today and we’ll help get you positioned for success in 2017!

How Savvy Realtors® Boost Their Reputation with a Blog

Blogging for Realtors

We’re excited to feature a guest post from April Goudy of MySmartBlog.com!

As a knowledgeable Realtor®, you already know that your reputation is everything. People simply refuse to work with those they can’t trust, which is why establishing your credibility is paramount – especially if you’re only just starting out. And in the online marketing realm, one of the best ways to establish your reputation is by creating a blog.

So how can you build a great reputation by publishing blog articles on your website? Here’s what you need to know.

Shift Your Mindset from Cost to Investment

Business owners, such as Realtors®, must carefully differentiate between costs and investments when making important financial decisions, and this holds true when you are thinking about blog marketing expenses as well.

A cost is something that generally will provide an immediate result. An investment, on the other hand, will have a long-term residual return. When it comes to blog marketing for your business, there are three good reasons why you need to think about this as an investment rather than a cost.

  1. Building Brand Awareness

Marketing generally has many purposes, and one of the primary purposes for most marketing efforts is to build brand awareness and develop or enhance your reputation in some way. Blog marketing essentially creates a series of blog posts that can shape the image your target audience has of your brand.

  1. Increasing Visibility

Another goal of marketing is to increase visibility for your brand. Each blog post that you create may be linked to from other online sources or a previous blog post. Your consumers may also send links of the posts to their own friends and family members.

  1. Generating Need

A blog post can be created so that it defines consumer needs and shows how your products or services may meet those needs. The blog posts will generate an immediate response from your consumers when they are initially posted, but they also can remain online for others to view. This also has long-term benefits for your business.

Generate Credibility with High-Quality Authoritative Content

‘Content is King’ is a good saying, but ‘GOOD Content is King’ is a better saying, for a good reason, with so many places to go online to consume content, every blog has to stand apart. Focus on in-depth blog posts that are well-written and cover an aspect of the industry that isn’t discussed much.

Writing to get to the top of search engines a great side benefit of having an engaging blog. However, writing your content exclusively for search engines will alienate your readers – especially if you’re using outdated SEO tactics. Exceptional writing stands out in an age where most blogs are quickly pieced together just to have something to post each day.

Branch Out Into Other Content Arenas

A really well-written, long from blog post can be deconstructed to make several additional pieces of content that cover the same topic, but target different users.

  • Social media is an incredibly useful tool for exposing content to new readers. One of the major benefits of social media is the ability to share content that stands out with people who will, in turn, share it with each one of their friends and followers.
  • A short YouTube video highlighting some key points from the blog post.
  • A podcast can be a useful way to expose a blog post to new listeners and boost the traffic back to the blog.

Determining how to invest your marketing funds is rarely a simple task. You want to generate an immediate return, but some marketing methods also will give you a long-term benefit. There are numerous marketing methods that you can choose to use for your business, and blog posts are just one. With how cost-effective and advantageous it can be to invest in blog marketing, you may consider including this in your overall strategy.

Ready to kick your blog writing up a notch? We can help! At MySMARTblog we improve communications between busy real estate and mortgage professionals and their clients. We provide Done-For-You, industry specific blog post, websites and social syndication. Happy Blogging!

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4 Tips for Those Just Starting in Real Estate

New Realtor® Tips

Getting started in any new industry is never an easy task. There’s always so much to learn, and often money is tight.

And with so many different marketing strategies and promotional ideas out there, how do you know which ones are worth investing in? How do you know what’s best to help you get started?

Real Estate is no different. Starting a new career as a real estate agent is fun and exciting, but can also be pretty scary and intimidating at times. Because of this, we’ve put together a list of 4 great tips for those just starting out in the business of real estate. Hopefully, you’ll find some of these helpful, especially when deciding where to invest your time and money.

Develop a System to Generate New Leads and Stay in Touch with Old Ones

Lead generation is, of course, extremely important to real estate. In fact, it’s important to pretty much any business out there. With that said, the best thing that you can do when just starting out is to develop a solid lead generation (and client retention) strategy right from the get-go. For example, you could send mailers out to people in your area or host an event for locals interested in buying or selling their homes.

Don’t do it just once – keep it going regularly by creating a system that will remind you when it’s time to reach out again. And once you have clients, you also need to keep in touch with them on a regular basis through phone calls, additional mailers, or via email, which brings us to our next point…

Email Marketing

A great way to both stay in touch with old clients and also reach potentials is through email marketing. Not only does email marketing have an awesome return on investment – 4,300% on average – but it’s also great for promoting new deals you might be offering or even local events that you might be hosting. Generally speaking, people who are on your email list have opted in to be there through your website, so they’re already interested in what you have to say – they want to hear from you! Don’t be shy. Keep them in the loop and informed about what’s going on in the industry.

Email marketing that uses automation, like Infusionsoft, can be a great way to make sure that no leads fall through the cracks and that you follow up on a regular basis – without having to drive yourself crazy with a mile-long to-do list.

Blog and Website

If you’re just starting out in real estate and you don’t have a website and blog yet, that should definitely be your first order of business. Having a website is pretty much a necessity in today’s world. The majority of people are looking online to find real estate agents, so you’re going to want to be where they are already looking. You can use your website to showcase current listings, share success stories, host your blog, and offer free information in return for email addresses so that folks will join your email list.

Blogging on a regular basis is a great way to provide your clients with useful real estate related information, such as what’s going on in your target neighborhoods, how to care for and organize a home, staging tips, and more. As a bonus, they keywords you use in those articles will also help to push your website towards the top of search results in search engines. Finally, an active blog will help draw people to your website so that they see your listings and learn more about you.

Design Quality Business Cards

Even though we live in an increasingly digital world, there’s just something about a physical business card that will never go out of style. A business card helps potential clients remember who you are, and makes it simple for them to recall your contact information when they are ready to do business with you. So don’t skimp on your business cards! Make them truly shine and stand out from the crowd. At Printerbees, we offer a wide variety of business cards – take a look at some on our website to get an idea of what you should be going for!

With so many people focusing only on digital marketing, there’s less competition in printed advertising that ever. Having high-quality business card, postcards, and flyers will help you stand out in your target neighborhoods and help you establish yourself as an exceptional full-service Realtor®.

When you follow these four steps, you’ll be well on your way to establishing yourself as a trusted real estate agent within your community. And even if you’re struggling at first, don’t give up – consistency is vital and over time you’ll really begin to develop a solid client list.

Are you a newer Realtor®? What’s the biggest struggle? Share in the comments!