But…what happens when the usual lead generation tactics start to dry up?
As a real estate agent, you know the importance of finding ways to constantly be generating new real estate leads for your business. Skip out on the lead gen process, and your business will suffer.
So how can you always stay on top of your lead generation game?
By always innovating, and coming up with new, creative ideas to try – which is why we’ve put together a short list of our three favorite unusual ways to generate real estate leads.
Give some (or all) of them a try today!
- Host a Special Home Remodel Giveaway
Hosting giveaways, whether online – via a website or social media – or in person, have always been very effective ways to generate new leads. However, sometimes giveaways actually start to get a little boring from all of the overuse and potential leads start to turn a blind eye to what you’re doing. If this is happening to you, try spicing up your lead generation strategy by hosting a home remodel giveaway. Decide on a set budget limit beforehand (because we all know that home renovations can really add up!), and then have people enter the drawing – with their contact information – to win the home remodeling package. (TIP: If you’re doing the giveaway in person, be sure to have some just listed postcards or flyers and business cards on hand to pass out.) Not only will people get excited about the giveaway, but you’ll likely get some great leads out of the ordeal because if someone gets excited about a home remodel, they might also be interested in selling in the near future!
- Drive Real Estate Leads by Creating Valuable Content Online
If you’re in a rut with lead generating and feeling frustrated with the usual methods, take your efforts online in the form of valuable content and opt-in offers. Here’s how it works. First, create a valuable e-book or PDF resource with helpful information for home buyers – perhaps something along the lines of “What Every First Time Homeowner Needs to Know” or “The 10 Mistakes Every Home Buyer Makes and How to Avoid Them.” And it doesn’t have to be a lengthy resource – even just creating something that’s a few pages long would be extremely helpful to potential buyers. Then, after you’ve created your resource, offer it for free on your website as an opt-in offer for people to give you their email address and contact information. They get an awesome free resource, and you get a new lead to call on in the future – win-win for everyone.
- Take Advantage of Social Media Advertising
You’ve likely heard of marketing on social media, but have you ever considered paid social media advertising? It may sound strange, but in reality, advertising on a social platform like Facebook can really do wonders for your lead generation funnel. What makes Facebook advertising so great in particular is the ability you have to very specifically target audiences that would be highly interested in what you have to say. For example, instead of just putting out an ad for real estate services for all to see, you can tell Facebook to only show your ad to people in a certain area or neighborhood who are within a certain age range, or in a particular zip code with particular jobs or hobbies. This ensures that your ad is seen by the right people – and since you only pay when someone clicks on your ad, you’re going to have a much better return on your investment through Facebook ads than through any other form of online advertising.
These ideas are really just the tip of the iceberg – start brainstorming creative new ideas now, and you’ll be generating new real estate leads in no time at all!