Don’t miss the incredible deal at the end of this post!
We’ve talked a lot about the importance of direct mail marketing in your overall marketing mix. Postcards and flyers, along with your business card, can really help you stand out in an area.
You can reach a farm area in a variety of ways – Every Door Direct Mail®, for instance, or by doing in-person pop-bys. But what if you just want to mail to everyone directly?
What makes a great marketing mailing list? And where do you get one?
What to Look for in a Marketing Mailing List
The first key to any mailing list is to find a provider that has accurate and up-to-date records. Now, of course every provider will say they do, so you’ll need to look at reviews and longevity to find out the truth.
You want to ensure that the list is CASS/DPV™ screened and that the provider has recently updated their database. If it’s been more than 12 months since an update, the list is unlikely to be worth the money.
Finally, be sure you receive a variety of information when you purchase a list. It’s best if you can get not only names and mailing addresses, but also phone numbers, email addresses, and other helpful information.
Don’t Be Afraid to Customize or Break Down the List
Just because you’re a Realtor® doesn’t mean that everyone in the neighborhood is an equally good prospect. Many times the age, family composition, length of residence, and much more can affect how open they are to real estate services.
Don’t be afraid to take a geographic list and focus it more carefully on the desirable characteristics that make a better prospect. You can even mail that focused portion of your list more often, while still using the rest of the list to build your brand and ask for referrals.
Consider a Subscription
Instead of getting a one-time list that will expire quickly, look for a subscription-based service. For a simply annual fee, you can get as many lists, as many specific targeted niches, and as many different types of information pulls as you like.
Of course, you don’t want to break the bank. But if you find a great price on a great subscription service (like the one below – hint hint!), get it now!
Try Out Cole Information!
At Printerbees, we highly recommend Cole Realty Resource. We love them because they offer high-quality, updated lists at an affordable price. They also include a wide variety of information about your prospects.
It’s a subscription so you can get as many lists as you like! You can even get a one-time sample if you want to see what to expect.
We’re especially excited because Cole has a special offer for the end of 2017. They just completed a major upgrade to their database including the addition of over 150 million contacts, 12 million more phone numbers and 28 million more e-mail addresses!
Even better, their cell phone file is cleaner and more accurate than ever.
To celebrate the recent upgrade, they are offering special promotional pricing of only $996 per year, which can be divided into four monthly payments. Just mention coupon code PRINTERBEES to receive the special discount!
We want your 2018 to be as successful as possible. 4Q is a great time to review your marketing methods and get ready for the new year. Grab your mailing list deal today, and be ready to win your market next year!