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Archive for real estate marketing strategies

How to Get Out of the “Friend Zone” and Be Known as an Agent

Realtors out of the friend zone

I had lunch with a new real estate agent a few weeks ago, and he was complaining that it was hard to get business from his friends and family. In fact, most people he met saw him as something other than a Realtor® – a member of the neighborhood association, a parent, or a friend.

I started realizing that that’s a problem for a lot of Realtors®. Just like the tomboyish girl in high school, or the guy who’s got all the female friends but no girlfriend, we get put into the “friend zone” and people don’t even realize we’re Realtors®.

Fortunately, you don’t have to stay in the “friend zone”. You can make yourself known as an agent and actively solicit business. Here are three techniques you can use – it just takes a little self-confidence.

Friend Zone Buster #1: Talk about Work

Everyone seems to talk about their job. Why not you? You don’t have to join the complain-and-groan sessions. In fact, talk about how happy you are in your job. When they inevitably ask what you do, explain that you’re an agent. Talk about what you love about the business – except money. This is not the time to talk about great pay or unlimited income.

After you’ve expressed why you love real estate, ask how they felt the last time they moved. Ask if they used an agent, and why. Ask if they know anyone who’s moving right now and needs help. Do all of this naturally in the course of conversation, not as a rapid fire interview, of course.

Why this works: First of all, it gets the word out that you’re a real estate agent, which can be really important when people know you in other contexts. Secondly, it shows you’re happy and successful in your work. When someone wants an agent, they will want one that loves the job and exudes confidence and excitement about the buying and selling process.

Friend Zone Buster #2: Ask Friends and Family for Feedback on Your Marketing Materials

This one is kinda sneaky, but it’s a great way to get honest feedback from your sphere of influence while also spreading the word that you’re an agent. Ask people what they think of fliers, business cards, leaflets, postcards – anything! Ask if it would influence them to choose you as an agent.

This is a great way to find out if your marketing is actually effective to the people you’re trying to reach. If they react poorly, ask them why. Maybe they will bring up objections about Realtors® they have that aren’t related to your materials – you can talk to them about it, or you can consider addressing those concerns in other marketing outreaches.

Why it works: No one likes being sold, but everyone loves to be an expert. When you ask your friends and family for feedback, they will be happy to give you their $0.02, where if you just gave them a flier as marketing they would probably just throw it away. The more of your materials they see, the more cemented you are in their mind as a professional agent, not just a friend.

Friend Zone Buster #3:  Be an Expert on Local Happenings and Real Estate

Now, I’ll start right away by saying I’m not talking about the boorish expert who turns every conversation to their real estate expertise – the one people flee from at parties as soon as they have a chance. I’m talking about a being real, friendly, go-to person about your target neighborhoods.

It’s important to connect this expertise with your real estate work. You’ll want people to know you’re an expert because you’re a Realtor®, not just because you’re a social butterfly. Again, it takes some tact and grace to make this one work. But when you get it down, you’ll be non-threatening, but known as a knowledgeable and professional agent, not just a friend.

Why it works: Everyone likes to know what’s going on in their neck of the woods, or even in neighboring towns. A festival, new restaurant, or new development is a worthy topic of conversation to most people. It’s a very non-threatening way to make sure people know you’re an agent without feeling like you’re “selling” them on your services.

As a Realtor®, you can’t afford to be in the “friend zone”. You need folks to know that you are an excited, knowledgeable, and professional real estate agent. However, you already know that trying a hard sell with your friends and family drives people away. By using the three techniques above, you can soft sell your circle of influence and bust out of the “friend zone” for good.

How do you stay out of the “friend zone”? Share in the comments!

The Power of Total Commitment

Take the StairsI came across an amazing little anecdote recently. It went like this:

A man was going to the restroom when $5 fell out of his shirt pocket into the urinal. He stared at it for a minute, trying to decide what to do. He reached into his wallet, grabbed a $50 bill, and threw it in the urinal as well. A man nearby, watching all of this, exclaimed, “What are you doing?!” The first gentleman said, “Well, I wasn’t sure if $5 was worth it, but I know $55 is!” and grabbed the money from the urinal.

The point of this story, from the book Take the Stairs, is that when you have more skin in the game, you’re more dedicated. Having $55 invested instead of $5 can make all of the difference in the world when it comes to the level of your commitment.

Are you totally committed to your real estate business? One way to know is by looking at how much you’re putting in. Are you invested in your marketing? Are you investing in your own learning? Or are you simply doing the minimum, hoping for some success before you get motivated?

Take the Stairs is all about doing the hard thing now so that you can reap the “easy” rewards later. I recently saw an online post about a Realtor® trying to break into a new neighborhood. He said that when he was calling in the area, he was told “I already have an agent that I will use when that time comes who is an expert in this neighborhood, I won’t say her name but she’s the best.” A quick search revealed an agent who had consistently farmed the area and had great name recognition. She had been one of the few consistent agents in the neighborhood for the last 10 years.

So did this female agent have it easy? No! She did the hard work for 10 years, keeping her farming efforts consistent and branding herself as an expert in the neighborhood. Only now is she reaping the “easy” part – people who won’t even consider listing with another agent.

If, on the other hand, you don’t “take the stairs” – if you do the easy thing, like everyone else does, and take the elevator – you’ll be putting off the hard stuff until later. And it will be even harder then. Say you skip your 10 cold calls today. You’ll just do them tomorrow. So today is easy, sure – but tomorrow, you now have 20 calls. And it can continue building up like that, until you give up the effort entirely.

What’s more, when you do the same things as everyone else, you’ll have the same results as everyone else. Do you want that? The “elevator” results? Probably not – probably, you want to be uncommonly successful. Being uncommonly successful requires uncommon commitment – “taking the stairs”.

So take a look at yourself in the mirror. Ask yourself if you’re willing to “take the stairs” today so that you can reap the rewards in the future. Then do it again tomorrow. And the next day. Before you know it, years will pass and you’ll have a neighborhood that knows you’re the expert, and folks will think you “have it easy”.

What makes it hard for you to decide to “take the stairs”? Share in the comments!

Why Realtors® Don’t Need More Leads

Why Realtors Don't Need More LeadsRealtors® need leads to survive. So why would I say that you don’t need more leads? Aren’t Realtors® always in need of more leads?

In a word, no. Very simply, what Realtors® really need is to be more effective with the leads you already have.

Did you know that 70% of leads are never followed up on? True story – I was meeting with a new Realtor® in my area over lunch. We were discussing the lead generation tactics in his agency, and he mentioned that one Realtor® had a drawing as part of an open house. To enter the drawing, visitors had to fill out their name, address, and phone number. I asked my friend what the other Realtor® had done with all those new leads he now had. My friend looked shy and said, “Well, he realizes that follow-up is his weak point.”

WHAT????

The Realtor® had gone to all that trouble to get information on dozens of visitors to his open house, and hadn’t done anything with the leads. NOTHING. And these were people looking to buy a home!

So that’s what I mean when I say you don’t need more leads. Chances are you have more leads than you are following up on. Until you’re effective in following up on what you have, you certainly don’t need more.

Lest I sound all “high and mighty”, let me tell you that I was just the same way. I was losing major sales because I simply couldn’t follow up on the leads I had. 70% of my leads were slipping through my hands, and I constantly had to generate more in order to survive. But not anymore. I’ve discovered how to capitalize on 100% – yes, 100% – of my leads. And you can too. Without breaking the bank.

I’ll share more on Thursday about the system I use to follow up automatically on my leads. It involves a very well-designed email automation program that saves me hours while earning me a lot of money. Until then, ask yourself the question I found myself asking several years ago – do you really need more leads? Or do you need to find a way to be more effective with the leads you have?

Where do you find yourself with leads? Do you have great follow up? Share in the comments!

The Four Most Effective Real Estate Marketing Strategies

Real Estate Marketing StrategiesIn real estate, there are dozens of strategies available. It can be hard to know where to start. Fortunately, there are some that are tried-and-true real estate marketing strategies that you can employ simply and consistently. Here are the four most effective real estate marketing strategies and how to implement them to your best advantage.

Farming a Neighborhood

Although this real estate marketing strategy requires time to work, the returns are amazing. I recommend this strategy for every agent – and stick with it! Start by choosing the neighborhood where you want to excel. Then, take the following steps to obtain maximum results from your efforts.

  • Research the area, including sports team affiliations, where the residents tend to work (do they commute downtown?), family profile (lots of children? Retirees?) and more.
  • Once you know the area well, consider sending an introduction letter with some materials about your brokerage and practice. Include some key real estate information about the area, like market reports and a neighborhood profile.
  • Finally, follow up with a consistent outreach program. Consider sending weekly materials for a couple of months, followed by an ongoing monthly newsletter, postcard, or other information.

These efforts will keep you top of mind to homeowners in the area. In addition to mailings, make yourself physically present in the neighborhood as much as you can. Walk your dog there, go to community events, and even shop in the area occasionally. The more they get to know and trust you, the more likely you are to be their agent of choice when they buy or sell.

Just Sold/Just Listed Flyers

Sharing the success of your real estate practice is a great way to get attention from other homeowners in the area. Two real estate marketing strategies are helpful in doing so. A “Just Sold” flyer – focused on the customer and home more than on you – can be a great way to point out that you are a successful agent with a great track record. “Just Listed” flyers draw attention to your business while also bringing potential buyers to the property, which is a win-win for any agent.

To make your flyer stand out, be creative without losing the key message. Instead of “Just Listed”, for instance, try something like “Could This Be Your New Home?”. For a “Just Sold” flyer, lead with “Moving on Up”, and then provide information about the home and sale.

The key with any marketing material is to make sure it’s relevant to the person receiving it. Don’t spend time trumpeting about yourself and your success. Feature a testimonial from the homeowners that have benefited from your expertise, or highlight the features of the new listing that could benefit the reader. In that way, you’ll hold attention while still building a strong awareness of your practice.

Contacting Expired Listings

Expired listings are an amazing real estate marketing opportunity for any agent, but some Realtors® feel uncomfortable approaching them. Remember that these are homeowners that need additional help selling their home, and don’t be afraid to offer that help. If the previous agent couldn’t help them, then perhaps you can!

There are many ways to contact expired listings. You can call them directly and ask them about the experience they had and what struggles occurred with the listing. You can email them as part of an email marketing campaign. You can also send expired listing postcards or letters. My personal preference is the phone call, simply because you can direct the flow of the conversation and get specific questions answered as you offer your services.

No matter how you contact an expired listing, as part of your real estate marketing strategy be sure to get the most out of it by focusing on the homeowner. Empathize with their frustration. Feel out the nature of the problem they had. If appropriate – and it usually is – offer yourself as a possible solution to the issue. Trust your gut – some listings expire because the homeowner isn’t ready to sell at an appropriate price or has some other difficult attitude. Most of the time, however, you can come in and save the day.

Seasonal Marketing

In most areas of the country, the seasons are a very significant part of how and when homes are bought and sold. Whether people move in the summer to avoid disrupting their child’s school year, or decide not to list in the winter because the house is less attractive, seasonal concerns are in the forefront of real estate.

As a Realtor®, you can use these concerns to your advantage as you plan your real estate marketing strategies. By using postcard marketing, email marketing, or social media posts, you can acknowledge each season and tie it in to your real estate message.

Information about standing out as one of few listings in the winter can boost business during a slow time. Notes about spring cleaning, home staging, and taking advantage of prime listing season can help kick off the spring. Summer and fall likewise offer their own holidays and advantages that can be highlighted in your marketing.

Remember that your seasonal communication doesn’t have to be a hard sell. Sometimes a fun word search or an invitation to a fall ‘Harvest Party’ at your brokerage is all you need to recognize the season while keeping your real estate business front-of-mind for residents.

Choosing your real estate marketing strategies can seem overwhelming, but sticking to the basics can make it much easier. By farming neighborhoods, using just sold and just listed flyerReal Estate Marketing Strategiess, contacting expired listings, and using seasonal outreach, you can keep it simple and still become one of the top performing Realtors® in your area.

If we at Printerbees can help you in any way, let us know! We’re always here for you and would be delighted to help you implement any or all of the above strategies.

What’s your favorite real estate marketing strategy? Share in the comments!

Social Media for Real Estate – Where and What to Post

Social Media For Realtors

As a Realtor®, it can be very challenging to get your name in front of the right people. Whether you work on farming a neighborhood or volunteering in community associations, it seems to take a lot of time to make the right connections. Fortunately, social media can make it easier – and faster – to become known and build relationships.

The Best Social Platforms for Agents

Real estate agents have a strong advantage in the fact that their products are very visual. Visual content gets more attention, likes, and shares than other types of media. As a result, Realtors® do best when they focus on platforms that highlight pictures and videos.

Facebook

Almost all agents have Facebook and use it in a personal capacity. However, making the jump to a business Facebook presence can be daunting. It’s a great platform because of the high penetration – there are 1.3 billion Facebook users worldwide, and five new profiles are created every second. It’s also highly visual, allowing pictures and videos to be shared that can make your properties stand out in a big way. Finally, it offers affordable advertising and promotion – you can boost posts and get them in front of new viewers for as little as $20.

Pinterest

Pinterest is another amazing platform that allows you to share visual images as “pins” and provide a link to your listing or website. This is a great place to share listings and just-solds, as well as tips and tricks about moving, organizing, spring cleaning, and more. When other users pin your content, it then shows up for all of their followers, meaning you can get a lot of reach in a short amount of time. Pinterest users skew heavily female, so keep this in mind when sharing content.

YouTube

By moving from pictures to video, you can showcase a lot more about your listings, your neighborhood, and your real estate practice. You can easily create a branded channel on YouTube for your videos, and then share a variety of content. More and more Americans are drawn to video – 61% of the population watched online videos in January 2014 alone. By creating catchy, relevant content, you can get those eyes on you and your brand.

What to Post

At this point you might be nodding, thinking, “Yes, I’ve heard this before. But what do I SAY?!” That’s the question most real estate agents really struggle with. They create a Facebook or Pinterest page and stare at it, thinking, “Ok, now what?”

The one word answer is: Relevance. Create content that matters to your target market, things they want to see and share. You can create a schedule where you create particular types of content at regular intervals, making it much easier to keep up with social media. Here are some specific ideas.

Facebook

The key here is to engage with your community. Post things that are relevant to the demographic and neighborhood you are targeting. You can talk about anything from new restaurants in the area to a local teen’s recent Eagle Scout award. You should also talk about your new listings and real estate trend

s in the area, but mix it up.

To create a schedule, choose how many times a week to post – let’s say, three. On Mondays, you can highlight community events for the week. On Wednesdays, talk about real estate in some way, and on Fridays, create a “fun on Friday” joke or series. In that way, you keep people engaged, talk about real estate every week, but come off very friendly, trustworthy, and low-key.

Pinterest

On Pinterest, you want to build a presence that targets the key demographic – women across all age ranges. The thing that makes this so great is that women are often very home-centered, and often a major decision-maker in the household. As a result, content from Realtors® can be embraced quickly.

As with Facebook, consider how often you want to post and what you want to show. You probably want to be more home & garden focused on this platform. When you first start, invest some time creating a variety of boards with at least 5 – 10 pins each. Then, you can build week to week after that. Some suggestions include listings (of course!), interior design ideas, home renovation, neighborhood informati

on for your key farming areas, spring cleaning, and home organization. Don’t be shy – more content is better on Pinterest!

YouTube

Many Realtors® overlook YouTube because they think they need to be a professional actor or have a major video setup to produce videos. While you probably shouldn’t shoot all your videos from your iPhone, you don’t need to invest thousands either. Many successful agents are simply using a video camera with a stand while sitting at their desk or standing in front of a whiteboard. Remember to relax – being stiff doesn’t make you more professional! Videos don’t have to be long – in fact, they shouldn’t be. Just a few minutes per video will do.

When deciding what to post, start with home walkthroughs of your listings. You can link to t

Realtor Social Media Sharing

he walkthroughs from your other social media sites to drive views. Then, add other interesting, entertaining, and informative videos. Maybe do a behind-the-scenes at your brokerage, or share important tips for preparing a house for sale. You can talk about winter preparedness, or discuss the importance of pricing a home correctly for sale. You can share video from a local community event or interview community leaders – as a bonus, they may help promote the video as well!

 

Knowing where and what to share on social media can be intimidating, but it doesn’t have to be. By starting on three well-known platforms, you can be up and running in no time. When you share relevant, fun content you’ll begin to gain attention, and you can send followers from one social media account to another one by sharing links. At the end of the day, using social media wisely can dramatically extend your reach and visibility.

How do you use social media? Share in the comments!

Unlocking the Power of Email Automation

Email automation

Email marketing is an incredible tool for relevant outreach when it’s done properly. You can send targeted messages directly to prospects in a way that even social media doesn’t allow. Even better, email marketing done right has a much higher response rate than other forms of marketing.

Best of all, however, is the fact that email marketing can be automated. Using software like Infusionsoft, which we strongly recommend, can take the hard work out of email marketing and allow you to reap the results stress free. Here’s how to unlock the power of email automation.

Segment Your List

To create the most effective, relevant email campaigns, you first need to segment your email marketing list into smaller groups. As a Realtor®, you’re likely to have segments like previous buyers, previous sellers, hot leads, residents of certain neighborhoods, and people who have responded to specific marketing outreaches. You may choose to segment further into those with single-family homes vs. those in multi-unit buildings, or any other groupings you find helpful in your marketing strategy.

Create Email Campaigns

The cornerstone of effective email marketing is multiple-touch outreach. As a result, you need a series of emails that will be directed at your segments. A “Welcome to the Listing Process” email series can be sent to a new listing clients, detailing what’s to come in bite-sized pieces. You can automatically send a questionnaire to new buying clients to get their budget and home specifications. A referral request email series can be sent to both previous buyers and previous sellers, either together or separately. You may choose to have a specific follow-up campaign for those who gave their contact information at a specific open house, or who met you at an outreach event. With your pre-built email campaigns in Infusionsoft, you save an enormous amount of time over sending individual emails to clients and prospects.

Automate Emails Based on Customer Response

One of the most powerful aspects of Infusionsoft is the ability to trigger specific emails or email series to be sent based on your customer’s response. If they schedule an appointment with you, and automatic “Thanks, can’t wait to see you!” style email can be sent. If they submit a request on a listing, you can have an email go out right away with additional information. Then the customer can be tagged as a “hot lead” in your database. All of this can be done without you doing a thing other than setting up the responses and triggers in advance. The power of this type of personalized service is undeniable, and it can be yours without the major time investment that usually goes along with it.

Receive Updates in a Real Time Customer Database

Have you ever daydreamed about the day that a new hot lead would simply pop up in your customer management system without you having to go in and make changes to the profile yourself? With Infusionsoft, that could be your reality. With the real-time tracking of your email recipients’ clicks and opens, you can set the program to label leads based on their actions. You can then send different emails to your hot leads, warm leads, and cold contacts. The rich customer database experience is an amazing boon for a salesperson.

Infusionsoft is an investment, and there is a learning curve. However, once you get the hang of it, you’ll find that creating new email templates, forms, and pages in Infusionsoft is a snap. And the investment will be well worth the tailored marketing outreach you will achieve in a fraction of the time you expect. An investment in email automation is an investment in your success.

Are you interested in the power of email automation? Contact Infusionsoft today!

5 Tips to Maximize Your Realtor® Website

Maximize Realtor Website

There are over 3 billion people in the world that use the internet. With that many people online, a Realtor® can’t afford to do without a website. However, there are so many websites online that it can be hard to know how to stand out. These five tips will show you how to maximize the effect of your website on your realty business.

Use Graphics and Have a Responsive Site

Graphics are an undeniable part of showing off your real estate business online. People love to see pictures, and having a great photo gallery of each listing will help generate interest and create buyers. However, it’s also important to have a “responsive” site, or one that adjusts to fit on the screens of mobile devices.

Many times, you can bypass knowing the nuts and bolts of website design by using pre-designed templates on a website service. Just make sure the service lets you have your own domain name, such as MyNameRealty.com. In addition, take advantage of slideshow templates that allow you to cycle photos of various listings and recent sales on the homepage.

Focus on the Visitors’ Perspective

Visitors to your site aren’t interested in you; they’re interested in how their own needs can be met. Be sure to set up your website and optimize it with this in mind. You’ll want to use keywords based on prospective clients’ needs, such as “moving in Atlanta” or “new homes in Charleston”.

When you write the content on your website, whether it’s a blog post or a property description, think about it from your visitors’ perspective. What would resonate with a potential buyer or seller? What do they need to know? What needs and fears can you address? When you focus your website on the visitor, you’ll stand out to the right people and your site will gain traction.

Link Your Social Media Accounts to Your Site

If you have active social media accounts – and as a Realtor®, you should – you’ll want to link them to your website. Not only should your social media posts invite viewers to visit your website, your website should also have links that encourage people to visit your social media accounts.

It’s always helpful to specify what you would like people to do when they visit your page. You can say things like “Follow me on Facebook!” or “Check out my latest pins!” These types of invitations will help people join you on all of your platforms, allowing them to receive information from you more often. That will keep you top-of-mind when they have a need!

Have a Blog that Informs More Than Sells

A blog ensures that new content will be created on your site frequently, which will help it rank highly in search engines. In addition, you can share your blog posts on social media to encourage viewers to visit your site and check out your listings.

However, your blog should be about more than your real estate business. You should use an 80/20 rule – 80% of your content can inform, educate, and entertain, while 20% can advertise your listings and recent successes. Sometimes a Realtor® has a hard time knowing exactly what to write about on a blog. If that’s you, check out this amazing list of 101 blog post ideas. You won’t lack inspiration ever again!

Focus on Lead Management Along With Lead Generation

As many Realtors® know, it’s not enough to just generate leads. It’s important to nurture those connections as well, so that they will come to you when they are ready to buy or sell a home. If you simply collect new contacts, you may lose out on old leads that are now ready for a Realtor®.

There are many ways to keep in touch with the network you create. Social media is one way, but you can also keep in touch from your website. Offer a monthly email newsletter highlighting what’s going in the neighborhoods you serve. You can use the newsletter to show of recent success stories you’ve had, and to congratulate new homeowners. This way, you don’t lose touch with leads that aren’t yet ready to act – and when they are, they will be more likely to come to you.

Having a website isn’t optional for Realtors®, even though the homes you sell are definitely not virtual. Using the five tips above will help you maximize your website results and help your realty business grow tremendously. The time you invest online will be handsomely rewarded!

How to Get More From Your Social Media Efforts

Realtors® Get the most out of Social Media

As we discussed earlier this week, having a social media presence is essential for a Realtor® in developing relationships, building interest in properties, and gaining attention for their business. But are you really getting the most out of your social media profiles? Remember, social media shouldn’t be a passive experience for your followers. Building relationships is all about engagement!

Be of Service

This is the first and most important thing you can do on social media as a Realtor®. Remember that your business is not all about making money, or selling more houses than someone else. The point of your business, if you want to be truly successful, is to serve. Use your social media profiles to be the most helpful Realtor® around, not just to potential clients but also to other professionals. If you’ve helped another Realtor®, they will remember you and may make a point of bringing a client by to see one of your listings. Community will get you much further than being a lone wolf.

Include Social Media Monitoring in Your Strategy

Social media monitoring may sound intrusive or time-consuming, but it really isn’t. Another term for it is ‘social listening’. It just means you keep up with what people are saying about you, your industry, and your business. A social media monitoring strategy can let you know when someone is tweeting about an upcoming move, or has questions about using a Realtor®. By being the first professional contact that person gets about their question, you’ll put yourself on top of the pack when they need your services. Social listening helps you build better relationships, beat your competition to the punch, and get a better return on your social media time.

Initiate Contact with Those Who Express a Real Estate Need

By being proactive and finding those who are talking about moving or selling property, you can dramatically increase you results. NM Insite published a report that showed that 71% of consumers who experience a quick and effective brand response on social media are more likely to recommend that brand to others. In social media, you ARE your brand, and if you can make a connection, you’ll be more likely to find recommendations coming your way.

Add Value Statements to Your Profiles

Being a Realtor® is about bringing tons of value to your clients as they search for or sell their property. By making those statements of value upfront, you’ll gain extra attention on social media. A value statement will describe and differentiate your services, and give consumers a better idea what you are about. Keep in mind, though, that customers want to know how you meet their needs, not how amazing you are. So keep the value statements focused on the customer and the important benefits they gain from working with you.

Keep Interest with a Variety of Content

Your social media presence will be more interesting and gain more followers if it provides a variety of content experiences. Here are some ideas you can use as a Realtor®:

  • Video walkthroughs of a property
  • Case studies showing how you helped a client
  • Infographics showing the importance of using a Realtor®
  • Photos of listings
  • Well-written articles describing the value of your services to clients

Create Targeted Calls to Action

Whether you’re posting a beautiful listing on Facebook or engaging with property hunters on Twitter, you want to make sure to let viewers know what you’d like them to do next. The power of suggestion is potent, and by saying things as simple as “Don’t miss this open house!” or “Call me about this home!” you can create action on the part of your customer. A targeted call to action can make the difference between a post with no engagement and a post that drives customers to your listing.

Social media can be a gold mine of relationships with colleagues and potential clients. However, it does take proactive work on your part to make it happen. By using the tips above, you’ll be taking full advantage of your social media experience.

What’s your favorite thing to share in social media? What gets you the most engagement? Share in the comments! 

How Realtors® Can Take Full Advantage of Social Media

Realtor Social Media

As of January 2014, Pew Research found that 74% of online adults use social networking sites. 74%!!! That means that three-fourths of your online customers can be found using social media.

As a Realtor®, it can be difficult to know exactly how to approach social media. There are so many options, and consistent engagement can be hard to maintain. In this article you’ll find great tips for the three most common social media platforms: Facebook, Twitter, and Pinterest.

No matter what social media platform you focus on, be sure to listen, add value, and interact consistently. Also, follow the 80/20 rule – 80% of your postings should be lifestyle, connecting, and helping. 20% can be about your listings.

Facebook

Facebook is the most well-known and well-used social media platform. Pew Research found that 71% of online adults use Facebook, so this is a great place to start your social media strategy.

  • Set up a business Facebook page focused on your realty business. You want to separate your Realtor® work from your personal life and personal posts. Stay natural though! Have real conversations and make connections. And use lots of pictures! Some ideas include pictures of your target neighborhood, pictures of unique staging or architecture, and of course pictures of your listings and sold properties.
  • Using the 80/20 rule, post a lot of helpful information, especially about your target neighborhoods. Post about local events, local news, and local sports. This will make you stand out as a very knowledgeable Realtor® to potential clients in that area!
  • Run contests to encourage engagement. Ask what your page followers’ favorite street name in the neighborhood is, or have them vote on a favorite photo of unique or celebrity homes. Award a random winner with a local treat. You’ll build your reputation and strengthen your network!
  • Consider targeted local advertising with Facebook. You can have promoted posts offering your services end up in front of locals, encouraging them to contact you if they know someone buying or selling.

Pinterest

Pew Research states that 21% of online adults use Pinterest, and demographics show that these users are largely female and focused on home, food, and design. That makes it the perfect platform for a Realtor® to show their expertise!

  • Get ideas for staging properties you sell. Pinterest is full of amazing home décor ideas. You can start a board of home décor ideas – this will allow you to attract followers while stockpiling ideas. Avoid using the word ‘staging’ in titles and descriptions, as that comes off as inauthentic.
  • Set up a variety of board that will help you attract followers, such as celebrity houses, interesting architecture, or DIY projects. Not only will these pins teach you facts that make interesting talking points, others may follow you and see your listings and other pins as well.
  • Be authentic – post about your own hobbies and interests too. On social media, it’s important to show your real self, not just a professional image.
  • Have a board for your listings. Repin listings that have important changes to bring them to the top of others’ feeds. An upcoming open house or recent price reduction can be highlighted this way. Also highlight your sales!

Twitter

Twitter may be the most intimidating platform of these three. Because it is text-based and uses only 150 characters per tweet, many realtors aren’t sure how to use it to promote their business. However, 19% of online adults use Twitter, so it’s worth learning how to tweet effectively!

  • Create the right account. Your handle (name) should have something to do with real estate, and your smiling face can be your image. Be sure to give a quick elevator-style pitch in the bio, add your website address in the links, and create an attractive background.
  • Remember the 80/20 rule in your tweets. You can tweet your listings, but also tweet about local events, local news, fun things to do in the area, and tips for moving. Don’t forget to include pictures – you can add a short link that leads to a Facebook photo or pin on Pinterest!
  • Use hashtags to expand your reach. A hashtag is a pound sign – # – and indicates a general subject. You might use something like #NYMovingAdvice or #TXHomesForSale. You can make up any hashtag you like, and folks who search for that topic will see your tweet.
  • To build followers, find influential people in the area and follow them first. Ideas are local celebrities, news organizations, or community groups. They may follow you back, and in any case you can retweet (re-share) their content. When you do, their followers will see you, and may choose to follow you for more information.

Social media is about being as helpful as possible in order to build connections with others. Whether you choose to focus on Facebook, Pinterest, Twitter, or some combination of the three, authentic interactions are key. The people you help are likely to become customers as they learn to know and trust you. They’ll think of you when they need your services!

Do you use social media as a Realtor®? What have you found to be effective? Share in the comments!!

Create the Perfect Real Estate Business Card

Perfect Real Estate Business CardLasting impressions are made in a matter of moments, especially in real estate. One way to ensure you make a great impression is by having amazing real estate business cards. As a Realtor®, handing out your business card can mean the difference between gaining a customer and losing to a competitor. However, not all business cards are created equal – it’s important that yours stand out and really represent who you are as a professional. Here are some tips on creating the perfect business card.

Standard Size

It’s fun to be creative, but keep your creativity inside the standard sized card. Oddly shaped or sized cards do stand out, but for all the wrong reasons. Customers will find them hard to place in a wallet or standard business card holder, and as a result your real estate business card may get thrown away rather than kept for future reference.

You also want to make sure you choose excellent paper quality to help your cards seem more professional and ensure they hold up inside a wallet or purse. You may also want to choose a supplier that allows you to add additional information to the back of the card, so that you can utilize the full surface.

Choose Complementary Colors

Winning a customer is all about having a business card that stands out in the right way. If you were listing a property, would you want it to have bold, brash colors inside, or complementary tones? Obviously the home that shows best is the one with complementary colors. The same holds true for your real estate business card. You can choose noticeable coloring, but make sure the colors aren’t too bright and don’t clash.

Remember to be careful about using colors that are too similar for the background and the text. The text can disappear into the card, especially after printing. Suppliers and design programs do their best to show you the finished product, but there will always be a difference between the screen and the printed result.

In the same way, detailed pictures should not be located behind text. The text and the details of the picture can trick the eye and result in neither one being clearly visible. A detailed picture in one corner, such as a photograph or logo, and text in a different area is the best strategy.

Mind Your Edges

The edges of a card can be a danger zone. Whether you are designing and printing your own cards or are ordering from a supplier, you want to watch the outside area known as the ‘bleed area’. This is the area where you or the supplier aims to cut the cards. You want to make sure your background color covers this area completely to avoid white edges. However, you also want to make sure no important information carries over into the bleed area. If it does, you could easily end up with your phone number or email address cut off!

In addition, to keep your cards as sharp as possible avoid putting any kind of border around the edge. This is especially true if you are ordering from a supplier and not doing your own cutting. A small change in the cutting zone can result in cards that have only three or two edges bordered, creating a very unprofessional look. In the same way that your property listing photos should be centered and clear, your real estate business cards should also be symmetrical and centered.

Display Your Smiling Face!

As a Realtor®, you are your own brand. You want to make sure that your card shows off a professional image of who you are. This serves three purposes – first, it displays you at your best ever time the customer looks at the card. Second, it helps them remember who you are and what you look like – if they see your picture elsewhere, it will trigger recognition. Finally, a personal picture helps create a personal connection, allowing the customer to feel like they know you despite what may have been a short introduction.

Additionally, make sure you include all relevant information. The more ways a customer can reach you, the better. A phone number and email address are the minimum – if you have an office address, website, or Facebook page that’s even better. Finally, think of a clever or personal tag line that can be the motto of your realty business. By including that on the card, you’ve added another memorable personal touch.

Your real estate business cards are a key part of your realty business. You want them to be colorful but not brash, unique, and display your brand at its best. By being mindful of size, color and edges, you’ll be assured of having a professional card. By placing your clear, smiling picture and personal motto on them, you’ll build recognition and create relationships. These steps will give you the perfect business cards to grow your brand and win customers.

 

Need help getting the perfect real estate business card? Check out PrinterBees right away – we provide professional quality, customizable business cards at a great price