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Using Facebook Live for Real Estate Marketing

Facebook Live for Real Estate Marketing

Social media is an incredible resource for Realtors®, and Facebook is one of the best. Not only can you run highly focused, targeted ads, but you can also post videos, GIFs, photographs, and more.

Using Facebook Live is another amazing marketing avenue. People love watching live video, and the video stays on Facebook even after you’re finished so people can watch it anytime.

Here are a few ways to leverage Facebook Live in your real estate marketing.

Virtual Open Houses

If you’re tired of putting time and money into open houses that get two visitors, there are other options. Facebook Live can help you reach a much larger audience in a way that is less expensive and safer.

You can use Facebook Live to give a tour of a home, highlighting all the best features. Then, you can answer questions live on the video.

Not only do you get incredible interaction and reach, but you also have a video that you can use again and again in your marketing of that listing. The live interaction and “behind-the-scenes” feel will make the video especially compelling.

A virtual open house doesn’t have to cost a fortune in video equipment and editing. Just use Facebook Live!

Live Q&A with Potential Homeowners

There are many people interested in buying a home that would love a no-pressure question and answer session. Even individuals who aren’t ready to buy right now could have insightful questions that you could answer and build your expertise.

Going live regularly will give you more of an audience, but until that happens, you can simply answer common questions you hear or things clients have asked you recently.

Once you’ve done a live video answer questions, what’s next?

The videos become incredible marketing assets that you can post on Facebook, share on your website, and more. Q&As help you build your brand, increase the know, like, and trust factors, and position yourself as an expert.

Seller Tutorials

Educating homebuyers is only half of the equation. Sellers need help as well. Share Facebook Lives around a variety of issues sellers face:

  • How to prepare a home for professional photos
  • Staging tips to maximize showings
  • How pricing is set when selling a home
  • What it means for a home to be “buyer focused” (i.e., putting away their collections!)

Being an expert on both the buyer and seller side will help you get clients. Listings are the bread and butter of real estate, but buyers are essential as well!

Behind the Scenes Videos

Most people don’t understand what goes into the work of a Realtor®. Doing Facebook Lives can allow you to give others a “sneak peek” into your world. Show them your work on your print marketing, or your online outreach.

When others see what you do, you can demonstrate that you are an expert. You fulfill people’s curiosity, which is a big hook. You also show some true reality, which helps build the know, like, and trust factors.

Don’t be shy! People want to know what Realtors® do. You can help people respect your work, which means they won’t fight you on commission. You can also show your personality, humor, and more.

Don’t Be Afraid of Facebook Live!

Being on video can be intimidating, and being live can feel terrifying. The good news is that you are in control. Facebook Lives can be as long or as short as you’d like. They can be as detailed or general as you want. You create the experience!

You might start by doing some Facebook Live videos that are set to share with “only me,” just to get comfortable. Or create a select group of friends to practice with and go live only for them. However you do it, begin experimenting. You’ll discover it’s a lot of fun, and you’ll build your business in a big way!

 

Do you use Facebook Live for real estate marketing? How do you do it? Share in the comments!

Real Estate Marketing with Facebook Stories

Facebook Stories for Real Estate

Facebook continues to introduce new features to stay ahead of the competition. Most recently, this included the introduction of Facebook Stories. These stories allow you to add pictures and videos into a sequence that your Facebook friends can view once, within 24 hours of when it’s posted.

Can Facebook Stories be used for real estate marketing? It can if you have the right goals in mind.

Using Facebook Stories for Real Estate Marketing

As of right now, Stories are only available on personal pages, so you have to focus on building your brand among those you are already connected with on Facebook.

Many Realtors® find it useful to have connections on their personal Facebook pages that are in the communities they market in. Even if your connections are family and friends, you can benefit from having them share your brand.

You can still keep your personal and professional lives separate by controlling who sees your Facebook posts. You can make a variety of sub-lists within your friends list and share with only who you intend to engage.

Some of the best ways to use Stories include:

  • Making friends in relevant Facebook groups, and adding them to your Facebook friends. Once they are part of your online community, you can encourage them to view your Facebook Stories.
  • Encourage your friends and family to view your Stories and be advocates for your brand. They can share information about your listings, encourage others to friend you, and more.
  • Build community among those you know on Facebook by using Stories to show “A Day in the Life” behind-the-scenes style snapshots.
  • Demonstrate your expertise in “how to” videos such as how to prepare a home for sale, how to choose a property photographer, and more.

Images and videos expire after 24 hours, so be sure you promote your Stories shortly after you create them!

Creating a Facebook Story

Stories are located at the top of your Facebook page. Click the + sign next to “Your Story” to add images and videos. You can choose pictures or videos already on your camera or use Facebook’s camera to take a picture or record a video.

Be sure to use videos or images in portrait mode. In landscape mode, your Story will show large black bars of unused space above and below the image, and the picture will be hard to see.

Once you have an image or video you want to use, spruce it up! You can use a variety of masks, filters, and even doodles. There are silly licensed images from popular movies, color masks, and more to make your story unique.

Once you’ve finished customizing the image or video, tap the arrow icon to post it. You’ll have options to send it directly to a single person or add it to your overall Story, just like you do in Snapchat.

By creating and promoting Stories to the people you’re connected with on Facebook, you can create buzz and build your brand. Your friends can then spread the message to their own friends and family. When used in combination with farming postcards and other marketing methods, Facebook Stories can be powerful!

Tips for Using Social Media to Sell a Home

Using Social Media to Sell a Home

Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time.

Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business page. That’s a good start, but there’s so much more you can do.

A Facebook Page for Real Estate in Your Farm Area

Most Realtors® have an area or neighborhood that they specialize in or would like to work in primarily. To make this a banner year, start now. Create a Facebook page focused on real estate in your preferred area.

Facebook pages like “Beautiful Homes {City}” can gain a lot of followers, and you can share home tips, blog posts, beautiful photos, and of course, your listings!

If you start the page now and promote it using Facebook Ads to those who live in the area, you can have a good fan base by the time the spring selling season hits!

Here are some keys to making your page successful:

  • Be consistent! If you disappear for weeks or months, so will your audience.
  • Post from a variety of sources. Just your website or your listings will seem too promotional, and people won’t stick around.
  • Share the page posts on your personal page and encourage others to share them as well. This will extend the organic reach of the posts.
  • Stay on message – if you post about travel in Peru, it may be interesting, but it will confuse your audience and lower engagement.
  • Run contests and post questions to encourage engagement.

Create Local Boards on Pinterest

Similar to Facebook, local branding is one of the keys you can use on Pinterest. You can create a Pinterest board dedicated to the community you’re farming.

To build interest in your board you can promote pins, or you can invite people to collaborate on your board. When you have collaborators, they can add pins to the board, so you may want to monitor the board from time to time to avoid spam.

You can also create a variety of other home focused and locally focused boards, such as DIY, local events, news items, home décor, and more. As your Pinterest boards gain traction, you can post listing photos and encourage people to click through to your website to view the listing and schedule an appointment.

It takes time to create a locally focused Pinterest account with followers and interest, but once you do, it’s the gift that never stops giving.

Instagram

We’ve posted before about how to use Instagram for real estate, and there are a lot of exciting options. When it comes to marketing a listing, you want to focus on posting beautiful photos and using the appropriate hashtags.

Remember that your connections on Instagram can be buyers, but you can also connect with buyer’s agents by using the appropriate local hashtags. When you attract attention from other agents, they can help you sell your listing.

Video and More Video!

There is live video available on both Facebook and Twitter, and it’s a great way to promote new listings. You can also record regular video and upload it to Facebook and YouTube.

You can do a video of yourself announcing the listing and discussing the features. Make this interesting by telling a story about what it would be like for a new family living there. Play up the house, the neighborhood, the schools, and the shopping and other benefits.

Another great real estate video for listings is the walkthrough. Whether live or prerecorded, a walkthrough video allows interested buyers to see the home without having to go to an open house or make an appointment. Your commentary can help them see the very best features of the home, and imagine themselves living there!

Social media can be a complex marketing channel. It takes time and patience to build up your presence, which is why the slower winter months are the perfect time to start. When you have a strong following, though, you will be able to get tremendous exposure for your listings without spending tons of money. It’s worth it!

Ready to get your business cards updated with new social media info? We’re here to help. Contact us today!           

10 Ways to Use Facebook for Real Estate

Facebook for Realtors

Coming up with the best possible real estate marketing strategy can be an ongoing process. But the one thing that should always be a constant in any marketing plan is a solid presence on social media.

And that includes a designated real estate Facebook page.

Why?

Because approximately 72% of adults who are active online have a Facebook account that they use regularly – and, as a marketer, you’ll get the best return on your investment when you send your marketing message directly to where your target market is already hanging out.

So how can you make the most out of your real estate Facebook page? To help answer this question, we’ve put together a quick list of 10 ways to use Facebook for real estate – give a few (or all) of them a try today!

1. Actively Engage with Your Audience

Whether it be in response to a question or a comment, you should always be actively engaging with your audience on your Facebook page. If you don’t, they’re not going to keep coming back. And you want them to come back so you can continue to build a relationship with them.

2. Don’t Forget About the 80/20 Rule

No one wants to be constantly bombarded with salesy posts on any form of social media, so don’t be that person. Instead, go by the 80/20 rule – 80% of the content you post should be non-promotional and helpful, while 20% can be sales-related or self-promotional in nature.

3. Utilize Your “Call to Action” Button

Every Facebook page has a nifty little “Call to Action” button on the right-hand side of the screen, below the cover photo. This is where you can place your call to action – “Call Now” or “Visit Our Website” or “Send Message” or “Shop” – whatever you want your audience to do, write it in the button.

4. Talk about Your Local Neighborhood

Do you live in an excellent area with lots of fun things going on? Use your Facebook page as an opportunity to talk about all of that awesomeness – not only will this help foster relationships with other local businesses, but also help to sell your location to future home-buyers.

5. Post Lots of High-Quality Images

We are all visual people by nature – in fact, our brains process images 60,000 times faster than text. So if you really want to get the most bang-for-your-buck on Facebook, plan to post lots of high-quality images of your listings, neighborhood, or whatever else your audience might be interested in.

6. Collect Client Reviews and Testimonials

Reviews are so important because they add that little bit of social proof that so many of us look for when preparing to make a big purchase. So, if you haven’t already, ask your past and current clients to write a review for you on your Facebook page for everyone to see.

7. Try Posting Simple and Fun DIY Ideas

Switch things up a bit and try posting some fun and simple DIY ideas that your audience members could easily do to improve their current homes. This is a great example of a post that would fit in the 80% of the 80/20 rule – show your audience that you care about them and want to help!

8. Experiment with Targeted Facebook Ads

Facebook ads can be an excellent way to deliver a marketing message directly to a specific target audience. Why? Because Facebook ads are highly targetable, meaning you can specify who will see them. And you only pay when someone clicks on the ad, so you can manage your advertising budget.

9. Keep All of Your Information Updated

Your Facebook page should always be current and reflect your most recent images and information. So be sure to keep things like your profile picture, cover photo, bio, website links, etc. updated regularly – otherwise, your audience will be confused about who you actually are.

10. Pay Attention to Facebook Insights

Whenever you post something on Facebook, there’s a way to tell exactly how well that post did with your audience – how many people reacted to it, saw it, etc. This can all be seen through your Facebook Insights on your page, and is super valuable in determining what posts work best with your audience.

Moral of the story here? Don’t forget about Facebook – it’s a great marketing tool for Real Estate Agents, and when used effectively, can really make an impact in your business!

While you’re at it, make sure your print marketing refers people to your social media outlets. Let us help you! Click here to customize your materials today.

Facebook Marketing + Direct Contact = Incredible Success

Facebook for Realtors

A great Realtor® is someone you cannot wait to recommend. They’ve done such an amazing job of making you feel looked after, you want all your friends and family to have the same experience.

I met one such Realtor® in Mark Deacon. I had already worked with 7 other Realtors before I met Mark at an open house, and it didn’t take him long to show me the difference between a good Realtor® and a GREAT one. Within 24 hours of meeting him, he got in touch with me and had already identified some homes on the market for me.

There is always a place for these face-to-face first encounters in the world of real estate, but that’s not even his specialty. Mark’s bread-and-butter is Facebook direct response marketing, which has elevated his business in just a few years.

Let’s take a look at his winning approach!

What is Facebook Direct Response Marketing?

Direct response marketing on Facebook is a type of marketing that invites prospects to respond immediately to your ad, often by offering something valuable in return. That’s a bit vague, so let’s use Mark’s process to illustrate how it works.

Mark’s first goal is to get a lead’s contact information. The important part is that he doesn’t just ask for it. He gives people a reason to give it to him by offering a report or checklist the prospect will find valuable.

Mark describes the approach as, “Putting yourself in the prospect’s mind to give them what they want, offering them free reports and that type of thing.”

“Get them to sign up for something they want, and then they get it, and you have a good reason to follow up with them.”

How to Make Facebook Direct Response Marketing Work

There are two key components. The first is to provide actual value to your leads, so they don’t have concerns about giving you their contact information. They’re willing to give it to you in exchange for something they find valuable.

Mark was able to do exactly this. Last year, he locked into a niche market and ran a Facebook ad that gave his prospects information about something they may not have already known about. By giving this value, he was able to attribute 20 sales directly to that Facebook ad, for an investment of about $15.00 per day

The second crucial element is follow-up. Mark and his team are sticklers for the good old fashion phone call for a follow up. He finds this much more personal and effective than trying to sell through email.

A lead will sign up for his downloadable report, then their contact information is fed into his Customer Relationship Management (CRM) tool. Next, he has staff both in-house and contracted to be on the phone 8 hours a day, following up with leads and scheduling appointments.

I’m proud to have been Mark’s first close, and it’s been a privilege watch his business really take off. It’s great to see that success hasn’t caused him to forget about the amazing personal service that led me to work with him in the first place. Instead, he’s put that personal approach at the forefront of his marketing, and found new ways to integrate it with Facebook digital marketing. It’s an impressive combination that not many people do.

If you’re a Realtor® looking to bring in new business, let us show you how we can help you with amazing print materials to help boost your brand.

6 Ways to Make Real Estate Sales on Social Media

Real Estate Sales on Social Media

Social media can have a polarizing effect on Realtors®. Some absolutely love it and use it to generate thousands of dollars in business. Those who don’t convince themselves it doesn’t work and focus on other types of advertising.

As in all business, dabbling in social media isn’t going to help you sell homes. You need to commit to the process, stay active, monitor your results and make changes as you go.

Here are 6 tips on how to help you find, nurture, and even close leads on social media.

1. Target Life Events

Facebook is still king of social media sales. This is mainly due to the sheer depth of the targeting you can do with Facebook ads. It’s almost scary.

You can reach people who may be looking for a new home, by targeting people who have recently experienced a new life event like a new job, new marital status, or a new baby.

“The Life Events parameter is unique in that you can choose to target people at specific intervals of time after the change,” wrote Wordstream blogger, Larry Kim.

“For example, a jewelry company would obviously be interested in getting in front of people celebrating their one-year anniversary, so they could target audience members who were newlyweds one year ago. The date ranges possible are 3 months, 6 months and one year.”

2. Create Facebook Events for Open Houses

You can also use Facebook to create an event for your open houses. There may not be a more low-effort/high-reach way to spread the word.

“Add photos of the home and set it as a public event, making it visible to anyone on or off Facebook. Anyone can also see the event description, photos, posts, and videos,” advises Marketing Writer Geneva Ives.

“Be sure to mention any food, activities or special guests that will be there.”

3. Share Video/ Virtual Tours

Posting videos on your social channels will help you in two ways:

  1. Videos garner great traction and play well in social media.
  2. This helps your SEO. In a big way!

Hubspot reported that “YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined.”

Virtual tours can be done quickly and affordably. But take it seriously and ensure both audio and video are good enough for the client to really get a feel for the value and quality of the home.

4. Earn Your Likes!

Advice anyone in any business needs to follow: Don’t ask people to Like you on Facebook. Give them a reason to.

Look at this from the customer’s perspective: You want me to Like you? Why? Because you asked? So you can light up my news feed with ads or spam my inbox? You haven’t given me any reason to let you into my world.

Like any business, a Realtor® needs to provide actual value to a customer to earn that Like. This could be an answer to a question, or listing they are actually interested in.

“Give your customers a reason to connect with you on social networks, answering the question ‘What’s in it for me?” and then make it incredibly easy to do so,” wrote Realtor.com’s Suzanne Roy.

“Note the difference between these two calls to action: ‘Like our page on Facebook” vs. ‘Get answers to your real estate questions on our Facebook page.’”

5. Stay Accessible and Human

Would-be social media leads are only a click or two away from your direct inbox. This is both a blessing and a responsibility.

Like any lead, you need to react and respond to these messages ASAP. You also need to be personable and make a direct connection with the sender. If you use email automation, make sure it’s highly personalized and focused, so it doesn’t feel like a template. In addition to email, consider sending physical mail, like notecards or seasonal mailers, to stay in touch and build relationships.

6. Give Things Away

Never underestimate the power of the word free.

We’re not suggesting you give away a house on Facebook, of course. But consider a raffle or contest for free tickets or a gift card to something local. Always stay local.

This helps you build your relations in the community, gives people a reason to Like/ follow you, and helps you earn those social media sales.

How has social media helped you? Let us know in the comments below!

Pro Tips to Take Your Facebook Presence to the Next Level

Realtor Facebook Pro Tips

In earlier posts, I’ve written about how to get more Facebook followers and what you can post on your Facebook page (Part 1, Part 2). While you can’t let Facebook – or any non-owned social media or website – be your primary home base, it can still be a powerful part of your real estate marketing strategy. Here are some pro tips that will help you take your Facebook presence to the next level as you build your real estate business.

Add a Like Box to Your Website

Did you know that you can add a Like Box to your website, and that website visitors can then like your Facebook page without leaving your site? There are simple, free plugins for WordPress sites that allow you implement this strategy.

The biggest benefit to a Like Box is that it links your website directly to your Facebook presence. Since you want to build audiences that visit you in both places, it’s a great tool for building your real estate audience.

Join and Participate in Facebook Groups

There are dozens and dozens of Facebook groups available that you can join for advice, tips, and inspiration. Here’s the pro tip, though – focus on the ones where your clients hang out, not the ones where your peers do. Find Facebook groups focused on your city, neighborhood, or a local organization. When you join the conversation, you build relationships with exactly the people you want to reach.

I would point out that not all Facebook groups are relational, however – some are simply promotional and people post articles, links, and pitches without any conversation at all. Avoid those, because no one is actually listening. In addition, avoid political or controversial groups – your ideal clients come from all over the spectrum, and you don’t want to develop a reputation that affects that.

Create Non-Realtor® Facebook Pages

You can create Facebook pages that aren’t focused on your business at all, but simply encourage others to talk about related topics. Examples could be “Historical Homes in Atlanta” or “Great Architecture in Columbus”. These types of pages attract more interest because people are so wary of being sold things, and these pages aren’t pitching.

However, because these pages aren’t sales pages, you may need to take a few more steps before you can convert a visitor to this page to a lead. It’s not rocket science, though – it’s simple relationship building and trust that leads to new clients asking you to help them buy or sell a home.

Consider Paid Facebook Outreach

The bad news is that Facebook is increasingly becoming “pay to play”, in the sense that to get seen you often have to pay to place a Facebook ad or boost a post. The good news is that these ads can be very inexpensive, especially compared to other advertising options. You can also target very specific demographics, which helps maximize your return.

If you’re going to try Facebook paid outreach, I’d recommend a small test run before you commit much money. Fortunately, you can do a pretty good campaign for as little as $20 for a week. Try it out and see if you get the results you want. You may find it has a much better return than other paid outlets you use.

Facebook is a simple platform but there are a lot of pro-level tips to making the most of it as a Realtor®. By trying these four strategies, you’ll be able to gain more interest and build more relationships, which will help you make big strides in your business in the coming year.

What’s your favorite pro tip for Facebook? Share in the comments!

What to Post on Your Realtor® Facebook Page – Part 2

Realtor Facebook Page

At the end of last week, I posted a list of great ideas for your Realtor® Facebook page. I actually had so many ideas that I had to stop myself, so I thought that it would be a great topic to continue with this week.

Remember that Facebook posts don’t have to be novels – short is great! However, they should be engaging and relevant to your followers. Here are some more ideas about what to post on your Realtor® Facebook page to draw engagement.

Local News and Announcements

Local news and announcements are a great way to keep your Facebook page relevant and interesting. In addition, these types of posts help you rank well in search engine results about specific cities and neighborhoods.

When you show your expertise about a local area, you’re also providing your followers something they can share on their own pages without feeling like they are helping you “sell” anything. In fact, consider ending the post with “Please share this with others that might want to know about XXX town!”

Reviews of Local Businesses and Attractions

This type of post is a great way to engage your Facebook community. Share an experience you had at a local business or attraction, and then invite followers to do the same. You’ll get a lot of great sharing, but you will have to monitor what is said to make sure it stays appropriate and edifying.

Another angle on this type of post is to ask your followers for advice on where to go for a specific experience. Ask them their favorite ethnic restaurant, or the best place to take kids for a weekend in the local area. This “crowd-sourced” type of post is easy to start, and your followers take it from there! You can get a lot of engagement on these – people love to be experts.

Behind-The-Scenes in Your Business

People love to get sneak-peeks at information they usually don’t have access to, and that includes “real life” snapshots of professionals in their area. Take advantage of this to post funny stories, successes, and “me in the process of…” pictures.

Video is another great medium for behind-the-scenes looks. You don’t have to pay an arm and a leg for a professional videographer – a low-cost bundle on Amazon can get you started. People will enjoy seeing your face, and your non-verbal body language will add a lot to the interaction and help build trust.

Cute Photos and Memes

You don’t always have to be super-professional online. Sharing cute photos and memes or jokes is a great way to “let your hair down” and help your audience relate to you as a real person. You want to make sure this isn’t your primary type of content, and of course make sure all content is family-appropriate.

Don’t forget to be careful of where you share your images and jokes from, either. Many times an image may be perfectly innocent, but the name of the page that shared it is vulgar or inappropriate. At times like that, consider sharing the picture yourself, without the page name attached, and credit the originator/author in your post.

As you can see, there are endless ways to share informative, fun, and personalized information on Facebook as a Realtor®. I hope you enjoyed these tips – now pick your favorites and take action!

What types of posts do you love to share on Facebook to boost engagement? Share in the comments!

What to Post on Your Realtor® Facebook Page to Draw Engagement

Realtor Facebook Topics

The last post I wrote talked about how to draw new followers to your Facebook page. Once you have followers, it’s important to post consistent, informative content to keep people engaged. Fortunately, as a Realtor® you have a wide variety of topics available to you. Here are some great ideas about what you can post on your Realtor® Facebook page to draw likes, shares, and comments.

Tips on Selling a Home

Folks who are getting ready to sell a home need a Realtor®, but that’s only the first step. They also need to declutter, clean, and stage their home. They need to landscape the outside to make it more attractive. They need to know how to get professional photos. These are all tips you can share.

Another angle is to share tips about how to keep your home organized so that should you ever have to move it’s ready to go. (See what I did there? Plant the seed!!) There are dozens of topics available when it comes to home organization.

Finally, talk about the pros and cons of selling in different seasons. Help people realize that winter has its benefits (fewer houses on the market as competition), as do other seasons. Don’t feel like your posts have to be long! A “quick tip” that’s only a sentence or two is fine many times!

Infographics

Infographics are a way to share data in a visually appealing format. It’s a great way to share current real estate market information about your farm area, or about the nation in general. You can share a link to someone else’s infographic (not a competitor, of course!) or create your own.

Infographics, and all visual content, don’t need to be intimidating. You can create a simple graphic using Powerpoint, or shoot a simple video using a low-cost video bundle you get on Amazon. Visual content makes a big impact, especially when it comes to connecting with people’s emotions. Take advantage of it!

Remember that position and color are both important parts of using graphics, as I shared in my previous posts. Learn what emotions various colors convey, and use them – there are different colors to use if you want to draw people into confidence versus if you want to inspire excitement!

Competitions

Having a giveaway or contest is a great way to grow your list and increase engagement on your page. You can offer a freebie in return for specific information – email, mailing address, Twitter handle, and more.

Once you have that information, use it wisely, but be sure to use it!! I’ve known Realtors® who collected a lot of valuable lead information and then never did anything with it, allowing those valuable leads to die on the vine.

Be sure you’re clear what information is needed to enter your contest or earn a freebie, and what you plan to do with the information. It’s best to host the contest on your own website – not only will it be easier to collect information and get it into your CRM, you also won’t run the risk of violating Facebook’s strict rules about contests.

Images of Amazing Homes in Your Area

People “window shop” for homes long before they are able and willing to purchase. Why not be the place they go to swoon over images of beautiful homes? You can even set up a separate Facebook page if you’d like – call it something like “Amazing Homes in XXX County, Florida” or wherever you are. You’ll get great local search engine results with a name like that, too!

Once you start a page like that, be sure to post regularly. You’ll want to upload new pictures at least once a week, preferably two or three times. You don’t have to post daily, but you will get a lot more engagement if you do – more people will visit the page to see what’s new!

The great benefit of this kind of post is that it’s incredibly shareable. People don’t see it as a sales pitch, so they are much more likely to share the post to their own pages and say, “Wow, can you imagine this!” This means more eyes on your posts, and more opportunity to invite people to your page.

This post barely scratched the surface of what you can share on Facebook – in fact, I’ll post more ideas early next week. Stay tuned! In the meantime, try some of these out and let me know in the comments how it went for you!

Tips for Affordable Real Estate Marketing Online

Affordable Real Estate Marketing

Last week we talked about having a full-time marketing assistant for only $199/month. To continue with the topic, I have some exciting ways you can do online advertising very affordably (or, many times, FREE)!

Both Facebook and Twitter are great online platforms to engage with buyers and sellers. I’m going to give you my best suggestions for how to reach out affordably on each one.

Facebook

Facebook Ads is a great place to test various ad ideas for very little cash. A Facebook ad can’t have too many words – only 20% can be text. Fortunately, for a Realtor®, that’s more of a benefit than a limitation! A beautiful picture of a listing, or a photo suggesting a house hunt, can be prominently placed to draw leads to your website or other portal.

Even better, Facebook ads can be very affordable. I recently blogged about the engagement I was able to get with only $6! I want to be transparent and really show you the value of what I advocate. This is stuff I do for my own work!! For $6, I got exposure to 1471 targeted people and gained engagement from 32 of them.

As a Realtor®, you know you can’t afford not to market yourself. Fortunately, it doesn’t have to cost more than a cup of coffee and a donut!

Twitter

My personal FAVORITE advertising method on Twitter is completely free! It’s called Lead Gen Cards, and it’s a specific type of post that you can share with your followers to encourage them to sign up for a specific offer, enter a contest, and more. Think about it – do you have the contact and marketing information for everyone who follows you on Twitter? If not, this is a great way to go about getting it. This article explains in detail how to go about setting up Twitter lead gen cards.

Caveat: You do have to enter a credit card number to use Twitter Ads to generate the cards. But the cards are free!

If you want to spend a few dollars you can promote your lead generation cards through paid Twitter Ads. Similar to Facebook, you can choose your budget and the goal of your campaign. This article from Social Media Examiner gives great step-by-step instructions. One of the best parts of paid Twitter ads is the geographical targeting – which allows you to narrow your focus to people who live in the neighborhoods you buy and sell in.

So there you have it – affordable marketing tips on two of the biggest social media platforms out there. I’ve heard it said that small business owners – which includes Realtors® – should always pay “Mark” first. “Mark” stands for “marketing budget”. If you need to pinch pennies, still be sure to pay “Mark” – just maybe a little bit less!

 

What’s your favorite low-cost marketing strategy? Share in the comments!