The piece we ran on Halloween marketing ideas was a huge hit, so we thought you might want some ideas to market yourself for Thanksgiving too. I personally think marketing you do in November will have more impact than what you put out in December. It gives you an opportunity to express how thankful you are, and it’s a holiday most Americans celebrate, no matter their religious beliefs.
There sure is a lot to be thankful for and it’s a great reason to get in touch, therefore a great reason for marketing and getting yourself out there. People are overwhelmed with the barrage of marketing for the holidays, it’s everywhere we turn and big companies with big budgets kind of outshine the “little guy” in December. I received my Toys R Us Catalog before Halloween this year.
Here’s some ideas to get the creative juices flowing:
Use thanksgiving greeting cards. Everyone else will send traditional holiday cards in December. The best way to stand out is to do what everyone else ISN’T doing. I was listening to a presentation where Ben Kinney (super star KW agent) talked about how he is increasing his postcard marketing budget because so many are abandoning the tried and tested traditional marketing methods of using real estate marketing postcards.
Pick up the phone! No one wants to pick up the phone anymore, which is why you should do it! Call your sphere of influence to say “hi,” wish them a Happy Thanksgiving and to offer your services, should they need your expertise. This could lead to referrals because as we all know, this is the time of year when people are far more social with family and friends. If you want to be top of mind, stay top of mind by being present.
Email something the people in your database would find useful for their Thanksgiving celebrations. The ultimate turkey recipe, how to cook a ham, the secrets to avoiding holiday traffic or anything else you can think of which your database would find valuable. If it’s something of value, it’s a perfect reason to get and stay in touch.
Get yourself on Pinterest! There’s an endless number of ideas for inexpensive give aways to choose from with a quick search on Pinterest. Stopping by past client homes to drop off a small Thanksgiving Day token is a great excuse to drop by. Brian Buffini uses the term “pop-by” to describe the action of popping by, where you leave the car running as you stop by quickly to say “hi,” provide well wishes and get on your merry way to see the next person on your list. It’s not an intrusion when it’s a quick visit and you never go past the front door! How would your business benefit and grow if you added the “pop-by” to one of the many ways you connect with clients, both past and present. It’s brilliant and it works!
Download this FREE Thanksgiving Day word search (below) we created for you, customize it to fit your business and get it out! Offer a prize or drawing for those who send you a picture of their completed word search to increase the engagement with your audience. Post it on your social media channels, your website and encourage competition to make it fun! As people respond, you’ll be collecting leads AND building a relationship. Step it up a notch by having a competition with one of the other agents in your office to see who can get the most responses. Publicize your competition to get your sphere of influence to help you rally for the win!
There’s plenty of excuses to get in touch and most people absolutely celebrate thanksgiving, making it the ultimate excuse. I don’t think you’ll ever find someone who doesn’t appreciate Thanksgiving well wishes…so it’s safe to get out there and connect!