Google+

Archive for real estate follow up

Make Follow-Up Unbelievably Simple

Follow Up Made Simple

I wrote a few days ago about how incredibly important it is to follow up promptly with prospects and clients. It can be the difference between earning $10,000+ and earning NOTHING! 

For many Realtors®, though, follow-up falls through the cracks. It’s not that they don’t want to follow up, or intend to follow up, but they get busy. Things happen. And before you know it, it’s been weeks and you never got back to that phone call or email.

There is a way to make sure this never happens – by automating your follow-up. Here’s what you can do.

Automate Email Follow-Up

I’m am a huge advocate for email automation. I know that for Printerbees, implementing automated follow-up increased my revenue 472%. My return on investment for my marketing was 4,000%. Yes, three zeros! 

Here’s what happens when you automate your email follow-up:

  • Prospects get a reply no matter what day or time they contact you
  • You don’t have to interrupt your workflow to write a reply
  • You can segment your list and send specific messages to specific prospects
  • You can take time off without worrying that you will miss out on new business

Here at Printerbees, we use Infusionsoft. We love the ability to customize email campaigns, add customer tags, and much, much more. If you are a well-established Realtor® looking for flexible and robust email marketing, Infusionsoft is incredible.

If you are newer to email marketing, you may not want to make a large investment until you grow your list and see consistent results. You might enjoy ConvertKit, Constant Contact, or another simpler email service. These options are easy for beginners to learn and are easier on the budget when you don’t need advanced options.

Take the Stress Out of Other Follow-Up

Email is the easiest type of follow-up to automate because you can create campaigns based on user behavior. Depending on the email provider you choose, you can track clicks, add tags, and send specific email sequences to specific groups of prospects or customers.

However, there are ways to reduce the stress of other types of follow-up as well. Here are some ideas you can use:

  • Set up automated text replies that say, “I received your message, and will reply within 12 hours,” or something along that line. That way, you don’t have to drop everything to reply to a text, but the person reaching out to you knows when to expect your reply.
  • Consider a virtual receptionist service to help with calls. This avoids having everyone sent to voicemail when you are focused on other tasks. Even better, a virtual receptionist can let you know right away when a call is truly important.
  • Let Printerbees help make sure your mailings go out like clockwork. Handling bulk mail can be a hassle, but we know how to make it easy! Whether you want to send farming postcards regularly or have an Every Door Direct Mail (EDDM) mailing in mind, we can print it and mail it for you! Contact us for more information.

Follow Up Quickly to Make a Great Impression

I’ve said it before: I am regularly shocked how many professionals don’t follow up promptly. If you focus on automating your follow-up process, you will get back to prospects quickly every time. That itself can win you business.

Even better, automation means that following up doesn’t have to interrupt your day. By having processes in place that make follow-up automatic, you can continue to focus on your work without missing out on the opportunity for a new client.

How do you plan to improve your follow-up for the rest of 2017? Share in the comments!

The One Thing You Can Do That’s Worth $10,000+

Importance of Following Up

I was reminded recently that I’ve lived in Arizona for five years! It was hard to leave California, a state I called home since the day I was born, but it was sure worth it. I love it here now!

But there was one part of my memory that wasn’t so great – I had a struggle I never expected. A struggle that cost several people $10,000+. I struggled to find a reliable Realtor® to help me buy a home! 

What Was Missing?

Can you believe that five different Realtors® failed to win my business, simply because they didn’t do ONE SIMPLE THING? Trust me, it wasn’t that I was picky or hard to work with.

They wouldn’t follow up. 

I’m not joking. I gave my contact information to FIVE different Realtors® and not one of them followed up.

  • I told them I intended to buy a home soon.
  • I asked for comps and property updates for the area.
  • They all promised to follow up.

After I spoke to one Realtor®, I ran into him more than 10 times over the next few months at a favorite restaurant. He never said a word about anything.

Not following up is a deal breaker for me in any business transaction. If you don’t follow up, you’ve proved you’re not reliable and professional enough for me to do business with. If you can’t even call me when I’ve told you I’m ready to work with you, I can’t count on you to find me a great home and negotiate a good deal either.

How About You?

How would you rate your follow-up strategies? Do you:

  • Follow up with prospects
  • Return phone calls
  • Reply to emails and texts

It might surprise you, but if you get focused on following up, you will stand out from the crowd. You may be the only one doing it!

It was five years ago that I had trouble getting anyone to give me a phone call, and I can remember the frustration like it was yesterday. Don’t let a lack of follow-up be the reason you miss out on a commission. Be quick to get back to prospects, return phone calls and emails, and reply to contacts on social media. Your business will reflect your diligence!

Don’t be shy – share your information with those you know! Someone is sure to be looking for a Realtor®. If your business cards need refreshing, we can help. Contact Printerbees today!

Don’t Let Real Estate Leads Fall Through the Cracks

Real Estate Leads Falling

We don’t have to tell you that generating real estate leads, only to lose them, is a big problem. However, we can tell you how to fix it.

The good news is that you’re generating leads, so you’re clearly doing something right. That means your advertising (either online or print form) and your referral game is on point. We just need to tweak a few things to turn you into a lead-conversion machine.

To begin, here are 3 things you need to start doing ASAP.

Follow Up on Your Real Estate Leads Quickly

You have such a small window before a real estate lead will move onto “the other guys.” So don’t give them that chance. When you get a lead, jump on it!

“Studies have shown that when an inbound lead is contacted within five minutes of visiting a website, reps are 100 times more likely to connect with them. Another study shows that connection rates drop by 400% if a rep responds in 10 minutes instead of five,” wrote Hubstop’s Mike Renahan.

“Time is of the essence. Reach out to inbound leads ASAP … or risk losing them forever.”

This doesn’t mean you have to drop everything in the middle of a showing or open house to respond to every email, text or phone call. It means you need to invest in a customer relationship management (CRM) tool to do that for you – I personally use Infusionsoft. Speaking of which…

Automate Your Real Estate Leads Management

You may not be sold on the value of a CRM yet. Let us sell it to you in simple terms. A CRM lets you spend most of your time doing what generates money for you right now: Selling houses. You can spend most of your time attending to current and past clients, while the CRM nurtures your leads and build a relationship.

“By making your past clients—people who already trust you—a priority, agents can increase their chance of generating more business, wrote Realtor® and blogger,” Chrystal Caruthers.

“The odds of selling to a new prospect are always lower than the chances of getting a referral from an existing customer or having that existing customer call on you for another transaction.”

Of course, your new leads will still need your human touch. But a CRM gives immediate follow-up and lets you add the personal touch on your own terms.

Never Be Too Hard to Contact

Are you making your leads work too hard to get in touch with you? The main failing of any website that can’t convert leads is the user experience. If someone is on your site, your phone number should be accessible at all times, and your inbox should only be a click away from any listing or blog.

“Your leads aren’t going to do research to find your phone number,” wrote Real Estate web marketing expert, Rich Gaasenbeek.

“They’ll get frustrated, go to another website, and call the Realtor® down the block. As well, it’s a good idea to have a form on your site which lets people get in touch with you right there and then.”

And don’t forget about your printed materials! Make sure your phone number and email address are easy to find and read. Also, for goodness sake, make sure your information is still current. Having to scribble your new phone number or email address on a card when meeting someone is unprofessional and dares them to misread your handwriting. New contact info? New cards, right away. It’s that simple.

Take a look at your brochures and postcards and ask yourself if your website URL is easy enough to remember and enter without the card handy. Maybe consider a new shorter URL like QueenWestCondos.com instead of BryantandMcEntireRealty.com.

Very few Realtors® really know how to manage leads. The successful ones know how to follow up right away with a lead, properly leverage a CRM to do so, and make sure their digital and print advertising is sending leads to the right place. When you follow these steps, you won’t lose leads, and you’ll maximize your sales and income.

As you generate your leads and follow-up, you need to make sure your print materials are customized and effective. We’d love to help – visit our website to see our professional templates and personalize your materials today!

The difference between a good and a great Realtor® is $10,000

I’m currently in the process of purchasing a home and have attempted to how to be the best realtorwork with a total of eight different Realtors® over the last six months. The first seven weren’t “great,” and I’m not even sure they are “good” as a Realtor® because I couldn’t get any of them to follow up with me.   It was the eighth Realtor®, named Mark who really showed up for work and showed me the difference between good and great.  Because he’s great, I have finally found a home after more than six months of searching (on my own…self-serve) and I couldn’t be more pleased.

Allow me to elaborate…

I met Mark at an open house that I literally ran through on my way to a volleyball game I was running late for.  I quickly gave him my contact information, told him what I was looking for and asked him to follow up with me.  I told him I was seriously searching for a home and hadn’t found a Realtor® in the seven I had tried to work with who I felt took my search seriously.  My experience with the others was “let me set you up on a MLS portal, send you the listings daily and you, let me know what you like.”  It was definitely a “self-serve, raise your hand and let me know if you see anything interesting,” sort of situation. I received no phone calls, tips on homes that had just come on the market, coming soons or anything else.

It wasn’t until Mark followed up with me that I saw and experienced a Realtor® who was “working” for me…hunting for my perfect home, on my behalf.  Mark contacted me within 24 hours to let me know that he had looked at all the homes on the market and had identified a few that may be a fit.  We went over the homes on-line so he could get a feel for what I liked and didn’t like and narrowed it down to one home I wanted to see.   It was a great house!  I loved the floor-plan, the lot size, the pool, the price and everything else…it was perfect.  Unfortunately I wasn’t the only one who thought so and I was “late to the party” so it went pending before I had the opportunity to make an offer on the home. I was truly disappointed, but kept my chin up knowing that something else would come along.

Thank goodness Mark was watching the market on my behalf, because he found another home that was a good fit for me and my family and this time we weren’t late to the party.  We were the first to see the home and were able to get our offer in, in a timely manner.  Unfortunately, word came the following morning that our offer wasn’t accepted and the seller went with a different buyer, another disappointing blow.  Bummer!  The good ones go quickly, don’t they?

Thankfully Mark was doing his job as my Realtor® and found another home within hours of learning our offer had been rejected.  It was a listing that had been pending and had fallen out of contract, that day. He contacted me and asked if we could tour the home to see if it was a fit. It met all of my criteria with the exception of having a pool and he felt confident I would like it if I gave it a chance.

The house was perfect and the exact same floor plan of the first house I saw, loved and wanted.  This was a better lot, (the end of a cul-de-sac!!!) better location and though it doesn’t have a pool, I can build a pool (what I want) with the $35,000 I’m saving on the cost of the house.

Because the house had recently fallen out of contract, the seller accepted our offer quickly. They’ve been pleasant and agreeable and things are going well. Had Mark not been doing his job as my buyers agent, watching the market for me, I might not have gotten this house.

Pssst…I should also mention that it’s a single story, and you know how much harder those are to come by! There’s like one single story for every ten two-story houses on the market out there.

Shout out to Mark for being great at your profession and for doing your job as my Realtor®. You found me a house, an amazing house because you showed up for work and didn’t expect that I would do the job of finding my own home and “let you know.” It took him only about two weeks to find me a home and himself a nice $10,000 broker check.

I’m curious to know what you believe your role is for your clients in finding the perfect home and if you feel you’re doing a good job at “showing up” for work and for your clients.